Breitling presents Super Chronomat Automatic 38 Origins, the brand’s first-ever “traceable watch” that transparently informs and engages owners about the origins of its precious materials.
By 2025, Breitling’s entire product portfolio will feature better gold and better diamonds: artisanal gold and lab-grown diamonds, responsibly sourced from accredited suppliers. To be fully accountable to its mission, Breitling is also introducing end-to-end traceability.
The better gold and better diamonds used in Super Chronomat Origins enable the brand to know that its precious materials are free from association with conflict or human rights abuses.
Breitling is also able to assess the social and environmental impact all along the supply chain and give back directly to the communities involved. The entire chain of custody has been independently verified and recorded in a blockchain-backed NFT that comes with every Super Chronomat Origins.
For Super Chronomat Origins, Breitling has sourced gold from a single artisanal mine that meets the Swiss Better Gold Association’s criteria. The association improves working, living and environmental conditions in artisanal and small-scale (ASM) gold mining communities and facilitates the creation of responsible supply chains to the Swiss market.
Breitling is working toward having all of its gold traceable to specific ASM mines by 2025. For every gram of gold purchased, Breitling makes a contribution that supports local community development projects.
The lab-grown diamonds used in Super Chronomat Origins features type IIa single-crystal diamonds, which qualify as the most valued and purest type of diamonds. They are created by applying gas and heat to a diamond slice in a vacuum. Under the heat, the gas develops into a cloud of plasma, creating the conditions that allow the diamond to crystallize and grow. Labgrown diamonds are identical to mined diamonds and subject to the same rigorous quality testing.
By 2024, Breitling will have completed a transition to lab-grown diamonds across its entire product portfolio, all of them traceable to growers who meet a high standard of social and environmental performance in addition to a stringent requirement of climate neutrality. For every carat purchased, Breitling makes a contribution to a social impact fund that supports diamond-producing communities.
Super Chronomat Origins owners receive a precious materials’ provenance record as part of their blockchain-backed NFT. Since 2020, every new Breitling timepiece has come with this unique digital proof of ownership. For Super Chronomat Origins, the supply chain—from raw material to finished product—is documented both on the owner’s NFT and publicly on an online source map, with all information independently verified.
Model: Breitling Super Chronomat Automatic 38 Origins
References: R17356531G1S1, R17356531G1P1
Caliber: Breitling Caliber 17
Diameter: 25.6 millimeters
Depth: 4.6 millimeters
Winder: self-winding, bidirectional with ball bearing
Power reserve: approximately 38 hours
Balance frequency: 28,800 a/h or 4 hertz
Display: hour, minute, second, date
Material: 18 k red gold (made with traceable gold from Swiss Better Gold Association accredited mines)
Diameter: 38 millimeters
Thickness: 11.88 millimeters
Height (upper lug tip 45.4 millimeters to lower lug tip):
Water resistance: up to 10 bar (100 meters)
Glass: cambered sapphire, glareproofed on both sides
Caseback: screwed-in, 18 k red gold
Bezel: 18 k red gold with lab-grown diamonds (grown according to the SCS-007 Sustainability Rated Diamonds standard and ceramic rider tabs, unidirectional, ratcheted
Super-LumiNova® luminescent indexes and hands
White rouleaux-inspired rubber strap with pin buckle or beige alligator strap with pin buckle