LIV Swiss Watches, a newly established New York based company, dedicated to making well designed timepieces affordable, announces the launch of its first product line. The LIV Genesis X1, a beautiful looking Swiss made 1/10th of a second chrono, will be launched via the crowd sourcing website, Kickstarter, on 28 September 2014.
The watch will enter the market at a retail price under $600, that’s $1,500 less than watches that are comparable in terms of features, quality and design. For their Kickstarter customers, LIV is making the Genesis X1 available at an introductory price of $390.
In 2012, Chaz, founder of LIV Swiss Watches, established his watch company and launched “The LIV Design Challenge”, in which he rallied the best designers in the world to come up with a unique, bold design.
The winning design was the Genesis X1, a gorgeous looking piece that has been expertly crafted, with a three dimensional multi layered dial and uniquely designed bezel and pushers. It’s scratch resistant thanks to its sapphire crystal, and it’s versatile, water resistant up to 300 m (1000 ft). The Genesis X1 is equipped with the RONDA Startech Caliber 5040.D Swiss Quartz Chronograph movement.
The Genesis X1 has already been prototyped and is fully ready for production. Several variations of the Genesis X1 will be available for presale on Kickstarter.com. All watches will be backed by a 5 year warranty.
Here is the link to LIV Genesis X1 crowd funding campaign: https://www.kickstarter.com/projects/chazanow/exceptional-quality-the-new-swiss-watch