The 17th Helvetia Francophone Film Festival Switzerland with be organised from 15th to 19th September this year. Tavannes Watch Co. is a partner of this event. The actors Nathalie Baye and Bernard Campan (Les Inconnus), two of the official Guests in Biel will go back home with a Tavannes watch on their wrist.
Since its beginnings in Biel 17 years ago, the Festival du Film Francophone d’Helvétie (FFFH), has offered its radiance to the movie French-speaking world. Built on a visionary celebration of the diffusion of the French language culture in German-speaking areas, this event has received more than 500 guests from the film industry since it was launched.
At the helm is Christian Kellenberger, cofounder and director of the Festival. He is the guardian of values that favor local production, proximity to the participants and the promotion of Swiss cinema.
And a festival director’s love affair with Tavannes Watch Co couldn’t have come at a better time. Because in the team of Florin Niculescu, a great watchmaking professional and owner of what was certainly the most mythical brand in Swiss watchmaking, people often think about scripts: there is not only this famous antique cinema, not far from the premises of the former Manufacture, which is still standing upright and full of liveliness in the middle of Tavannes, part of the Swiss Jura.
But above all, there are these incredible images of a horological past that, if brought to the silver screen, could captivate new generations: such as the poem that the writer Colette wrote about “La Captive”, her mysterious Tavannes watch, such as this golf watch manufactured for the Prince of Wales, later Edward VIII, or such as these two English submariners who, thanks to their specific requirements, enabled Tavannes Watch Co to be at the origin of the very first waterproof watch in the history of watchmaking.
While the Festival has multiplied its convivial events, such as the opening day dedicated to children, as well as the screening venues spread throughout the city, especially on the waterfront with the evening broadcast of the 5 short films in competition in the découverte section, the Tavannes Watch Co brand is pursuing its authenticity quest by focusing on the sharing of knowledge.
With its five production sites able to manufacture up to 4,000 watches per day, the company that filed patents whose historical benefits were sometimes credited to its clients, is working to supply its worldwide markets while introducing new collections in tune with the current times. Like the Buggy model, a joint development with design students. As well as the iconic Submarine’s return to the top tier.