NEWS

The Geneva Watch Auction XIII by Phillips in Association with Bacs & Russo – Highlights

April 3, 2021 MasterHorologer

Phillips in Association with Bacs & Russo has announced the highlights of its Geneva Watch Auction: XIII, which is to be held on 8 to

Christie’s Watches Announces Online: Dubai Edit – Live Online from 24 March to 8 April 8, 2021

March 25, 2021 MasterHorologer

On 24 March 2021, Christie’s announced the launch of Dubai Edit online-only watch auction. The team of experts at Christie’s in Dubai have curated close

Christie’s Spring Watch Auction Calendar 2021

March 24, 2021 MasterHorologer

Christie’s kicks off the new watch season with a series of 10 auctions taking place from March to June 2021 in Dubai, New York, Hong

Tag Heuer Opens Its First Flagship Boutique in Zürich, Switzerland

March 16, 2021 MasterHorologer

Luxury avant-garde watchmaker TAG Heuer continues to reinforce its retail presence in its home country of Switzerland. Complementing its existing Geneva, Zermatt and Luzern locations

DOXA Partners with Watches of Switzerland Group for Distribution at Sales Points in the US and UK

March 16, 2021 MasterHorologer

Over the past 24 months DOXA has experienced a remarkable resurgence, particularly among a large and growing community of aficionados in the States. In joining

IWC Schaffhausen Launches New Timbertex Paper Based Watch Straps

March 12, 2021 MasterHorologer

Swiss luxury watch brand IWC Schaffhausen has unveiled new TimberTex straps, made from a low impact paper-based material. This pioneering creation is the result of

Maurice Lacroix welcomes hurdler Ditaji Kambundji to the ML Crew

March 6, 2021 MasterHorologer

Swiss luxury watch brand Maurice Lacroix has added hurdler Ditaji Kambundji to the ML Crew. Born in 2002, she is the fastest athlete in the

Aston Martin Announces Girard-Perregaux as its Official Watch Partner

February 22, 2021 MasterHorologer

Swiss haute-horlogerie brand Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The two brands will collaborate on upcoming

TAG Heuer Brand Ambassador Naomi Osaka wins the first Grand Slam of 2021

February 20, 2021 MasterHorologer

TAG Heuer Brand Ambassador Naomi Osaka has won the 2021 season’s first Grand Slam in Melbourne. Osaka had joined TAG Heuer’s family in January 2021,

Tag Heuer Announces Tennis Professional Player Naomi Osaka as its New Brand Ambassador

February 18, 2021 MasterHorologer

Swiss luxury watch brand Tag Heuer has announced the signing of Naomi Osaka as a brand ambassador. Osaka is not only one of the world’s

Maurice Lacroix adds Korean-American violinist Danny Koo to the ML Crew

February 16, 2021 MasterHorologer

Swiss luxury watch brand Maurice Lacroix has added the talented Korean-American violinist, Danny Koo to the ML Crew, a talented and passionate group of people

Cyrus Geneva Announces Acclaimed Formula E Motor Racing Driver Maximilian Günther as Exclusive Friend and Ambassador

February 16, 2021 MasterHorologer

Swiss luxury watch brand CYRUS GENEVA has appointed acclaimed German motor racing driver Maximilian Günther, as friend and exclusive ambassador of the brand. Maximilian’s passion

Maurice Lacroix welcomes the beach volleyball duo, Joana Heidrich and Anouk Vergé-Dépré to the ML Crew

February 16, 2021 MasterHorologer

Swiss luxury watch brand Maurice Lacroix has added the beach volleyball duo, Joana Heidrich and Anouk Vergé-Dépré to the ML Crew, a group of talented

Inhorgenta Munich 2021 is cancelled

February 16, 2021 MasterHorologer

Due to the ongoing travel and contact restrictions designed to stop the spread of the global corona virus pandemic, Messe München has decided to cancel

Maurice Lacroix adds Russian figure skater Alexandra Trusova to the ML Crew

February 16, 2021 MasterHorologer

Swiss luxury watch brand Maurice Lacroix has added Alexandra Trusova to the ML Crew, a group of talented individuals from around the world. The Russian

Thibault Magnin becomes new Angelus ambassador

February 16, 2021 MasterHorologer

Thibault Magnin, the talented young Spanish-Swiss skier on the world freestyle scene specialising in the big air and slope style disciplines, becomes an Angelus ambassador,

Cyrus Geneva Announces Tidemann Luxury Watches as New Selected Retailer in Norway and Matthew Kiichi Heafy as Exclusive Ambassador of Both Brands

December 22, 2020 MasterHorologer

CYRUS Geneva has announced its partnership with TOM ANDRE’ TIDEMANN, president and founder of TIDEMANN LUXURY WATCHES, one of the leading watch retailers of luxury

Greubel Forsey signs partnership with Spanish retailer Chocrón Joyeros

December 22, 2020 MasterHorologer

Greubel Forsey and Chocrón Joyeros join forces in a brand new exclusive partnership in the Spanish market. Founded over seven decades ago, Chocrón Joyeros is

UTINAM, an early supporter of the Franco-Swiss application to register mechanical clockwork expertise and artistic mechanics as intangible cultural heritage with UNESCO

December 22, 2020 MasterHorologer

On Wednesday December 16th, mechanical clockwork expertise and artistic mechanics were registered as intangible cultural heritage with UNESCO thanks to a joint application made by

RACING PULSE, Phillips’ Flagship New York Watch Auction 12 December 2020 – Results

December 22, 2020 MasterHorologer

RACING PULSE, Phillips’ final 2020 auction held in New York, realized $27,584,570 on Saturday, 12 December, selling 99% by lot and 99.5% by value, an

Vacheron Constantin opens its first boutique in Germany in Frankfurt am Main

December 20, 2020 MasterHorologer

Vacheron Constantin, the world’s oldest Haute Horlogerie Manufacturer with more than 265 years of continuous history opens its first boutique in Germany at Kaiserstraße 1,

Giorgio Armani teams up with Swiss haute-horlogerie house Parmigiani Fleurier to create a fine watches collection

December 15, 2020 MasterHorologer

Swiss high-end watch manufacture Parmigiani Fleuier has announced its collaboration with the Armani Group for the creation of the Giorgio Armani Fine Watches collection, which

KEEPER OF TIME, a documentary exploring the history of horology, mechanical watchmaking and the very concept of time itself, releases teaser trailer

December 6, 2020 MasterHorologer

Tourbillon Film Works, LLC—an independent production company based in New York— has recently released the teaser trailer for KEEPER OF TIME, a feature-length documentary produced

Vacheron Constantin and Sports Watches Exhibition, Taipei from December 7th, 2020 to January 3rd, 2021

December 6, 2020 MasterHorologer

Swiss luxury watch brand Vacheron Constantin presents an exhibition devoted to the world of its sports watches and the precision instruments that preceded them. The

Vacheron Constantin Announces the “Les Collectionneurs” Sales Event (7th December – 31st December) at Tokyo and Osaka Boutiques

December 5, 2020 MasterHorologer

From 7th December to 31st December this year, Vacheron Constantin is conducting a dedicated sale event of their “Les Collectionneurs” collection at the brand’s boutiques

Rebellion Timepieces returns to motor racing as the official timekeeper of the Dakar Rally 2021

November 23, 2020 MasterHorologer

Rebellion Timepieces has announced its participation in the 43rd Dakar as the official timekeeper of the competition. More than just a partner, the brand will

Introducing the Wearable Devices MUDRA Gesture Control Wristband for Apple Watch

November 13, 2020 MasterHorologer

Wearable Devices Ltd., an Israeli start-up that develops neural sensing technology for controlling digital devices, has created an innovative wristband named Mudra, which can manage

The Grand Prix d’Horlogerie de Genève Announces the Winners of GPHG 2020 Edition

November 13, 2020 MasterHorologer

The 2020 prize list of the Grand Prix d’Horlogerie de Genève (GPHG) was unveiled on Thursday November 12 at the 20th GPHG awards ceremony, a

Vacheron Constantin launches the “One of Not Many Mentorship Program” in the United Arab Emirates, in collaboration with Zayed University

November 6, 2020 MasterHorologer

The prestigious Swiss watch manufacture Vacheron Constantin has announced the launch of the ‘One of Not Many Mentorship Program’, a new educational initiative in collaboration

Vacheron Constantin certifies its entire range of watches using Blockchain technology

November 6, 2020 MasterHorologer

Swiss luxury watch brand Vacheron Constantin has announced its decision to certify its entire range of watches using Blockchain technology to reduce counterfeiting. In 2019,

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