HERO-ERA Limited Edition Swiss Automatic GMT Watch

HERO-ERA, the world-renowned organizer of classic rallies, has partnered with a Swiss watch company to create a limited edition wristwatch.

HERO-ERA was formed in 2018 when the Historic Endurance Rallying Organisation (HERO) took over all the events organised by the Endurance Rally Association (ERA). This year, the group presents a wrist watch collection made in partnership with Alatron SA in La Chaux de Fonds, a major centre of traditional watchmaking in Switzerland.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

This luxurious, hand-made Swiss time-piece was meticulously engineered and constructed by famed Horologists Alatron, official supplier of the most prestigious brands of the watch industry.

The HERO-ERA wrist-watch represents the perfect instrument for those obsessed with time, as all rally competitors are. The stylish and sturdy case, crafted from the highest grade stainless-steel incorporates a unique circle within a square design.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

The case measures 44 mm diameter with 33.5 mm diameter dial opening and 41mm diameter bezel. The quadrangular, strikingly bevelled main case is crowned with a two-tone aluminium top bezel, representing the transitions between night and day across 24 hours.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

Total four versions of HERO-ERA wrist-watch are available: Version A features black PVD coated stainless steel case with black dial, green bezel and black crocodile style leather strap. The next two versions feature stainless steel case, black dial, bi-colour (black/silver) bezel and racing type leather straps in black (Ver. B) or brown (Ver. C). Finally, the Version D comes with a stainless steel case, white dial, bi-colour (black/silver) bezel and black crocodile style leather strap.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

The watch is powered by the Soprod C125 GMT automatic movement. Equipped with bidirectional rotor system, Quick GMT and date setting mechanisms, this movement can deliver a power reserve up to 42 hours when fully wound.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

The face of the watch highlights elegant and classic design features. It hosts a clean and legible dial. With its massive brass hands, traditionally placed date dial and Super LumiNova indicators, the wrist-watch can be read easily, day and night.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

The arrow hand denotes Greenwich Mean Time, a useful function that allows the wearer to find the second time-zone while travelling across the world. In the version A, the GMT hand is in green whereas the other three versions feature a red GMT hand.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

The dial also proudly displays the logos of the Historic Endurance Rallying Organisation (HERO) and the Endurance Rally Association (ERA). On the front side, the watch is protected with a hard, scratch resistant sapphire crystal glass.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

The rear of this wrist-watch is fitted with a mineral glass case-back that reveals exquisite workings of the fine SOPROD movement that beats inside.

This mechanical piece of precision engineering was designed with the historic motorist in mind. The watch is supplied with a leather travelling pouch.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

The first 200 watches will be number stamped and inscribed, and be delivered with a certificate of authenticity.

HERO-ERA Limited Edition Swiss Automatic GMT Watch

There will also be a charitable donation of £100 per sale, distributed through HERO’s HERO2HELP scheme, building on the £14,000 so far raised that has benefitted charities fighting the fallout of Covid-19.

Technical details

Model: HERO-ERA Wristwatch

44 mm, in 316 L stainless steel, with polished and satin finish, with black PVD treatment (grade AA) for the black version
Bezel: 24 hours Aluminium GMT bezel with two tones night and day
Top Crystal: Sapphire with anti-reflection treatment
Back case: See through mineral glass back
Water-proofness: 50 meters, 164 feet

Soprod C125 GMT, Self-winding mechanical movement with bidirectional rotor system
Quick GMT and date setting
Power reserve: 42 hours if fully wound

Structured dial with SLN markers and date at 3 o’clock

4 hands Brass with SLN, on red or green arrow hand for the GMT

Choice of genuine black and brown leather crocodile style and with holes, racing type
Unique design pin buckle in Stainless Steel 316L

Travelling leather pouch


How to order
Interested customers can pre-order this timepiece by visiting the HERO online store. Expected delivery of the watches is in November 2020.

Link: http://www.herostore.eu/hero-era-wrist-watch.html

Corporate information


HERO-ERA represents the unification of two most important classic rally organizations.

HERO (Historic Endurance Rallying Organisation) is a one-stop platform for historic motoring enthusiasts, offering well established classic rallies and events, membership services, Arrive and Drive car hire programs, bespoke events, insurance solutions, online store, mechanical assistance and transport logistics support.

Events include: the Classic Marathon; HERO Challenge; Icelandic Saga; Le Jog, London to Lisbon Classic Rally; Poppy Regularity Rally; RAC Rally of the Tests; Royal Automobile Club 1000 Mile Trial; Scottish Malts; Summer Trial; Three Legs of Mann; Winter Challenge to Monte Carlo. HERO’s driver championship, the HERO Cup, is the world’s leading premier classic regularity series and it has organised well in excess of 150 events since 1993.

Established in 1988 by Philip Young, the ERA (Endurance Rally Association) has since organised some 60 major events, in more than 50 countries. Events include: Baltic Classic; Blue Train Challenge; Classic Safari Challenge; Road to Saigon; Flying Scotsman; Trans America; Himalayan Challenge; Peking to Paris Motor Challenge. In August 2018, HERO ‎officially announced to take over all the events organised by the ERA.


Based in La Chaux de Fonds, Alatron is a Swiss watch production company. Since 1958, the company (Alatron Le Réveil SA) has been producing Swiss made clocks, table clocks and alarm clocks under the brand name NEPRO. Incorporated in 1995, the Alatron SA private label division designs and produces alarm clocks, table clocks, wall clocks, wrist watches, writing instruments, cuff-links and other accessories on behalf of some biggest luxury brands.