Piaget Announces Cedric Grolet as New International Brand Ambassador

The Swiss luxury watch and jewllery brand Piaget has announced world-renowned pastry chef, Cédric Grolet as the Maison’s newest International Brand Ambassador.

Born in Firminy, France, Cédric Grolet began his journey as a pâtissier at the young age of 13. His grandparents owned a restaurant in the Rhone-Alpes region of eastern France, where he spent most of his youth and where his early childhood memories include those of his mother giving him fresh-picked, colourful and naturally sweet fruit as a healthy snack. Today, Chef Grolet’s sculpted fruits have become his signature. While he is dedicated to paying homage to these wonders of nature as much as he is to giving them an eye-catching presentation, he ensures that the taste of the fruits shine through in a natural and pure way.

Cédric Grolet has been hotel Le Meurice’s Pastry Chef since 2012 and is the undisputed master of his art. After gaining his professional certification in pastry, chocolate and ice cream work in 2002, Cédric Grolet achieved an additional qualification in 2004, followed by a Brevet Technique des Métiers – the highest possible qualification in his field – at the famous École Nationale Supérieure de la Pâtisserie.

When he arrived in Paris in 2006, Chef Grolet joined the team at Fauchon, where he remained for five years. He joined Le Meurice in 2011 as sous pastry chef, rapidly rising to head pastry chef, after having spent years refining his skills.

Included in his list of achievements are ‘Best Pastry Chef of the Year’ (Le Chef, 2015), ‘Best Pastry Chef’ (Gault & Millau, 2017) and ‘Best Pastry Chef in the World 2018’ (The World’s 50 Best Restaurants). In November 2018, Vanity Fair France named Chef Grolet as one of the 50 most influential French people in the world in 2018. In 2019, Cédric Grolet received the Grand Vermeille medal from the city of Paris and is the recipient of the gold talent of the Centre du Luxe et de la Création.

Known for his stunning and delicious fruit-like desserts, Chef Grolet continues to look to nature for inspiration. He often says that he’s only satisfied when his creations are better than the fruits that inspired them. He is also in love with Paris – a city that moves him and is the muse for all his classical pastry creations. Outside of the culinary world, Cédric Grolet is passionate about sports cars and watches, as they require like his pastry creations, a demanding expertise.

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