IWC Schaffhausen has opened its first Japanese boutique in Ginza in Tokyo, one of the world’s most luxurious cities.

The new boutique in Tokyo is located on Namiki Street, a prestigious area in the heart of Ginza, where the best gourmet food, luxury goods and art from all over the world are found. Visitors are welcomed by IWC’s finest window display and are invited to discover the fascinating worlds of the IWC watch families, the manufacturing art and the appeal of fine watchmaking.

Located in Ginza, an area renowned as one of the most luxurious places in Japan, the boutique extends over a 40-square-metre area in a perfect setting, highlighting the prestigious timepieces of IWC Schaffhausen. Guests entering the boutique are welcomed by a comfortable lounge area with a fireplace and an intriguing library.

Using dark wood, chrome steel and leather, IWC’s in-house architects have created an elegant atmosphere reflecting the clean lines of IWC’s fine watchmaking.

In addition to the vast collection of IWC watches, visitors will also find a wide range of Boutique Exclusive Editions such as the Portuguese Perpetual Calendar (Ref. IW502308) in stainless steel, the Portuguese Yacht Club Chronograph with a new colour design (Ref. IW390208) in stainless steel with a black dial and the Portofino Hand-Wound Big Date (Ref. IW516101) in white gold, available only from the IWC boutique retail network spread throughout the world.

Boutique Address

IWC Boutique Ginza
1F Iwatsuki Bldg., 6-7-16 Ginza
Chuo-ku, Tokyo Japan 104-0061
Tel. +81 3 5537 6071
E-mail boutique-iwc.ginza@iwc.com

• Know more about IWC Schaffhausen watch brand and its history.

• Discover more IWC SCHAFFHAUSEN watches (from 2011 to 2022).

• Discover IWC SCHAFFHAUSEN watches archives from 1990 to 2010.