IWC Schaffhausen Opens Its Biggest Flagship Boutique at the Taikoo Hui Mall in Shanghai

Swiss luxury watch brand IWC Schaffhausen has opened its new flagship boutique at HKRI Taikoo Hui mall complex in Shanghai.

IWC’s new flagship boutique is located at the HKRI Taikoo Hui mall, West Nanjing Road, in the West Central Business District in Shanghai. After Zurich and Dubai, Shanghai marks the Swiss luxury watch manufacturer’s third global IWC flagship location.

IWC Schaffhausen Flagship Boutique Taikoo Hui Mall Shanghai

Visitors are greeted by an impressive three-dimensional façade featuring an oversized Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe”. Over more than 300 sq. m., they can immerse themselves into distinctively themed worlds and discover IWC’s iconic Pilot’s Watches, Portugieser and Portofino collections. This makes it the largest IWC boutique in the world in terms of square metres.

Adding a futuristic touch to the boutique is the presence of IWC’s partner Airspeeder, the world’s first racing series for electric flying cars. Visitors can take a seat in the cockpit of a “speeder” racing drone and enjoy a Mixed Reality (MR) flight through landscapes inspired by IWC’s “Colors of TOP GUN” Lake Tahoe, Woodland, Mojave Desert and Ceratanium®.

IWC Schaffhausen Flagship Boutique Taikoo Hui Mall Shanghai

IWC’s new retail concept creates intelligent connections between the physical and virtual worlds. For example, an interactive display lets visitors deep-dive into IWC’s engineering heritage. They can learn more about the brand’s unique materials expertise, IWC-manufactured movements and complications.

All watch displays in the boutique feature Inspify touchscreen technology, allowing visitors to access a broad range of information about the timepieces on display, including product history, technical specifications, and customisation possibilities. A story portal with live social media feeds or a Portl hologram box adds to the digitally enhanced visitor experience.

The box will feature 3D appearances of IWC family members, such as free ski star Eileen Gu, Mercedes-AMG PETRONAS Formula One™ Team drivers Lewis Hamilton and George Russell, or legendary IWC watchmaker and inventor of the perpetual calendar, Kurt Klaus.

IWC Schaffhausen Flagship Boutique Taikoo Hui Mall Shanghai

In addition, a mini programme on IWC’s WeChat account is dedicated to the new flagship boutique, enabling users to discover the boutique and take full advantage of its services. Visitors can, for example, get an overview of all flagship boutique features and services or take a virtual tour.

Also, for the first time, IWC has integrated a fully-fledged food and beverage concept into a flagship boutique.

At the “Big Pilot Bar,” visitors can enjoy delicious food, freshly brewed coffee or savoury cocktails – inside or on the outside terrace. The bar’s offer can also soon be enjoyed without a visit to the boutique. In addition, a huge background screen transforms the inside seating area into a space for events such as product presentations, Cyberloupe® watchmaking experiences or virtual tours of the IWC’s manufacturing centre in Schaffhausen.

Jaeger-Lecoultre Opens a New Flagship Boutique in Shanghai

Jaeger-LeCoultre has opened a new flagship boutique at Shanghai’s neighborhood in K11 art mall.

In homage to watchmaking, the layout space of this boutique was conceived as a series of interconnected circles and curves, reminiscent of the components of a watch movement. The linked spaces create different layers of interaction for visitors as they intuitively follow the path through the store, gaining a deeper understanding of the Maison when they move forward. With an emphasis on organic materials and natural colours, the décor fuses tradition and modernity, evoking the serenity and beauty of Jaeger-LeCoultre’s home in the Vallée de Joux.

Facing Shanghai’s South Huangpi Road, the boutique’s façade is a new expression of the Maison, made of glass shingles inspired by the tavaillon (wooden tile) cladding used on traditional Vallée de Joux buildings to provide protection from the harsh winter climate.

Jaeger-Lecoultre Flagship Boutique Shanghai K11 art mall

Fusing tradition and technology, the glass shingles are back-lit to create a constantly changing play of colour and sense of movement. This fascinating display evokes the glass-fronted northern façade of the Manufacture, which reflects its surroundings, changing appearance according to the weather and time of day.

On entering the boutique, visitors will find display cases containing the highlights of Jaeger-LeCoultre’s current collections. Alongside the vitrines a fascinating, interactive calibre wall instantly enticing the visitor to discover some of the most emblematic movements that underline the Maison’s authority as the watchmakers’ watchmaker.

After discovering the physical calibres, then exploring them in depth through the digital showcases, guests can continue the learning experience on WeChat, with more movements presented in augmented reality.

Jaeger-Lecoultre Flagship Boutique Shanghai K11 art mall

Drawn naturally into the second area of the boutique, visitors can explore the power of personalisation. A history of the Reverso shows why, more than any other watch, it represents the special pleasure of owning a timepiece that holds a secret, personalised emblem and thus truly belongs to its wearer. Alongside the Reverso display, an interactive Strap Bar offers more options for personalisation, allowing to handle and play with Jaeger-LeCoultre’s complete strap collection for all models.

The visitor’s path then leads to a deeper exploration of the Manufacture, and the tremendous range of métiers and watchmaking gathered under its roof. A series of evocative and informational videos introduces the visitors to the beautiful world of the Vallée de Joux and initiates them into the secrets of enamelling, engraving and anglage (chamfering/edging), as well as design and the research & development process that continually gives birth to innovations.

Deep in the heart of the store, visitors arrive at the Atelier d’Antoine, where they are invited to discover the most refined expression of Jaeger-LeCoultre’s know-how, not only by fascinating displays but also through Discovery Workshops that offer direct hands-on experience of watchmaking.

Jaeger-Lecoultre Flagship Boutique Shanghai K11 art mall

An exact reproduction of its counterpart within the Manufacture Jaeger-LeCoultre, this is the first permanent installation of an Atelier d’Antoine outside Switzerland. The discovery Workshops will provide an opportunity to explore the world of Swiss fine watchmaking in a new way. Hosted by a watchmaking expert, the workshops blend academic education and interactive experience in a dynamic format that encourages interaction.

Participants will learn about the working of watch movements, technical and creative skills required to produce fine timepieces, the various stages involved in their fabrication, and the artistic crafts employed in haute horlogerie. They will also discover the past, present and future of watchmaking at Jaeger-LeCoultre and in the Vallée de Joux and will be invited to use larger-scale models to try to replicate the work of the Maison’s highly skilled watchmakers.

The first programme offered at Atelier d’Antoine in the Maison Flagship store will be the Reverso Discovery Workshop, during which participants will dive deep into the Reverso archives and go hands-on with a variety of models. Later, the Sound Maker Discovery Workshop and Master classes will also be offered.

One wall of the Atelier d’Antoine space is dedicated to a Cabinet of Curiosities, which showcases three pillars of Jaeger-LeCoultre’s expertise: Celestial complications, The Soundmaker and Precision. Alongside this, a display dedicated to the Métiers Rares reveals in more depth how a Reverso can be transformed into a personalised work of art through enamelling and engraving, showcasing the many steps of these processes.

Source: Jaeger-LeCoultre

Vacheron Constantin opens first boutique in Scotland

Vacheron Constantin has recently opened their first boutique outside of London, on Edinburgh’s Frederick Street.

In keeping with Vacheron Constantin’s high level of sophistication and commitment to outstanding customer service, this new boutique welcomes watch connoisseurs and collectors to discover the excellence, craftsmanship and heritage of the world’s oldest watch Manufacture in continuous production for over 265 years.

Vacheron Constantin’s other boutiques in the UK are on Old Bond Street and within the Fine Watch Room at Harrods, London.

Vacheron Constantin opens first boutique in Scotland

The new boutique features a distinctive glass façade, which invites collectors and visitors to discover the Maison’s creativity and fine craftsmanship in a harmonious old-meets-new environment fitting the spirit of Vacheron Constantin’s contemporary watchmaking.

The impressive entrance leads to a refined interior which incorporates a sleek brass-toned design and modern elegance with the Maison’s new boutique design concept. A striking marquetry wall with Maltese cross motif creates a focal point on the ground floor that conveys Vacheron Constantin’s dedication to high watchmaking artistry. The contemporary first floor salon space is complimented by beautifully crafted historical features.

Vacheron Constantin opens first boutique in Scotland

Demonstrating Vacheron Constantin’s limitless technical and aesthetic creativity, customers will be welcome to discover a variety of timepieces and calibres, from simple models to high complications, as well as exclusive editions.

This new Vacheron Constantin boutique is located at 3 Frederick Street, Edinburgh, EH2 2EY.

Opening hours

  • Monday – Saturday 9.30am-6pm
  • Sunday – 11am-5pm

Longines inaugurates its new boutique on rue du Rhône in Geneva

The Swiss watch brand Longines has officially opened its new Boutique in the heart of Geneva (Switzerland), the international city par excellence and the cradle of fine watchmaking. Located on rue du Rhône, one of Switzerland’s best-known shopping streets, the new store uses a subtle blend of tradition and elegance to offer a truly stunning setting for the creations of the winged hourglass brand.

Longines new boutique on rue du Rhône in Geneva

Longines now has a prestigious showcase in the heart of Geneva. The brand has opened its exceptional space at 40 rue du Rhône, one of the most popular shopping streets in Switzerland. Designed to be a tailor-made setting for the company’s creations and its history, the new boutique is an intimate invitation to be immersed in the world of Longines and to discover its many facets.

Longines new boutique on rue du Rhône in Geneva

From the outside, the core values of winged hourglass company are highlighted by a sleek, elegant façade giving pride of place to a selection of carefully selected timepieces. Inside, a refined yet welcoming interior awaits, created with a skilful composition of different materials and colours.

Longines new boutique on rue du Rhône in Geneva

Next, visitors discover iconic references to the brand’s universe, be it the privileged links it has forged through its long-standing passion for equestrian sports, or aviation.

The Boutique also houses a space dedicated to vintage Longines watches, the “Collector’s Corner”, which is a world first for the brand. There, customers can admire and acquire a choice of feminine and masculine pieces, all dating back more than 30 years, equipped with manufacture movements and in perfect condition.

Longines new boutique on rue du Rhône in Geneva

Each of these watches has been renovated and restored with the greatest care by specialist Longines watchmakers and comes with a certificate of authenticity and a two-year warranty.

Longines CEO Matthias Breschan is delighted with the opening of this new Boutique and the important new chapter it marks in the brand’s development: “We are proud to offer our Swiss customers and our international customers passing through Geneva, the opportunity to discover the world of Longines and its vast range of timepieces, in a tailor-made space staffed by qualified advisers. We place great importance on making every effort to ensure that each visit is a unique and special experience.”

Vacheron Constantin opens its flagship boutique in Ginza on December 5th 2021

Vacheron Constantin has announced the opening of a new flagship in the heart of Tokyo, in Ginza at 4-chome.

This new Ginza boutique pays tribute to the Maison’s longstanding history with Japan which dates back to 1917 and to the commitment to outstanding customer service.

In the 19th century, Geneva was already an international crossroads and a must-visit for the Japanese public keen on acquiring high-precision timepieces, members of the diplomatic corps, people passing through for leisure purposes, aristocrats, and many others. Acknowledged for expertise and the quality of its products, Vacheron Constantin naturally acquired a considerable portion of this clientele.

Vacheron Constantin Ginza flagship

At the beginning of the 20th century, there were already records of Japanese customers purchasing watches at Vacheron Constantin in Geneva. The Maison was introduced into Japan after signing an exclusive contract with an import agency in 1917.

In 1921, Vacheron Constantin earned recognition from some famous figures including Inazo NITOBE, author of the book entitled Bushido; Baron Tetsutaro Megada, appointed Deputy Secretary-General of the League of Nations and also a member of the Japanese imperial family.

In 1937, HRH Prince Chichibu Yasuhito (1902-1953, brother of Mikado Hirohito) and Princess Setsuko, known as “Princess Chichibu” visited the Vacheron Constantin boutique in Geneva and signed the guest book at this occasion. In 1953, His Majesty the Emperor Emeritus Akihito (the 125th Emperor of Japan) visited the Vacheron Constantin boutique and Manufacture workshops. He was welcomed by Léon Constantin and discovered the various stages involved in the production of watches.

As a demonstration of the Maison’s commitment to customer-centered service, the second floor opens onto a watchmaking bench intended to encourage interaction with an in-house watchmaker and which will be flanked by a custom strap/bracelet station featuring an innovative watch display instrument.

Vacheron Constantin Ginza flagship

Opening on 5th December 2021, Ginza Flagship will be one of the very few boutiques in the world to permanently showcase a selection of “Les Collectionneurs” vintage timepieces. According to a defined yearly schedule, rotating exhibitions of historical timepieces from the Maison private heritage collection in Geneva will also be on display.

The new Ginza flagship houses the complete Vacheron Constantin collections from simple to high complications, as well as boutique-exclusive models, the first permanent Les Collectionneurs vintage watch offering, and a rotating Les Cabinotiers assortment.

The Ginza boutique showcases exclusive artworks created in collaboration with Japanese illustrator and multi-award winning picture book author, Sugio YAMAZAKI. His style of work features a classical Japanese aesthetic that has been appreciated and used in numerous books and products. On this occasion, he created new artworks inspired by the Maison’s brand image and its vision of ‘Classic with a Twist’.

Boutique address

Vacheron Constantin Ginza flagship
Boutique address: 4-3-9 Ginza, Chuo-ward, Tokyo
Monday-Sunday: 12:00-20:00

Vacheron Constantin announces the opening of a boutique at La Samaritaine, Paris

Vacheron Constantin, the world’s oldest watch manufacturer in continuous operation for 265 years, is proud to announce the opening of a boutique at the Samaritaine Paris Pont-Neuf, which is once again welcoming visitors after being closed for 16 years and an extraordinary renovation project.

From now on, Vacheron Constantin will host collectors and clients on the second floor of this Art Nouveau and Art Deco architectural gem, offering both the former an opportunity to browse its entire range of collections – from the simplest watches to the most complicated – as well as models developed exclusively for the boutiques.

Vacheron Constantin boutique at La Samaritaine, Paris

The design of this elegant 42 m2 setting highlights the Maison’s profound attachment to heritage and artistic crafts, expressed through walls adorned with blue straw marquetry artwork masterfully carried out by the artisans of the Ateliers Lison de Caunes; a mosaic floor representing a nod to the Vacheron Constantin boutique on Rue de la Paix; a central counter with rounded Art Deco-inspired lines specially created for the occasion.

The décor features a wealth of aesthetic details conducive to instilling a warm and welcoming atmosphere within the prestigious department store. This is an exclusive space ideally designed for private meetings, within which collectors and watch enthusiasts are sure to enjoy discovering the latest creations from the Maison.

Boutique address

Vacheron Constantin Boutique – La Samaritaine Paris Pont Neuf
9 Rue de la Monnaie, 75001 Paris
Telephone: 01 88 88 60 00
Open Monday to Sunday from 10am to 8pm

Vacheron Constantin announces new flagship in Ginza, Tokyo

Vacheron Constantin, the world’s oldest High Watchmaking Maison with 266-year uninterrupted history, announces the opening of its new flagship in Tokyo in December 2021.

The boutique will be located in the very heart of Ginza, on Harumi Avenue. Elegantly integrated within the all-new Tenshodo building, this flagship will have a unique façade inspired by the Maison’s emblem, the Maltese cross.

Vacheron Constantin announces new flagship in Ginza, Tokyo

The space will span across two floors, combining the Maison’s refinement with its commitment to exceptional retail experience and best-in-class service from an in-house master watchmaker.

The new flagship will showcase a collection of men and women’s timepieces ranging from simple models to high complications, in addition to exclusive boutique limited editions.

Says Vincent Gouget, Vacheron Constantin Japan Managing Director: “Highly visible and situated at a very prime location in Ginza, this flagship will embody Vacheron Constantin’s ‘One of not many’ spirit in Japan. It will also epitomize the Maison’s long-standing relationship and deep commitment to its Japanese clients. Our ambition: to make it the favorite destination in Tokyo for discerning Vacheron Constantin connoisseurs as well as aspiring watch collectors.”

Vacheron Constantin has 5 boutiques in Tokyo and Osaka. The existing boutique located in Ginza’s Chuo avenue will continue to serve clients after the opening of the new flagship.

Tag Heuer Opens Its First Flagship Boutique in Zürich, Switzerland

Luxury avant-garde watchmaker TAG Heuer continues to reinforce its retail presence in its home country of Switzerland. Complementing its existing Geneva, Zermatt and Luzern locations and a robust wholesale network of 60 doors throughout the country, this fourth flagship store in the heart of dynamic Zurich offers an unparalleled customer experience and confirms the brand’s confidence in the region for the long term.

Centrally located on vibrant Bahnhofstrasse, the new 100 square-meter space was designed to express the brand’s values of passion for action, mental strength and high performance through a stunning new design concept.

Tag Heuer Opens Its First Flagship Boutique in Zürich, Switzerland

The result is a sleek and immersive contemporary interior which evokes a suspended second, in subtle tones of grey, chrome, black, light blue and sandstone, contrasting with touches of the iconic Heuer and TAG Heuer red. The idea of a decisive moment in time comes to life through accentuated perspective lines, dashes of light strips and suspended window displays that seem to float mid-motion.

The brand’s iconic watch lines, TAG Heuer Monaco, Autavia, Aquaracer, Formula 1, Link, Connected and of course Carrera, are each presented on unique backdrops patterns which represent their heritage. The materials selected for the new layout were sourced for 90% in the EU with a commitment to responsibility, achieving 60% of recycled or easily recyclable materials.

Tag Heuer Opens Its First Flagship Boutique in Zürich, Switzerland

The spirit of motor-racing, core to TAG Heuer’s history and values, is seamlessly infused throughout the space from the main fittings to the discreet product fixtures. The glossy black main window display is carved to echo the front wings of a race car, while the central counter is a reimagined eight-cylinder engine inspired by the TAG Heuer shield logo, and the individual watch stands are shaped after an intake valve.

Finally, a corner sitting area invites customers to dive deeper into TAG Heuer’s incredible legacy with visuals, books and memorabilia that pays homage the brand’s impressive 160-year heritage of precision engineering, bold technological breakthroughs and thrilling sporting milestones.

Open since late December 2020, the new TAG Heuer Zürich offers local and international clientele an expertly curated selection of timepieces, including the legendary square-cased TAG Heuer Monaco, the newly released TAG Heuer Carrera steel chronographs or the visionary third generation TAG Heuer Connected watch. And exclusive to the Zürich and Geneva boutiques is the recently unveiled limited edition 18k gold Carrera chronograph designed in tribute to its creator and former CEO Jack Heuer.

Boutique address

TAG Heuer Zürich
Bahnhofstrasse 65
8001 Zürich

Opening hours
Monday to Friday: 10:00 AM – 6:30 PM
Saturday: 10:00 AM – 5:00 PM

The House of BOVET 1822 opens its newest boutique at the prestigious Marina Bay Sands in Singapore

The Swiss timepiece manufacturer BOVET 1822 is proud to announce the opening of its boutique in Singapore’s most iconic complex, the Marina Bay Sands.

Located along the waterfront, the iconic Marina Bay Sands resembles a suspended boat, featuring three cascading hotel towers topped by an extraordinary aerial park, a museum, international luxury brand stores, numerous restaurants, and a casino.

The Marina Bay Sands is Asia’s premier destination for business, leisure and entertainment, and now it is where you will discover Bovet’s newest boutique.

BOVET 1822 Boutique Marina Bay Sands in Singapore

This new point of sale in South East Asia follows Mr. Pascal Raffy’s clear vision to develop the in-store BOVET experience, offering watch lovers and collectors exceptional hospitality, service, and horological knowledge and advice that matches the quality of BOVET timepieces.

Once inside the 1270 square feet BOVET boutique of the Marina Bay Sands Luxury Shopping Center, you feel as if you have been transported instantly to the Château de Môtiers in Switzerland – the headquarters and heart of the activity of the House of BOVET.

BOVET 1822 Boutique Marina Bay Sands in Singapore

The European-style boutique, a showcase of rare elegance entirely in keeping with the essence of the BOVET’s timepieces, warmly invites collectors to admire the precious artistic timepieces. Walnut furniture lined with suede combines timeless classicism with a modern influence, creating an ideal refined setting.

Today, the House demonstrates its excellence through a variety of collections that combine an incomparable mastery for the Decorative Arts as well as unmatched high watchmaking prowess.

BOVET 1822 Boutique Marina Bay Sands in Singapore

Since 2002, BOVET 1822 has been rewarded with more than 39 awards and distinctions, including the most coveted “Aiguille d’Or” in 2018 at Grand Prix d’Horlogerie de Genève (watchmaking’s Oscars) for the Grand Récital, as well as prizes in 2020 for the “Miss Audrey” in the Ladies’ Watch category and for the “Récital 26 Brainstorm Chapter Two” in the Mechanical Exception category.

The new boutique will be opened from 10:00 am to 11:00 pm (11:30 pm on weekends), as well as on-demand for personal appointments for its sophisticated, international clientele.

Vacheron Constantin opens its first boutique in Germany in Frankfurt am Main

Vacheron Constantin, the world’s oldest Haute Horlogerie Manufacturer with more than 265 years of continuous history opens its first boutique in Germany at Kaiserstraße 1, Frankfurt am Main.

Vacheron Constantin opens its first boutique in Germany in Frankfurt am Main

This newly opened exclusive boutique, located in the heart of Germany on one of the most historic streets of Frankfurt am Main, invites watch connoisseurs and collectors to discover the artistry, craftsmanship and heritage of excellence that make up the world of Vacheron Constantin.

Vacheron Constantin opens its first boutique in Germany in Frankfurt am Main

In the spirit of Belle Haute Horlogerie this new boutique offers a warm welcome to watch enthusiasts. The refined interior incorporates modern elegance and the Maison’s design concept. Demonstrating Vacheron Constantin’s limitless technical and aesthetic creativity, customers are welcome to discover a variety of timepieces and calibers, from simple models to high complications, as well as exclusive editions.

Vacheron Constantin opens its first boutique in Germany in Frankfurt am Main
nikita kulikov I photography

Already in 1847, the first Vacheron Constantin watches were sold to German clients. Ever since, the Maison has enjoyed a thriving bond with the country.

Vacheron Constantin opens its first boutique in Germany in Frankfurt am Main
nikita kulikov I photography

In celebration of the new boutique opening two unique pieces from the Les Cabinotiers workshop will exclusively be showcased in the month of December:

  • Les Cabinotiers Minute repeater perpetual calendar – A perfect combination from the “La Musique du Temps” assortment as a tribute to musical arts and comprehensive mastery of ultra-thin movements.
  • Les Cabinotiers Symphonia Grande Sonnerie 1860 – First grande sonnerie wristwatch and an extremely rare occurrence in the sphere of Haute Horlogerie

Boutique Address

Vacheron Constantin
Kaiserstraße 1, 60311 Frankfurt am Main
Phone: +49 69 138820

OMEGA Opens Its New Boutique in Biel/Bienne

Swiss watch maker OMEGA has opened a new boutique in their hometown offering a complete brand experience, from the Swiss manufacture’s extraordinary legacy to its latest models.

OMEGA’s latest boutique, now open in Biel/Bienne, marks the final stage in a major development that includes a spectacular new museum and state-of-the-art factory.

OMEGA Boutique / Museum, Cité du Temps SA, Biel/Bienne Switzerland

A truly global brand, OMEGA has luxury boutiques all over the world, but the distinguished watchmaking company has always been proudly Swiss, and its 8th corporate boutique, now open on home soil, is a source of pride.

OMEGA Boutique / Museum, Cité du Temps SA, Biel/Bienne Switzerland

With 278sqm of floor space, visitors to the new Biel/Bienne boutique have plenty of room to move. All of OMEGA’s current watches, fine jewellery and accessories are on display. As well as this extensive selection of product choices, there is also the benefit of full Customer Service, providing an efficient on-hand expertise for all OMEGA needs.

OMEGA Boutique / Museum, Cité du Temps SA, Biel/Bienne Switzerland

Just a short stroll away is an opportunity for guests to explore the legend behind their proud purchases. The new Museum, a stunning, light-filled space at OMEGA’s campus “La Cité du Temps”, tells the fascinating story of the global watchmaker through immersive movies, compelling displays and fun interactive experiences.

Along with the new boutique and museum, the site in Biel is home to OMEGA’s impressive, eco-friendly factory, where all of the brand’s watches are made and tested.

Boutique Address

OMEGA Boutique / Museum
Cité du Temps SA
Nicolas G. Hayek Strasse 4
2502 Biel

Boutique opening hours:

  • Monday – Friday: 10:00 – 18:00
  • Saturday – Sunday: 10:00 – 17:00

Hublot announces the opening of its new boutique at the Chuo-dori Street in Tokyo

Celebrating its 40th anniversary, Hublot announces one more reason to rejoice. After Place Vendome in Paris, Rue du Rhône in Geneva, 5Th Avenue in New York City, New Bond Street in London, Heritage in Hong Kong Tsim Sha Tsui district, Hublot now announces its presence at the Chuo-dori Street in Tokyo for the brand world’s biggest Flagship Boutique.

The Swiss luxury watchmaker is now present on an iconic location on Chuo-dori Street. The new boutique, also called the “Hublot tower” thanks to its 56-meter-high dynamic façade, will offer Hublot a stylish, luxurious and open space.

Hublot Boutique Ginza

The Hublot Boutique Ginza perfectly expresses The Art of Fusion, the brand concept focused on the blending of materials and ideas. Across three floors, customers will be immersed in the world of Hublot. Visitors will find the whole collection displayed on the ground floor, the VIP experience room on the second floor and the exhibition area on the third floor.

Hublot Boutique Ginza

The 56-meter high dynamic façade is the most idiosyncratic and artistic façade of the brand’s boutiques. The laminated glass panels scattered with mirrored pieces exhibits different sights: it reflects sunlight to create a beautiful glitter during the daytime, and at nighttime a luxurious glow appears to emanate from within.

Hublot Boutique Ginza

The interior of the boutique, boasting the brand’s largest retail space at 330 square meters, reflects one of the important elements of Hublot’s watchmaking—its unique use of materials. The spacious boutique expresses on three floors the contemporary style so dear to Hublot: leather chairs, ebony tables, floors of marble or carpet, and an impressive staircase with sides made of zigzag laser-cut mirrored stainless steel.

Hublot Boutique Ginza

Another highlight of the boutique is the crystal chandelier installed on the vaulted ceiling reaching more than 9 metres high, which can be rarely found in Japan.

Hublot Boutique Ginza

Each floor of Hublot Boutique Ginza expresses the fusion of quality materials and contemporary, luxurious beauty by boldly displayed pop artworks depicting Hublot timepieces and movements on the walls, stretching from floor to ceiling.

Boutique Address

Hublot Boutique Ginza
Address: 5-9, Ginza 3-chome, Chuo-ku, Tokyo
Telephone: 03-3538-5055
Business hours: 11:00 – 20:00

Audemars Piguet Opens a New Boutique at A13 Far Eastern Mall in Taipei City, Taiwan

On 27 April 2020, Swiss Haute Horlogerie manufacturer Audemars Piguet celebrated the soft opening of its new boutique in Taipei City. Located in the prestigious Xinyi shopping district’s A13 Far Eastern Mall, the two-floor boutique is the Manufacture’s largest boutique in Taiwan with a surface of 240sqm.

Audemars Piguet Opens a New Boutique at A13 Far Eastern Mall in Taipei City, Taiwan
© Courtesy of Audemars Piguet

Now, Audemars Piguet has 3 boutiques in Taiwan. The interior design of the Audemars Piguet A13 Boutique is inspired by the Manufacture’s geographic origins in the Swiss Jura Mountains and plunges visitors into the brand’s cultural universe.

Audemars Piguet Opens a New Boutique at A13 Far Eastern Mall in Taipei City, Taiwan
© Courtesy of Audemars Piguet

Watch enthusiasts will discover a curated selection of the Manufacture’s latest models across its collections, including the Royal Oak, the Royal Oak Offshore and the Code 11.59 by Audemars Piguet.

Audemars Piguet Opens a New Boutique at A13 Far Eastern Mall in Taipei City, Taiwan
© Courtesy of Audemars Piguet

The boutique also includes a cosy lounge, a dedicated customer service area and a virtual atelier where visitors can learn more about the manufacturing and hand-finishing processes of selected timepieces.

Boutique address

Audemars Piguet Far Eastern XinYi A13 Boutique
Address: 1F, No. 58, Songren Rd., Xinyi Dist., Taipei City 11073, Taiwan
TEL: 02-8789-5800
FAX: 02-8789-5808

Other Audemars Piguet Boutiques in Taiwan

Audemars Piguet Taipei 101 Boutique
Address: 3F, No. 45, Shifu Rd., Xinyi Dist., Taipei City 11001, Taiwan
TEL: 02-8101-8181
FAX: 02-8101-8383

Audemars Piguet Taichung Top City Boutique
Address: 1F, No. 251, Sec. 3, Taiwan Blvd., Xitun Dist., Taichung City 40756, Taiwan
TEL: 04-2250-0880
FAX: 04-2250-0890

Frederique Constant Opens its First Worldwide Mono-Brand Boutique in Doha, Qatar

Following an overwhelming success in the Middle East, Frederique Constant, the Swiss watch manufacturer has announced the opening of its first worldwide mono-brand boutique in Doha, Qatar.

In the honouring presence of Mr. Edgar Doerig, ambassador of Switzerland, Mr. Mohamed Al Jaber, CEO of Al Jaber Watches and Niels Eggerding, Managing Director of Frederique Constant, about 100 guests have discovered the 80 sqm new brand’s space and the specific limited editions of Manufacture models created for the occasion in a festive atmosphere.

Frederique Constant, the Swiss watch manufacturer has announced the opening of its first worldwide mono-brand boutique in Doha, Qatar

The Frederique Constant boutique, located in the Festival City Mall of Doha –1st floor, gate #3, centre court #3 – brings an oasis of luxury and showcases the latest collections from the innovative Geneva watch brand in a completely new boutique concept.

Frederique Constant, the Swiss watch manufacturer has announced the opening of its first worldwide mono-brand boutique in Doha, Qatar

With a full range of design styles – from ultra-classic to contemporary – the boutique services the needs of the customers’ expectations. The Frederique Constant brand universe and timepieces are displayed in exclusive showcases, highlighting the brand’s values and expertise within a luxury atmosphere.

Limited editions for the boutique

Not less than three exclusive Manufacture models have been created for the occasion. If you visit the boutique, you will be able to admire a Classic Worldtimer Manufacture and a Classic Tourbillon Perpetual Calendar Manufacture offering a unique dial design with the maroon colour of Qatar’s flag. The third limited edition is a Classic Moonphase Manufacture offering a FC-712 in-house calibre, featuring hours, minutes, date counter and moon phase display with a specific salmon colour dial and black printed Arabian numeral indexes.

All three models are produced in a very limited series and exclusively available in the Frederique Constant boutique in Doha.

Model: Classic Moonphase Manufacture Limited edition
Reference: FC-712QT4H6

Frederique Constant Classic Moonphase Manufacture Limited edition Doha Boutique Special, Reference: FC-712QT4H6

Hours, minutes, seconds, moonphase, date by hand

FC-712 Manufacture automatic caliber with date and moonphase adjustable by the crown
Perlage & circular Côtes de Genève decoration on the movement
28 jewels, 38-hour power reserve, 28’800 alt/h

Polished stainless steel 3-parts case
Diameter of 42 mm
Convex sapphire crystal
See-through case back
Water-resistant up to 5 ATM

Salmon color dial with black printed Arabian numeral indexes. Maroon printed Arabian numeral at 12 and 6 o’clock
Hand-polished black hands
Moonphase at 3 o’clock and date counter at 9 o’clock

Black calf leather strap

Retail price

Model: Classic Worldtimer Manufacture Limited edition , Reference: FC-718QTWM4H6

Frederique Constant Classic Worldtimer Manufacture Limited edition Doha Boutique Special, Reference: FC-718QTWM4H6

Hours, minutes, seconds, date by hand, worldtimer function

FC-718 Manufacture caliber, automatic with all functions adjustable by the crown
Perlage & circular Côtes de Genève decoration on the movement
26 jewels, 38-hour power reserve, 28’800 alt/h

Polished stainless steel 3-parts case
Diameter of 42mm
Convex sapphire crystal
See-through case back
Water-resistant up to 5 ATM

White color dial with maroon world map in the center and luminous indexes
Hand polished blue color hands
Date counter at 6 o’clock
24H disc with day (white) night (burgundy) indication
City disc with 24 cities

Navy alligator strap with off-white stitches

Retail price

Model: Classic Tourbillon Perpetual Calendar Manufacture Limited edition , Reference: FC-975QT4H6

Frederique Constant Classic Tourbillon Perpetual Calendar Manufacture Limited edition Doha Boutique Special, Reference: FC-975QT4H6

Hours, minutes, seconds, date, day, month, leap year

FC-975 Manufacture caliber, automatic with tourbillon & perpetual calendar
Perlage & Côtes de Genève decoration on the movement
33 jewels, 38-hour power reserve, 28’800 alt/h
Silicon escapement wheel and anchor

Polished stainless steel 3-parts case
Diameter of 42mm
Convex sapphire crystal
See-through caseback
Water-resistant up to 5 ATM

Skeleton silver and maroon color dial
Hand-polished white hands

Black alligator leather strap
One extra alligator leather strap is coming with the watch

Limited edition
Limited to 10 pieces

Retail price

The first Vacheron Constantin boutique in Australia opens at 88 Collins Street, Melbourne

Located at the top end of Collins Street, this new exclusive boutique allows both watch enthusiasts and collectors a chance to further appreciate the culture, history and tradition of excellence that defines the world of Vacheron Constantin.

The first Vacheron Constantin boutique in Australia opens at 88 Collins Street, Melbourne 1
Vacheron Constantin boutique at 88 Collins Street, Melbourne

In 1881, William Ernest Cooke, the renowned Australian astronomer, wrote to Vacheron Constantin regarding the commission of his pocket watch. Ever since, the Maison has enjoyed a flourishing relationship with the country.

Vacheron Constantin boutique in Australia opens at 88 Collins Street, Melbourne

Nine exclusive Vacheron Constantin restored vintages pieces from Les Collectionneurs will be available from November to January in celebration of the new boutique opening. The pieces from this collection will be available for purchase, come with a 2 year warranty as well as a digital certification of authentication with Blockchain technology that was recently announced by the Maison.

Vacheron Constantin boutique in Australia opens at 88 Collins Street, Melbourne

Boutique Address

Vacheron Constantin
88 Collins Street, Melbourne VIC 3000
Phone: +61 3 9228 7100

Swiss watch brand Zenith inaugurates its new boutique in Zhengzhou, China

During Zenith’s 2019 road show in China, which is making its way through eight cities until the end of the year, Zenith has inaugurated its new boutique in the province of Fujian.

Following a press conference with brand ambassador Eason Chan and the traditional ribbon-cutting ceremony, guests were invited to discover the new Zenith retail concept in Zhengzhou David City, the most popular and upscale shopping centre in Zhengzhou.

Zenith boutique in Zhengzhou, China

The new retail concept reflects the Zenith codes whilst creating an inspiring, welcoming environment in which visitors can experience an immersive journey. Upon entering the newly conceived space, a sense of verticality is conveyed, with a central blue element, stretching from the floor to the ceiling–paying tribute to a starry night sky.

A physical space that expresses Zenith’s “Time to Reach your Star” philosophy, the boutique plays with space and light to offer an expansive sensation as visitors discover its latest creations in a modern and uplifting setting.

Zenith boutique in Zhengzhou, China

The starry blue sky and Zenith colours complete this immersive experience. The Zenith Zhengzhou boutique features a comprehensive selection of the current Zenith collections, as well as boutique-exclusive editions and the recently unveiled DEFY Inventor Greater China edition.

Zenith boutique in Zhengzhou, China

The opening of the boutique in Zhengzhou marks the latest stop in Zenith’s road show in China, which began in Shanghai in September before making its way to Wuhan, Xian, and Beijing, continuing to Chengdu in November and Changsha in December.

This immersive traveling exhibition showcases the unique heritage and pioneering vision of the manufacture, with a focus on each of the four collections including the retro-chic Pilot line and avant-gardist DEFY range, keeping the Defy Inventor at the heart of the exhibition. The road show is also presenting rare Zenith Haute Horlogerie pieces like the DEFY 21 Double Tourbillon and DEFY Fusee Tourbillon.

F.P.Journe opens its first Boutique in Dubai in partnership with Ahmed Seddiqi & Sons

F.P.Journe celebrates the opening of its first ever GCC Boutique in Dubai at the prestigious Dubai Mall. Guests were welcomed through the doors by François-Paul Journe. Accompanying him for the official ribbon cutting was Mohammed Abdulmagied Seddiqi, Chief Commercial Officer of Ahmed Seddiqi & Sons, the exclusive partner of the F.P.Journe Boutique Dubai.

This is the brand’s 10th Boutique, following openings in Tokyo, Hong Kong, Geneva, Paris, New York, Miami, Los Angeles, Beirut and Kiev. Designed by François-Paul Journe according to the global concept, the beautiful Boutique showcases an elegant yet relaxed atmosphere. It includes a salon and library where collectors are invited to explore and discuss their shared passion for horology, while admiring the brand’s complete collection of precision chronometers.

Black and white photos adorn the walls featuring François-Paul Journe and his watchmakers at the workbench. Guests will also discover the Limited Series and special editions, exclusively reserved for the F.P.Journe Boutiques.

Through constant research for efficiency and precision, François-Paul Journe has been creating groundbreaking mechanical timepieces since 1977. His unique watchmaking vision has already captured the praise of both the public and professionals alike for his innovative 18K rose Gold movements, all bearing the brand’s motto: “Invenit et Fecit”. This certifies that each handmade precision chronometer is produced one-by-one with meticulousness, entirely invented and made in house in the central Geneva Manufacture, Switzerland.

Established 20 years ago, the relationship between Ahmed Seddiqi & Sons and F.P.Journe is based on a longstanding commitment and passion for fine watchmaking. As family businesses with members involved in day-to-day operations, both brands work towards preserving the history of horology through deep appreciation and business practices. With François-Paul Journe holding over 40 years of experience in watchmaking and Ahmed Seddiqi & Sons being the definitive curators of time since 1950, the partners share the same company values and vision for horology in the region and beyond.

Ahmed Seddiqi & Sons is the region’s leading retailer of luxury watches & jewellery. Established in 1950, the company has continuously developed and nurtured the needs of its clients through the combination of expert curation of its portfolio and commitment to service excellence. Today, the company is recognised as a pioneer amongst retailers in the region, with an extensive collection of over 60 luxury timepiece & jewellery brands across 50 locations in the UAE.

Boutique Address

F.P.Journe Boutique Dubai
The Dubai Mall
Fashion Avenue, First floor, #293

Hublot Opens Its First Boutique in India at the Palladium Mall, Mumbai

Swiss luxury watch brand Hublot has opened its first flagship Boutique in India, located in the heart of Mumbai at the Palladium Mall, one of the most prestigious luxury shopping locations in the country.

The Mall offers an unrivalled mix of traditional elegance and contemporary luxury. Covering more than 45 square meters, on the ground floor of the mall, this brand new Hublot Boutique exemplifies the brand’s well known motto, « The Art of Fusion », blending materials and styles in a truly modern and innovative spirit.

Hublot Boutique Palladium Mall Senapati Bapat Marg Mumbai

Paying tribute to the art world, the boutique is decorated with Pop Art paintings inspired by the iconic Big Bang collection. Hublot Big Bang, Classic Fusion, Spirit of Big Bang, MP as well as exclusive limited editions will be on display for all watch lovers.

Hublot Boutique Palladium Mall Senapati Bapat Marg Mumbai

Present at the Opening, Hublot’s Brand Ambassador, ex cricket star Kevin Pietersen graced the occasion and interacted with eminent members of media and Hublotistas alike. He taught Ricardo Guadalupe how to bowl on a small pitch designed for the occasion.

Hublot Boutique Palladium Mall Senapati Bapat Marg Mumbai

Rohit Sharma, the best cricketer opener in the world and Hublot’s Friend of the Brand, was unable to attend the illustrious event. However, he addressed the media in the form of a direct telecast from Pune, where he is representing India in the forthcoming Test Match between South Africa and India. He congratulated Hublot for this first boutique in India and applauded the social contribution of the brand Hublot towards saving the rhinos in India, a cause with which he himself is also associated.

Boutique Address

Hublot Mumbai Boutique
Palladium Mall
Senapati Bapat Marg
Opening hours: Every day; from 11:00am to 10:00pm

Vacheron Constantin Announces the Opening of Its New Boutique in Riyadh

On 02 October 2019, Swiss luxury watch brand Vacheron Constantin inaugurated its new boutique in Riyadh.

Located in Kingdom Centre, one of the most iconic landmarks in the Kingdom of Saudi Arabia, the Vacheron Constantin new boutique pursues an aesthetic combination of modernity and tradition.

Vacheron Constantin Boutique Riyadh

Designed in the Maison’s spirit, it features a unique Mashrabiya decoration that was created to mark this opening. Riyadh boutique features the new Vacheron Constantin design concept, which focuses on private bespoke appointments whilst also creating a warm and welcoming space for watch enthusiasts and collectors alike.

Vacheron Constantin Boutique Riyadh

In the spirit of “Belle Haute Horlogerie”, Beautiful High Watchmaking, this boutique provides the offer of an exclusive VIP room for a more intimate experience to discover Vacheron Constantin’s mastery of high watchmaking, ancestral legacy and unique know-how.

Vacheron Constantin Boutique Riyadh

To celebrate this important occasion, Vacheron Constantin hosted an exclusive cocktail dinner at a luxury contemporary villa in Historical Al Diriyah. Guests were treated to an evening of entertainment varying from talented Saudi musician’s performances to the representation of a calligraffiti artist, as well as enriching watchmaking master classes.


Vacheron Constantin Boutique
Kingdom Centre, 1st floor, Riyadh
+966 11 211 0853
Saturday- Thursday: 10am – 10pm
Friday: 4pm – 10pm

Vacheron Constantin Re-Opens its ION Orchard Boutique in Singapore

Vacheron Constantin announces the reopening of its boutique in Singapore, located in one of the city’s luxury shopping destination, ION Orchard.

Sharing the same high-level of service, the new Vacheron Constantin boutique showcases a new interior concept embodying the Maison’s modern elegance and refined aesthetics. In the spirit of Belle Haute Horlogerie, the spacious boutique features new design codes with a touch of contemporary Asian elements. The lounge areas also provide a welcoming environment to watch connoisseurs and collectors from around the world.

Vacheron Constantin ION Orchard Boutique Singapore

The new boutique houses the complete collection from simple models to high complication timepieces, in addition to exclusive boutique limited editions. As a demonstration of the Maison’s dedication to service, an in-house watchmaker will continue to be present, enabling interaction with the client.

Vacheron Constantin ION Orchard Boutique Singapore

On the occasion of the opening, an exhibition titled “Nicknames” featuring a curation of vintage timepieces with unusual designs and evocative nicknames, will be on display to discover from now till end October.

Vacheron Constantin ION Orchard Boutique Singapore

“Cornes de Vaches”(cow horns), “Batman” or “Cioccoalatone”; these monikers commonly used in connoisseurs’ jargon highlight the originality and the unique character of these remarkable creations.

Boutique Address

Vacheron Constantin ION Orchard Boutique
2 Orchard Turn #02-07 ION Orchard
Singapore 238801
Tel: +65 6509 8800
Opening hours: 10:00am – 9:30pm

Hublot Celebrates the Inauguration of Its First Boutique in Greece

Following the unveiling of the Hublot Classic Fusion special edition “MYKONOS AEROFUSION CHRONOGRAPH”, on Mykonos Island last summer, the Swiss watchmaking Maison HUBLOT opens its first boutique in Greece. A perfect location for the Brand, 3 Stadiou str. is in Syntagma square, right in the historical centre of Athens.

Hublot First Boutique in Greece

At the inauguration event for the sleek 30 square meters boutique featuring innovative retail technology and ‘Pop-Art’ paintings portraying the iconic Hublot Big Bang watches, Ricardo Guadalupe (Hublot CEO) and John Gofas (Gofas CEO) invited prominent personalities from the fields of media, sports, science and art for the grand opening.

Hublot First Boutique in Greece
Christian Karembeu, Fay Skorda, John Gofas, Christos Mastoras, Natasa Theodoridou and Ricardo Guadalupe

Hublot opened its first boutique in Paris in 2007, on Rue Saint-Honoré. Since then, the luxury watch brand has continued to grow and develop, and now has a strong presence across the globe. Located in some of the finest streets and most prestigious districts in the world, all the Hublot boutiques are being continuously reinvented. It was therefore now time to be present in the city of the seven hills.

Audemars Piguet Opens Their Boutique at Top City Taichung Store in Taiwan

On 10th August 2019, Swiss luxury watch manufacture Audemars Piguet opened its brand-new boutique in Top City Taichung Store. With respect to the decoration of the store space, not only were the stone materials and the aroma from Vallée de Joux flown to Taiwan for a perfect spatial design but the focus of the year – the CODE11.59 series is displayed in its entirety and in full throttle.

Combined with the outstanding service team of the boutique store, a professional and welcoming Audemars Piguet home is created for the collectors of fine watches.

Audemars Piguet Boutique at Top City Taichung Store in Taiwan

The decision of Audemars Piguet to open up a brand-new boutique in Top City Taichung Store was not only because of the warm nature of the local people and their quality and refined lifestyle but also because Audemars Piguet wishes to be able to serve the fans of haute horology in Taichung more directly.

Upon entering the Audemars Piguet Boutique in Top City Taichung, a visitor would find that the 2019 annual focus – all 13 of the CODE 11.59 series are on display, including five complication watches.

In addition, the high-level jeweled lady watches from the AP Millenary collection showcase the geometric charm of the feminine elliptic shape and the luxurious jewel embedding. And of course, we cannot forget about the escapement that is unique to Audemars Piguet, which fully displays the profound horology technique of the brand.

Audemars Piguet Boutique in Top City Taichung Store is located at No.251, Sec. 3, Taiwan Blvd., Taichung City.

Jaquet Droz Celebrates the Opening of Its New Boutique in Harbour City, Hong Kong

Located along the bay of Hong Kong, in the heart of the luxurious Harbour City shopping mall, the new Jaquet Droz boutique features an entirely new design, blending tones of black, beige and gray. A special meeting place for collectors and enthusiasts of Fine Watchmaking, who can now discover the Jaquet Droz universe in an atmosphere marked by modernity and elegance, just like its creations.

The new boutique’s inauguration was celebrated on June 14 in the presence of Mr. Christian Lattmann, the brand’s CEO, Mr. Kevin Rollenhagen, Managing Director of The Swatch Group (Hong Kong) Limited, Ms. Sylvia Yau, Vice-President of Jaquet Droz Hong Kong & Macao and Ms. Veronica Chan, General Manager (Retail & Leasing Business Development) of Harbour City Estates Limited. Film actor Moses Chan, friend and enthusiast of the brand, also figured among the prestigious guests.

Over the course of the ceremony, guests had the opportunity to discover the new Jaquet Droz watchmaking releases as well, including the exceptional Magic Lotus Automaton. The brand’s latest creation is an ode to life and its eternal renewal.

A new development that was designed and assembled in house, this automaton features an exceptionally long animation, lasting more than four minutes. In this time, a naturalist fresco unfolds with all the grace and serene beauty of a Zen garden.

Boasting a heritage of more than 280 years, Jaquet Droz built its reputation with Chinese royalty, especially with the Qing Dynasty. Indeed, it was Emperor Qianlong himself who was the first to translate the name of the “Jaquet-Droz” family into Mandarin – a translation still used today.

Hublot Celebrates the Inauguration of Its First Boutique in Spain with the Presence of Roberto Carlos

Legendary soccer player Roberto Carlos hosted the opening ceremony of the first Hublot boutique in Spain, at El Corte Inglés de Serrano in Madrid on 28th November in 2018.

The evening started with the traditional ribbon cutting ceremony by the «friend of the brand » and legendary soccer player Roberto Carlos and Augusto Capitanucci, Hublot Regional Director.

Hublot First Boutique in Spain

They were also accompanied by Marzio Villa, distributor of the brand for Spain and Portugal, and key figure in its launch on the 80s. The ceremony took place in the new boutique, located on the ground floor the iconic shopping edifice of El Corte Inglés de Serrano (C / Serrano nº 47), in the heart of the shopping district of Madrid, the Salamanca district.

Hublot First Boutique in Spain

The select group of guests at the ceremony was able to enjoy a cocktail and get to know the 40 square meters boutique, perceiving the numerous details that show the brand’s philosophy, the «Art of Fusion». From the different materials used – black ash wood, gray alcantara leather – to Pop Art paintings, and of course the latest watch innovations and novelties of the brand.

Hublot First Boutique in Spain

Then a great event held at Castellana 22 (WeCollect Club) brought together many reknown faces from the national scene, and almost two hundred lovers of Hublot enjoyed an Art of Fusion themed celebration. Live music, saxophonists, dancers, actors, etc. a wide artistic cast and many surprises made the delights of the guests turning the evening into a magical night.

Contact details

El Corte Inglés Serrano
C/ Serrano 47. 28001. Madrid.
T. +34 91 362 05 49
M. +34 660 634 044
Working hours: Monday to Saturday from 10.00h to 22.00h; Sundays from 11.00h to 21.00h

Andre Agassi and Stefanie Graf inaugurate Longines’ new sales corner in Las Vegas

On Wednesday, October 31st, Swiss luxury watch brand Longines opened its newest shop inside the Las Vegas’ Tourbillon Boutique, located in the City Center Complex. Longines’ Ambassadors of Elegance Andre Agassi and Stefanie Graf were present to celebrate this particular event in one of Las Vegas most prestigious watch lover’s temple. With this new opening, the brand invites customers to discover Longines elegant collections and exclusive universe, made up of Elegance, Performance and Tradition.

Tourbillon Boutique Opening + The Andre Agassi Foundation for Education Las Vegas 31/10/2018

From its very earliest moments, in the 1830’s, Longines has forged strong ties with the United States. Today, the brand counts more than 300 points of sales all over the country. Furthermore, the winged hourglass brand is a trusted partner for many sporting competitions across America, from equestrian events to skiing and gymnastics.

Longines has also worked with celebrities who embody brand’s values and image of elegance, including American tennis legend Andre Agassi, who now works to improve access to education and the lives of disadvantaged children through his Las Vegas-based foundation, and Stefanie Graf who works to help children and families who are victims of war, persecution and violence through her Hamburg-based foundation, Children for Tomorrow.

This Wednesday, the owners of the limited “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations” timepieces, auctioned this summer to commemorate ten years of partnership between the two tennis legends and the brand, were also invited to attend Longines’ inauguration in the Tourbillon Boutique.

Longines Opens Its Flagship Boutique in Orchard Road, Singapore

Swiss watch brand Longines has announced the opening of its Singapore Flagship Boutique this summer at Wisma Atria, located along renowned shopping strip, Orchard Road. It will be the largest Longines Boutique in Singapore and will carry the widest range of timepieces.

The new Boutique measures approximately 1,500 square foot and reflects the brand’s devotion to tradition, elegance and performance in its design. The Boutique features a crystal-clear façade providing an unobstructed view illuminating the entire space. The interior emanates freshness from the clean and luminescent white walls, which are perfectly contrasted by the blend of lacquered wood furniture, leather and white flooring with soft gray veining.

A centrepiece formed by five watch towers welcomes customers with a curated display of gold and diamond timepieces. The first section of the boutique features timepieces from the key Longines collections – Elegance, Watchmaking Tradition, Equestrian, Sport and Heritage. Customers are able to view Equestrian timepieces which are displayed on a dedicated wall, highlighting the brand’s involvement in the Equestrian world.

The second section of the Boutique highlights Longines’ rich history of more than 185 years through a feature wall illustrating the evolvement of the Longines’ logo over the years and a display of Heritage timepieces flown in from the brand Museum in Saint-Imier, Switzerland – the birth place and Headquarter of Longines.

A private lounge area at the end of the Boutique is decorated with a white modern sofa atop a plush carpet creating an indulgent yet inviting ambience. Over here, customers are able to browse through desired timepieces and experience the world of Longines.

The Longines flagship boutique is located at Wisma Atria, 02-01A
Tel: +65 6336 9495
Operating Hours: 10:00am – 9:30pm daily

Hublot Opens Its London Flagship Boutique

On 17th September 2018, Friends of the brand gathered for ribbon cutting at the new Hublot Flagship boutique in London.

This is Hublot’s first directly operated London flagship boutique on New Bond Street – one of the most prestigious luxury shopping destinations in the world.

Hublot Flagship Boutique New Bond Street London

As a modern day innovator in the world of Swiss luxury timepieces, Hublot hosted an Art of Fusion themed celebration inspired by London. The ribbon cutting ceremony was hosted by Hublot CEO Ricardo Guadalupe together with Chelsea FC players; David Luiz, Olivier Giroud, Ross Barkley and Marcos Alonso officially opening the sleek 1,078 square feet (100 sqm) boutique featuring innovative retail technology and ‘Pop-Art’ paintings portraying the iconic Hublot Big Bang watches.

Hublot Flagship Boutique New Bond Street London

The moment also marked the extension of the Hublot partnership with Chelsea FC for another three years. During the ribbon Cutting, Chelsea FC players presented Ricardo Guadalupe with their official jersey, with the number 92 on the back, a reference to the London Flagship boutique being the 92nd opening for the brand.

Hublot Flagship Boutique New Bond Street London

Chelsea FC also presented an illustrated map that marks the route from Chelsea FC’s, Stamford Bridge stadium to the Hublot Flagship boutique in Bond Street, signed on the evening by the players.

Hublot Flagship Boutique
14 New Bond Street
London W1S 3SX, 020 7499 5765

Hublot Inaugurates their Boutique in Hanoi, Vietnam

On 31 August 2018, Hublot celebrated the brand’s first boutique in Vietnam. The Hublot boutique in Hanoi marks the fourth South-east Asian boutique operated by long time retail partner, The Hour Glass. The opening ceremony was attended by world famous pianist Lang Lang and Hublot’s CEO Mr Ricardo Guadalupe.

Hublot Boutique in Hanoi, Vietnam

The new Hublot boutique is located in the Sofitel Legend Metropole, known as the historical and timeless Hanoi’s most storied 5-star hotel. Located steps from the Opera House, right in the center of Hanoi’s French Quarter, Sofitel Legend Metropole Hanoi offers entrance to the world of heritage.

Founded in 1901, the hotel has a rich history and a century long tradition of welcoming important figures, including Charlie Chaplin, Jane Fonda, George H.W.Bush, Jacques Chirac, Angelina Jolie & Brad Pitt, David Beckham, to name only a few.

Hublot Boutique in Hanoi, Vietnam

The Hublot Hanoi boutique is situated on the original wing of the hotel, named The Metropole Wing, which is known among local elite clients as the first destination for high-end boutiques.

Hublot is distributed exclusively in Vietnam by The Hour Glass S&S – the joint-venture between local partner Sam & Sassy and long-time exclusive partner and luxury watch retailer, The Hour Glass. The partnership remains focused on the world of luxury watches, preserving heritage, fine craftsmanship, whilst looking into the future of watchmaking, sharing the same vision as Hublot.

Hublot Boutique in Hanoi, Vietnam

Located in the Sofitel Metropole Legend Hotel Hanoi, the new Hublot boutique is bound to capture the heart of watch lovers. The boutique adopts Hublot’s iconic interior design concept “The Art of Fusion”, presenting the brand’s unique visual identity with the boutique’s muted tones and clean finishes. Hublot has successfully proved itself as a leader in the field of engineering new materials not only by its timepieces but also through the way of combining different materials and design.

Hublot Boutique in Hanoi, Vietnam

The boutique will showcase Hublot’s latest novelties as well as their unswerving offerings of audacious timepieces from the iconic Big Bang collection, contemporary Classic Fusion to pioneering Manufacture Pieces. It will also maintain its presence as the launch pad for Boutique Exclusives, a selection of exceptional timepieces available only in the Hublot boutiques worldwide.

With endless possibilities, the boutique pays tribute to the world of Hublot beyond timepieces. It is the only space dedicated to exhibiting Hublot’s universe including specially crafted artisanal goods such as cufflinks, writing instruments, sunglasses, desk clocks, belts and more. Each of these lifestyle gears have been uniquely grafted with a material that is distinctly Hublot from lightweight carbon fiber, resilient titanium to scintillating diamonds, all in reverence of Hublot’s “Art of Fusion” philosophy.

Lang Lang, the world famous pianist, joined the Hublot family in January 2015. The Chinese-American chose the Swiss brand because it is true to his character. Like him it respects tradition and connects it to the future. A philosophy based on a credo: The Art of Fusion, a fusion of styles and techniques. Hublot and Lang Lang master complicated movements and operating ranges. From now on when he sets the piano keys alight Lang Lang will have a watch that was conceived, designed and developed by Hublot strapped to his wrist.

He has conquered the musical world in its broadest sense like a real rock star. With his cool look, talent and generosity he goes beyond the world of classical music and fuses it with every rhythm. His renowned duets with the Four Horsemen from Metallica, Jazz man Herbie Hancock or the Tenor Plá cido Domingo, demonstrate his unlimited mastery of his art and the ease with which he constantly reinvents it. A young but accomplished legend, Lang Lang’s world class reputation makes him a fitting ambassador for Hublot, whose mission has always been to embrace tradition with a vision for the future.


Hublot by The Hour Glass S&S is located at:
Sofitel Legend Metropole Hotel Hanoi
15 Ngo Quyen, Hoan Kiem, Hanoi
Tel: +84 243 9329 222
Hotline: +84 90 624 2424
Operating Hours: 10am – 7pm (Monday – Sunday)

Breitling Celebrates the Opening of Its Newly Designed Boutique in Zurich

Breitling celebrated the opening of its newly designed boutique, situated in a prime location on Augustinergasse in Zurich, with a dazzling, high-profile red-carpet event.

Breitling CEO Georges Kern was joined at the opening event by an impressive roster of special guests, including former World Cup Alpine ski racer, Winter Olympic gold medalist, and pilot, Dominique Gisin, multiple Ironman champion and duathlon specialist Ronnie Schildknecht, celebrated Swiss chef René Schudel, Breitling Jet Team leader Jacques Bothelin, and members of the Swiss Air Force’s Patrouille Suisse elite aerobatic squadron. Breitling’s newest brand ambassador, internationally renowned model Ronja Furrer, was also in attendance.

Swiss luxury watchmaker Breitling celebrates the opening of its boutique in Zurich, Switzerland on 28th of August 2018. (PPR/Moritz Hager)

Along with Adrian Bindella, CEO of Zett-Meyer, Steven Biedert, Breitling’s Brand Manager in Switzerland, and the brand’s celebrity guests, Georges Kern cut the ribbon, officially opening the Breitling Boutique Zurich.

Redefining industrial-chic luxury, the boutique recalls the period when Breitling created some of the most admired tool watches ever made. With its striking decor, its bespoke furniture, and a select combination of vintage and modern elements, it offers a contemporary, urban interpretation of the spacious but intimate ambience of an exclusive industrial loft in a dynamic city.

Swiss luxury watchmaker Breitling celebrates the opening of its boutique in Zurich, Switzerland on 28th August 2018. (PPR/Breitling)

The boutique’s interior space is divided over two floors. On the ground floor, Breitling’s watches are presented in vitrines and display cases whose design reflects the urban-loft ambience. These metal structures are reinterpretations of industrial shelves, and evoke an atmosphere that reflects air, land, and water, the three environments where Breitling watches have long distinguished themselves. Upstairs is a bar and lounge area where visitors can escape from the hustle and bustle of the city just outside the boutique’s doors and enjoy a drink while exploring some of Breitling’s extraordinary collections.

At the event, the display cases in the boutique featured pieces from across the entire Breitling collection, with impressive displays for the iconic Navitimer 1, the new Navitimer 8, and the Superocean Héritage II, along with other specially selected watches and some of the brand’s vintage timepieces.

Baschi at the boutique opening of the Swiss luxury watchmaker Breitling on August 28, 2018 in Zurich, Switzerland.(PPR/Breitling/Harold Cunningham)

Following the boutique opening, guests enjoyed cocktails and dinner at the nearby Cantinetta Antinori, followed by an “unplugged” concert performance by Baschi, one of Switzerland’s most popular musicians. The singer arrived in style on a motorcycle created by iconic British brand Norton, one of Breitling’s partner companies. The mock-up of the Breitling Jet Team aircraft – with its imposing dimensions (a height of 12.3 meters and a wingspan of 9.46 meters) – attracted attention throughout the event.

Vacheron Constantin Opens its Boutique in Milan

Vacheron Constantin has opened its first Boutique in Milan in partnership with Pisa Orologeria, at number 9, Via Verri in the heart of the “Quadrilatero”, the city’s fashion and luxury district.

The Boutique represents a new area of communication, a lively, vital place where the Maison will hold events and audiences in order to open up the world of Vacheron Constantin’s High Watchmaking to a cosmopolitan, passionate audience of connoisseurs.

Vacheron Constantin Milan Boutique

Designed by the Architect Filippo Gabbiani from Kokai Studios, the Boutique, which is arranged over two floors, was conceived with meticulous attention to detail, in the spirit of excellence that characterises every timepiece by the Geneva-based Maison.

The ground floor is organised to host the display of collections that represent the Maison’s watchmaking expertise, while the upper floor is home to an elegant area inspired by the Vacheron Constantin lifestyle and dedicated to High Watchmaking enthusiasts.

A reference point for a world of excellence and tradition, Pisa Orologeria is synonymous with a passion for watches that has become a profession. The innovative spirit and talent in anticipating new watchmaking trends, has always distinguished the entrepreneurial vision of the Pisa family.

From the small shop in Via Verri, opened in 1940 by Osvaldo and Ugo Pisa, to the new Flagship Store of over 1200 square meters, 3 Quick Service Laboratories and 4 mono-brand Boutiques, Pisa Orologeria is today the reference point for every passionate of watchmaking, with a portfolio of over 40 brands in Milan’s fashion district.