Vacheron Constantin has announced the opening of a new flagship in the heart of Tokyo, in Ginza at 4-chome.
This new Ginza boutique pays tribute to the Maison’s longstanding history with Japan which dates back to 1917 and to the commitment to outstanding customer service.
In the 19th century, Geneva was already an international crossroads and a must-visit for the Japanese public keen on acquiring high-precision timepieces, members of the diplomatic corps, people passing through for leisure purposes, aristocrats, and many others. Acknowledged for expertise and the quality of its products, Vacheron Constantin naturally acquired a considerable portion of this clientele.
At the beginning of the 20th century, there were already records of Japanese customers purchasing watches at Vacheron Constantin in Geneva. The Maison was introduced into Japan after signing an exclusive contract with an import agency in 1917.
In 1921, Vacheron Constantin earned recognition from some famous figures including Inazo NITOBE, author of the book entitled Bushido; Baron Tetsutaro Megada, appointed Deputy Secretary-General of the League of Nations and also a member of the Japanese imperial family.
In 1937, HRH Prince Chichibu Yasuhito (1902-1953, brother of Mikado Hirohito) and Princess Setsuko, known as “Princess Chichibu” visited the Vacheron Constantin boutique in Geneva and signed the guest book at this occasion. In 1953, His Majesty the Emperor Emeritus Akihito (the 125th Emperor of Japan) visited the Vacheron Constantin boutique and Manufacture workshops. He was welcomed by Léon Constantin and discovered the various stages involved in the production of watches.
As a demonstration of the Maison’s commitment to customer-centered service, the second floor opens onto a watchmaking bench intended to encourage interaction with an in-house watchmaker and which will be flanked by a custom strap/bracelet station featuring an innovative watch display instrument.
Opening on 5th December 2021, Ginza Flagship will be one of the very few boutiques in the world to permanently showcase a selection of “Les Collectionneurs” vintage timepieces. According to a defined yearly schedule, rotating exhibitions of historical timepieces from the Maison private heritage collection in Geneva will also be on display.
The new Ginza flagship houses the complete Vacheron Constantin collections from simple to high complications, as well as boutique-exclusive models, the first permanent Les Collectionneurs vintage watch offering, and a rotating Les Cabinotiers assortment.
The Ginza boutique showcases exclusive artworks created in collaboration with Japanese illustrator and multi-award winning picture book author, Sugio YAMAZAKI. His style of work features a classical Japanese aesthetic that has been appreciated and used in numerous books and products. On this occasion, he created new artworks inspired by the Maison’s brand image and its vision of ‘Classic with a Twist’.
Vacheron Constantin Ginza flagship
Boutique address: 4-3-9 Ginza, Chuo-ward, Tokyo