The Connected Watch Brand VELDT Partners with CITIZEN

VELDT Inc. (Headquarters: Shibuya-ku, Tokyo, CEO Jin Nonogami), a developer of IoT products and services, focused on connected watches, and CITIZEN Watch Company, Ltd. (Headquarters: Nishi Tokyo-shi, Tokyo, CEO Toshio Tokura) have entered into a mutual business partnership. The agreement aims to develop, market, and operate new services on mobile applications and IoT products and to manufacture and sell connected watches. VELDT will receive around 300 million JPY in funding from CITIZEN, and VELDT will issue shares through the third-party allocation of shares on the 21st of January, 2019.

Now that almost everything people own is connected to the Internet, an increasing number of companies are rushing into developing more IoT products and services. VELDT started developing IoT products and services in 2012 and has integrated luxury watches with technology to produce items and services that are connected to cloud systems. VELDT has been praised worldwide for its detailed design and technique, while be able to integrate the latest technology and still preserving its beautiful texture and look.

As CITIZEN is entering the IoT platform services business with a focus on watches, VELDT and CITIZEN have signed the partnership agreement to expand the worldwide reach and scale of the new collaborative business.

The two main points of the agreement are shown below.

1. Development of IoT Platform “Riiiver”
CITIZEN is releasing its new service Riiiver in the summer of 2019, and VELDT is responsible for part of the planning and the whole development and operation. Riiiver is an open IoT platform that connects people, things, and actions while offering a new experience of “time”. By connecting various IoT devices and services to lifestyles, users can create their own new “time (= lifestyle)” that does not fit in with the established common sense.

2. Manufacture and Sales of New Connected Watch “VELDT LUXTURE”
CITIZEN is partially manufacturing and marketing VELDT LUXTURE, the connected watch model that will be released in 2019 by VELDT. VELDT LUXTURE is a new connected watch that recreates and organizes relaxing time for people today who do-it-all. It was inspired by the idea of “LIGHTS, RATHER THAN WORDS”. Apart from the traditional smartwatches that display a variety of digital data on faces, VELDT LUXTURE looks like any high-end analog watch with three hands. VELDT FLARE, embedded with indirect lightings on the watch face, is inspired by natural light like a warm fireplace flare or sunlight that shines through the leaves of a tree. VELDT FLARE elegantly displays your notifications, whether it’s from the people who are most important to you or daily lifestyle information such as your next appointment or the weather forecast.

Riiiver is going to be fully available on VELDT LUXTURE. On Riiiver and VELDT original app, users can create functions and evolve them as they wish. The product name LUXTURE is a mix of LUX and FUTURE, the two words indicating the major characteristics of VELDT product.

At South by Southwest (SXSW) in Austin, USA, one of the world’s largest conglomerates of film, interactive media, and music festival, CITIZEN is going to officially announce Riiiver on the 10th of March, and VELDT LUXTURE is going to be showcased there at the same time.

VELDT Inc. was established in 2012. With a theme “CONNECTED & BEAUTIFUL”, VELDT has been developing and offering IoT products and services. VELDT is specialized in products that inspire beauty, such as its collection of elegant watches. VELDT also develops and produces a wide range of items and services, from analog precision machines to software and system. Let the worlds of “time” and “lifestyle” wonderfully merge together with VELDT’s beautiful connected products. VELDT’s goal is to become an innovation company that benefits people’s lives with a spiral of positive energy.

VELDT to Showcase Its Newest Connected Luxury Watch Models at Baselworld 2018

VELDT, the Tokyo based connected watch brand will be at Baselworld 2018, showcasing their newest VELDT LUXTURE connected watches which notifies information with light, colors and vibration. They will also be exhibiting the VELDT SERENDIPITY CT/RT models which comes electronic-payment-ready by inserting a thin NFC card to its watch band.

VELDT LUXTURE – Connected Luxury watch
VELDT LUXTURE is a hybrid watch combining the look of a luxurious analog watch with today’s connected technology. The watch face comes with VIVID LOOP, the patented LED notification display which lights up with indirect illumination. The face is also designed with a classical bomb dial shape for better visibility.

The LED lights notify only the important messages and appointments as well as hour-to-hour weather information, all in synch with your smartphone. The VELDT LUXTURE’s casing becomes thinner towards the outer rim with a beak at 12 and 6 o’clock positions, known as the VELDT BEAK, giving the watch a flowing silhouette. The back side comes with color glass. The overall unisex design should appeal to a wide range of users.

At Baselworld 2018, the new White, Green and Dark Brown models will be on display. Entry model will start from JPY 70,000, while the high-end model will start from JPY200,000.

Technical details
Material: Stainless steel, sapphire glass
Interface: LED x 24, vibrator
Size: Outer case diameter: 38mm, thickness: 11.8mm
Watch movement: Quartz
Battery: Lithium-ion battery (wireless charging, stand-by time 4~5 days)
Wireless connection : Bluetooth 4.2 Low Energy
Smartphone compatibility: iOS and AndroidTM smartphones
Features: Notifications, schedule calendar, weather, world time, activity level/sleep quality/illumination/UV index measurement, UV alert and more

Due to the decision to re-design its entire system based on VELDT’s new service strategy, the release of VELDT LUXTURE was delayed for a year from its original release date. The model is being introduced as a 2018 Winter model along with the new app. The new app called VELDT UDU with improved healthcare and performance will be on display as a prototype at Baselworld 2018. VELDT is committed in developing a unique line of connected watch products designed to support a positive lifestyle.

VELDT will be adding the Model RT and Model CT to its VELDT SERENDIPITY line of products. The new series comes with wireless charging as well as electronic payment capabilities made possible from VELDT TOUCHWEAR®, a thin NFC card based on Felica technology. The VELDT TOUCHWEAR® card which comes included with the watch can be inserted to the small pocket designed on the band of the new watch.

VELDT will be releasing new wristbands with card pockets to offer more selection for users. The card will be compatible with Rakuten Edy electronic payment service. (Japan only). Orders are scheduled to be accepted from summer 2018.

Technical details
– Model RT: Stainless steel, antibacterial resin, sapphire glass, slate-stone/rubber belt (made by Hirsch Austria)
– Model CT: Stainless steel, antibacterial resin, mineral glass, calf leather belt
Interface: LED x 24, OLED display
Size: Outer case diameter 48mm, thickness 15.6mm
Watch movement: Quartz
Battery: Lithium-ion battery (micro USB charging, 1 week stand-by time)
Wireless connection : Bluetooth 4.0 Low Energy
Smartphone compatibility iPhone and Android™ smartphones
Features: Notification of mail, SNS, incoming calls. Activity level and sleep time tracking. Schedule, weather display with LED. Compass, timer, electronic payment (when VELDT TOUCHWEAR™ enabled)

Models and Retail Price
VELDT SERENDIPITY model RT: Price – JPY138,000 (1,480 USD/EUR)
Comes with a watch band from HIRSCH Austria, uniquely design with reinforced natural stone tiles on the band surface. The band is customized for VELDT with a slit pocket placed on the back to insert the VELDT TOUCHWEAR card. Standard D-buckle and sapphire glass.

・Stone Rose : VSR24SR-RST2
・Stone Mirror : VSR24SM-RST2

VELDT SERENDIPITY model CT: Price – JPY68,000 (780 USD/EUR)
Entry model in unique colors. Calf leather belt with backside slit pocket for VELDT TOUCHWEAR card.

・Deep Forest : VSC24GR-LGR2
・Karman Line : VSC24BL-LBL2
・Snow Crystal : VSC24WT-LWT2
・Moon Shadow : VSC24BK-LBK2