TAG Heuer Carrera Three Hands

October 12, 2021 MasterHorologer

Swiss luxury watch brand TAG Heuer revisits one of its most iconic collections, the TAG Heuer Carrera, and presents the new generation of a timeless sporty and elegant three-hand watch.

The new collection is comprised of four versions: the TAG Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time 41 mm, The TAG Heuer Carrera Date 39 mm and the TAG Heuer Carrera Date 29 mm. All express the brand’s everlasting passion with readability.

The new-generation TAG Heuer Carrera Three Hands collection is presented in a wide range of sizes to fit all uses and tastes. The line consists of 13 references within four sub-collections – from a 29 mm to a 41 mm diameter.

All of them incorporate and echo the stylistic codes of the TAG Heuer Carrera Heuer 02 chronographs launched last year. The result is a refined and modern look inspired by the pure style that first made the TAG Heuer Carrera iconic.

All references will be offered in a stainless steel case – twelve on a steel bracelet and one on a leather strap – with the choice of black, blue, white or silver dials which feature the new Carrera logo. The steel bracelets are equipped with the brand-new H-shaped links, an innovative design which is even more ergonomic and comfortable on the wrist.

TAG Heuer Carrera Date 39 mm and TAG Heuer Carrera Day Date 41mm

The TAG Heuer Carrera in the sizes 39 mm and 41 mm have a Calibre 5 automatic movement and are equipped with a new case with refined lugs. The watches have the new H-shaped bracelet for the steel version and a brown alligator leather strap for the leather version.

The dial readability is always a central asset, especially with the bolder hands and refined index integration. The Carrera Date 39 mm is fitted with a date at 6 o’clock, and for the Day Date 41 mm, a thinner date frame has been designed.

Model: Tag Heuer Carrera Day Date 41 mm

References
WBN2010.BA0640
WBN2013.BA0640
WBN2012.BA0640
WBN2011.FC6484

Movement
TAG Heuer Calibre 5 Swiss-made automatic movement
26 rubies
Rapid date correction
Balance frequency: 28,800 vibrations per hour (4 Hz)
Power reserve: 38 hours
Decoration: Oscillating mass with Côtes de Genève, engraved “TAG Heuer – Calibre 5 – Swiss-made”

Display
Hours – minutes – seconds
Date window

Case
41 mm diameter
Steel-polished, fine-brushed case
Domed, bevelled sapphire crystal with double anti-reflective treatment
Steel standard crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 metres

Reference WBN2010.BA0640

Dial
Black sunray-snailed dial
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand
Rhodium-plated TAG HEUER applied logo
3 o’clock date
CARRERA AUTOMATIC printed

Bracelet
Steel H-shaped bracelet
Steel folding clasp with double safety push buttons; TAG HEUER applied logo

Reference WBN2013.BA0640

Dial
Black sunray-snailed dial
5N rose-gold-plated applied indexes with white Super-LumiNova®
5N rose-gold-plated hour and minute hands with white Super-LumiNova®
5N rose-gold-plated central hand
5N rose-gold-plated TAG HEUER applied logo
3 o’clock date
CARRERA AUTOMATIC printed

Bracelet
Steel H-shaped bracelet
Steel folding clasp with double safety push buttons; TAG HEUER applied logo

Reference WBN2012.BA0640

Dial
Blue sunray-brushed dial
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand
Rhodium-plated TAG HEUER applied logo
3 o’clock date
CARRERA AUTOMATIC printed

Bracelet
Steel H-shaped bracelet
Steel folding clasp with double safety push buttons; TAG HEUER applied logo

Reference WBN2011.FC6484

Dial
Silver sunray-brushed dial
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand
Rhodium-plated TAG HEUER applied logo
3 o’clock date
CARRERA AUTOMATIC printed

Strap
Brown alligator leather strap
Steel folding clasp with double safety push buttons; TAG HEUER applied logo

Model: TAG HEUER CARRERA DATE 39 mm

References
WBN2110.BA0639
WBN2113.BA0639
WBN2112.BA0639
WBN2111.BA0639

Movement
TAG Heuer Calibre 5 Swiss-made automatic movement
25 rubies
Rapid date correction
Balance frequency: 28,800 vibrations per hour (4 Hz)
Power reserve: 38 hours
Decoration: Oscillating mass with Côtes de Genève, engraved “TAG Heuer – Calibre 5 – Swiss-made”

Display
Hours – minutes – seconds
Date window

Case
39 mm diameter
Steel-polished, fine-brushed case
Domed, bevelled sapphire crystal with double anti-reflective treatment
Steel standard crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 metres

Bracelet
Steel H-shaped bracelet
Steel folding clasp with double safety push buttons; TAG HEUER applied logo

Reference WBN2110.BA0639

Reference WBN2113.BA0639

Reference WBN2112.BA0639

Dial
Blue sunray-brushed dial
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand with white Super-LumiNova®
Rhodium-plated TAG HEUER applied logo
6 o’clock date
CARRERA AUTOMATIC printed

Reference WBN2111.BA0639

TAG Heuer Carrera Twin-Time Date 41 mm

The TAG Heuer Carrera Twin-Time is equipped with the Caliber 7 automatic movement. The Twin-Time version has the new H-shaped bracelet. The dial offers bolder hour and minute hands, and a refined Twin-Time hand tip.

The elegant and sporty design is highlighted by a new, refined flange in bicolour, silver and blue, to indicate day and night.

Reference WBN201A.BA0640

Movement
TAG Heuer Calibre 7 Swiss-made automatic movement
25 rubies
Rapid date correction
Balance frequency: 28,800 vibrations per hour (4 Hz)
Power reserve: about 50 hours depending on the execution
Decoration: Rose gold coloured oscillating mass with Côtes de Genève, engraved “TAG Heuer – Calibre 7 – Swiss Made”

Display
Hours – minutes – seconds
Date window

Case
41 mm diameter
Steel fine-brushed, polished case
Polished
Bevelled, domed sapphire crystal with double anti-reflective treatment
Steel standard crown at 3 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 metres

Dial
Blue sunray-brushed dial
Silver, blue flange with 24-hour scale
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand
Rhodium-plated Twin-Time hand with white Super-LumiNova®
Rhodium-plated TAG HEUER applied logo
3 o’clock date
CARRERA TWIN-TIME AUTOMATIC printed

Bracelet
Steel H-shaped bracelet
Steel folding clasp with double safety push buttons; TAG HEUER applied logo

TAG Heuer Carrera Date 29 mm

The TAG Heuer Carrera Date 29 mm, Calibre 9 automatic, has a new case with refined lugs and a new H-shaped bracelet. For better readability, the dial integrates bolder hands and a new refined index, which reflects the light and is inspired by the Carrera’s origins.

The 29mm size line also integrates a date at 6’o clock new refined version with diamond indexes.

References
WBN2410.BA0621
WBN2411.BA0621
WBN2412.BA0621
WBN2413.BA0621

Movement
Calibre 9 Swiss made automatic movement
18 rubies
Rapid date correction
Balance frequency: 28,800 vibrations per hour (4 Hz)
Power reserve: about 40 hours
Decoration: Rose gold coloured oscillating mass with Côtes de Genève decoration, engraved “TAG Heuer –
Calibre 9 – Swiss-made”

Display
Hours – minutes – seconds
Date window

Case
29 mm diameter
Steel-polished case
Sapphire crystal with double anti-reflective treatment
Polished steel standard crown at 3 o’clock
Polished sapphire, steel screwed sapphire caseback
Water resistance: 100 metres

Bracelet
Alternate steel H-shaped bracelet
Polished steel folding clasp with double safety push buttons; TAG Heuer shield

Reference WBN2410.BA0621

Dial
White mother-of-pearl dial
Rhodium-plated, polished, facetted applied indexes with white Super-LumiNova®
Rhodium-plated, polished, facetted hour and minute hands
Rhodium-plated, polished central hand
Silver polished TAG HEUER applied logo
6 o’clock applied date
CARRERA AUTOMATIC printed

Reference WBN2411.BA0621

Dial
Blue sunray-brushed dial
Rhodium-plated, polished, facetted applied indexes
Rhodium-plated, polished, facetted hour and minute hands
Rhodium-plated, polished central hand
Silver polished TAG HEUER applied logo
6 o’clock applied date
CARRERA AUTOMATIC printed

Reference WBN2412.BA0621

Dial
Mother-of-pearl dial
Rhodium-plated, polished, facetted applied indexes; 11 diamonds, diameter 1.30 mm (0.088 cts)
Rhodium-plated, polished, facetted hour and minute hands
Rhodium-plated, polished central hand with white Super-LumiNova®
Silver polished TAG HEUER applied logo
6 o’clock applied date
CARRERA AUTOMATIC printed

Reference WBN2413.BA0621

Dial
Blue sunray-brushed dial
Rhodium-plated, polished, facetted applied indexes; 11 diamonds, diameter 1.30 mm (0.088 cts)
Rhodium-plated, polished, facetted hour and minute hands with white Super-LumiNova®
Rhodium-plated, polished central hand
Silver polished TAG HEUER applied logo
6 o’clock applied date
CARRERA AUTOMATIC printed

Tag Heuer Connected Bright Black Edition

September 23, 2021 MasterHorologer

The TAG Heuer Connected Bright Black Edition is an exclusive, superb and fresh reinterpretation of the TAG Heuer Connected smartwatch that combines the style, sophisticated aesthetics and technological performance.

The digital interface of this smartwatch has also received special attention, meaning the TAG Heuer Connected Bright Black Edition includes new versions of the brand’s popular watch faces as well as a brand new dial called Eclipse.

The new edition of the TAG Heuer Connected watch harmoniously combines stunning design with the finest materials and features two perfectly complementary colours: the intense sheen of golden accents combined with the depth and intensity of black. This luxury smartwatch is fitted with an elegant ceramic bezel, the softest leathers for its strap, a crisp sapphire crystal and new golden markings.

For the TAG Heuer Connected Bright Black Edition, the brand’s designers first selected a grade 2 titanium watch case and gave it the “Black Titanium” look. This effect is achieved by sandblasting and a black diamond-like carbon (DLC) coating, which gives the piece a supremely elegant matt black finish. It was applied to the watch’s clasp as well, with ever-thoughtful attention to detail.

The piece’s understated elegance is enhanced by its black ceramic bezel, which has been mirror polished to offer a beautiful contrast against the microbeaded case. The bezel features graduations and markings in golden lacquer, as do the black DLC-coated pushers and crown, adding subtle and sophisticated finishes to the piece.

The TAG Heuer Connected Bright Black Edition will be released alongside three new beautiful and easily interchangeable straps, with a comfortable and resistant rubber base and elevated soft leather covering, and in elegant colours, sporty chic blue, natural golden brown and classic, timeless black. Owners of the TAG Heuer Connected Bright Black Edition will thus have even more options available to quickly switch up the look of their watch depending on the occasion or their unique taste.

These three new colourways will join the existing TAG Heuer straps collection. The new straps are suitable for all third-generation TAG Heuer Connected watches.

To complement its sophisticated aesthetic, the TAG Heuer Connected Bright Black Edition’s digital interface has also been enhanced with some beautiful new features.

The TAG Heuer Connected Bright Black Edition will include the brand new watch face named Eclipse, created in-house and available for all TAG Heuer Connected watches. But for the special edition, the new Eclipse dial will be customised with a beautiful golden colour to perfectly match the standout casing of the TAG Heuer Connected Bright Black Edition.

In addition to the new dial, six of the famous TAG Heuer Connected watch faces have also been redesigned to seamlessly coordinate with the special edition colours. The Helios, Classic and Porsche dials, for example, are elegantly reimagined with gold elements to create perfect harmony with the design of the watch.

TAG Heuer Connected Bright Black Edition wearers will have access to many perfectly matched combinations including the never-before-seen Eclipse as well as Helios, Synopsis, Timekeeping and Classic from the core collection reworked to be paired with the golden accents of the new piece, plus Orbital and Heuer 02, which already offer complementary colours within their wide range of personalisation options.

The TAG Heuer Connected Bright Black Edition is available for CHF 2,500 at TAG Heuer boutiques worldwide as well as on the brand’s e-commerce website.

Technical details

TAG Heuer Connected Bright Black Edition
Reference SBG8A83.BT6254

Physical Characteristics
45 mm diameter
13.5 mm thickness
Water-resistant to 5 ATM
430 mAh battery, lasts for a full day

Battery Life
One full day under normal usage conditions (20 h with1 h of activity);
6 h for sports use (GPS, heart rate and music)
Charge time: full charge in 1 h 30 min at temperatures between 15°C and 45°C

Sensors
Heart rate monitor, compass, accelerometer, metrics and recorded activities
Data accuracy: The data and values generated or calculated by the TAG Heuer Connected smartwatch when monitoring activities are designed to provide a precise estimate of the metrics and activities recorded. However, these data and values cannot always be 100% accurate and must not be used for purposes requiring 100% accuracy. The TAG Heuer Connected smartwatch features a heart rate monitor, but it is not a medical device and is not designed to provide medical diagnosis services or medical advice. It must not be used to diagnose, treat, cure or prevent any illness or disease.

Case
• 45 mm diameter
• Black DLC grade 2 titanium sand blasted case
• Polished black ceramic bezel with golden colour lacquer
• Flat sapphire crystal
• Black steel and rubber crown with golden coloured details at
3 o’clock
• Black steel push button with golden coloured lacquer at 2 o’clock
• Black steel push button with golden coloured lacquer at 4 o’clock
• Back grade 2 DLC titanium screw-down case back
• Water resistance: 5 ATM

Bracelet
• Quick-change system
• Black calfskin leather on black rubber
• Black DLC grade 2 titanium folding clasp with double safety push buttons; TAG Heuer shield

Availability
From September 2021

TAG Heuer’s Movements Director Carole Kasapi Wins the Prix Gaïa Award

September 23, 2021 MasterHorologer

TAG Heuer’s Movements Director Carole Kasapi has been awarded the prestigious Prix Gaïa in the Craftsmanship – Creation category. With this distinction, the Musée international d’Horlogerie (MIH) of La Chaux-de Fonds recognizes and honors Carole’s remarkable contribution to the field of watchmaking.

Born in Paris, France into a family of watchmakers and educated in Switzerland at the esteemed horological institute of La Chaux-de-Fonds, Carole Kasapi, known by her peers as the Queen of Tourbillon, is a world-renowned movements designer specialized in complications and haute horlogerie.

Throughout her impressive career she has patented a number of revolutionary mechanisms and was previously awarded the Prix Abraham-Louis Breguet as well as the Grand Prix d’Horlogerie de Genève for her creations.

“We warmly congratulate Carole upon receiving the Prix Gaïa for her remarkable career and achievements thus far” says Frédéric Arnault, CEO of TAG Heuer, “This prestigious award from the MIH is a symbolic and well-deserved recognition of Carole’s exceptional skills and creativity as well as her passionate and generous transmission of know-how. We join her peers and colleagues in celebrating her outstanding contribution to horological innovation and we are excited for her next breakthroughs at TAG Heuer.”

“I am honored and humbled to be a laureate of the Prix Gaïa alongside so many outstanding watch creators, artisans, engineers or researchers.” adds Carole Kasapi, “This award is especially meaningful to me as it is bestowed by the Musée international d’Horlogerie in La Chaux-de-Fonds, the cradle of watchmaking where I was fortunate to learn and perfect my art. Today I am more than ever inspired to keep pushing the boundaries of our industry and explore the limitless possibilities of movement design at TAG Heuer.”

Since joining TAG Heuer in March 2020, Carole’s role has been to devise and implement the brand’s movements strategy for the long term. Among other projects, Carole most recently contributed to the very first Calibre Heuer 02 integrating the carbon hairspring Isograph technology, within the spectacular TAG Heuer Only Watch Carbon Monaco timepiece.

TAG Heuer Aquaracer Professional 300 New Additions

September 13, 2021 MasterHorologer

Following the launch of the new TAG Heuer Aquaracer Professional 300 series during Watches and Wonders Geneva in April, TAG Heuer has released three references, including a new iteration of a TAG Heuer icon, the all-black, lume-dialled TAG Heuer Aquaracer Professional 300 Night Diver.

These three TAG Heuer Aquaracer Professional 300 models take the collection to 11 references. All three new models are non-limited and go into the core collection, each with a 43 mm stainless steel case and rubber strap equipped with TAG Heuer’s innovative adjustable folding clasp.

The new black and blue versions pick up on the bracelet models introduced at Watches and Wonders: both are colour-themed with matching black or blue dials, ceramic bezel inserts and rubber straps.

The standout model of the release is the black DLC-coated Night Diver. Its stainless-steel case, bezel, crown, caseback and clasp are all coated in matt black diamond-like carbon, known as DLC, a high- performance, hard-wearing finish designed for use in extreme conditions. The bezel insert is highly resistant black ceramic.

The TAG Heuer “Night Diver” was first introduced in the mid- 1980s. Loved by active, style-conscious watch buyers who push their limits, it became one of the most celebrated sports watches of its era.

TAG Heuer has created a faithful update to this much-loved watch, retaining and improving signature details such as the famous 12-sided bezel and the dial’s horizontal engraved lines to produce a refined, highly versatile modern classic.

The Night Diver’s other signature feature is its fully luminescent dial, which is coated in green Super- LumiNova® to deliver exceptional glow-in-the-dark performance. To ensure ultimate legibility in extreme low-light conditions, the watch’s minute and central seconds hands are filled with blue lume to contrast with the green of the dial.

The hour hand and octagonal hour markers at 12, 3, 6 and 9 o’clock are filled with green lume, and the remaining octagonal hour markers are all edged with black lacquer. The triangle on the unidirectional rotating bezel at 12, which is crucial to accurately and safely measure dive times, is also filled with striking blue lume to match the blue of the minute and central seconds hands.

Each of the new TAG Heuer Aquaracer Professional 300 references comes with a beautifully engineered integrated rubber strap equipped with TAG Heuer’s newly developed adjustable clasp system.

These straps will be cut to length as part of a fitting process at a TAG Heuer boutique or by an authorised dealer. The wearer will then have the freedom to adjust their strap to accommodate a wetsuit, or simply to reflect changes in ambient conditions that make the wrist expand or contract.

The fine-tuning system developed by TAG Heuer allows this adjustment can be made to extremely small tolerances. This is done by pinching and sliding the button on the side of the clasp.

The clasp also features double safety push-buttons that prevent it from being unlocked by accident. It’s this level of utility that underscores the Aquaracer Professional 300 series’ ultimate luxury tool watch status.

As with the eight pieces in the launch collection, the three new references pick up on the six signature features that have defined TAG Heuer dive watches since 1983: a unidirectional rotating bezel, a screw-down crown, water resistance to at least 200 metres, luminous markings, a scratch-resistant crystal and a double safety clasp.

The form carries a number of further details that enhance its luxury feel and performance. The 12 sides of the bezel are all faceted for grip, the crown is protected to prevent accidental damage and there’s a magnifying glass over the date, which is integrated into the underside of the sapphire crystal, making it smooth to the touch.

The dial with its trademark horizontally engraved lines have also been refined for the new generation of watches and are now set slightly further apart than in previous Aquaracer iterations, giving the watches their elegant, sophisticated look.

As with the launch collection, the three new TAG Heuer Aquaracer Professional 300 references are powered by TAG Heuer’s Calibre 5 automatic movement. They all have solid casebacks stamped with the famous scaphander diving suit, complete with a 12-sided faceplate. All TAG Heuer Aquaracer Professional 300 models are water-resistant to 300 metres (30 bar, 1,000 feet).

In April, TAG Heuer also introduced a highly collectible limited-edition version of the TAG Heuer Aquaracer Professional 300 at launch to both complement the core collection and salute the design’s wonderful heritage. It’s called the TAG Heuer Aquaracer Professional 300 Tribute to Ref. 844.

This timepiece is inspired by the fabled Ref. 844 divers’ watch introduced in 1978. Only 844 examples of the TAG Heuer Aquaracer Professional 300 Tribute to Ref. 844 will be made and launched in September 2021.

Technical details

Model: TAG Heuer Aquaracer Professional 300 Calibre 5 Automatic
Reference WBP201A.FT6197 / WBP201B.FT6198

Movement
Calibre 5 Automatic

Case
43 mm diameter
Steel fine brushed, polished case
Ceramic black 60-minute scale unidirectional turning bezel
Flat sapphire crystal with double anti-reflective treatment
Steel screw-down crown at 3 o’clock
Steel screwed case back
Water resistance: 300 meters

Reference WBP201A.FT6197

Dial
Black sunray brushed dial
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand with white Super-LumiNova®
Rhodium-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Bracelet
Black rubber strap
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Reference WBP201B.FT6198

Dial
Blue sunray-brushed
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand with white Super-LumiNova®
Rhodium-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Bracelet
Blue rubber strap
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
September 2021

Model: TAG Heuer Aquaracer Professional 300 Night Diver – Calibre 5 Automatic
Reference WBP201D.FT6197

Movement
Calibre 5 Automatic

Case
43 mm diameter
Black DLC steel sand blasted case
Ceramic black 60-minute scale unidirectional turning bezel
Flat sapphire crystal with double anti-reflective treatment
Black DLC steel screw-down crown at 3 o’clock
Black DLC steel screwed case back
Water resistance: 300 meters

Dial
White Super-LumiNova® opalin dial
Black gold plated applied indexes with white Super-LumiNova® or black lacquer
Black gold plated hour and minute hands with white Super-LumiNova®
Black gold plated central hand with white Super-LumiNova®
Black gold plated TAG HEUER sticker logo
6 o’clock magnifying lens, angled date
AQUARACER AUTOMATIC 300 M / 1000 FT printed

Bracelet
Black rubber strap
Black DLC steel folding clasp with double safety push-buttons with fine adjustment system; TAG Heuer shield

Available from
September 2021

Model: TAG Heuer Aquaracer Professional 300 Tribute to Ref. 844 – Calibre 5 Automatic, Reference WBP208C.FT6201

Movement
Calibre 5 Automatic

Case
43 mm diameter
Titanium grade 5 polished, fine brushed case
Ceramic black 60-minute scale unidirectional turning bezel
Flat sapphire crystal with double anti-reflective treatment
Steel screw-down crown at 3 o’clock
Steel screwed case back with special engraving “ONE OF 844”
Water resistance: 300 meters

Dial
Black opalin dial with red numerals
Rhodium plated applied indexes with old radium coloured Super-
LumiNova® Rhodium plated hour and minute hands with old radium coloured Super-LumiNova®
Rhodium plated central hand with old radium coloured Super-LumiNova®
Rhodium plated TAG HEUER sticker logo
6 o’clock magnifying lens, angled date
AQUARACER AUTOMATIC 300 M / 1000 FT printed

Bracelet
Perforated black rubber strap
Steel folding clasp with double safety push-buttons with fine adjustment system; TAG Heuer shield

Available from
September 2021

TAG Heuer Connected x Super Mario Limited Edition

July 13, 2021 MasterHorologer

To celebrate the beginning of a long-term collaboration between the two brands, TAG Heuer and Nintendo have created a limited-edition smartwatch featuring Nintendo’s most famous character: Mario.

Generations of gamers have grown up with Super Mario, with more than 370 million Super Mario games sold worldwide since 1985. Since the first Super Mario Bros. game launched in Japan in 1985, Super Mario – with his red cap and blue overalls – has become recognised the world over.

At the heart of this collaboration, the TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards performance. It offers customers a striking and versatile wristwatch to enhance their individual lifestyle, from daily connected services to immersive sports experiences.

This brand-new and action-packed digital creation, combining luxury and sport with fun features along the way, encourages the wearer to get out and about and step up their physical activity with Mario, to be rewarded by the pleasure and satisfaction of marking their progress.

Mario himself is always on the move, whether he’s running and jumping, or playing sports like golf and tennis. His upbeat and active personality will encourage wearers of this smartwatch to enjoy moving too. With its watchface, which becomes livelier and more animated the more the wearer is active, this edition of the TAG Heuer Connected changes as its user makes progress, for a fun and motivating way of keeping active throughout the day.

The animations are based on the gamification rewards system: Mario greets you with a welcoming salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target – 25%, 50%, 75% and 100% – a different animation plays out on the dial.

These take the form of Super Mario’s famous objects: at 3 o’clock the Super Mushroom that makes Mario grow, at 6 o’clock the Pipe that allows him to travel fast and at 9 o’clock the Super Star that makes him invincible lights up. And when you reach 100% of your daily step count target, Mario climbs the Goal Pole, another iconic feature of the video game.

The idea is inspired by the famous “easter egg” concept that all gamers know very well, which consists of hiding features and surprises as a bonus in video games. The interactive watchface will be pre-installed on the TAG Heuer x Super Mario Limited Edition, but TAG Heuer will also make it available on other editions of TAG Heuer Connected at a later stage.

The TAG Heuer Connected Super Mario limited-edition comes packed with exclusives, both in the digital experience it delivers, and on the watch itself. The interface has been completely redesigned in the Super Mario colours.

For this limited edition, TAG Heuer’s famous Connected watchfaces have been reinterpreted with Super Mario special versions, four dials revisited to include special details associated with Super Mario.

The Timekeeping watchface was reskinned using the retro elements from the 1985 version of Super Mario Bros. with Mario, all in pixels.

Also, two versions of the Heuer 02 watchface were created exclusively for this edition: a fun rendition using Super Mario’s iconic red and blue colours, and a more classic one with subtle touches of Super Mario’s red cap. Lastly, the Orbital watchface had its neural network replaced by Super Mario’s iconic elements rotating in a beautiful and mesmerizing movement.

On the exterior as well, the TAG Heuer Connected Limited Edition was designed with exclusive and subtle references that will delight Super Mario fans. The bezel graduation, push buttons and crown logo were filled with Super Mario’s famous red cap’s lacquered colour, making the watch instantly stand out from the core collection.

The bezel features three iconic symbols at the three, six and nine o’clock positions, in a nod to the Super Mario objects included in the dial animations that the user can unlock and discover only when achieving goals throughout the day.

The new-look steel case also comes with two novel interchangeable straps, both featuring the signature Super Mario red colour: an elegant black leather on red rubber and a sporty alternative in matching red perforated rubber. The M symbol of Mario is engraved on the strap buckles and on the crown. Lastly, the screw-down case-back bears the special inscription “TAG Heuer x Super Mario Limited Edition”.

The TAG Heuer Connected x Super Mario Limited Edition is presented in a packaging designed exclusively for this collaboration. It also comes with a travel case in Super Mario red. This edition limited to 2,000 watches will be available only in selected TAG Heuer boutiques and at http://www.tagheuer.com in some regions, from 15th July 2021.

About TAG Heuer Connected

With the third generation of TAG Heuer Connected, the brand has consolidated its pole position in the luxury smartwatch category. Manufactured in the finest watchmaking tradition, it features a unique combination of elegance – through the use of highest-quality materials and sophisticated finishes – and cutting-edge digital know-how to offer personalised, performance-oriented support.

With its remarkably versatile design, the TAG Heuer Connected accompanies everyone’s individual lifestyle, offering a host of daily connected services through Wear OS from Google and unrivalled sporting experiences through the TAG Heuer Sport app.

Developed in-house, the TAG Heuer Sport app provides detailed feedback on the wearer’s performance in a variety of activities including running, swimming, cycling, walking and physical fitness. Meanwhile, golfers will love the new game strategy enhancement functionality recently added to the TAG Heuer Golf app.

Lastly, the new Wellness function enables users to stay in shape and provides feedback on changes in their biometric data during their daily exercise.

Technical details

Model: TAG Heuer Connected x Super Mario Limited Edition
Reference: SBG8A13.EB0238

Digital content
TAG Heuer Connected watchfaces
TAG Heuer x Super Mario animated watchface
TAG Heuer x Super Mario interface and reskins watchfaces (exclusive to the Limited Edition)

Physical characteristics
45 mm diameter
13.5 mm thickness
Water-resistant to 5 ATM
430 mAh battery, lasts for a full day

Battery life
One full day under normal usage conditions (20 hours with
1 hour of activity), 6 hours for sports use (GPS, heart rate and music)
Charge time: full charge in 1 hour 30 minutes at temperatures of between 15 C and 45 C

Sensors
Heart rate monitor, compass, accelerometer, metrics and recorded activities
Data accuracy: the data and values generated or calculated by the TAG Heuer Connected smartwatch when monitoring activities are designed to provide a precise estimate of the metrics and activities recorded. However, these data and values cannot always be 100% accurate and must not be used for purposes requiring 100% accuracy. The TAG Heuer Connected smartwatch features a heart rate monitor, but this is not a medical device and is not designed to provide medical diagnosis services or medical advice. It must not be used to diagnose, treat, cure or prevent any illness or disease.

Case
Steel case
The screw-down caseback bears the special inscription
“TAG Heuer x Super Mario Limited Edition”
Super Mario red lacquer applied to the bezel graduations
Red lacquered push buttons
M symbol of Mario engraved on the crown in red lacquer

Strap
Quick-change system
Black leather strap on red rubber
Additional perforated rubber strap in Super Mario red
Steel folding clasp engraved with M symbol of Mario

TAG Heuer Only Watch Carbon Monaco

July 4, 2021July 7, 2021 MasterHorologer1 Comment

TAG Heuer has announced its return to Only Watch with the TAG Heuer Only Watch Carbon Monaco, a one-off, high-end, hand-finished version of the Swiss watch company’s iconic square-cased automatic chronograph that will never be recreated.

The unique watch will be auctioned at Only Watch 2021, the biennial charity watch auction, which is scheduled to take place this year in Geneva on 6 November.

The Only Watch Carbon Monaco is inspired by the mythical black-PVD-cased Monaco Reference 74033N known by collectors as the “Dark Lord”. It was produced in limited quantities in the mid-1970s and never appeared in a Heuer (as the company was called until 1985) catalogue or any of the company’s advertising. Today, it is extremely rare and highly prized.

The TAG Heuer Only Watch Carbon Monaco’s case tells the story of this special watch using state-of- the-art manufacturing techniques. It’s forged in black carbon fibre, giving it a wonderfully mysterious look.

TAG Heuer has used carbon fibre for the Monaco case before with the 2018 Monaco Bamford, but this is a unique case that was designed explicitly to carry the largest sapphire crystal caseback ever applied to a Monaco. TAG Heuer’s engineers wanted to give the watch’s future owner an unimpeded view into its bespoke movement, while ensuring the watch remained water-resistant.

The striking skeletonised dial that gives the watch so much of its character is also carbon. It was created in collaboration with TAG Heuer’s long-time partner, the highly regarded dial specialists ArteCad, and is worked from a single piece of carbon fibre.

The dial’s architectural look was created by milling and drilling the basic form to reveal striking structural shapes that stretch across the face of the watch like the struts on a racing car, a design that makes subtle reference to TAG Heuer’s integral role in the evolution of modern motor sport over more than six decades. Each of the dial’s intricate skeletonised facets has been finished by hand using the fine-watchmaking technique of anglage, which gives the dial its depth and multidimensional look.

Underneath these, a date wheel peeks through, as does the top side of the movement. Typically, the top side of a calibre is left raw as it’s unseen, hidden by a solid dial. But in this case, TAG Heuer elected to hand-finish it to ensure every element was as exceptional as it could be, even when partially obscured, a decision that’s symbolic of the relentless attention to detail applied to the watch.

Sitting on top of the carbon dial are three black galvanised brass plates that form the watch’s chronograph and small-seconds subdials. Orange detailing sampled from Only Watch’s 2021 sun-kissed colour palette makes the hands stand out against the black dial, while the hour markers are individually machined blocks of highly luminescent beige Super-LumiNova®.

The TAG Heuer Only Watch Carbon Monaco is powered by TAG Heuer’s in-house Heuer 02 automatic chronograph, a Swiss-made movement with an 80-hour power reserve.

This, however, is a unique expression of the Heuer 02, created exclusively for the occasion. Not only has the movement been beautifully decorated by hand, it also carries TAG Heuer’s groundbreaking in- house carbon hairspring, developed by the company’s celebrated TAG Heuer Institute.

Appearing in the Heuer 02, and therefore a Monaco for the very first time, the carbon hairspring delivers exceptional levels of anti-magnetism, shock resistance, stability across temperature ranges and refined geometry for excellent chronometric performance. The movement also features a unique oscillating weight in the form of the TAG Heuer shield, which is not only hand finished throughout, but is also decorated with a fine line in the gradient orange to yellow colour of Only Watch 2021.

Astonishingly, the seamless transition from orange to yellow was achieved by hand, painted by the master dial artist and micro-painter André Martinez. André is based in Le Locle, only a few kilometres from TAG Heuer’s headquarters in the Swiss watchmaking town of La Chaux-de-Fonds.

But the movement’s story doesn’t end there. To match the spirit of Only Watch, TAG Heuer decided to give the movement an exceptional level of finishing and to work with Artime SA, one of the watch industry’s leaders in decorative techniques. This continued the watch’s bespoke story and demonstrated the company’s ongoing commitment to traditional watchmaking savoir faire.

There are no fewer than 10 types of hand finishing. The most visible is the rare graté decoration. Applied by hand, this creates the chequered-flag motif seen on the movement’s bridges and its surround, which carries further special engravings. To create an additional sense of depth, the movement also features further hand finished techniques including anglage, black polishing, circular graining, straight graining, perlage, snailing, sandblasting, chevron engraving and sunburst finishing.

It took 25 hours of additional hand-finishing to create this spectacular effect, producing a fine-watchmaking story worthy of Only Watch.

Exclusively for this unique watch, TAG Heuer has created a novel strap that looks like a metal bracelet, but which is in fact made of leather. The link effect is produced using a highly skilled process that took months to perfect. First, silicon is injected into the sole of the leather. This is then heat-stamped with a mould in the shape of a metal link bracelet, creating the three- dimensional effect. TAG Heuer has never used this technique on a watch strap before.

Technical details

Case
Forged carbon featuring the largest sapphire case back fitted to a Monaco
Diameter: 39 mm
Thickness: 15.56 mm

Dial
Skeletonised concave hand-finished forged carbon with machined blocks of Super-LumiNova®

Movement
Heuer Calibre 02 with carbon hairspring and extensive hand-finishing throughout, including special gratté technique

Bracelet
Handmade leather with the impression of a metal bracelet

TAG Heuer Monaco Titan Special Edition Chronograph 39 mm

June 17, 2021 MasterHorologer

Made of Titanium, the new Heuer Monaco Titan Special Edition is a classic sports chronograph inspired by the iconic TAG Heuer Monaco collection’s origins in motorsports. Limited to 500 pieces, this new model combines the timeless elegance of the TAG Heuer Monaco with bold and modern details.

Heuer launched the Monaco in 1969. This iconic watch is named after the most glamorous of the Formula One Grands Prix. The original Heuer Monaco was instantly recognisable thanks to its daring and iconic design, its blue metallic dial, red and light blue hands, and above all the square-shaped waterproof case housing the first-ever automatic chronograph movement and positioning the crown on the left-hand side.

Jack Heuer considered motorsports to be a natural fit for a chronograph and timekeeping expert, and a powerful tool to promote watches, including this disruptive model. He wanted his watches to display strong links with the racing world, which is why the TAG Heuer Monaco was named after the famous Formula One Grand Prix de Monaco, of which TAG Heuer went on to become the Official Watch. Moreover, TAG Heuer is the official timekeeper of the classic Grand Prix de Monaco Historique and the Official Watch of the Monaco Top Cars Collection museum.

This new TAG Heuer Monaco goes beyond the norm and opts for titanium, a material rarely used in this collection. The case is made of Grade 2 titanium, renowned for being both exceptionally light and tough, refined by sandblasting for a matte finish which lends the watch a raw beauty.

This new TAG Heuer Monaco Titan Special Edition features a vivid and gleaming silver-coloured dial which perfectly complements the titanium case. A rare edition in the TAG Heuer Monaco collection, the light dial offers the benefit of very good visibility and an attractive contrast to the sub-dials, indexes and hands of the watch.

The black sub-dials, bright red accents on the central hand and the red index marker at 12 o’clock add character to the overall look while revelling in references to racing circuits and the official colours of TAG Heuer. The world of motor racing also inspired the rubber look of the sporty anthracite alligator strap and recalls the tyre grooves of racing cars. The indexes and sub-dials are coated with Super-LumiNova® to ensure optimum visibility in any conditions.

Finally, this special-edition TAG Heuer Monaco Titan is equipped with a modern version of the famous Calibre 11 automatic chronograph movement which celebrated its debut in the original 1969 Monaco. This reinterpretation of the movement links back to the 1969 case with its engraved “Monaco Heuer” logo.

The sporty design also recalls the original model in brushed steel, as do the push buttons, which as in the first edition are placed on the right, while the crown is positioned on the left-hand side of the case: one of the features contributing to the uniqueness of the TAG Heuer Monaco since its creation. This version of the Calibre 11 combines all the technology and expertise of TAG Heuer and celebrates a design on which the world’s first ever automatic chronograph was based in 1969.

The TAG Heuer Monaco Titan Special Edition is offered in a special edition of 500 pieces. The watch will be presented in a new packaging which was created to evoke the racing heritage of the TAG Heuer Monaco collection .

Technical details

Model: TAG Heuer Monaco Titan Special Edition Chronograph 39 mm Calibre 11 Automatic
Reference: CAW218B.FC6496

Movement
TAG Heuer Calibre 11 Automatic

Case
39 mm diameter
Grade 2 titanium sand-blasted case
Domed, bevelled sapphire crystal
Sand-blasted sapphire crystal screw-down caseback
Water-resistant to 100 metres (10 bar)

Dial
Silver sunray-brushed dial
2 counters:
– 3 o’clock: black permanent second indicator
– 9 o’clock: black minute chronograph counter
Black gold-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Red central hand
Black Heuer printed logo
Angled date display at 6 o’clock
MONACO AUTOMATIC CHRONOGRAPH printed

Strap
Black alligator leather strap
Grade 2 titanium folding clasp with double safety push buttons; HEUER logo

Edition
Limited edition of 500 pieces

Available from
21 May 2021

TAG Heuer announces American sprinter and hurdler Sydney McLaughlin as its brand ambassador

June 17, 2021 MasterHorologer

Swiss luxury watch brand TAG Heuer has appointed American sprinter and hurdler Sydney McLaughlin as brand ambassador. This new partnership confirms the watchmaker’s commitment to speed and precision sports and its support of exceptional athletes who exemplify the “Don’t crack under pressure” brand motto.

21-year-old Sydney McLaughlin is a record-breaking sprinter and hurdler and an inspiration on and off the track. In 2016, she was part of the US Olympic team at age 16 for the Rio Summer Olympics. She made history as the youngest US Olympian to compete in track and field since 1972, and set a junior world record in the 400 m hurdles at the Olympic team trials.

At the 2019 IAAF World Athletics Championships in Doha, McLaughlin won gold in the 400 m relay and silver in the 400 m hurdles, breaking the record for the third fastest time in history.

The track and field prodigy displayed her winning mindset even before launching her pro career, not losing a high school race – indoor or outdoor – since 14 June 2014, being named the 2015–16 and 2016–17 Gatorade Girls National High School Track and Field Athlete of the Year, and shattering records while competing for the University of Kentucky.

Just a few weeks ago, Sydney broke yet another milestone for a sprinter: she became the first woman in history to post a sub-13-second time for the 100 m hurdles, a sub-23-second mark for the 200 m and a sub-53-second run in the 400 m. Sydney is also a committed advocate, using her voice and platform to support issues she is passionate about, such as anti-bullying for example.

These outstanding achievements have paved the way for McLaughlin’s second Olympic challenge as a member of Team USA. She will head to the trials in Oregon at the end of June in the hopes of making the selection for the Tokyo games this summer.

Tag Heuer Carrera Green Special Edition

May 12, 2021 MasterHorologer

Limited to 500 pieces, TAG Heuer Carrera Green Special Edition is an exceptional timepiece in a brand new colour: a deep blue-green with an intense shimmer. This watch artfully combines the tradition inherited from the first Heuer Carrera models with modern elegance, brought together by an incomparable Riviera style.

The TAG Heuer Carrera collection pays homage to the brand’s fascinating motor racing heritage with a line of timeless, sporty and elegant chronographs. Since their introduction more than 60 years ago under the visionary Jack Heuer, these timepieces, with their clean lines and perfect proportions, have become an instantly recognisable icon. And this expertly reworked new edition is a worthy successor to the original 1963 model.

The TAG Heuer Carrera Green Special Edition chronograph has in fact plenty in common with the Heuer Carrera ref. 2447. The signature lugs, stylish case, polished push buttons and dial all chime pleasingly with its illustrious predecessor, but the details and broader diameter – enlarged from 36 to 39 mm – bring it right up to date.

The dial boasts a sober, sophisticated tricompax structure with three snailed subdials: a minute chronograph at 3 o’clock, hour chronograph at 9 o’clock and permanent second indicator at 6 o’clock.

The hour and minute hands are faceted and coated with Super-LumiNova® for optimum readability. Behind the retro-style “glass box” domed sapphire crystal, also inspired by the original Heuer Carrera, the dial sports the emblematic Heuer logo and Carrera name.

And last but not least, the new feature that makes this watch stand out from the crowd: the dial’s stunning teal sunray-brushed colour. Rarely featured in TAG Heuer collections, this colour is a subtle blend of blue and green, giving this timepiece a fresh, creative flair and sophisticated boldness.

On the caseback, there are touches of teal on the movement’s column wheel and in the “Calibre Heuer 02” and “Swiss Made” inscriptions on the oscillating mass, visible through the transparent case.

The TAG Heuer Carrera Green Special Edition features the Calibre Heuer 02 manufacture movement, a cutting-edge automatic chronograph movement made exclusively in Switzerland at the TAG Heuer factory in Chevenez. This movement comprises 168 parts, including a column wheel and vertical clutch – a guarantee of outstanding chronometric performance. It also boasts an impressive 80-hour power reserve.

Worn on a black alligator leather strap featuring a folding clasp with two safety push buttons, this model is limited to 500 pieces and engraved with the mention “SPECIAL EDITION” on the caseback.

With its illustrious heritage, perfect proportions, exclusive dial and high-precision movement, the TAG Heuer Carrera Green Special Edition is a 39 mm diameter unisex model that will attract the attention of every watch aficionado. It’s a collector’s piece that makes a resolutely bold, modern statement.

Available from May 2021, this chronograph will be sold exclusively in TAG Heuer boutiques and through the brand’s e-commerce websites.

Technical details

Model: TAG Heuer Carrera Green Special Edition
Reference: CBK221F.FC6479

Movement
TAG Heuer Calibre Heuer 02 Automatic manufacture movement

Functions
Chronograph with minute and hour hands
Permanent second, hour and minute indicators
Second hand in the centre

Case
39 mm diameter
Polished stainless-steel case and fixed bezel
Domed sapphire crystal with double anti-reflective treatment
Polished stainless-steel crown at 3 o’clock, with push buttons at 2 and 4 o’clock
Water-resistant to 100 metres (10 bar)
“SPECIAL EDITION” engraved on the caseback

Dial
Teal sunray brushed dial and flange
Three snailed subdials:
— Minute chronograph at 3 o’clock
— Hour chronograph at 9 o’clock
— Permanent second indicator at 6 o’clock
Permanent second indicator, polished and rhodium-plated hour and minute hands coated with Super-LumiNova®
White Heuer printed logo

Strap
Black alligator leather strap featuring a polished stainless-steel folding clasp with two safety push buttons

Edition
Limited to 500 watches

Available from
11 May 2021

TAG Heuer Monaco Green Dial Limited Edition Chronograph 39 mm Calibre Heuer 02 Automatic (with Green Dial)

April 24, 2021 MasterHorologer

TAG Heuer has added a new limited-edition piece to its legendary TAG Heuer Monaco collection, the TAG Heuer Monaco Green Dial, marking this year’s Grand Prix de Monaco Historique of which TAG Heuer is the Official Sponsor.

The TAG Heuer Monaco Green Dial limited edition showcases a colour trending in watch dials right now, highly popular among watch collectors and aficionados, a rich emerald green.

The dial gradient colour, from light green in the centre to dark green at the edge, conveys a sensation of speed. The green colour is also reminiscent of the famous covered portion of the Monaco Grand Prix track, preceding the chicane by the port.

Subtly contrasting its vibrant sunray-brushed dial are two black sub-dials and rhodium-plated indexes and hands with white Super-LumiNova®.

With thoughtful consistency, the markings engraved on the oscillating mass and the column wheel of its in-house movement are also green and visible through the sapphire crystal caseback.

Distinctive and timeless, the watch is presented on a black alligator leather strap and is powered by the sophisticated Calibre Heuer 02 manufacture movement, which boasts an impressive power reserve of 80 hours.

This 39 mm TAG Heuer Monaco Green Dial automatic chronograph is available in a limited edition of 500 pieces. The TAG Heuer Monaco Green Dial will also be presented in a new packaging which was created to evoke the racing heritage of the TAG Heuer Monaco collection.

Technical details

Model: TAG Heuer Monaco Green Dial Limited Edition Chronograph 39 mm Calibre Heuer 02 Automatic
Reference: CBL2116.FC6497

Movement
TAG Heuer Calibre Heuer 02 Automatic

Case
39 mm diameter
Polished and fine-brushed stainless-steel case
Domed, bevelled sapphire crystal
Stainless-steel standard crown at 3 o’clock
Stainless-steel sapphire crystal screw-down caseback
Water-resistant to 100 metres (10 bar)

Dial
Green sunray-brushed dial
3 counters:
– 3 o’clock: black minute chronograph counter
– 6 o’clock: green permanent second indicator
– 9 o’clock : black hour chronograph counter
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova® dots
White lacquered central hand
White TAG Heuer printed logo
Angled date display at 6 o’clock
MONACO AUTOMATIC printed

Strap
Black alligator leather strap
Steel folding clasp with double safety push buttons
TAG Heuer shield

Limited edition
500 pieces

Available from
23 April 2021

TAG Heuer Formula 1, New Color Variations

April 9, 2021 MasterHorologer1 Comment

Celebrating the start of the 2021 F1 season in Bahrain, TAG Heuer unveiled 4 new references in its TAG Heuer Formula 1 collection. Their bright colours and asphalt-effect dial lend these watches a fresh urban look that will enchant the newest generation of motorsport fans.

Since 1968 and the first sponsoring agreement signed by Jack Heuer with the Swiss racing driver Jo Siffert, TAG Heuer’s association with Formula 1 has never faltered. Back then, the champion sported the brand logo on his car and his racing suit. Thanks to him, many racing drivers began to wear a Heuer on their wrist, making TAG Heuer the watchmaker par excellence of the F1 circuits.

Paying tribute to this heritage, in 1986, TAG Heuer designed a collection exclusively dedicated to Formula 1. With their disruptive design, steel case and quartz movement, these watches combined vibrant colours with a rubber strap. Their innovative and racing looks won them overnight success.

Today, TAG Heuer is still very much part of the circuit scene and will continue to support the Red Bull Racing Formula One team in the upcoming 2021 season debuting in Bahrain, while being the Official timekeeper of the Monaco Grand Prix and long-standing sponsor of the Automobile Club de Monaco.

The TAG Heuer Formula 1 collection celebrates this unwavering passion for the race track and confirms its iconic role as motorsport’s coolest watch with four new and unmistakable editions.

The novelty pieces – 3 chronographs and a three-hands model – come with a 43 mm diameter steel case and ceramic bezel, an asphalt textured dial and, on certain models, a nylon strap that recalls the harness inside a cockpit. Above all, though, it sports the same gleaming colours that abound in the paddock.

This latest livery introduces a lime yellow along with a vibrant orange, a colour that has been part of the TAG Heuer DNA for more than fifty years. In the 1970s already, Jack Heuer presented an Autavia with orange accents on the central hand and indexes.

A bold choice that earned the model the nickname ‘Orange Boy’ among watch aficionados. And when the company launched its TAG Heuer Formula 1 in 1986, this fun colour, symbol of energy and action, had already taken its place in the palette.

Dominating the dial, orange enjoys the limelight on the three-hand model, while on the chronograph, adopting the understatement of the lime yellow, it elegantly highlights the hands, indexes and subdials and contrasts on the ceramic tachymeter-scale bezel. An urban, audaciously sporty look that is sure to appeal to the young lovers of speed and powerful emotions.

Technical details

Model: TAG Heuer Formula 1 (43 mm), Reference WAZ101A.FC8305

Movement
Quartz

Case
43 mm diameter
Steel case
Ceramic black fine brushed 60 minute scale unidirectional turning bezel
Flat sapphire crystal
Steel screw-down crown at 3 o’clock
Steel crown protector at 3 o’clock
Steel screw-down case back, engraved “ONE OF 4’000”
Water resistance: 200 meters

Dial
Orange textured dial
Black flange with 60 second / minute scale
Black applied indexes with white Super-LumiNova©
Black central hand
Black TAG HEUER printed logo
3 o’clock angled date
TAG HEUER FORMULA 1 printed

Bracelet
Black Nylon strap
Steel pin buckle; TAG Heuer shield

Available from
February 2021

Model: TAG Heuer Formula 1 (43 mm), Reference CAZ101AG.FC8304

Movement
Quartz

Case
43 mm diameter
Steel polished fine brushed case
Ceramic black fine brushed tachymeter fixed bezel
Flat sapphire crystal
Black PVD steel screw-down crown at 3 o’clock
Steel screw-down case back
Water resistance: 200 meters

Dial
Grey textured dial
Yellow flange with 60 second / minute scale
Yellow applied indexes with white Super-LumiNova©
Yellow lacquered central hand
White TAG HEUER printed logo
4 o’clock angled date
TAG HEUER FORMULA 1 printed

Bracelet
Black Nylon strap
Steel pin buckle; TAG Heuer shield

Available from
January 2021

Model: TAG Heuer Formula 1 (43 mm), Reference CAZ101AG.BA0842

Movement
Quartz

Case
43 mm diameter
Steel polished, fine brushed case
Ceramic black fine brushed tachymeter fixed bezel
Flat sapphire crystal
Black PVD steel screw-down crown at 3 o’clock
Steel screw-down case back
Water resistance: 200 meters

Dial
Grey textured dial
Black flange with 60 second / minute scale
3 counters
Yellow applied indexes with white Super-LumiNova©
Yellow hour and minute hands with white Super-LumiNova©
Yellow lacquered central hand
White TAG HEUER printed logo
4 o’clock angled date
TAG HEUER FORMULA 1 printed

Bracelet
Fine brushed steel 3 rows bracelet
Steel folding clasp with double safety system with pilot extension; TAG Heuer shield

Available from
April 2021

Model: TAG Heuer Formula 1 (43 mm), Reference CAZ101AH.BA0842

Movement
Quartz

Dial
Grey textured dial
Black flange with 60 second / minute scale
3 counters
Orange applied indexes with white Super-LumiNova©
Orange hour and minute hands with white Super-LumiNova©
Orange lacquered central hand
White TAG HEUER printed logo
4 o’clock angled date
TAG HEUER FORMULA 1 printed

Bracelet
Fine brushed steel 3 rows bracelet
Steel folding clasp with double safety system with pilot extension
TAG Heuer shield

Available from
April 2021

TAG Heuer Aquaracer Professional 300

April 9, 2021 MasterHorologer2 Comments

TAG Heuer presents Aquaracer Professional 300, the new generation dive watches from their best-selling Aquaracer collection. Bold andyet elegant, highly functional and yet versatile, these ergonomic, extreme-performance mechanical watches reflect TAG Heuer’s fearless, avant-garde spirit. This new series recalls a legacy that TAG Heuer began more than 40 years ago.

That legacy began with the Heuer Ref. 844, a divers’ watch released in 1978. It had a memorable dial design with a red 24-hour scale, prominent lume-filled hour markers and a rotating divers’ bezel with a crystal-clear minutes scale for safely timing dives.

In the four decades since the watch was launched, TAG Heuer has continued to push the limits of divers’ watch design and performance, through celebrated pieces such as the Night Diver and the 1000 and 2000 Series models, while the Ref. 844 has become a collectors’ favourite.

For the Aquaracer Professional 300 launch collection, TAG Heuer’s designers worked with a clear concept – to create a bold, high-performance, ergonomic watch for divers that was distinctively TAG Heuer. On top of that, they wanted to respect the company’s divers’ watch tradition while delivering design and material refinements that would meet and exceed the high expectations of today’s customer.

This meant working with the Aquaracer collection’s six signature features and updating and upgrading them. Since 1983, the collection has always offered a unidirectional rotating bezel, a screw-down crown, water resistance to at least 200 metres, luminous markings, a sapphire glass and a double safety clasp – real-world functions that divers know to rely on in the deep.

To start, the team turned to the most visually arresting and immediately recognisable element of the Aquaracer’s design – its 12-sided unidirectional rotating bezel. The designers kept the basic form and evolved it, integrating a scratch-resistant ceramic insert across the collection and fluting each of the 12 facets so the bezel would be easy to grip and turn, no matter which facets the wearer is holding. They also re-engineered the bezel’s internal tooth profile so that the rotating mechanism becomes smoother, quieter and easier to set.

They also upgraded the sapphire glass, integrating a magnifier over the date at 6 o’clock into the underside of the glass so that the surface is smooth to the touch. This simple but effective forward step also makes the date easier to read from wider angles.

The bezel’s silhouette was then used to inform further elements of the Aquaracer Professional 300’s design, so that it now has eight octagonal hour markers and a 12-sided crown. This elegant uniformity gives the new watch’s design language its consistency.

Further improvements were then made to the overall look and legibility of the watch. The new model has a wider, more sword-shaped hour hand (reminiscent of the last of the TAG Heuer 2000 Series, introduced in 2004) and a narrower minutes hand to create a clearer distinction between the two hands in low-light conditions.

For extra clarity, the designers chose green Super-LumiNova® for the hour hand and hour markers, and blue Super-LumiNova® for the minutes hand. The crown protection has been rethought too, and is now softer and more rounded, cupping the crown in a style reminiscent of the Ref. 844. Combined, these small details become significant, because they deliver greater legibility, meaning a diver can refer to their watch with far greater confidence, even in extreme conditions where visibility is greatly reduced.

During the conceptual phase, TAG Heuer’s designers also recognised that, as well as being a reliable instrument, the Aquaracer Professional 300 needed to be adaptable to multiple environments. More and more wearers are turning to divers’ watches for their robustness and versatility, while at the same time wanting a watch for both work and play.

With this in mind, they evolved the Aquaracer’s overall form to be thinner and lighter. The case, bezel and metal bracelet have all been slimmed down, without compromising the watch’s core performance features, such as water-resistance to 300 metres (30 bar), while also improving durability. The new watch’s lugs are now shorter, while the case edge has been chamfered and polished to give more harmony to the watch’s visual impact and add refinement. As a result, on the wrist, the watch now has a more sophisticated profile, and is lighter and more ergonomic.

To complete the Aquaracer Professional 300’s look and feel, the designers returned to the famous scaphander diving suit that first appeared on the Aquaracer case back in 2004. The familiar, authoritative motif continues to underline the value of the watch to its users, who are the latest in a long line of underwater explorers who chose the Aquaracer.

Reflecting the facets that become the new design’s fil rouge, they made the diving helmet more angular and added a 12-faceted faceplate. Behind it sits a repeating hexagonal motif. The case back will now also always be square to the case so that the scaphander sits upright.

As a result of these technical and aesthetic upgrades, the new Aquaracer Professional 300 is both a nod to the past and a contemporary design ready for the future. At launch, there will be seven references in two sizes in the core collection.

Four references will have a 43 mm case diameter, and three will feature a case measuring 36 mm. Each has a uni-directional rotating divers’ bezel with a ceramic insert and an engraved minutes scale. Six of these will be in stainless steel, with the choice of black, blue or silver dials. There will also be a 43 mm piece in high-tech matte Grade 2 titanium with a green dial.

TAG Heuer Aquaracer Professional 300 Calibre 5 Automatic with blue sunray-brushed dial — Aquaracer Professional 300 Calibre 5 Automatic with blue sunray-brushed dial, Reference WBP201B.BA0632

The stainless-steel models have either a black or blue ceramic bezel insert with a white triangle at 12 o’clock filled with blue Super- LumiNova®.

TAG Heuer Aquaracer Professional 300 Calibre 5 Automatic with black sunray-brushed dial — Aquaracer Professional 300 Calibre 5 Automatic with black sunray-brushed dial, Reference WBP201A.BA0632

The titanium model has a green ceramic bezel insert with a yellow triangle at 12 o’clock, and every indication on its minutes scale is filled with blue Super-LumiNova® to maximise low-light visibility.

TAG Heuer Aquaracer Professional 300 Calibre 5 Automatic with green sunray-brushed dial, Reference WBP208B.BF0631 — Aquaracer Professional 300 Calibre 5 Automatic with green sunray-brushed dial, Reference WBP208B.BF0631

To give the watches the bold sophistication established as a core principle during the concept phase, all seven references have been given stylish engraved dials.

The 43 mm models carry over one of the signature design cues from the outgoing Aquaracer, namely the dial’s engraved horizontal lines, only now these have been set further apart, contributing to the watch’s more considered look.

The dials on the smaller 36 mm models are engraved with a wave pattern, which was introduced in 2019.

TAG Heuer Aquaracer Professional 300 Calibre 5 Automatic with black lacquered dial — Aquaracer Professional 300 Calibre 5 Automatic with black lacquered dial Reference WBP231D.BA0626

The blue 36 mm model also has eight diamond hour markers and polished central bracelet links.

TAG Heuer Aquaracer Professional 300 Calibre 5 Automatic with blue lacquered dial — Aquaracer Professional 300 Calibre 5 Automatic with blue lacquered dial Reference WBP231B.BA0618

Each reference features a new integrated metal bracelet design, equipped with a highly sophisticated fine adjustment system that can extend or reduce the bracelet length by up to 1.5 cm. This enables wearers to resize the bracelet so the watch can be worn over a wetsuit, or adjust the bracelet size to cater for changes in climate or temperature, without taking the watch off.

TAG Heuer is also introducing a highly collectible limited-edition version of the Aquaracer Professional 300 at launch to both complement the core collection and salute the design’s wonderful heritage. It’s called the Aquaracer Professional 300 Tribute to Ref. 844, and, as the name suggests, it picks up on the story of the fabled Ref. 844 divers’ watch, introduced in 1978.

TAG Heuer Aquaracer Professional 300 Tribute to Ref. 844 Calibre 5 Automatic Limited Edition — Aquaracer Professional 300 Tribute to Ref. 844 Calibre 5 Automatic Limited Edition, Reference WBP208C.FT6201

In creating this beautiful watch, TAG Heuer’s designers mixed a high-tech Grade 5 titanium case with a number of visual elements from the archive piece. The flat black dial carries the Ref. 844’s red 24-hour scale, which was originally intended as a quick conversion chart for on-the-field professionals reporting the time against the 24-hour clock.

The watch also has vintage lume and a black perforated rubber strap based on an original design created to allow water to swiftly pass between the watch and the wearer’s wrist.

In keeping with the watch’s repeating-facet design code, those perforations are octagonal. Only 844 examples of the Aquaracer Professional 300 Tribute to Ref. 844 will be made.

All eight references in the new Aquaracer Professional 300 collection are powered by TAG Heuer’s Calibre 5, an ultra-reliable Swiss-made, automatic mechanical movement that drives hour, minute and seconds hands and a date, which is now positioned at 6 o’clock, in keeping with the design codes of the new generation of TAG Heuer watches. Every model has a solid case back and provides water resistance to 300 metres (30 bar).

Technical details

Model: Aquaracer Professional 300 Calibre 5 Automatic with blue sunray-brushed dial, Reference WBP201B.BA0632

Movement
Calibre 5 Automatic

Case
43 mm diameter
Polished and fine-brushed stainless-steel case
Blue ceramic unidirectional rotating bezel with 60-minute scale
Flat sapphire glass with double anti-reflective treatment
Stainless-steel screw-down crown at 3 o’clock
Stainless-steel screwed case back
Water-resistant to 300 metres (30 bar)

Bracelet
Stainless-steel three-row bracelet
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
June 2021

Model: Aquaracer Professional 300 Calibre 5 Automatic with black sunray-brushed dial, Reference WBP201A.BA0632

Movement
Calibre 5 Automatic

Case
43 mm diameter
Polished and fine-brushed stainless-steel case
Black ceramic unidirectional rotating bezel with 60-minute scale
Flat sapphire glass with double anti-reflective treatment
Stainless-steel screw-down crown at 3 o’clock
Stainless-steel screw-down caseback
Water-resistant to 300 metres (30 bar)

Dial
Black sunray-brushed
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand with white Super-LumiNova®
Rhodium-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Bracelet
Stainless-steel three-row bracelet
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
June 2021

Model: Aquaracer Professional 300 Calibre 5 Automatic with green sunray-brushed dial, Reference WBP208B.BF0631

Movement
Calibre 5 Automatic

Case
43 mm diameter
Sand-blasted Grade 2 titanium case
Green ceramic unidirectional rotating bezel with 60-minute scale
Flat sapphire glass with double anti-reflective treatment
Stainless-steel screw-down crown at 3 o’clock
Grade 2 titanium screw-down caseback
Water-resistant to 300 metres (30 bar)

Dial
Green sunray-brushed dial
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand with white Super-LumiNova®
Rhodium-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Bracelet
Grade 2 titanium three-row bracelet
Grade 2 titanium folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
June 2021

Model: Aquaracer Professional 300 Calibre 5 Automatic with silver sunray-brushed dial, Reference WBP201C.BA0632

Movement
Calibre 5 Automatic

Dial
Silver sunray-brushed dial
Black-gold-plated applied indexes with white Super- LumiNova®
Black-gold-plated hour and minute hands with white Super-LumiNova®
Black-gold-plated central hand with white Super-LumiNova®
Black-gold-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Bracelet
Stainless-steel three-row bracelet
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
June 2021

Model: Aquaracer Professional 300 Tribute to Ref. 844 Calibre 5 Automatic Limited Edition, Reference WBP208C.FT6201

Movement
Calibre 5 Automatic

Case
43 mm diameter
Grade 5 titanium case
Black ceramic unidirectional rotating bezel with 60-minute scale
Flat sapphire glass with double anti-reflective treatment
Stainless-steel screw-down crown at 3 o’clock
Stainless-steel screw-down caseback with special engraving “ONE OF 844”
Water-resistant to 300 metres (30 bar)

Dial
Black opaline dial with red numerals
Rhodium-plated applied indexes with old radium Super- LumiNova®
Rhodium-plated hour and minute hands with old radium Super- LumiNova®
Rhodium-plated central hand with old radium Super- LumiNova®
Rhodium-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Strap
Perforated black rubber strap
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
September 2021

Model: Aquaracer Professional 300 Calibre 5 Automatic with black lacquered dial
Reference WBP231D.BA0626

Movement
Calibre 5 Automatic

Case
36 mm diameter
Polished and fine-brushed stainless-steel case
Black ceramic unidirectional rotating bezel with 60-minute scale
Flat sapphire glass with double anti-reflective treatment
Stainless-steel screw-down crown at 3 o’clock
Stainless-steel screw-down caseback
Water-resistant to 300 metres (30 bar)

Dial
Black lacquered dial
Rhodium-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Rhodium-plated central hand with white Super-LumiNova®
Rhodium-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Bracelet
Stainless-steel three-row bracelet
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
June 2021

Model: Aquaracer Professional 300 Calibre 5 Automatic with silver colour lacquered dial, Reference WBP231C.BA0626

Movement
Calibre 5 Automatic

Dial
Silver colour lacquered dial
Black-gold-plated applied indexes with white Super-LumiNova®
Black-gold-plated hour and minute hands with white Super-LumiNova®
Black-gold-plated central hand with white Super-LumiNova®
Black-gold-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Bracelet
Stainless-steel three-row bracelet
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
June 2021

Model: Aquaracer Professional 300 Calibre 5 Automatic with blue lacquered dial
Reference WBP231B.BA0618

Movement
Calibre 5 Automatic

Case
36 mm diameter
Polished and fine-brushed stainless-steel case
Blue ceramic unidirectional rotating bezel with 60-minute scale
Flat sapphire glass with double anti-reflective treatment
Stainless-steel screw-down crown at 3 o’clock
Stainless-steel screw-down caseback
Water-resistant to 300 metres (30 bar)

Dial
Blue lacquered dial
Rhodium-plated applied indexes with white Super-LumiNova®, 8 VS+ diamonds with a diameter of 1.40 mm (0.078 ct)
Rhodium-plated hour and minute hands with white Super- LumiNova®
Rhodium-plated central hand with white Super-LumiNova®
Rhodium-plated TAG HEUER sticker logo
Angled date with magnifying lens at 6 o’clock
AQUARACER AUTOMATIC 300 m / 1000 ft printed

Bracelet
Polished and fine-brushed stainless-steel three-row bracelet
Stainless-steel folding clasp with double safety push buttons and fine adjustment system; TAG Heuer shield

Available from
June 2021

Tag Heuer Carrera Heuer 02T Blue Limited Edition (with titanium case and blue sunray brushed dial)

March 29, 2021 MasterHorologer1 Comment

Tag Heuer presents a new Carrera Heuer 02T version sporting an azure hue and fitted on a grade 2 titanium bracelet. Equipped with the COSC-certified Heuer 02T calibre, this new tourbillon chronograph dressed in a grade-5 titanium case is a limited edition of 250 pieces.

A symbol of technology and an example of total control of industrial processes and manufacturing costs, the Carrera Heuer 02T movement features a frequency of 28,800 vibrations per hour and an ultra-light carbon and titanium tourbillon cage. But one of the main challenges for the La Chaux-de-Fonds watchmakers was to house the chronograph functions, the self-winding mechanism and the flying tourbillon in a calibre with a diameter of 31 mm.

The new edition impresses in blue, from the bridges of the tourbillon cage to the rubber that protects the crown and pusher buttons. For the first time, the Carrera Heuer 02T has a full dial with a blue sunray design creating the most beautiful effect.

The ceramic tachymetric bezel is finished in the azure blue with hypnotising reflections. The oscillating mass has been given a blue PVD coating so as not to be out of place in this composition.

This new model comes with a grade-2 titanium bracelet featuring a steel folding clasp with double safety push-buttons. The Carrera Heuer 02T is priced at 20,500 Swiss francs.

Technical details

Model: Carrera Calibre Heuer 02T COSC
Reference: CAR5A8C.BF0707

Movement
Calibre Heuer 02T COSC

Case
45mm diameter
Titanium grade 5 polished, fine brushed case
Ceramic blue polished tachymeter fixed bezel
Domed, beveled sapphire crystal with anti-reflective treatment
Blue rubber, titanium grade 5 standard crown at 3 o’clock
Titanium grade 5 pusher button at 2 o’clock
Titanium grade 5 pusher button at 4 o’clock
Titanium grade 5 screwed sapphire case back with special engraving, limited numbered xxx/250
Water resistance: 100 meters

Dial
Blue sunray brushed dial
3 counters:
– 3 o’clock: rhodium plated polished, “azurage” minute chronograph counter ; rhodium plated polished hand
– 6 o’clock: blue tourbillon
– 9 o’clock: rhodium plated polished, “azurage” hour chronograph counter ; rhodium plated polished hand
Rhodium plated polished applied indexes with white Super-LumiNova©
Rhodium plated polished hour and minute hands with white Super-LumiNova©
Rhodium plated, blue central hand
Rhodium plated, blue TAG HEUER applied logo
Carrera Heuer 02 T Chronograph Chronometer printed

Strap
Titanium grade 2 H-shape bracelet
Titanium grade 2 and steel folding clasp with double safety push-buttons; TAG Heuer shield

Available from
March 2021

Suggested retail price
20,500 CHF

Tag Heuer Opens Its First Flagship Boutique in Zürich, Switzerland

March 16, 2021 MasterHorologer

Luxury avant-garde watchmaker TAG Heuer continues to reinforce its retail presence in its home country of Switzerland. Complementing its existing Geneva, Zermatt and Luzern locations and a robust wholesale network of 60 doors throughout the country, this fourth flagship store in the heart of dynamic Zurich offers an unparalleled customer experience and confirms the brand’s confidence in the region for the long term.

Centrally located on vibrant Bahnhofstrasse, the new 100 square-meter space was designed to express the brand’s values of passion for action, mental strength and high performance through a stunning new design concept.

The result is a sleek and immersive contemporary interior which evokes a suspended second, in subtle tones of grey, chrome, black, light blue and sandstone, contrasting with touches of the iconic Heuer and TAG Heuer red. The idea of a decisive moment in time comes to life through accentuated perspective lines, dashes of light strips and suspended window displays that seem to float mid-motion.

The brand’s iconic watch lines, TAG Heuer Monaco, Autavia, Aquaracer, Formula 1, Link, Connected and of course Carrera, are each presented on unique backdrops patterns which represent their heritage. The materials selected for the new layout were sourced for 90% in the EU with a commitment to responsibility, achieving 60% of recycled or easily recyclable materials.

The spirit of motor-racing, core to TAG Heuer’s history and values, is seamlessly infused throughout the space from the main fittings to the discreet product fixtures. The glossy black main window display is carved to echo the front wings of a race car, while the central counter is a reimagined eight-cylinder engine inspired by the TAG Heuer shield logo, and the individual watch stands are shaped after an intake valve.

Finally, a corner sitting area invites customers to dive deeper into TAG Heuer’s incredible legacy with visuals, books and memorabilia that pays homage the brand’s impressive 160-year heritage of precision engineering, bold technological breakthroughs and thrilling sporting milestones.

Open since late December 2020, the new TAG Heuer Zürich offers local and international clientele an expertly curated selection of timepieces, including the legendary square-cased TAG Heuer Monaco, the newly released TAG Heuer Carrera steel chronographs or the visionary third generation TAG Heuer Connected watch. And exclusive to the Zürich and Geneva boutiques is the recently unveiled limited edition 18k gold Carrera chronograph designed in tribute to its creator and former CEO Jack Heuer.

Boutique address

TAG Heuer Zürich
Bahnhofstrasse 65
8001 Zürich

Opening hours
Monday to Friday: 10:00 AM – 6:30 PM
Saturday: 10:00 AM – 5:00 PM

TAG Heuer Connected Golf Edition (Upgraded Version)

March 13, 2021 MasterHorologer1 Comment

The TAG Heuer Connected Golf Edition, launched in June of 2020, quickly established itself as the smartwatch of choice for the global golfing community. Now, this connected has been upgraded with new features, including the world premiere of enhanced maps and an exciting club recommendation tool, for its popular Connected Golf Edition. The luxury brand has also recently entered into a partnership with professional golfer Tommy Fleetwood, who will proudly wear the watch.

Improved 2D & 3D mapping

TAG Heuer Golf has always visually stood out with its unique mapping technology, displaying interactive 2D maps on the watch, and realistic 3D courses on the phone. But TAG Heuer is bringing the experience to another level with this latest update. The Connected Watch now displays upgraded 2D maps with even more details, including forests and single trees. The mobile application also comes with massive 3D map improvements, both on Android and iOS, as all textures (water, rough, fairway, etc) and assets (trees, walls, etc) have been upgraded.

On iOS devices, TAG Heuer innovated by using SceneKit, the latest Apple high-level 3D graphics framework, to make the 3D renderings more detailed than ever. IOS users will even enjoy simulated shot trajectory for better post-round visualization on their phone. The overall feel and design make the experience more realistic than ever before and recall the visuals seen on telecasts of professional tournaments. These renderings are unique to TAG Heuer Golf and show the brand’s commitment to constant innovation.

The Driving Zone feature, unique to TAG Heuer, has met with great success since its launch in June 2020. It automatically shows players the landing zone of their previous tee shots, helping them adopt the strategy that suits them best.

The TAG Heuer Golf app has accurate, up-to-date maps of more than 40,000 courses around the world and can accompany any player no matter where their love for the sport takes them.

Club recommendation

One of the most exciting new features on the watch is the innovative club recommendation tool. As the user moves the target on the map, he is recommended the right club based on distance. The user can first set up distances for each of his club, and the watch will then take into account the shots he recorded for even better recommendation. The feature can be easily disabled for players in tournaments or on courses where its use is not allowed.

Enhanced scoring

Keeping score on the watch is one of the features most appreciated by Golf Edition owners. The revamp of the app now enables visualizing the score in stroke play, stableford, or match play, making the watch the perfect companion for friendly rounds as well as competitions. For players who wish to play with both their TAG Heuer Connected Golf Edition watch and their smartphone, a new built-in Bluetooth connection allows for faster synchronization, which delivers an even smoother experience when starting a round or synchronizing scores and shots.

TAG Heuer Connected Golf Edition pushers: Recording shots and distances with optimal precision

The shot tracking feature, activated by the top pusher, has proved to be highly appreciated by TAG Heuer Connected owners. More than simply tracking the score, it also records shot distance as the player walks to the ball. For iOS users, shot trajectory is then simulated and displayed on the 3D maps on the phone for post-round analysis. Also, the more players record their shots this way, the better the club recommendation will be.

The TAG Heuer Connected watch features an ultra-lightweight 45-mm black titanium case that reflects the design and refined finish of the brand’s renowned chronographs. It is crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards performance. Delivered in exclusive packaging, The TAG Heuer Connected Golf Edition comes with a dedicated travel pouch and golf accessory box. It offers customers a striking and versatile digital wristwatch to enhance their individual lifestyle and golf game.

This high-tech luxury Connected watch is presented on a special white rubber strap with green stitching and a texture that resembles the pattern on a golf ball, as well as a black perforated rubber alternative for everyday and more formal uses. Thanks to its intuitive interchangeable bracelet system, with a single clip motion, the wearer can effortlessly change the watch’s look.

Other styles can be purchased in durable rubber, offered in a classic black scale pattern with red or lime green stitching, or in bolder perforated red, orange, blue, or khaki. Striking straps crafted in rubber and leather are also available in either green or brown.

The experience on the wrist is complemented by the TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s other sport activities, such as running, cycling or fitness. TAG Heuer has also added a new Wellness App to its digital ecosystem, which allows wearers to help wearers stay fit and in good shape – simply and effectively – while maintaining their lifestyles.

Tommy Fleetwood

Tommy Fleetwood, the newly appointed brand ambassador of TAG Heuer, represents the Connected Golf Edition.

The 29-year old Englishman has achieved international success as a five-time European Tour Winner and a member of 2018’s victorious European Ryder Cup Team. As the face of the TAG Heuer Connected watch Golf edition, Tommy has been working closely with the TAG Heuer Connected team’s software engineers in Paris and lending his professional expertise to further develop the already best-in-class TAG Heuer Golf app and enhance the overall player experience of the app.

Fleetwood claimed his first European Tour title in 2013 at the Johnnie Walker Championship at Gleneagles, and finished in the top 50 on the Race to Dubai for four consecutive seasons before landing his second title at the Abu Dhabi HSBC Championship in 2017.

That proved to be a breakthrough season, as Fleetwood also won the prestigious French Open title and joined golf’s elite by ascending to the top ten on the Official World Golf Ranking and finishing the year as Europe’s Number One player. Fleetwood received the Seve Ballesteros Award (formerly the Players’ Player of the Year Award) in recognition of his remarkable achievements.

He successfully defended his Abu Dhabi HSBC Championship title in 2018 and was then runner-up in the US Open Championship at Shinnecock Hills where he posted a final round 63 – the equal lowest round ever recorded in a US Open and tied-second lowest score in the history of all four Major Championships.

Fleetwood made a record-breaking Ryder Cup debut at Le Golf National in France in September of 2018, as he and his great friend Francesco Molinari became the first European partnership to win four matches out of four over two glorious days in Paris. Fleetwood and Molinari, or Moliwood as they became affectionately known, were the foundations for Team Europe’s unforgettable 17½-10½ victory over the USA.

At the end of 2019, Fleetwood captured the Nedbank Challenge at Sun City in South Africa. One of the European Tour’s most prestigious events, the Nedbank Challenge has long been called ‘Africa’s Major’ due to the difficulty of the golf course at the Gary Player Country Club and the consistently world-class field of players the tournament attracts.

TAG Heuer Carrera ‘Dato’ HODINKEE Limited Edition

February 23, 2021 MasterHorologer1 Comment

Created in collaboration with HODINKEE, the TAG Heuer Carrera ‘Dato’ HODINKEE limited edition watch takes inspiration from the iconic Heuer 3147N ‘Dato 45’ chronograph introduced in the 1960s.

TAG Heuer Carrera Date 39 mm and TAG Heuer Carrera Day Date 41mm

Model: Tag Heuer Carrera Day Date 41 mm

Reference WBN2010.BA0640

Reference WBN2013.BA0640

Reference WBN2012.BA0640

Reference WBN2011.FC6484

Model: TAG HEUER CARRERA DATE 39 mm

Reference WBN2110.BA0639

Reference WBN2113.BA0639

Reference WBN2112.BA0639

Reference WBN2111.BA0639

TAG Heuer Carrera Twin-Time Date 41 mm

Reference WBN201A.BA0640

TAG Heuer Carrera Date 29 mm

Reference WBN2410.BA0621

Reference WBN2411.BA0621

Reference WBN2412.BA0621

Reference WBN2413.BA0621

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Technical details

TAG Heuer Connected Bright Black Edition Reference SBG8A83.BT6254

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Technical details

Model: TAG Heuer Aquaracer Professional 300 Calibre 5 Automatic Reference WBP201A.FT6197 / WBP201B.FT6198

Reference WBP201A.FT6197

Reference WBP201B.FT6198

Model: TAG Heuer Aquaracer Professional 300 Night Diver – Calibre 5 Automatic Reference WBP201D.FT6197

Model: TAG Heuer Aquaracer Professional 300 Tribute to Ref. 844 – Calibre 5 Automatic, Reference WBP208C.FT6201

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About TAG Heuer Connected

Technical details

Model: TAG Heuer Connected x Super Mario Limited Edition Reference: SBG8A13.EB0238

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Technical details

Model: TAG Heuer Monaco Titan Special Edition Chronograph 39 mm Calibre 11 Automatic Reference: CAW218B.FC6496

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Model: TAG Heuer Carrera Green Special Edition Reference: CBK221F.FC6479

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Model: TAG Heuer Monaco Green Dial Limited Edition Chronograph 39 mm Calibre Heuer 02 Automatic Reference: CBL2116.FC6497

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Technical details

Model: TAG Heuer Formula 1 (43 mm), Reference WAZ101A.FC8305

Model: TAG Heuer Formula 1 (43 mm), Reference CAZ101AG.FC8304

Model: TAG Heuer Formula 1 (43 mm), Reference CAZ101AG.BA0842

Model: TAG Heuer Formula 1 (43 mm), Reference CAZ101AH.BA0842

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Technical details

Model: Aquaracer Professional 300 Calibre 5 Automatic with blue sunray-brushed dial, Reference WBP201B.BA0632

Model: Aquaracer Professional 300 Calibre 5 Automatic with black sunray-brushed dial, Reference WBP201A.BA0632

Model: Aquaracer Professional 300 Calibre 5 Automatic with green sunray-brushed dial, Reference WBP208B.BF0631

Model: Aquaracer Professional 300 Calibre 5 Automatic with silver sunray-brushed dial, Reference WBP201C.BA0632

Model: Aquaracer Professional 300 Tribute to Ref. 844 Calibre 5 Automatic Limited Edition, Reference WBP208C.FT6201

Model: Aquaracer Professional 300 Calibre 5 Automatic with black lacquered dial Reference WBP231D.BA0626

Model: Aquaracer Professional 300 Calibre 5 Automatic with silver colour lacquered dial, Reference WBP231C.BA0626

Model: Aquaracer Professional 300 Calibre 5 Automatic with blue lacquered dial Reference WBP231B.BA0618

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Technical details

Model: Carrera Calibre Heuer 02T COSC Reference: CAR5A8C.BF0707

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Boutique address

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TAG Heuer Connected Bright Black Edition
Reference SBG8A83.BT6254

Model: TAG Heuer Aquaracer Professional 300 Calibre 5 Automatic
Reference WBP201A.FT6197 / WBP201B.FT6198

Model: TAG Heuer Aquaracer Professional 300 Night Diver – Calibre 5 Automatic
Reference WBP201D.FT6197

Model: TAG Heuer Connected x Super Mario Limited Edition
Reference: SBG8A13.EB0238

Model: TAG Heuer Monaco Titan Special Edition Chronograph 39 mm Calibre 11 Automatic
Reference: CAW218B.FC6496

Model: TAG Heuer Carrera Green Special Edition
Reference: CBK221F.FC6479

Model: TAG Heuer Monaco Green Dial Limited Edition Chronograph 39 mm Calibre Heuer 02 Automatic
Reference: CBL2116.FC6497

Model: Aquaracer Professional 300 Calibre 5 Automatic with black lacquered dial
Reference WBP231D.BA0626

Model: Aquaracer Professional 300 Calibre 5 Automatic with blue lacquered dial
Reference WBP231B.BA0618

Model: Carrera Calibre Heuer 02T COSC
Reference: CAR5A8C.BF0707