SULTANA

Sultana Watch Company was first created in 1937 in La Chaux-de-Fonds by Mr. Paul Gaston Schwarz.

In the quest for the ultimate perfection of its creations, Sultana joined forces with Le Phare, one of the oldest watch manufacturers in Switzerland in order to benefit from its world-renowned expertise.

Sultana has been awarded by several events including the winning of the Grand Prix at the Internationale de Thessalonique in Greece in 1939.

Even today, Sultana watches are still created, produced and assembled in the original workshops of the cradle of Swiss watchmaking, La Chaux-de-Fonds that situated at a height of 1,000 meters, in the heart of the Jura Mountains.

Every Sultana watch is a distillation of master craftsmanship that has been handed down through generations of irreplaceable watchmakers. It is a combination of aesthetics and precision that looks good at all times.

Website: http://www.sultana.ch/eng

Sultana Grand Prix 75th Anniversary Automatic Limited Collection

In 1939, Sultana was awarded the Grand Prix Prize of the Internationale de Thessalonique in Greece. The prize not only accredited Sultana watches’ exquisite workmanship and high quality, but also commended its excellent watchmaking tradition. It was an epochal award which has had significant impact on the progress of Sultana watches and advanced the sustainable development vision.

In 2014, Sultana celebrates the 75th anniversary of this award. To commemorate the memorable event, a “Grand Prix 75th Anniversary Automatic Limited Collection” is launched.

The architecture of the Grand Prix 75th Anniversary Automatic Limited Collection puts emphasis on the feeling of distinguishment and the everlasting sense of glamour. Sultana designers, based on this concept, integrated the characteristics of Greek mythology to create this fascinating limited edition.

In the myth of Ancient Greece, Kratos is the god of power, dispassionate and mysterious. The designers translate the characteristics of Kratos into the features of the watch which shows strong personal attractiveness. The open heart at the 12 o’ clock position shows the spiral and mechanism of the automatic movement. The second hand with an engraved eagle, Sultana’s icon, is sweeping like a valorous eagle freely flying toward the sun with courage and confidence.

Eight genuine diamonds are applied to the patterned dial as hour indexes. The round shape design of the watch is specifically chosen and combined with an attractive rose gold plating to enforce the nobility of the watch. The Genuine leather strap of the watch features a crocodile pattern and is fitted with a stainless steel deployment buckle.

Apart from the see-through case back, a limited collection serial number is engraved on the case back to identify its exclusivity. The limited collection watches are available with black or white dial and each color is limited to 1988 pieces. Each watch is provided with a limited precious wooden box, a booklet with a limited collection serial certificate and a diamond certificate.

Technical details

Model no. : 392
Case: Stainless Steel & IP Rose Gold-Plated, See Through Case Back
Dimension of case : Gents (3-9H) 41mm, (6-12H) 49mm
Crown : IP Rose Gold-Plated
Dial: Silvery White / Black Patterned Dial with 8 Genuine Diamonds(JK Color, SI1, Full Cut, Weighing 0.053 Carat in Total)
Crystal: Sapphire
Water Resistance: 50M
Movement: Swiss Made Automatic
Strap: Brown / Black Genuine Leather
Buckle: Stainless Steel Deployment Buckle

Sultana Aeneas Collection

Aeneas was a Trojan hero who founded the city of Rome. He was considered an important figure in Greek and Roman mythology. His thoughtful and brilliant character is reflected in the new edition of the Sultana watch collection, Aeneas.


The Second Edition of the Aeneas collection conveys charm and intelligence of its wearers through the refined watch design. The slim stainless steel round case is perfectly complimentary with artistic wave pattern dial, featuring Roman indexes.


The small second hand is set at the 6 o’clock position, whereas a smooth stainless steel bracelet completes the watch. Both ladies and gents sizes are available.

Technical details


Model no. : 387
Case: Stainless Steel/ Stainless Steel & IP Rose Gold-Plated/ Stainless Steel & IP Gold-Plated
Dimension of case: Gents (3-9H) 37mm (6-12H) 43mm; Ladies (3-9H) 27mm (6-12H) 31.5mm
Crown : Stainless Steel/ IP Rose Gold-Plated/ IP Gold-Plated
Dial: Silvery White with Wave Pattern / Black with Wave Pattern
Crystal: Sapphire
Water Resistance: 30M
Movement: Swiss Made Quartz
Bracelet: Stainless Steel/ Stainless Steel & IP Rose Gold-Plated/ Stainless Steel & IP Gold-Plated
Buckle : Double Push Butterfly Buckle (Stainless Steel)

Sultana Ariadne Collection

Ariadne, the daughter of King Minos of Crete, assisted Theseus to escape the mazes on his mission to slaying the monster in the palace. She was willing to give up her noble status and elope with Theseus because of love. Her romance and intelligent inspires Sultana designers to develop Ariadne Collection.

The new “Ariadne” collection enhances the classic beauty of woman through its exquisite watch design. Round case coupled with delicate floral pattern on the dial and elegant bracelet, complemented with 10 sparkling Swarovski crystals or Roman numerals which act as hour markers.

Technical details

Model no. : 388
Case: Stainless Steel
Dimension of case: Ladies (3-9H) 26mm (6-12H) 32mm
Bracelet : Stainless Steel/ Stainless Steel & IP Rose Gold-Plated/ Stainless Steel &IP Gold-Plated
Crown: Stainless Steel/ IP Rose Gold-Plated/ IP Gold-Plated
Buckle: Double Push Butterfly Buckle (Stainless Steel)
Dial: Silvery White / Silvery White with MOP
Crystal: Sapphire
Water Resistance: 50M
Movement: Swiss Made Quartz

Sultana Morpheus Automatic Collection

Morpheus, the God of Dreams, is responsible for shaping and forming dreams. His amazing ability to plant a “Dream” inspired Sultana designers to develop Morpheus collection.


The Morpheus Automatic collection comes with a stainless steel and IP Rose Gold-Plated round case which is perfectly matched with a silvery white dial featuring classic Roman indexes. A small second hand at 6 o’clock, a date display at the 3 o’clock position together with brown leather strap completes the watch.


Equipped with a Swiss made automatic movement, the swing of the rotor can be admired at the case back through the transparent crystal. The unique endowment of every single man is being shown when the IP Rose-Gold hands move along the dial.

Technical details

Model no. : 389
Case: Stainless Steel & IP Rose Gold-Plated, See Through Case Back
Dimension of case: Gents (3-9H) 41mm (6-12H) 49mm
Crown: IP Rose Gold-Plated
Dial: Silvery White
Crystal: Sapphire
Water Resistance: 50M
Movement: Swiss Made Automatic
Strap: Brown Genuine Leather
Buckle: Stainless Steel Deployment Buckle (IP Rose Gold-Plated)

Sultana Graces Collection

In ancient Greek mythology, Graces is one of three sister goddesses of fertility who dispense charm and beauty. Her eternal charm and beauty are applied to the design concept of the Sultana Graces collection.


The allurements expressed by the new Sultana “Graces” collection, with its sparkling Swarovski crystals set around the bezel and matched with a dial decorated with a floral pattern and crystals as hour indexes and featuring a blossom shaped crown, comes fitted with satin straps to enhance the feminine appearance.

Technical details


Model no.: 385
Case: Stainless Steel / IP Gold-Plated / IP Rose Gold-Plated
Dimension of case: Ladies (3-9H) 37mm
Strap: Black / White / Brown Satin
Crown : Stainless Steel / IP Gold-Plated / IP Rose Gold-Plated
Buckle: Strap Buckle (Stainless Steel / IP Gold-Plated / IP Rose Gold-Plated)
Dial: Silvery White / Black / Brown
Crystal: Sapphire
Water Resistance: 50M
Movement : Swiss Made Quartz

Sultana 75th Anniversary Automatic Special Limited Collection

The story of Sultana starts in 1937 in the town of La Chaux-de-Fonds, Switzerland. Its founder, Mr. Paul Gaston Schwarz, combined outstanding Swiss craftsmanship with the most up to date engineering technologies available to manufacture timepieces. He strived for making accurate, perfect, elegant and durable timepieces that did enrich the watchmaking history.

In 2012, Sultana celebrated its 75th birthday and a special limited collection named “75th Anniversary Automatic” is launched to commemorate this mile stone and the founder’s achievements as well as to demonstrate Sultana’s innovative product development approach to watchmaking.

The 75th Anniversary Automatic Special Limited Collection pays tribute to the watchmaking history of Sultana. A classic design featuring a round stainless steel case with rose gold plating perfectly matched with a special silvery white guilloche carved pattern dial fitted with 16 genuine diamonds as hour marker. The signature design of this timepiece is found at the 12 o’clock position where an open heart window features a sophisticated rose gold plated die cutting Eagle-shaped logo.

The open heart enables a glance at the oscillation of the balance wheel of the Swiss made automatic movement. An eye-catching rose gold plated crown completes the case with the Arabic number “75”, representing the 75th anniversary celebration, stamped on the red surface of the crown.

This timepiece is fitted with an elegant, genuine brown leather strap which is fitted with a rose gold

Produced in a special limited edition of 750 pieces, each timepiece will be presented with a limited edition wooden box, a booklet with serial certificate and diamond certificate. A special limited edition serial number is engraved at the case back to show the exclusivity.

Technical details

Model no.: 386
Case : Stainless Steel & IP Rose Gold-Plated, See Through Case Back
Dimension of case: Gents (3-9H) 40mm
Strap: Brown Genuine Leather
Crown: IP Rose Gold-Plated
Buckle: Stainless Steel Deployment Buckle (IP Rose Gold-Plated)
Dial: Silvery White Guilloche Pattern with 16 Genuine Diamonds (JK Color, SI1, Full Cut, Weighing 0.08 Carat in Total)
Crystal: Sapphire
Water Resistance: 50M
Movement: Swiss Made Automatic

Sultana Scylla Collection

In Greek mythology, Scylla is a beautiful sea nymph. Her attractive appearance and special personal character impressed Sultana to continue the concept of the Scylla collection.

The new “Scylla” collection expresses unchangeable faith through a charming, elegant watch design. The bezel, set with sparkling Swarovski crystals, is matched with a silvery white or black dial featuring Roman numerals as indexes.

Technical details

Case: Stainless Steel / Stainless Steel & IP Rose Gold-Plated / Stainless Steel & IP Gold-Plated
Dimension of case: Ladies (3-9H) 32mm
Bracelet: Stainless Steel / Stainless Steel & IP Rose Gold-Plated / Stainless Steel & IP Gold-Plated
Crown: Stainless Steel / IP Rose Gold-Plated / IP Gold-Plated
Buckle : Butterfly (Stainless Steel)
Dial: Silvery White / Black
Crystal : Sapphire
Water Resistance: 50M
Movement: Swiss Made Quartz

Sultana Diomedes Automatic Collection

Diomedes was regarded to be the best Warrior in Greek mythology and known for his participation in the Trojans War. Apart from his outstanding fighting abilities and courage, Diomedes showed his great wisdom on several crucial occasions. His maturity and intelligence inspired Sultana to create a new concept to continue the Diomedes collection.

Never stopping to look for innovation in design, Sultana launched the new Diomedes Automatic collection to give you a feeling of valor and expertise. The round stainless steel case is matched with a silvery white or black dial and features an eye-catching sectorial day indicator at the 12 o’clock position.

Technical details

Case: Stainless Steel / Stainless Steel & IP Gold-Plated / Stainless Steel
& IP Rose Gold-Plated, See Through Case Back
Dimension of case: Gents (3-9H) 40mm
Bracelet: Stainless Steel / Stainless Steel & IP Rose Gold-Plated (Model: 383101, 383102, 383103)
Strap: Black / Brown genuine leather strap (Model: 383104, 383105)
Crown: Stainless Steel / IP Rose Gold-Plated
Buckle : Butterfly (Stainless Steel) (Model: 383101, 383102, 383103), Strap buckle (Stainless Steel) (Model: 383104, 383105)
Dial: Silvery White / Black
Crystal : Sapphire
Water Resistance: 50M
Movement: Swiss Made Automatic

Sultana Cadmus Collection

Cadmus was a brave king in the Greek mythology. He is believed to have founded the city of Thebes – which was an important city in ancient Greece. He is also credited with introducing the Phoenician alphabet to the Greeks, which was later adapted to form the Greek alphabet.


The Sultana “Cadmus” Collection combines classic design features with traditional time keeping. The case back, which shows the heart of the watch, is part of the reason this collection reflects the vigor and bravery Cadmus had.


Technical details


Case: Stainless Steel / IP Gold-Plated, see through case back
Dimension of case: Gents (3-9H) 41mm, (6-12H) 49mm
Bracelet: Stainless Steel
Crown: Stainless Steel
Buckle: Butterfly (Stainless Steel)
Dial: Silvery White / Black
Crystal: Sapphire
Water Resistance: 30M
Movement: Automatic

Sultana Nereus Collection

“Nereus”, the god of the sea in Greek mythology and the eldest son of Pontus (the Sea) and Gaia (the Earth), was known for his truthfulness and virtue. They called him the “Old Gentleman” because of his trustworthy, gentle and righteous character.

Sultana’s latest collection is named “Nereus”. This is the first time Sultana launches a “Black” series, a combination of polished and brushed stainless steel resulting in a contrasting gloss and matt colour. The watch crown is unconventionally set at 4 o’clock. The dial comes in silver or black with Arabic numerals and a small second display located at 7 o’clock. A date-display is available for the Gent’s models only.

The “Nereus” is available in paired sizes and 4 colours including silver, silver with rose-gold, black, black with silver.

Technical details

Case : Stainless Steel / Stainless Steel & Rose Gold-Plated /Black-Plated & Stainless Steel / Black-Plated & Rose Gold-Plated
Dimension of Case : Ladies (3-9H) 32mm, (6-12H) 39mm/Gents (3-9H) 42mm, (6-12H) 52mm
Bracelet: Stainless Steel / Stainless Steel & Rose Gold-Plated / Stainless Steel & Black-Plated / Black-Plated
Crown: Stainless Steel / Rose Gold-Plated / Black-Plated
Buckle: Butterfly (Stainless Steel / Black-Plated)
Dial: Silver White / Black
Crystal: Sapphire
Water Resistance: 30 M
Movement: Quartz

370Nereus_Bracelet_03.eps

Sultana Poseidon Collection

The new Sultana Automatic watch collection “Poseidon”, is named after the Greek god of the sea. A round case with simple Roman or Arabic numerals on the dial gives the watches a simple but characterful appearance.


Different from traditional watches, the minute indexes are set inside the index circle with a date-display set at 2 or 6 o’clock, depending on the design of the dial. The Sultana Automatic watch is available in black or silver dial, with leather strap or stainless steel bracelet.


Technical details


Case: Stainless Steel with See through Case Back
Dimension of Case: (3-9H) 42mm, (6-12H) 47mm
Bracelet / Strap : Stainless Steel with Butterfly Buckle
Black Leather Strap with Buckle  
Crown: Stainless Steel
Dial: Silver / Black
Crystal: Sapphire
Water Resistance: 30 M
Movement: Automatic