RODANIA

Rodania is a Swiss watch brand. The company was established in 1930, in Grenchen, a town renowned for its watch- and clock making activities.

History of Rodania watch brand
In 1930 the Rodania brand was created in Grenchen, in the heart of the Swiss watch industry. It was from here that the brand started its conquest, step by step. Grenchen remained the epicenter of the Rodania activities for decades to come. In order to promote its export activities, two new distribution centers were established in the early fifties: one in Montreal and one in Brussels.In the mid seventies it was decided to organize the worldwide Rodania watch distribution from the Brussels sales office. Thus being in the heart of Europe, the distribution centre found its home in Wemmel, near Brussels. From here the Rodania watches find their way to every corner of the world.The growing success of the brand made continuous expansion of the Brussels sales and distribution center necessary. Moreover, in order to support its successful presence in France, a Lyon office was added to the Rodania company structure in 2001.

Today, Rodania remains one of few independent Swiss brands. The brand has a retail presence in some 1000 outlets around the globe with a focus on the Low Countries and France, yet present in some 25 other countries,selling some 200000 watches annually. Besides watches, the Rodania Group is also active in jewelry, manufactures watches under license and distributes watches and jewelry brands in certain assigned regions.

A Swiss Watch Brand with Belgium Heart Beat
Switzerland and Belgium share two passions with the rest of the world: chocolate and Rodania watches. Despite the abundance of watchmakers on today’s market, Belgians are still very attached to this company which chose their small country as its second home. Rodania settled in Belgium over half a century ago in order to send off its watches throughout Europe and to other continents.

A love story is behind Rodania’s ‘dual nationality’. Very attached to its native soil and its Swiss expertise, the brand which was founded in the canton of Bern in 1930 has had a Belgian heart since the 1950s. In this period, the company set up numerous distribution offices abroad. Its founder, Hans Baumgartner, decided to organise the worldwide distribution of the brand’s watches from the Brussels office! In 1955, he entrusted a young and dynamic manager with this responsibility. His name was Manfred Aebi.

This Swiss national had the perfect reason to take on this challenge: he had found love and started a family in Belgium! The subsidiary quickly prospered thanks to his visionary ideas such as the sports advertising and marketing which he pioneered. In 1974, Manfred Aebi took over the ailing parent company and founded his own firm. Rodania’s headquarters and all the logistics business were then relocated to the outskirts of Brussels. The Aebi family ran the company until June 2007. The Belgian watch group which succeeded it took the name of ‘Montebi’: a contraction of the French word ‘montres’ (watches) and ‘Aebi’…

Today the company has maintained its Swiss character through the quality and reliability of its products. ‘Concept’ development now takes place in Belgium and ‘technical’ development continues in Switzerland. This organisation brings benefits all round: the company draws adaptability, realism, inventiveness, and a desire for accessibility from its local presence.

Using little Belgium as its base, Montebi coaches, develops, distributes and sends the Rodania collections all around the world… with the precision of a Swiss watch.The experience and expertise the company has acquired allow it to have a clear vision: the Canadian subsidiary founded in 1917 joined the group in 2012, while China and South East Asia also opened their huge markets. Rodania’s key figures: 1.500 points of sale including 600 in Belgium, 850 in France, 180 in Russia.

The name ‘Montebi’ also stands for ‘montres et bijoux’ (watches and jewellery): the Belgian company is very active in these two areas. As well as holding a licence for Olivier Strelli and Kipling watches, it also distributes the watch brands Maurice Lacroix, Michel Herbelin and Timberland. In the jewellery department, Montebi designs and markets the ‘Nona’ silver and gold collections, the ‘Innocence’ jewellery line and ‘Bruce’ men’s collection with the same spirit of quality and accessibility.

The Rodania brand has always been positioned as a watch that respects the essence of watch making. Nevertheless through the years, the brand proved to be contemporary and creative without following every volatile fashion trend. Striving for the best price for quality has always been a prime issue for the company.

Timeline

  • 1930: The Rodania brand was created in the village of Lengnau.
  • 1947: Rodania opens distribution centers in Caracas, Montreal, New York, Brussels and London.
  • 1951: In the heart of Europe, Brussels becomes the international sales and distribution headquarters.
  • 1954: Start of a still ongoing partnership with the cycling sport. Rodania pilot cars clear the roads for major cycling events.
  • 1964: Rodania goes to Antarctica. The chief commander of the sixth Belgian expedition to Antarctica wears a Rodania watch during the whole expedition to King Baudouin’s base.
  • 1995: A French subsidiary is opened enabling a more efficient support to the French market.
  • 2001: Rodania became the Official Timekeeper of the Dakar Rally. Rodania Belgium celebrates its 50 years as international distribution and sales headquarter.
  • 2008: Rodania creates Swiss Chic, a collection focused on the watch-making heritage of the brand.
  • 2010: Rodania celebrates its 80 years of watchmaking and re-introduces automatic models in its Swiss Chic collection.
  • 2011: Rodania keeps on investing in mechanical timepieces and introduces automatic movements in its Mystery ceramic collection.

Official website:https://www.rodania.com

Rodania 1930 Collection

Paying tribute to its origins, Rodania presents the 1930 Collection: a timeless contemporary & Swiss collection. Rodania has come a long way since it was founded in 1930. Since 2015, its parent group, Montebi, has once again been in Belgian hands. Rodania is standing on the brink to occupy a niche in the market as a strong standing SWISS MADE brand appealing to a young audience. Quality and design remain the brand’s essential cornerstones.

With The 1930 Collection Rodania is launching a series of timeless, iconic watches. These timepieces are stylish and sophisticated, but with a contemporary twist. A haven of modern design mixed with re-invented classics. For example the Zermatt Collection harks back to an iconic design that was reinvented and given an entirely new contemporary look. This classic is an ideal accessory for every occasion.

In order to capture the iconic vibe and modern twist that had to reflect in the campaign, Rodania went to Paris. The shoot, starring Belgian top model Cesar Casier, reflects the perfect balance between iconic architecture, modern world economy and a city that breathes innovation. Prices range from 250 to 600 Euros.

The Zermatt collection combines a young elegance and clever design: every season this collection gets a new colour palette that suits the style of every man or woman. All watches are Swiss made with an incredible eye for detail and quality.

The Absolute model is part of the brand’s iconic watch collection. The brand took inspiration from its rich heritage since 1930 and reinvented of Rodania classic collection. As a result, the watch became a stylish and modern wearable with a subtle passionate feeling.

The 1930 collection watches are available on leather and Milanese bracelets. Responding to the unisex trend, most of the watches can be worn by men and women.

Rodania Mystery DVI-R2 Chronograph

Swiss watch maker Rodania unveils Mystery DVI-R2, a brand new and stylish quartz chronograph dedicated to sports loving men. The 3 counter sports watch boasts a solid case made of ceramic, the highly scratch resistant material which is also friendly to the skin, provides stylish comfort from the case to the bracelet.

Dark black in colour, with a shiny or matt appearance depending on the model, the hour markers, hands and counters illuminate the face in steel, ionised rose gold or grey. The jet black ‘sunray’ or matt textured dial captures the light or serves as the ideal surface for a vertical guilloche pattern.

Features
Case: Ceramic/sand blasted ceramic
Ø 42 mm
Sapphire Glass
Ronda Swiss quartz movement
Water resistant to 5 ATM
Retail price: € 839 (ceramic) and € 899 (sandblasted ceramic)

Rodania Tyara Moon

Swiss watchmaker Rodania unveils a stunning feminine wrist watch, Tyara Moon.  This luxurious quartz timepiece boasts a mother-of-pearl dial with delicate Roman numeral figures is offset against a lunar white or midnight blue background. The smooth, mysterious surface evokes a night sky with the precious addition of the moon phases.

With the moon phase indicator located at midnight, time becomes poetic: the moon is revealed, surrounded by silver stars, with the phases changing thanks to a revolving disc which is set via the crown at first full moon. The orb’s trajectory, viewable through an artistically cut crystal face, is an invitation to dream: full moon, waxing moon, waning moon.

The glossy leather bracelet with a vinyl look emphasises the galactic charm and curves of the steel or ionized rose gold of the Tyara Moon. Available in midnight blue, white or ruby red, the bracelet is the perfect complement to the celestial orb and it is supplied with the signature Rodania prong buckle.

Features
Ø 36 mm, steel/rose gold PVD
Sapphire glass
Ronda Swiss quartz movement
Water resistant to 3 ATM
Price: € 419 (steel) and € 459 (rose gold PVD)

RODANIA Nolan Retrograde

Swiss watch brand Rodania enhances its popular Nolan collection with new model which boasts ‘Large’ date and ‘retrograde’ weekly calendar complications. The Nolan Available in iconic cream or black, this timepiece features, The retrograde display is one of the understated elements of watchmaking expertise embodied in the Nolan: baton hour markers, steel or rose PVD Dauphine hands, finely sculpted dial with raised ridge vertical and concentric double guilloche pattern.

The watch, sculpted from 316 L stainless steel – the most resistant to scratching and corrosion – makes the most of contrasts. The matt texture of the brushed steel case is offset against the shine of the smooth steel ‘lugs’ or clips. The final element in the advanced aesthetic design is the bracelet, which blends perfectly with the round, pure lines of the timepiece and is available in luxurious black or brown full-grain leather.

Nolan is also fitted with an EOL indicator which informs you when the battery needs to be changed. The second hand stops for 3 seconds, resumes and stops once again.

Technical details
Ø 42 mm, sapphire, Ronda Swiss quartz movement, water resistant to 5 ATM
Price: € 495 for steel version and € 545 for rose gold PVD version

Rodania Xseba Black Edition

In order to stress the ‘chic’ design character of the Xeba, Swiss watch brand Rodania created three special editions, for those looking for something exceptional.  All three outstanding limited editions of the Xeba are ornamented exclusively with the small seconds’ balance weight bearing the Rodania emblem and the IP Black crown.

This model features a high-energy design, and an abundance of aesthetic and functional details: steel case, black fluted bezel, tachymeter scale on the flange, “lozenge” guilloché dial and red centre seconds hand with the Rodania logo as counterweight.

A first version is with Full IP Black case, a second one is stainless steel case with inlayed IP black bezel and finally the third version has an IP Rose gold case with inlayed IP black bezel. Thanks to the watch’s transparent back, the automatic Valjoux movement can be admired at leisure.

Technical details

Movement: Valjoux ETA 7750
Functions: Triple counter chronograph, day indication, date indication, small seconds’ balance weight bearing the Rodania emblem.
Case: IP Black 44 mm with open case back- Sapphire crystal-10 ATM.  Available in IP Rose Gold or Stainless steel. IP Black crown.
Strap: Black leather butterfly buckle with safety lock and two side pushers

Rodania Mystery Collection – New MX-R1

The newest ladies line MX-R1 in the Swiss Made Mystery collection is designed to fit the wrist of the elegant yet sporty woman. The refined dial sparkles thanks to the addition of seven small diamonds on the indexes for a total of 0.0343 ct. reflects a sense of detail. The subtle lines of a female silhouette are reflected in the rounded shiny ceramic case.

The design was pushed to its limits to allow a perfect fitting between the strap and case. In addition, the ergonomically designed meshes marry naturally the fluid forms of the feminine wrist. This comfortable chronograph was the only one missing in this collection of sophisticated watches and is in tune with the latest trends in functional and glamorous timepieces. The Mystery collection selects high quality ceramic which is scratch-resistant and hypoallergenic.

Technical details

Movement
Ronda 5030D

Functions
Chronograph three hands, hour, minute, second and date indication

Case
Ceramic and 316L stainless steel
Sapphire crystal
Water resistance: 10 ATM

Dial
Seven diamonds on the indexes for a total of 0.0343 ct

Strap
Black or white
Available with the strap in ceramic and stainless steel or in natural rubber lightly scented with vanilla fragrance
Butterfly buckle with safety lock and two side pushers

Rodania Linius Automatic (Swiss Chic Collection)

Rodania enriches their Swiss Chic Automatic collection by unveiling the new Linius model. Its imposing rectangular case frames a powerful black dial enhanced by roman numerals stretching towards the centre, while the transparent caseback enables one to admire the to-and-from motion of the movement driving this resolutely masculine and extremely comfortable model.

The automatic ETA 2824-2 movement can be spotted through the open case back. The personalized Rodania crown adds the ultimate touch of distinction to this elegant timepiece.

Technical details

Movement
Automatic – ETA 2824-2

Functions
Three hands: hour, minute, second and date indication

Case
Material: 316L stainless steel
Dimensions: 35,50 x 50,40mm
Sapphire crystal and skeleton back with K1-glass
Water resistance: 5 ATM

Dial
Black with sunburst effect
Applied Roman numerals
Date window at 6 o’clock

Strap
Butterfly buckle with safety lock and two side pushers.

Rodania Mystery MN-R2 Automatic

Equipped with the ETA 2824-2 automatic movement, this elegant addition to the Mystery line by Rodania features an attractive range of assets including a date display at 3 o’clock, a highly expressive rectangular case, a ceramic bracelet and a deep black exterior. The black dial with sunburst satin-brushed finish features applied silver-toned hour-markers. The black IP-treated 316L stainless steel case of Rodania MN-R2 Automatic is fitted with Sapphire crystal and mineral glass back.

Technical details
Movement
Automatic, ETA 2824-2 calibre, 40-hour power reserve

Functions
Hours, minutes, seconds and date

Case
Black IP-treated 316L stainless steel, 38 x 48 mm
Sapphire crystal and mineral glass back
Water-resistant to 50 m / 5 ATM

Dial
Black with sunburst satin-brushed finish
Applied silver-toned hour-markers
Date window at 3 o’clock

Bracelet/Strap
Black IP-treated steel and black ceramic, folding clasp with double-push piece safety fastening

Rodania Alanis Collection

The Alanis collection from Swiss watch brand Rodania brings a new class of uncomplicated elegance. Its anatomically rectangular case blends in well with the stainless steel bracelet to create an ode to feminity.

Many variations of this stunning watch are available, with Swarovski® stones surrounding the dial, in IP black or in two-tone silver and IP gold. Every woman in search of feminine refinement will find her matching timepiece in this thrilling collection.

Technical details

Model: ALANIS – 25035.46

Movement: Calibre Ronda 762 Swiss Quartz
Functions: Hour, minute
Case: Stainless Steel; Swarovski® stones; 20 x 32 mm
Dial: Black; Silver Indexes
Strap: Stainless Steel; Butterfly buckle with safety lock and 2 side pushers
Crystal: Sapphire
Water resistance: 5ATM

RODANIA Themis Automatic

In keeping with the characteristic features of the Swiss Chic collection, this new automatic timepiece from Rodania embodies classicism and understated refinement. Its houses an ETA 2824-2 automatic movement inside a 40mm diameter stainless steel case featuring sapphire crystal front glass and screw-down case back with reinforced mineral glass. The watch is available in white or black dial version.

Technical details

Movement
Automatic, ETA 2824-2

Functions
Hours, minutes, seconds and date

Case
Stainless steel, 40 mm
Scratch-resistant sapphire crystal
Screw-down back with reinforced mineral glass
Water-resistant to 50 m

Dial
White or black
Silvered, black, blue or gold-plated applique hour-markers
Date window at 3 o’clock

Strap
Brown or black leather, with double-push piece safety butterfly clasp

RODANIA Cazius Automatic

This year, Swiss watch brand RODANIA celebrates 80 years of excellence and this new and elegant automatic chronograph from Rodania features advanced functions in a very contemporary design. This stainless steel model features a 44mm case and black PVD bezel. It houses a Valjoux 7750 movement.

Technical details

Movement
Automatic, Valjoux 7750

Functions
Hours, minutes, seconds, day, date, chronograph and tachometer

Case
Stainless steel, 44 mm
Black PVD bezel
Sapphire crystal
Water-resistant to 50 m

Dial
Black or silvered
Roman numerals or applique hour-markers
Hour, minute and small seconds counters at 6, 12 and 9 o’clock respectively
Day and date windows at 3 o’clock

Strap
Black or brown leather with two-pushpiece safety folding clasp