Created by two experienced watchmaking engineers, MUSE – Swiss Art Watches ® is a registered trademark of Swiss watches, based in Saint-Cergue in the state of Vaud in Switzerland. It is based on a concept and totally unique designs that highlight the philosophy, the artistic sense and the quality requirement of these two creators.
MUSE Swiss Art watches brand was founded by Pascal Robert and Frédéric Leubain 2016 fuelled by an ambition to merge the watchmaking tradition with the modernity of contemporary art and offer high quality products at the fairest price. In 2018, MUSE Swiss Art watches launched a successful online crowd funding campaign to bring their dream project to life.
MUSE Swiss Art watches are both reliable timepieces and jewelry with a totally unique and innovative design. This new concept removes traditional hands in favor of finely crafted patterns that run at the speed of hours, minutes and seconds, generating compositions in perpetual motion, offering you a true living art. These watches are produced in Switzerland with materials of the highest quality, such as titanium and natural stones. We equipped them with a “collector” movement from 1969.
MUSE Swiss Art watches are aimed at all those who understand and appreciate the art of watchmaking and design and are looking for an exclusive and innovative Swiss automatic mechanical watch, with the highest degree of know-how and quality of materials.
At the heart of MUSE Swiss Art watches models beats a custom modified version of the self-winding mechanical caliber ETA 2776, a historic movement, created in 1969 and whose production has stopped in 1982 because of the watchmaking crisis. The brand breaths life to this vintage movement by reworking several hundred kits carefully guarded for decades by a collector. The watch makers equipped this caliber with a 21,600 (3Hz) oscillator so as to favor the power reserve with a minimum of 48 hours. This movement is called Caliber MUSE “MU 01”. Embellished with black rhodium, its finishes are unique: “côtes circulaires”, graining, diamond-cut edge and a sunny finishes on the oscillating weight whose engraving remembers the logo of the brand.
Created by two experienced Swiss watch engineers named Frédéric Leuba and Pascal Robert, MUSE is a young watch brand specialized in the production of both poetic and artistically styled timepieces with an ambition to inspire the owners. Following the footsteps of many successful new generation watch brands, MUSE has decided to launch its debut watch collection on Kickstarter, the popular online crowd funding platform.
Made available in both men’s and women’s models, the MUSE Swiss art watches incorporate an innovative dial design layout without hands. Instead of traditional watch hands, the dial features finely crafted patterns that run at the speed of hours, minutes and seconds, generating compositions in perpetual motion. The watch dial features neither logo nor brand name. The dials are cut in a selection of different natural semi-precious stones including onyx and aventurine. Produced in limited series of 100 pieces, each model is equipped with a Swiss made automatic movement.
The major technical highlight of this watch is its caliber MU-01. This self-winding mechanical caliber was created by modifying the ETA 2776, the historic movement created in 1969. Production of this caliber was ceased by ETA movement manufacture in 1982. Founders of the MUSE watch brand have acquired a well preserved stock of this historically important movement from a collector.
Beating at the rate of 21,600 vph (3Hz) and bearing 25 jewels, the Calibre Muse MU-01 has a power reserve of 48 hours. Embellished with black rhodium, this mechanical movement features unique finishes like “côtes circulaires”, graining and diamond-cut edges. Featuring sun-ray finishing, the oscillating weight boasts engraving resembling the logo of the brand.
Two case sizes are available: 44mm and 37mm. The titanium case satin finish, polished and micro-blasted, is available in natural colour, black PVD or rose gold and whose screw-down crown is engraved with the MUSE logo. The front side of the watch and the bottom are protected with scratch-proof sapphire crystals treated with double anti-reflection. The bottom of each case of watch can be engraved with a personal message. MUSE watches are waterproof up to 50 meters. The watch is worn on a leather or satin strap with buckle.
To finance the mass production of their first watch models, MUSE launched a one month long online crowd-funding campaign on 13th of March 2018 on Kickstarter to raise CHF 70’000.- (64’000€/$77’800). Pledges start from CHF 1380.
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