One of the world’s premier watchmakers and renowned for its modern design aesthetic, Movado is the hallmark of some of the most famous timepieces ever created, most notably, the Movado Museum® Watch.

Designed in 1947 by Bauhaus-influenced artist Nathan George Horwitt, the watch dial defined by a solitary dot at 12, symbolizing the sun at high noon, has been acclaimed for purity of design unrivaled in the history of time-keeping. When Horwitt’s dial was selected for the permanent design collection of the Museum of Modern Art, New York, in 1960, it became the first watch dial ever awarded this distinction. Known today as the Movado Museum Watch, this legendary dial is regarded as an icon of Modernism.

For 2017, Movado presents three sophisticated additions to its signature Museum® Classic watch collection. Crafted in solid stainless steel or yellow gold PVD-finished steel, the two new men’s watches feature round polished 40 mm cases, 7.40 mm deep. The ladies model is elegantly understated fashioned in polished yellow gold PVD-finished steel with a 28 mm case, 6.05 mm deep.

Cool and clean, the men’s stainless steel version has a simple blue lacquer Museum dial detailed with elegant silver-toned dauphine hour and minute hands, Movado’s signature concave dot at 12 o’clock and silver-toned metallic printing.

Simply sophisticated, the yellow gold PVD-finished models feature iconic black dials with yellow gold-toned accents and lettering. All three new watches are presented on soft black textured calfskin straps finished with a matching stainless steel or yellow gold PVD-finished tongue buckle. Water-resistant to 3 ATM / 30 meters.

Technical details
Movement
Fine Swiss quartz movement, ETA F06.101 (men’s); ETA F03.101 (women’s)

Dial
Blue lacquer Museum dial with silver-toned dauphine hour/minute hands, matching concave signature dot at 12 o’clock and silver metallic printing; or black lacquer Museum dial with yellow gold-toned dauphine hour/minute hands, matching concave dot, and yellow-gold toned metallic printing

Case
Round stainless steel or yellow gold PVD-finished steel
Diameter: Men’s (40 mm); Women’s (28 mm)
7.40 mm deep (men’s), 6.05mm deep (women’s)
Polished bezel
Scratch-resistant sapphire crystal
Water resistant to 3 ATM / 30 meters

Strap
Black textured calfskin strap with polished stainless steel or yellow gold PVD-finished stainless steel classic tongue buckle

In 2015, Movado unveiled a new generation of modern automatic timepieces with the launch of the 1881 Automatic. Powered by fine Swiss self-winding movements, this contemporary collection was designed for those with an appreciation for Movado’s modern design aesthetic as well as the intricate craft of mechanical timekeeping.

Now for 2017, Movado perpetuates the collection’s blend of sophisticated engineering and distinctive modern styling with the introduction of a striking dress model for men. Featuring a simple round 39.5 mm case, 9.0 mm deep, this elegant watch is crafted in rose gold PVD-finished steel, topped by a sapphire crystal. An exhibition case-back reveals the intricate workings of the fine Swiss ETA 2824-2 movement housed inside.

Encircled by a reflector ring with contrasting sandblasted finish, the black sunray-textured dial creates a subtle yet striking impact discretely detailed by a stamped minute/seconds index with applied rose gold-toned hour marker accents, matching thin dauphine hour and minute hands, a stick seconds hand, and Movado’s signature concave dot at 12 o’clock. The date is displayed via a small round aperture at 6 o’clock.

Presented on a soft black textured calfskin strap and finished with a rose gold PVD-finished classic tongue buckle, the new 1881 Automatic is distinctive in design and engineered for precision. Water resistant to 3 ATM / 30 meters.

Technical details
Movement
Mechanical, self-winding ETA caliber 2824-2

Dial
Black sunray dial with matching sandblasted reflector ring and rose gold-toned printing, stamped minute/seconds index with small applied rose gold-toned hour markers; rose gold-toned dauphine hour and minute hands, sweeping seconds hand and concave dot at 12 o’clock, and round date window at 6 o’clock.

Case
Round rose gold PVD-finished stainless steel case with brushed/polished finish, scratch-resistant sapphire crystal and exhibition case-back
Water resistant to 3 ATM / 30 meters
Size: Men’s (39.5 mm)

Strap
Black textured calfskin leather strap with classic tongue buckle in polished rose gold PVD-finished stainless steel

Movado launched the Movado Edge collection, developed in collaboration with world-renowned industrial designer Yves Behar and his design firm fuseproject, in 2015. Uniting the talents of two of the most important industrial designers of the last 70 years, Nathan George Horwitt and Yves Béhar, Movado brought a dynamic new level of design innovation and sophistication to the legendary Museum Dial.

“We do not know time as a number sequence, but by the position of the sun as the earth rotates,” said Horwitt. In 1947, he conceived the iconic Museum Watch – its dial defined by a single gold dot at 12 symbolizing the sun at high noon, with the simple moving hands suggesting the earth’s rotation. Regarded today as an icon of mid-twentieth century Modernism, the Museum Dial remains one of the most recognized and acclaimed watch dial designs of all time.

Movado Edge reinterprets the clean, minimalistic aesthetic of the legendary Museum Dial with stunning new shape and texture. The signature dot rises from the dial’s deeply concave, sandblasted surface. Sculpted linear peaks around the dial’s edge suggest the sun’s rays, while subtly marking the minutes.

The Edge launch collection included men’s, women’s and chronograph models on stainless steel link bracelets with push-button deployment clasps, and black leather or silicone straps with polished stainless steel buckles. Many styles featured an exciting touch of unexpected color on the dial.

Now for 2017, Movado adds four new men’s 2-hand models to the transformative Edge collection. Each features a round 40 mm case, 8.50 mm deep, crafted in solid stainless steel, or coffee-colored or black ion-plated steel. Topped by a flat sapphire crystal, the concave sandblasted aluminum dials with signature ray-textured edge are detailed by a raised polished tonal dot at 12 o’clock, a matte-finish hour hand and glossy minute hand.

Cool and modern, the stainless steel model with tube-style lugs features a sandblasted silver-toned dial with polished silver-toned dot and matte/polished steel hands. The free-falling double-faced cognac calfskin leather strap imparts the look and feel of a contemporary dress watch. It secures to the wrist with a polished steel classic tongue buckle.

Dark and distinctive, the black ion-plated model with polished tube-style lugs creates tone-on-tone mystery with a sandblasted black dial detailed by a polished black dot. A matte hour hand and polished minute hand in stainless steel lend startling contrast to the darkened landscape. A black ion-plated steel classic tongue buckle comfortably secures the black free-falling double-faced calfskin leather strap to the wrist.

Entirely unexpected, the third new model captures attention with its sandblasted green dial detailed by a polished tonal dot, matte-finished bright orange hour hand and glossy black minute hand. The integrated matte black silicone strap is finished with a classic tongue buckle in black ion-plated steel.

A sophisticated palette of muted tones imparts a modern look to the fourth new model. A warm coffee-colored ion-plated steel case frames the soft purple dial with polished tonal dot, matte light purple hour hand and glossy black minute hand. Conforming and comfortable, the integrated smoky purple silicone strap secures with a coffee-colored ion-plated steel classic tongue buckle.

Futuristic in look and feel, these newest additions to the transformative Edge collection reflect Movado’s unique vision – a 21st century collaboration of fine Swiss watchmaking and design-focused imagination.  Water resistant to 3 ATM / 30 meters.

Technical details
Movement
Fine Swiss quartz movement Ronda 772

Dial
Concave sandblasted aluminum with ray-textured edge and matching raised, polished tonal dot: silver-toned or black with matte stainless steel hour hand/polished stainless steel minute hand; or green with matte bright orange hour hand/glossy black minute hand; or soft purple with matte light purple hour hand/glossy black minute hand.

Case
Round solid stainless steel or black ion-plated steel with polished tube style lugs and polished bezel, or coffee-colored or black ion-plated stainless steel with polished bezel, 8.50 mm deep
Scratch-resistant flat sapphire crystal
Water resistant to 3 ATM / 30 meters
Size: Men’s (40 mm)

Strap
With polished stainless steel or ion-plated steel classic tongue buckles: Free-falling double-faced calfskin in cognac with steel buckle, or black with black buckle; or integrated silicone in black with black buckle, or smoky purple with coffee-colored buckle

Embodying the definitive trend toward thinner, sleeker cases and the brand’s simple, minimalist aesthetic, Movado introduces the new Ultra Slim watch collection. With modern styling and remarkably slender silhouettes, the launch collection presents a range of versatile styles that capture this strong fashion trend interpreted with Movado’s distinctive approach to design.

Crafted in solid stainless steel, or yellow or rose gold PVD-finished steel, each of the four men’s styles in this new collection features a round 40 mm case, a mere 6.3 mm deep, with polished bezel. This simple round, ultra-slim case frames a soleil-textured dial defined by a signature concave dot at 12 o’clock, thin stick markers, elegant dauphine hour and minute hands and subtle contrast printing. All models are presented on impeccably top-stitched leather straps, finished with matching steel, yellow or rose gold toned classic tongue buckles.

Sleek and simple presented on a black leather strap, the all-steel version features a black dial with silver-toned accents. Richly on-trend, the rose gold PVD-finished model has a silvered-white dial with rose gold-toned details and a rich chocolate brown leather strap.

Elegant and refined with gold-toned dial details, two yellow gold PVD finished models are available – one with a black dial on a matching black leather strap, the second with a blue dial on a chocolate brown strap.

Technical details
Movement
Quartz

Functions
Hours, minutes

Case
Stainless steel, with or without yellow or pink gold-toned PVD finish
40 mm diameter, 6.3 mm thick
Polished bezel

Dial
Sunburst motif in black (with steel case and black strap or yellow gold
PVD-finish steel case and black bracelet), silvery white (with pink gold
PVD-finish case and chocolate brown strap) or blue (yellow gold PVD-finish case and chocolate brown strap)
Movado concave dot at 12 o’clock
Dauphine hands
Slender baton-type hour-markers

Strap
Top-stitched black or chocolate brown leather with pin buckle in steel, yellow or pink gold PVD-finish versions

Swiss watch brand Movado announces the launch of the new Movado Edge watch collection, developed in collaboration with world-renowned industrial designer Yves Béhar and his design firm fuseproject. Uniting the talents of two of the most important industrial designers of the last 70 years, Nathan George Horwitt and Yves Béhar, Movado has brought a dynamic new level of design innovation and sophistication to the legendary Museum Dial.

Movado’s legendary Museum Dial was created in 1947 by artist/designer Nathan George Horwitt. Stark and striking, the iconic dial has no numbers. It is defined only by a solitary gold dot at 12 o’clock, symbolizing the sun at high noon, while its simple moving hands suggest the daily rotation of the earth on its axis. This conceptual, groundbreaking dial is one of the most acclaimed watch designs of all time, and one of the most important of the 20th Century. Horwitt’s original design was accepted into the permanent collection of MoMA in 1960.

Movado Edge renews the brand with a thoroughly modern aesthetic through a heightened industrial lens, characterized by a new, visually tactile form. Celebrating Movado’s industrial design heritage rooted in the Bauhaus movement, a synergy of art and design are revealed in the collection’s simplified, geometric forms.

The dial reinterprets Horwitt’s original vision in three dimensions, with the signature dot emerging from the dial’s curved, newly textured landscape. Sculpted ridges that form around the edge of the dial suggest the sun’s rays, while subtly marking the minutes – a beautiful and purposeful design element. Fusing form, function and inspiration, this transformative new collection includes men’s, women’s and chronograph models.

While the history of Movado is brimming with milestone events, including more than 100 patents registered and over 200 international prizes won since its founding in 1881, the year 1947 was a momentous date in the evolution of the brand and indeed of design as a whole.

Based on the principle that time measurement is first and foremost linked to the Earth’s rotation around the sun before being a mathematical division, artist Nathan George Horwitt drew an entirely numeral-free dial bearing only a 12 o’clock dot symbolising the sun at its zenith. Acclaimed for the purity of its design, this model went down in history as the Movado Museum® Watch. The brand now presents its new Museum® Classic model.

While it retains the original artistic simplicity of the dial with its famous dot at 12 o’clock, this variation is enriched with subtle aesthetic details orchestrated in a remarkably understated way. The tone-on-tone details endow the black lacquered dial with a subtle sense of depth, while the lugs prolong the flowing lines of the steel case and a black calfskin strap sets the perfect finishing touch.

Technical details
Movement
Quartz

Functions
Hours, minutes

Case
Round, polished stainless steel, 40 mm
Elongated lugs
Scratch-resistant sapphire crystal
Water-resistant to 30 metres (3 bar / 100 ft)

Dial
Black lacquered
Concave silver-toned dot at 12 o’clock
Rhodiumed dauphine hands

Strap
Black calfskin with polished steel pin buckle

Movado Circa is a modern collection of precise Swiss quartz timepieces designed with a vintage-inspired look reminiscent of an earlier era. Launched in 2012, these handsome men’s watches and chronographs feature stainless steel cases with fluidly sculpted lugs, simple dials detailed by Arabic numerals or applied markers, and richly embossed glossy leather straps.

Now for 2014, Movado expands it’s Circa collection with two sophisticated new men’s models on mesh bracelets. These new bracelets are designed with mesh-textured removable back links and a butterfly deployment clasp to offer a smooth, seamless look with an adjustable fit.

Crafted in polished stainless steel, the first style is a men’s dress watch with round 40mm case. It features a matte black powder-finish 3-hand dial elegantly detailed by applied silver-toned Arabic numerals and cone shaped markers, silver-toned dauphine hour/minute hands and printed Arabic minute index, and a date window at 3 o’clock. The polished intricate mesh-link bracelet imparts a seamless, flowing, thoroughly modern look.

The second new model, a sport chronograph, is dramatically rendered in polished, all-black PVD-finished stainless steel. Its substantial 42mm case is equipped with two chronograph pushers.

The black matte powder finish dial with tachymeter-scale reflector ring is defined by applied silver-toned cone-shaped markers and Arabic numeral at 12 o’clock, printed silver minute index, silver-toned dauphine hour and minute hands, and center mounted chronograph seconds hands, three black subdials with silver rings and markings – a small seconds hand  at 2 o’clock, chronograph tenths-of-a-second counter at 6 o’clock, and chronograph 30-minute counter at 10  o’clock – and a square date display at 4 o’clock.

These new Movado Circa mesh bracelet timepieces capture the essence of the collection’s distinctive design heritage with a fresh and modern look. Both models are water resistant to 3 ATM / 30 meters.

Technical details
Movement
Precise Swiss quartz 3-hand or chronograph movement

Dials
– Round matte black powder-finish dials with silver-toned dauphine hour and minute hands: 3-hand with silver-toned cone-shaped markers/Arabic numerals at 12, 6, and 9 o’clock; printed silver Arabic minute index, and date display at 3 o’clock.

– Chronograph with silver-printed black tachymeter reflector ring, applied silver-toned cone-shaped markers/ Arabic numeral at 12 o’clock; center-mounted silver-toned chronograph seconds hand; 3 silver-ringed black subdials – small seconds hand at 2 o’clock; chronograph tenths-of-a-second counter at 6 o’clock, chronograph 30-minutes counter at 10 o’clock – and date display at 4 o’clock.

Case
Round case with sculpted lug extensions: 3-hand in polished solid stainless steel. Chronograph in black PVD finished stainless steel with two matching chronograph pushers and screw-down crown. Scratch-resistant sapphire crystal
Water resistant to 3 ATM / 30 meters
Diameter: Men’s 3-hand (40mm) & Chronograph (42mm)

Bracelet
Mesh-link design in polished solid or black PVD-finished stainless steel with matching mesh-textured back sizing links and push-button deployment clasp

For 2014, Swiss watch maker Movado introduces Gravity, a compelling watch design infused with a bold, creative spirit. This striking men’s timepiece explores Movado’s modern design aesthetic with edgy, innovative sophistication.

Giving sleek and daring shape to time, Gravity’s round 42mm case with sculpted extended lugs is rendered in polished black PVD-finished stainless steel. Viewed in profile, the case, only 8mm deep, reveals a layer of carbon fiber sandwiched between the glossy black PVD surface and case-back.

A glare-reducing domed sapphire crystal makes it easy to appreciate the distinctive shiny black carbon fiber dial and its brightly polished details: a black minute reflector ring, and silver-toned dauphine hands, applied domed bar indices and flat signature dot at 12 o’clock.

The bi-level black rubber strap joins the case in a fluid, fully integrated design. The strap’s raised and lightly textured middle section rises to meet the curved edge of the bezel, while its smooth outer edges flow down and under the lugs. Sportive and supple, it conforms to the wrist for comfort and secures with a push-button deployment clasp.

Featuring a modern and innovative design, the new Movado Gravity pulls the traditional art of watchmaking forward in time. Fine Swiss quartz movement. Water resistant to 3 ATM / 30 meters.

Technical details
Movement
Fine Swiss quartz movement

Dial
Shiny black carbon fiber dial with polished black minute reflector ring; and polished rhodium-plated dauphine hands, dome-shaped indices and flat signature Movado dot at 12 o’clock.

Case
Round polished black PVD-finished stainless steel case, 8.0mm deep, with a ring of polished carbon fiber around the side; scratch-resistant domed sapphire crystal; water resistant to 3 ATM / 30 meters. Size: Men’s (42mm)

Strap
Fully integrated bi-level black rubber strap with smooth edges, lightly textured raised middle insert; pushbutton deployment clasp.

Movado’s modern design aesthetic is revealed in the new Museum® Classic, a sophisticated two-toned bracelet watch for women.

This new Museum Classic model is fashioned from a harmonious blend of materials chosen to create eye-catching contrast. Presented in two-toned stainless steel, this modern watch features a round 28 mm stainless steel case with gold-plated bezel and crown.

The polished golden bezel frames an opulent white mother-of-pearl dial with customary gold-toned dauphine hands that departs from the ionic Museum dial design – Movado’s signature gold-toned dot at 12 o’clock is complemented by 11 new shimmering diamond markers. The classic two-toned stainless steel link bracelet features narrower gold-plated links down the center and secures to the wrist with a hidden deployment clasp. Modern, elegant and unmistakably Movado, this new Museum Classic model is powered by a fine Swiss quartz movement and is water resistant to 30 meters.

Technical details

• MOVEMENT: Fine Swiss quartz movement.
• DIAL: Mother-of-pearl dial with Movado signature gold-toned concave dot at 12 o’clock, gold-toned dauphine hands, and 11 diamond hour markers (0.043, t.c.w.).
• CASE: Round bright/brushed stainless steel case with extended lugs and polished gold-plated bezel and crown. Scratch-resistant sapphire crystal. Water resistant to 30 meters.
• BRACELET: Two-toned stainless steel link bracelet with three rows of narrow gold-toned links framed on each side by a wider row of brushed stainless steel outer links; deployment clasp
• SIZE: Women’s (28mm).

Leading-edge design inhabits a stainless steel case with an ultra-contemporary look and feel. The new Movado TC collection for men and women is a departure from the ordinary: Designed with a remarkably thin, comfortable case and a narrow bezel that creates the impression of a grandly scaled dial, these sleek, modern timepieces for men and women are minimally adorned for maximum impact.

Crafted in solid stainless steel, Movado TC features a flexible 3-row link bracelet with an alternating smooth/satin finish and hidden deployment clasp.

The iridescence of mother-of-pearl dial lends contrasting warmth to the cool modernity of the women’s model, its 30mm case a mere 5.95mm deep. The white mother-of-pearl dial with thin silver-toned skeleton hour and minute hands is adorned by 9 sparkling diamond markers, silver-toned stick indices at 3 and 9 o’clock, and signature Movado concave dot at 12.

The men’s model, its 40mm diameter case only 6mm deep, is offered with a striking brushed sunray dial in deep blue or black. Silver-toned skeleton hands, thin stick markers and signature concave Movado dot at 12 o’clock impart a strong graphic statement.

Exploring design simplicity in a compelling new way, the uncommonly thin and comfortable Movado TC is water resistant to 30 meters.

Technical details
Movement
Swiss quartz

Dial
White mother-of-pearl with 9 diamond and 2 silver-toned stick markers; or black or blue sunray dial with 11 silver-toned stick markers; both with silver-toned skeleton hands and Movado signature concave dot at 12 o’clock.

Case
Polished solid stainless steel
Scratch-resistant sapphire crystal
Water resistant to 30m

Bracelet
Triple-row design with wide center links in satin-finished/polished solid stainless steel; deployment clasp

Sizes
Women’s (30mm)
Men’s (40mm)

A modern bracelet watch with a simple, tailored elegance and a soft, comfortable fit, this new men’s Movado Serio® makes an impressive style statement smoothly sculpted in tone-on-tone black PVD finished stainless steel. Dramatically suitable for everyday wear, Serio’s ultra-thin 38 mm black PVD-finished stainless steel case is engineered for comfort.

Topped by a scratch-resistant sapphire crystal, it frames the iconic black Museum® with silver-toned concave dot at 12 o’clock and silver-toned dauphine hands. Integrated seamlessly into the case, Serio’s three-row link bracelet in brushed and polished black PVD-finished stainless steel is remarkably supple, closely following the curve of the wrist for a conforming fit. It secures with a deployment clasp.

Powered by a fine Swiss quartz movement, the striking new all-black Movado Serio effortlessly blends art and design in a distinctively modern timepiece.

Technical details

• Movement: Fine Swiss quartz movement.
• Dial: Black Museum® dial with silver-toned concave dot at 12 o’clock, silver-toned dauphine hands
• Case: Black PVD-finished stainless steel. Scratch-resistant sapphire crystal. Water resistant to 3 ATM
• Bracelet: Black PVD-finished stainless steel link bracelet with deployment clasp. SIZE: Men’s (38 mm).

Casual, modern and masculine in design, the Museum Sport collection was launched in 2011 with a 3-hand model that featured a black PVD-finished/polished stainless case, black 3-hand Museum dial with new minute reflector ring and date display, and a sporty perforated black rubber strap. In 2012, it was joined by the Museum Sport Chronograph, marked by bold, clean lines and engineered for precision.

For 2013, the Movado Museum Sport collection adds a dramatic all-black bracelet watch. Its 42mm black PVD-finished stainless steel case features a circular-brushed bezel and high-polished accents that create a fresh, subtly contrasting, sophisticated look. Encircled by a black minute reflector ring, the bi-level monochromatic black 3-hand dial is minimally detailed by Movado’s signature concave dot in black at 12 o’clock, and a round date display at 6.

This new Museum Sport model is presented on a black PVD-finished stainless steel bracelet with satin-finished center links and polished outer H-shaped links. A convenient push-button deployment clasp secures it to the wrist.

A contemporary design inspired by the iconic Museum watch, the new all-black Movado Museum Sport is a product of Movado’s proud heritage and commitment to design exploration.

Technical details
Movement
Swiss quartz

Dial
Bi-level matte black 3-hand dial with black minute reflector ring, round date display at 6 o’clock, black hour/minute hands, black concave dot at 12 o’clock

Case
Satin-finished and polished black PVD-finished stainless steel; scratch-resistant sapphire crystal; water resistant to 30m

Bracelet
Satin-finished/polished three-row design with wide center links in black PVD-finished stainless steel; push-button deployment clasp

Size
Men’s (42mm)

An impressive new addition to the BOLD collection for 2012 are the Movado BOLD™ Titaniums – two men’s bracelet watches with oversized 46mm cases crafted of lightweight titanium, intriguing new textured 3-hand dials, and cool, casual sandblasted finish. Both are equipped with screw-down titanium case-backs and crowns.

The first model features a grey titanium case topped by a sport bezel with sandblasted black ion-plated finish. Its matte black dial is defined by a signature oversized black dot at 12 o’clock, subtle and sporty new tone-on-tone hour markers, an inner circle with honeycomb-grid texture, a bright orange reflector ring, matching orange-tipped hands, a small, round date display at 6 o’clock, and white lettering. Its bracelet alternates grey polyurethane-covered steel H-shaped links with a middle row of titanium links, and secures to the wrist with a push-button deployment clasp.

The second striking new BOLD Titanium watch features a black ion-plated titanium case with sandblasted finish, and grey titanium sport bezel detailed by a polished steel-toned rim and numerals. The grey tone-on-tone dial features an oversized dot at 12 o’clock, subtly recessed stick hour markers, a honeycomb grid-textured inner circle, three orange-tipped hands, a small, round date display at 6 o’clock, and white lettering.

Technical details

• MOVEMENT: Swiss quartz movement.
• DIAL: Matte black dial with large Movado dot at 12 o’clock, bright orange reflector ring and/or orange-tipped black hands, round honeycomb grid-textured center zone, tone-on-tone stick markers, round date display at 6 o’clock.
• CASE: Round sandblasted grey titanium case with all-black ion-plated sport bezel; or round black ion-plated titanium case with sandblasted finish and grey titanium sport bezel with steel-toned accents. Screw-down titanium case-back and crown. Scratch-resistant K1 mineral crystal. Water resistant to 10 ATM.
• BRACELET: Bold bracelet design with black ion-plated or grey titanium sandblasted center links, matching black or grey polyurethane-covered steel-frame H-shaped outer links; push-button deployment clasp.
• SIZE: Men’s (46mm)

While Movado’s legendary Museum® dial, stunning in its simplicity, and the dial of its new 2012 Skymap™, breathtaking in its intricate, stellar beauty, present two alternate views of the heavens from earth, Movado’s awe-inspiring 2012 Red Label Planisphere™ designs depict three different bird’s eye views of our planet from outer space.

Fascinating in detail and mesmerizing in mystique, each graphic black and grey dial presents a meticulously rendered, artist-enhanced photographic image of one of our continents – North America, Europe or Asia – as seen from beyond the earth’s atmosphere. Thin, crisply angled skeleton hands, Movado’s signature concave dot at 12 o’clock, a subtle date indicator subdial at 6 o’clock, and positioned at 10 o’clock, an elegant moon amplification indicator with exquisite photographic image of the full moon at its center add unique touches of design sophistication.

Protected by a flat sapphire crystal, the round, polished 42mm case crafted of solid stainless steel features an embossed “M” crown. An exhibition case-back reveals the intricate workings of the fine 21-jewel Sellita self-winding mechanical movement with added Dubois-Depraz complication and signature red “M” rotor. The glossy black genuine alligator strap is finished with a polished steel classic tongue buckle. Each of the three uniquely fascinating timepieces in the Movado Red Label Planisphere series is water resistant to 3 ATM.Technical details

Before man devised instruments to track time, the ancients measured their days by the movement of the sun across the sky, and their seasons by the subtly shifting position of the stars twinkling in the night firmament. For 2012, Movado – renowned for its iconic Museum® dial defined by a single dot at 12 symbolizing the sun at high noon – presents the Red Label Skymap™. This sophisticated limited production automatic timepiece combines the finest in Swiss-calibrated timekeeping with the heavenly, awe-inspiring, timeless imagery of the constellations.
Offered in polished solid or black PVD-finished stainless steel and topped by a flat sapphire crystal, the simple round 42mm case houses a fine 21-jewel Sellita automatic movement with added Dubois-Depraz moon phase complication and signature red Movado “M” rotor. The elegant workings of the mechanism may be seen and appreciated through the sapphire crystal exhibition case-back.

Exquisitely mapped with the stars of Switzerland’s summer sky, the larger ones set aglow with Super Lumi-Nova®, the breathtaking dial – a limited production in black, or special edition in blue or grey – is detailed by a small moon phase window at 10 o’clock, a date indicator subdial at 6 o’clock, thin silver-toned skeleton hands and Movado’s signature concave dot at 12 o’clock, and red lettering. The glossy black or matte blue or grey genuine alligator strap matches the color of the dial. It secures to the wrist with a classic tongue buckle in the same finish as the case.
Technical details

• MOVEMENT: Mechanical, self-winding Sellita caliber SW300 with Dubois-Depraz DD9234 complication; 21 jewels; custom-designed rotor with red Movado “M” silhouette.
• DIAL: Artist-rendered black, blue or grey graphic dial mapped with the constellations of Switzerland’s summer sky; with Super Lumi-Nova star detail, moon-phase window at 10 o’clock, date indicator subdial at 6 o’clock, silver-toned skeleton dauphine hands, Movado’s signature rhodium-plated concave dot at 12 o’clock, red lettering.
• CASE: Round black PVD-finished or polished stainless steel case with matching crown embossed with a black PVD “M” logo, sapphire crystal exhibition case-back. Flat, scratch-resistant sapphire crystal. Water resistant to 3 ATM.
• BRACELET: Glossy black, matte blue or matte grey genuine alligator strap with black PVD or polished steel classic tongue buckle.
• SIZE: Men’s (42mm)

White 36mm mid-sized models for women introduced in 2011 were the first Movado BOLD™ watches to feature metallic sheen dials in chic fashion shades like leaf green and berry. Now for 2012, Movado BOLD presents two new dark-toned 42mm large Movado BOLD designs with metallic sheen dials in rich and versatile neutral tones.

The first new watch features a brown case crafted in glossy TR90 composite material with a stainless steel case-back and core. It is complemented by a copper-colored dial sporting a rich metallic sheen, tone-on-tone outer ring, large CD-cut black dot at 12 o’clock, and thin black stick hands. Black metallization ringing the inside surface of the flat edge-to-edge crystal frames the dial beneath.
The second model has a glossy, all-black TR90/stainless steel case with matching black metallization on the edge-to-edge crystal. The golden khaki-colored metallic sheen dial also features a tone-on-tone outer ring, textured black oversized signature dot at 12 o’clock and matching black stick hands.

Presented on coated, top-stitched black leathers straps lined in a vivid purple hue, Swiss quartz precise, and topped by thick, flat, scratch-resistant K1 mineral crystals, these sophisticated new Movado BOLD strap watches are water resistant to 3 ATM.Technical details

• MOVEMENT: Swiss quartz movement.
• DIAL: Copper-toned or khaki-colored metallic sheen dial with tone-on-tone outer ring; large, flat, CD-cut black Museum® dot at 12 o’clock, black stick hands.
• CASE: Round black or brown TR90 composite material/stainless steel case with stainless steel case-back. Flat, scratch-resistant, edge-to-edge K1 mineral crystal with black metallized ring. Water resistant to 3 ATM.
• BRACELET: Coated black genuine leather strap with matching top-stitching and black ion-plated stainless steel classic tongue buckle.
• SIZE: Large (42mm)

A brand icon, the sportive, elegant SE® is one of Movado’s most popular and enduring watch collections. Now for 2010 Movado pushes SE to new heights of design distinction with the powerful SE Extreme™. Marked by bolder, sharply cut bevels, the robust, oversized case with signal crown protector and custom case-back engraving features a striking sandwich construction, alternating layers of brushed and polished solid stainless steel.

Four flat polished dots add signature SE character to the simple brushed bezel while complimenting the flat dot of the original Horwitt Museum® dial. A push-button butterfly deployment buckle secures the substantial newly designed sport link bracelet to the wrist.

Powered by a fine Swiss automatic movement, the 44mm men’s model features a sapphire crystal exhibition case-back, and silver soleil or black dial with subtle red lettering. The quartz-precise 34mm women’s model is available with a black dial and brushed bezel, or a bezel brilliant with two rows of diamonds encircling a white mother-of-pearl or black dial.

Technical details
Movement
Fine ETA Swiss automatic movement with 25 jewels, 39-hour power reserve; or precise Swiss quartz movement.

Dial
Silver soleil, black or white mother-of-pearl Museum® dial; men’s detailed by subtle red lettering
Silvertone stick hands and flat dot at 12 o’clock.

Case
Solid stainless steel sandwich construction with polished and brushed finish
Crown protector
Case-back is custom-engraved “SE Extreme”; men’s has sapphire crystal center
Men’s bezel available unset, or with a double circle of 124 diamonds (1.610 t.c.w.)
Women’s bezel available unset, or with a double circle of 124 diamonds (0.644 t.c.w.)
Scratch-resistant inside anti-reflective sapphire crystal over dial
Water resistant to 3 ATM

Bracelet
Streamlined three-row sport-link design in solid stainless steel with brushed outer links and wide center row of flat, polished links. Push-button deployment clasp.

Sizes
Men’s (44mm); Women’s (34mm)

Inspired by the highly collectible, self-winding 1946 Calendomatic® with full calendar display, Movado introduced its Red Label™ Museum Calendomatic™ Strap, a watch that unites the simplicity of the Museum® dial with a unique animated date display, at Basel last year. Now Movado proudly presents this modern stainless steel timepiece on an elegant new link bracelet with high-polished finish and push-button deployment.

Calendomatic’s striking black dial, detailed by a concave silvertone dot and dauphine hands, and subtle red lettering, features an unusual rotating date display ring. Beneath the flat sapphire crystal at 6 o’clock, a clear window in the dark translucent dial highlights the current date.

This visually arresting timepiece is powered by a fine Swiss automatic movement with signature red “M” rotor, visible through the exhibition sapphire crystal case back. The Movado Red Label Calendomatic™ is water resistant to 3 ATM.

Technical details

• Movement: Mechanical, self-winding ETA caliber 2824-2; 25 jewels; 39-hour power reserve; custom-designed rotor with red Movado “M” silhouette
• Dial: Black Museum® dial with rotating date ring; clear date window at 6 o’clock; silvertone dauphine hands and concave dot at 12 o’clock; red accents.
• Case: Solid stainless steel case. Flat, scratch-resistant sapphire crystal
• Sapphire crystal case back
• Water resistant to 3 ATM.
• Bracelet: Solid stainless steel bracelet with 7 rows of high polished links; push-button deployment clasp
• Size: Men’s (42mm)