Launched in Singapore on 22 November 2018, the participative campaign #CreateYourMido invited Mido fans to create their dream Rainflower watch. Over 2 months, some 30,000 fans gave free rein to their creativity, trying out various combinations of case finishes, dials, precious stones and straps. Amongst the 2,418 different designs suggested, 4 models were chosen to …
With the new Baroncelli Midnight Blue, Swiss watch maker Mido honours its watchmaking heritage in its most timeless form. Presented as a pair, this model follows the great tradition of the Baroncelli range. Measuring 29 or 38 mm in diameter, the elegant round case in rose gold PVD-treated polished steel reveals a magnificent sunray satin-finished …
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The new Ocean Star Diver 600 watch from Mido incorporates a distillation of technology to offer flawless reliability. The watch complies with the ISO 6425 certification for diving watches. It is water-resistant to a pressure of 60 bar (600 m/1,968 ft), and incorporates a helium valve. Fitted with a black rubber strap with a pin …
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The Baroncelli Lady Day & Night offers three different styles in a single watch, with semi-matt black leather, glossy lacquered red leather or grey satin-look fabric. Its perfectly round steel case reveals a magnificent white mother-of-pearl dial surrounded by a grained white flange. Echoing this shimmering centre, three diamonds are placed at 3, 9 and …
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Founded in Switzerland in 1918 by Georges Schaeren, Mido is currently based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”. Mido’s philosophy combines innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural …
In 2014, Swiss watch brand Mido is celebrating the 80th anniversary of the Multifort collection that has enjoyed one of the longest production runs in the history of Swiss watchmaking. To mark this exceptional longevity, the brand has launched the Multifort Limited Edition Heritage, a model of classic, timeless elegance. A tribute to a Multifort …
The Commander is a flagship watch line that has been produced by Mido without interruption since 1959. Its slender, round case in satin-finished steel endows the Commander collection with an inimitable and immediately recognisable silhouette, just like the Eiffel Tower. Entirely coated in anthracite PVD, this new Commander Icône is a perfect contemporary expression of …
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Mido expands its Ocean Star collection with two nautical-inspired timepieces. The first comes with a sumptuous green grained dial and a leather strap that will acquire a patina over time. A resolutely vintage look and colour scheme evoke the seaside. The second model draws inspiration from the maritime world. It has a deep blue dial …
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On 23 May 2018, Swiss watch brand Mido, continued its 100th anniversary celebrations in Mexico with the second major event of this year. Franz Linder, Mido’s President, and Edgar Embriz, the brand’s director in Mexico, hosted a multi-sensory experience which took guests in Mexico on a journey through time and the 100-year history of Mido. …
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