Maurice Lacroix Aikon King of the Court Special Edition

Swiss luxury watch brand Maurice Lacroix presents a special edition timepiece to mark its association with the King of the Court (KOTC).

In 2021, Maurice Lacroix became the Official Timekeeper of the King of the Court volleyball tournament. Now, the Jura-based watch brand has created a special edition of its highly popular AIKON model.

Maurice Lacroix Aikon King of the Court Special Edition

The AIKON King of the Court Special Edition is housed in titanium. The model is presented in black, white and golden yellow, inspired by the corporate colours of KOTC.

Maurice Lacroix Aikon King of the Court Special Edition

Its luminescent hour and minute hands prove very legible even in dim light conditions, while the chronograph accurately measures elapsed periods of time. A date display completes the inventory of functions.

The watch comes supplied on a tricoloured FKM rubber strap. This premium grade of rubber is superior to conventional rubber straps. In fact, it is more flexible, aiding wearer comfort and provides superior wear resistance.

Maurice Lacroix Aikon King of the Court Special Edition

Lastly, FKM rubber is less prone to fading, retaining its fresh appearance for longer. The model is also endowed with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools.

Maurice Lacroix Aikon King of the Court Special Edition

Measuring 44mm in diameter this titanium sports watch delivers much wrist presence. The case back of the watch is engraved with the King of the Court logo.

Technical details

Model: Maurice Lacroix Aikon Quartz Special Edition King of the Court
Reference: AI1018-TT030-130-K

Case
Titanium
Diameter: 44 mm
Case height: 12mm
Water resistance: 10 ATM

Dial
Silver sunray dial with black snailing counters; cool gray 1C and yellow mustard printing, black M-logo; Date at 6 o’ clock
Indexes: Black indexes
Hands: Rhodium facetted hour and minute hands with white SLN; Yellow mustard chrono second, facetted small second and counters hands

Movement
Quartz

Functions
Hours and minutes
Small seconds at 6 o’clock
Date at 6 o’clock.
Chronograph second indicated on central hand
30-minute counter at 9 o’clock
1/10 second counter at 12 o’clock

Bracelet
Black rubber strap with yellow mustard and white lines with black M-logo and easychange system
Buckle: Titanium pin buckle

Suggested retail price in Switzerland
CHF 1,400.00 Incl. VAT

Maurice Lacroix Aikon #tide FIBA3X3 Special Edition

Maurice Lacroix unveils three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3×3, the global basketball format beloved by millions.

A few weeks ago, Maurice Lacroix unveiled a ground-breaking new watch, the AIKON #tide. Sharing the same attributes as other members of the AIKON family, these new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre.

The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle are all made from this composite material. It takes 17 bottles to make one watch and its tailor made packaging which means 17 fewer bottles polluting the ocean.

Hot on the heels of the recent launch of the AIKON #tide, Maurice Lacroix now unites its innovative model with the fast-paced sport discipline of 3×3 basketball.

Maurice Lacroix Aikon #tide FIBA3X3 Special Edition

It is the ‘Official Timekeeper of the FIBA 3×3 World Tour’, an action-packed game, played in some of the world’s most exciting, urban settings. Born on the streets, 3×3 is now part of the Olympic program. Played worldwide, the game is broadcast in over 100 countries and watched by millions of fans around the globe.

Maurice Lacroix Aikon #tide FIBA3X3 Special Edition

With a huge social media audience, connected fans are never far from the action. It’s an exciting domain where players cover the court with incredible alacrity. Pass or shoot, the court is an energy-packed arena where concentration is absolute and fatigue spells defeat.

Maurice Lacroix Aikon #tide FIBA3X3 Special Edition

The new special edition AIKON #tide FIBA3x3, brims with energy. Housed in a 40mm case, this basketball- themed watch features a flat sapphire crystal, augmenting readability, while the quartz movement delivers precision in a world where seconds count.

Maurice Lacroix Aikon #tide FIBA3X3 Special Edition

These two models, ideally suited to court-dwellers, are available with black or white dials and come supplied on coordinating straps. The dials incorporate the ‘3×3’ logo arranged in an elaborate motif, while the case back is also embossed with the ‘3×3’ logo.

Maurice Lacroix Aikon #tide FIBA3X3 Special Edition

When the inaugural versions of the AIKON #tide were unveiled, they sported vibrant dial shades and funky coloured straps. Now, Maurice Lacroix returns with a further eye-popping creation, this time inspired by the official Wilson ball of the FIBA 3×3 World Tour.

Maurice Lacroix Aikon #tide FIBA3X3 Special Edition

This new model encompasses blue, orange and yellow hues and fizzes with vitality. Again, the dial is adorned with the FIBA 3×3 logo which is also repeated on the case back.

Technical details

Collection: Maurice Lacroix Aikon Quartz #tide FIBA3X3 Special Edition

Case
Case material: Made from ocean-bound upcycled plastic
Diameter: 40 mm
Case height: 11 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Models

Reference AI2008-00YZ1-000-0

Black case body with black bezel and crown, black 3X3 engraved caseback
Dial: White dial with 3X3 engraved pattern and date at 3 o’clock
Indexes: Black with white SLN X1
Hands: Black with white SLN X1
Strap / Bracelet: White rubber strap; black M-logo; and Easychange system
Buckle: Made from grey ocean-bound upcycled plastic pin buckle
Special Edition: FIBA 3×3
Launch year: 2022

Reference AI2008-20YZ0-200-0

Grey case body with black bezel and crown, black 3X3 engraved caseback
Dial: Black dial with 3X3 engraved pattern and date at 3 o’clock
Indexes: Light grey with white SLN C1
Hands: Black with white SLN C1
Strap / Bracelet: Black rubber strap; light grey M-logo; and Easychange system
Buckle: Made from grey ocean-bound upcycled plastic pin buckle
Special Edition: FIBA 3×3
Launch year: 2022

Reference AI2008-68YZ8-800-0

Yellow case body with blue bezel and crown, blue 3X3 engraved caseback
Dial: Yellow with a orange ring, 3X3 engraved pattern and date at 3 o’clock
Indexes: Blue with white SLN C1
Hands: Blue with white SLN C1
Strap / Bracelet: Blue rubber strap, yellow M-logo, Easychange system
Buckle: Made from yellow ocean-bound upcycled plastic pin buckle
Movement Quartz
Launch year: 2022

Maurice Lacroix Aikon Quartz New Models

Since it was launched in 2016, the Maurice Lacroix AIKON Quartz has enjoyed much success. Inspired by the brand’s Calypso model of the 90s, the AIKON Quartz gave rise to the AIKON Automatic and, thereafter, a plethora of additional variants encompassing different complications and materials.

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.

Maurice Lacroix Aikon Quartz New Models

Back in 2016, Maurice Lacroix revisited a former design of the 1990s, the Calypso. This latter model proved a fabulous source of inspiration for the brand’s design team, culminating in the release of the AIKON Quartz.

The styling of the model encompassed numerous rounded surfaces along with a modern interpretation of the Calypso’s six claws positioned atop the bezel. Since its launch, the AIKON Quartz has proved a resounding success for the Jura-based firm.

Maurice Lacroix Aikon Quartz New Models

Encouraged by its favourable reception, just two years later, the Maison launched the AIKON Automatic.

Although there was still a family likeness, the self-winding model embraced straight lines, sharper angles and appeared more refined with its Clous de Paris dial. Furthermore, when the AIKON Automatic was unveiled it had a more contemporary feel than the AIKON Quartz.

Maurice Lacroix Aikon Quartz New Models

In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance.

Maurice Lacroix Aikon Quartz New Models

Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

The AIKON Quartz is offered in two sizes 35mm or 40mm. All models are housed in a stainless steel case, save for a pair of two-tone models, both of which employ a combination of stainless steel and 4N PVD steel.

Maurice Lacroix Aikon Quartz New Models

Potential owners are indulged with a choice of rhodium or diamond-set indexes. The notion of elegance extends to the dial options available. These include elegant sun brushed opaline dials in various hues or circular engraved mother-of-pearl dials.

Another useful feature found on the latest AIKON Quar tz models is the brand’s Easy Strap Exchange system, allowing the wearer to remove the bracelet from their watch without the need for tools and swap it for an alternative in leather, metal or rubber.

Technical details

Collection: Maurice Lacroix Aikon Quartz

Case
Diameter: 35 mm or 40mm
Case height: 9 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Models

Reference AI1106-PVP02-170-1

Maurice Lacroix Aikon Quartz watch New Model with diamond-set Two-toned 4N PVD stainless steel case and White MOP dial

 

Case: Stainless steel & 4N PVD, 35mm diameter
Dial: White MOP dial with sunray engraving
Indexes: 4N plated indexes set with 56 diamonds Ø0.70 mm (0.13 cts)
Hands: 4N plated faceted with white SLN C1
Bracelet: Two-toned brushed and polished 4N PVD stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1106-PVPD2-170-1

 Maurice Lacroix Aikon Quartz watch New Model with diamond-set Two-toned 4N PVD stainless steel case and White MOP dial

 

Case: Two-toned 4N PVD stainless steel, 35mm diameter
Case setting: 36 diamonds Ø1.20 mm (0.29 cts)
Dial: White MOP dial with sunray engraving
Indexes: 4N plated indexes set with 56 diamonds Ø0.70 mm (0.13 cts)
Hands: 4N plated faceted with white SLN C1
Bracelet: Two-toned brushed and polished 4N PVD stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1106-SS002-350-1

Maurice Lacroix Aikon Quartz watch New Model with 35mm stainless steel case and Dark black sun-brushed dial

Case: Stainless steel, 35mm diameter
Dial: Dark black sun-brushed dial
Indexes: Rhodium indexes set with 56 diamonds Ø0.70 mm (0.13 cts)
Hands: Rhodium faceted with white SLN C1
Bracelet: Two-toned brushed and polished 4N PVD stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1106-SS002-430-1

Maurice Lacroix Aikon Quartz watch New Model with 35mm stainless steel case and Dark blue sun-brushed dial

Case: Stainless steel, 35mm diameter
Dial: Dark blue sun-brushed dial
Indexes: Rhodium indexes
Hands: Rhodium faceted with white SLN C1
Bracelet: Brushed and polished stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1108-SS002-330-1

Maurice Lacroix Aikon Quartz watch New Model with 40mm stainless steel case and Black sun-brushed dial

Case: Stainless steel, 40mm diameter
Dial: Black sun-brushed dial
Indexes: Rhodium indexes
Hands: Rhodium faceted with white SLN C1
Bracelet: Brushed and polished stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1108-SS002-430-1

Maurice Lacroix Aikon Quartz watch New Model with 40mm stainless steel case and Dark blue sun-brushed dial

Case: Stainless steel, 40mm diameter
Dial: Dark blue sun-brushed dial
Indexes: Rhodium indexes
Hands: Rhodium faceted with white SLN C1
Bracelet: Brushed and polished stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1108-SS002-630-1

Maurice Lacroix Aikon Quartz watch New Model with 40mm stainless steel case and Dark green sun-brushed dial

Case: Stainless steel, 40mm diameter
Dial: Dark green sun-brushed dial
Indexes: Rhodium indexes
Hands: Rhodium faceted with white SLN C1
Bracelet: Brushed and polished stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Maurice Lacroix Aikon Skeleton Automatic

Maurice Lacroix unveils its latest timepiece, the AIKON Skeleton, a model inspired by urban architecture.

Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.

Maurice Lacroix Aikon Skeleton Automatic

Maurice Lacroix has a long history of making skeleton watches and over the years it has amassed much know-how. The company now applies its expertise to the creation of a new, contemporary model with smaller case dimensions.

Maurice Lacroix Aikon Skeleton Automatic

The company has worked closely with movement specialist, Sellita to conceive the exclusive Automatic ML115 (base SW200) featured in this latest model. Similar to some of the most interesting buildings, this movement plays with transparency, allowing light to pass through various openings, thereby illuminating a myriad of parts.

Maurice Lacroix Aikon Skeleton Automatic

The oscillating weight is customised and sports sandblasted and sun-brushed decoration. Furthermore, the movement is endowed with circular graining and colimaçon.

Maurice Lacroix Aikon Skeleton Automatic

Consistent with other members of the AIKON collection, this latest creation shares the same case and bracelet, delivering exalted levels of wearer comfort.

Maurice Lacroix Aikon Skeleton Automatic

Moreover, with its Easy Strap Exchange system, the wearer can swap the bracelet for one of the leather or rubber strap options, quickly and without the need for tools.

Technical details

Model: Maurice Lacroix AIKON Skeleton Automatic
Reference: AI6007-SS002-030-1

Case
Stainless steel
Case diameter: 39 mm
Case height: 11 mm
Water resistance: 20 ATM

Movement
Automatic skeleton ML115
Vibrations: 28,800 vph / 4 Hz
Power Reserve: 38 hours
Number of jewels: 26
Decorations: Soleillage, sandblasting and colimaçon on the mainplate and oscillating weight. Ruthenium anthracite plating

Functions
Hours, minutes and seconds

Dial
Sapphire with dark grey flange
Indexes: Rhodium plated, white SLN X1
Hands: Rhodium plated, white SLN X1

Bracelet
5-row stainless steel bracelet with easychange system
Stainless steel pin buckle

 

MAURICE LACROIX AIKON #TIDE

Maurice Lacroix’s new AIKON #tide series utilizes a revolutionary technology that converts discarded plastic waste into Swiss quality watches.

The AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET.

Maurice Lacroix Aikon Quartz TIDE watch collection

The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide ocean material®.

Beyond its vibrant hues and its case, the dial is adorned with a ‘Vague du Jura’ motif, a stylish reference to the ocean. The case measures 40mm in diameter and features a flat sapphire crystal, augmenting readability.

Maurice Lacroix Aikon Quartz TIDE watch collection

For an additional quotient of glamour, several references are also available with diamond-set indexes. The AIKON #tide is endowed with a screwed crown together with a screwed caseback, details that contribute to the model’ s impressive water resistance of 100m.

The model is also endowed with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools.

At the heart of the AIKON #tide is a quartz movement, delivering convenience and precision. The AIKON #tide is backed by a 5-year warranty.

Maurice Lacroix Aikon Quartz TIDE watch collection

Maurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines.

Maurice Lacroix has made a commitment to saving 10 million plastic bottles from polluting the oceans. This involves providing significant financial support. Indeed, the Maison will sponsor plastic collection activities, pay for longtail boats and warehouses, fund educational programmes and finance various types of equipment.

Maurice Lacroix Aikon Quartz TIDE watch collection

These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed for mula, culminating in the creation of upcycled plastic which is eventually used for making lots of lovely , brightly coloured AIKON #tide watches.

Technical details

Collection: Maurice Lacroix Aikon Quartz TIDE

Models

Ref. AI2008-00000-300-0

MAURICE LACROIX AIKON #TIDE Full Black watch

Black case body with black bezel and crown, black caseback
Black dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; black M-logo; and Easychange system
Buckle: Made from black ocean-bound upcycled plastic pin buckle

Ref. AI2008-50050-300-0

MAURICE LACROIX AIKON #TIDE Orange and Black watch

Orange case body with black bezel and crown, orange caseback
Orange dial with “vagues du Jura” finish and date at 3 o’clock
Black Indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; orange M-logo; and Easychange system
Buckle: Made from orange ocean-bound upcycled plastic pin buckle

Ref. AI2008-60060-300-0

MAURICE LACROIX AIKON #TIDE yellow and black watch

Yellow case body with black bezel and crown, yellow caseback
Yellow dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; yellow M-logo; and Easychange system
Buckle: Made from yellow ocean-bound upcycled plastic pin buckle

Ref. AI2008-70070-300-0

MAURICE LACROIX AIKON #TIDE green and black watch

Green case body with black bezel and crown, green caseback
Green dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; green M-logo; and Easychange system
Buckle: Made from green ocean-bound upcycled plastic pin buckle

Ref. AI2008-80080-300-0

MAURICE LACROIX AIKON #TIDE blue and black watch

Blue case body with black bezel and crown, blue caseback
Blue dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; blue M-logo; and Easychange system
Buckle: Made from blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-AAAA1-3A0-0

MAURICE LACROIX AIKON #TIDE light blue and white watch

Light blue case
Light blue dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; light blue M-logo; and Easychange system
Buckle: Made from light blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-BBB11-300-0

MAURICE LACROIX AIKON #TIDE dark blue and white watch

Dark blue case
White dial with “vagues du Jura” finish and date at 3 o’clock
Dark blue indexes with white SLN X1
Dark blue hands with white SLN X1
Strap: White rubber strap; dark blue M-logo; and Easychange system
Buckle: Made from dark blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-CCCC1-3A0-0

MAURICE LACROIX AIKON #TIDE light green and white watch

Light green case
Light green dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; light green M-logo; and Easychange system
Buckle: Made from light green ocean-bound upcycled plastic pin buckle

Ref. AI2008-EEEE1-3A0-0

MAURICE LACROIX AIKON #TIDE pink and white watch

Pink case
Pink dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; pink M-logo; and Easychange system
Buckle: Made from pink ocean-bound upcycled plastic pin buckle

Ref. AI2008-FFFF1-3A0-0

MAURICE LACROIX AIKON #TIDE dark pink and white watch

Dark pink case
Dark pink dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; dark pink M-logo; and Easychange system
Buckle: Made from dark pink ocean-bound upcycled plastic pin buckle

Common features

Case
Made from ocean-bound upcycled plastic
Diameter: 40 mm
Case height: 11 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Maurice Lacroix Eliros Sunshine

The Maurice Lacroix Eliros Sunshine watch unites a pyramidal motif with sumptuous sunny shades.

For the new Eliros Sunshine watch, Maurice Lacroix has opted for warm golden hues and fabulously rich textures. The surface of the dial and the accompanying strap are endowed with a pyramidal texture. While the sapphire crystal, positioned front of house, protects inquisitive fingers from probing the dial surface, the strap invites the wearer to caress its tactile form.

Maurice Lacroix Eliros Sunshine watch

The dial and strap are coloured using an immersion technique, ensuring both components perfectly match. The packaging for the watch can also be used as a handy bag. The M logo features on the dial, strap and bag, affirming this watch is a Maurice Lacroix, a brand synonymous with Swiss quality.

Maurice Lacroix Eliros Sunshine watch

Measuring 40mm in diameter, the generous scale of the dial augments readability while delivering unisex appeal. Leaf-shaped hour and minute hands, along with a slender centre seconds hand, convey the essentials of time. Yellow golden shades, often associated with opulence, are widely employed throughout.

Maurice Lacroix Eliros Sunshine watch is equipped with a quartz movement.

Maurice Lacroix Adds Mayk Azzato as a Member of the Ml Crew

Italian director and photo artist Mayk Azzato has recently joined the Maurice Lacroix crew. In his frequently admired and award-winning photography and films featuring famous names known worldwide, he brings together German precision and Italian creativity.

Mayk Azzato is a photographer and director. Born in Italy, he now lives in Frankfurt and has enjoyed an unprecedented career in the film and photography industry over the past few decades. After being forced to give up his career as a professional athlete due to a serious injury in his youth, he made use of his good network and his even better eye for aesthetics and began portraying actors.

He followed in the footsteps of his father, who was also a gifted photographer. Throughout his career, he has photographed numerous internationally well-known actors, models and footballers. Personalities including rapper Snoop Dogg, Bill Clinton and star violinist David Garett have also been in front of his lens. His photographs offer the perfect balance between German precision and Italian creativity.

Mayk Azzato

Azzato has worked on films like The Arrival with Kevin Costner, as a director and producer, as well as producing his own films featuring big names, such as Toni Garrn. His latest work ‘My Name is Josy’ is an exciting thriller due to premiere on 5th October 2021 at Villa Kennedy in Frankfurt with lots of famous faces in attendance.

The art-house short film tells the story of a young woman from Hollywood. Fittingly, Mayk Azzato managed to get Hollywood actors like Michael Bowen (Django Unchained) and Noah Segan (Star Wars – Episode VIII: The Last Jedi) on board for the film. He cast the German actress Josefine König as the female lead, who is also making a name for herself in Hollywood as a rising star.

‘My Name is Josy’ has already received 30 international awards, including the Los Angeles Film Award Best Thriller 2020 and the New York Movie Award Best Thriller 2019. His previous works have also received numerous awards.

“We’ve known Mayk for a long time and are so pleased that he is now a member of the ML Crew,” says Stéphane Waser, Managing Director of Maurice Lacroix. “Just like us, he is constantly on the lookout for inspiration, reinventing himself again and again – true to our mantra ‘success is a journey, not a destination’,” continues Waser. The artist also sees many parallels between his work and that of Maurice Lacroix.

“The product has to be appealing. Design, aesthetics and the combination of colours are extremely important. Styles are changing ever faster thanks to social media and classic things have to be reinterpreted.” For Mayk, time is a finite resource and having time is a luxury. The times he has spent travelling were some of the most valuable to him. In keeping with his urban lifestyle, Mayk likes travelling to Los Angeles.

“Maurice Lacroix is a modern luxury brand that moves forward and with the times, I like that very much.” Mayk’s favourite watch is the AIKON Automatic Chronograph Sprint. The watch is subtle and still exudes that certain something. He is not a fan of digital watches as, for him, watches are pieces of jewellery. He prefers wearing sneakers and a watch – a reflection of the man’s lifestyle. So, there aren’t just watches in his wardrobe but also 250 pairs of sneakers.

Maurice Lacroix Aikon Automatic New Versions

Swiss luxury watch brand Maurice Lacroix expands its popular Aikon Automatic collection by unveiling new models.

Maurice Lacroix Aikon Automatic New Version with green dial

The 39mm model is now also available with a green dial, first seen on the 42mm version. Likewise, the model with rosé dial is now available on the larger 42mm case.

Maurice Lacroix Aikon Automatic New Versions with rose dial

AIKON’s Easy Strap Exchange system allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear -resistance and the colour is less susceptible to fading.

Maurice Lacroix Aikon Automatic New Version with blue dial and fkm rubber strap

The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case.

Maurice Lacroix Aikon Automatic New Version with white dial and fkm rubber strap

The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

Maurice Lacroix Aikon Automatic New Version with grey dial and stainless steel bracelet

A dark grey dial features for the first time on the AIKON and is available on the 39mm or 42mm cases.

Maurice Lacroix Aikon Automatic New Version with grey dial and fkm rubber strap

This dial is also available with the new rubber strap option. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility.

Maurice Lacroix Aikon Automatic Chronograph Sprint

Introduced in 2016, AIKON soon became a best-selling series of Swiss luxury watch brand Maurice Lacroix. Known for its strong design codes, this collection new welcomes the Automatic Chronograph Sprint watch.

The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. This new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend.

Maurice Lacroix Aikon Automatic Chronograph Sprint

For the first time, the AIKON is presented in a 44mm stainless steel case dressed in matte black DLC. In contrast, the six arms spanning the bezel are delivered in a gleaming gunmetal finish. By juxtaposing different colours and textures, the AIKON Automatic Chronograph Sprint exhibits a sumptuous appearance.

Maurice Lacroix Aikon Automatic Chronograph Sprint

Also presented in gunmetal grey, the surface of the dial is sunray-brushed and embossed with a square pattern. The facetted hour and minute hands are lined with Super -LumiNova, aiding legibility in dim light. They converse with the indexes, once again, presented in gunmetal grey. Black counters are positioned at 6 and 12 o’clock and combine opaline and snailed detail.

Maurice Lacroix Aikon Automatic Chronograph Sprint

The dial incorporates a refreshing splash of colour with the small seconds indication at 9 o’clock presented in a light shade of blue. The addition of the snailed detail results in the subdial appearing metallic, readily gleaming with the mere suggestion of light. The central chronograph seconds hand is also presented in blue.

Maurice Lacroix Aikon Automatic Chronograph Sprint

The AIKON Automatic Chronograph Sprint upholds the AIKON’s reputation for ergonomic design, delivering impressive levels of wearer comfort. The watch is presented on a light blue strap made of FKM rubber, a first for the AIKON. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear –resistance and the colour is less susceptible to fading. The strap incorporates the company’ s ‘M’ logo and is paired with a sandblasted black DLC pin buckle.

Consistent with traditional Swiss watchmaking, the movement is embellished with circular graining and incorporates vertical Côtes de Genève motif on the bridges and rotor.

Maurice Lacroix Mahindra Racing Special Editions

Celebrating its relationship with Mahindra Racing, Maurice Lacroix, the racing team’s Official Timekeeper, has unveiled three new versions of its AIKON model. Each of these contemporarily-styled high-performance chronographs is adorned with the racing team’s livery.

Swiss luxury watch brand Maurice Lacroix spends much time in various cities around the globe, finding inspiration for new models and spending time with customers and retailers. Similar to Maurice Lacroix, Mahindra Racing immerses itself in city life.

Maurice Lacroix AIKON Chronograph Quartz Special Edition Mahindra Racing
Maurice Lacroix AIKON Chronograph Quartz Special Edition Mahindra Racing

For the first time on an AIKON quartz model, the dial of the AIKON Chronograph Quartz Special Edition Mahindra Racing is endowed with the company’s high-end square dial pattern. The model is presented on a colour coordinated race-themed strap and the caseback is engraved with the racing team’s livery. This chronograph is the perfect tool for pit-lane dwellers.

Maurice Lacroix AIKON Automatic Chronograph Special Edition Mahindra Racing
Maurice Lacroix AIKON Automatic Chronograph Special Edition Mahindra Racing

The AIKON Automatic Chronograph Special Edition Mahindra Racing features an automatic movement embellished with perlage on various parts and vertical Côtes de Genève. The automatic ML112 movement can be viewed via the exhibition caseback. The watch is presented on a blue perforated calfskin strap, enlivened with contrasting red stitching.

Maurice Lacroix AIKON Chronograph Skeleton Automatic Special Edition Mahindra Racing
Maurice Lacroix AIKON Chronograph Skeleton Automatic Special Edition Mahindra Racing

The AIKON Chronograph Skeleton Automatic Special Edition Mahindra Racing model is equipped with the ML206 movement. This horological engine is visible via the exhibition caseback which also incorporates the Mahindra Racing livery, completing this stylish ensemble.

Maurice Lacroix Aikon Automatic Urban Tribe Limited Edition

The Maurice Lacroix AIKON Urban Tribe watch is a perfect companion for new generation adventurers like Simon Noguiera, who has been recently selected as the ML Crew member.

This limited-edition watch features a laser engraved case and bracelet. The various motifs adorning the watch are inspired by the architecture populating the world’s urban landscapes, an arena where Simon feels most at home.

Maurice Lacroix Aikon Automatic Urban Tribe Limited Edition

Many lines and curves adorn the steel surfaces of the watch, engaging with light and delivering sublime tactility. The engraved motifs also resemble tattoos, a popular means of self-expression.

Maurice Lacroix Aikon Automatic Urban Tribe Limited Edition

The AIKON Urban Tribe measures 42mm in diameter. Its engraved steel case upholds the AIKON’s reputation for ergonomic design, delivering impressive levels of wearer comfort. The sun-brushed Clous de Paris dial is equipped with luminescent hour and minute hands, a central sweep seconds hand and a date indication.

Maurice Lacroix Aikon Automatic Urban Tribe Limited Edition

Its sapphire crystal caseback affords sight of the automatic ML115 calibre, which is embellished with circular graining, snailing and Côtes de Genève motif. The rotor is engraved with the same patterns adorning the model’s watch head and bracelet.

This watch is limited to just 500 pieces.

Technical details

Model: Aikon Automatic Urban Tribe
Reference: AI6008-SS009-330-1

Case
Material: Stainless steel with urban tribe engravement
Diameter: 42 mm
Height: 11 mm
Water resistance: 20 ATM

Dial
Black sun-brushed Clous de Paris
Indexes: Rhodium-plated, white SLN
Hands: Rhodium-plated, white SLN

Movement
Automatic ML115
Vibrations: 28,800 vph / 4 Hz
Power Reserve: 38 hours
Number of jewels: 26

Decorations
Circular-graining and snailing
Vertical Côtes de Genève and sun-brushed on rotor with maori engravement
Rhodium-plated

Functions
Hours, minutes and seconds
Date at 3 o’clock

Strap / Bracelet
5-rows stainless steel bracelet with urban tribe engravement and easychange
Buckle Butterfly in steel

Maurice Lacroix Aikon Master Grand Date Only Watch 2021

Maurice Lacroix has been a longstanding supporter of the Only Watch charity auction, donating unique pieces for over a decade.

For the 9th edition of the Only Watch event, Maurice Lacroix has created an eye-catching composition in collaboration with Mahindra Racing. The watch brand, synonymous with delivering high-perceived value, is the Official Timekeeper of Mahindra Racing. Maurice Lacroix’s involvement in the ABB FIA Formula E World Championship surpasses merely applying a logo to a car or a set of racing overalls.

Indeed, Maurice Lacroix and Mahindra Racing share their know-how, enhancing the competitiveness of both companies. This is manifest with the Maurice Lacroix AIKON Master Grand Date Only Watch 2021, presented in a 47mm case formed of carbon fibre, formerly used on a Mahindra Racing car, and black DLC stainless steel.

Maurice Lacroix Aikon Master Grand Date Only Watch 2021

This is the first time Maurice Lacroix has presented an example of its highly successful AIKON collection in carbon fibre. The resultant watch is lightweight and looks contemporary.

The embossed off-centre hour and minutes display is presented in sun-brushed orange, framed with a yellow circlet. Maurice Lacroix has chosen these tones to match the Pantone shades inspired by the Only Watch 2021 theme. The hands and indexes are executed in black and lined with yellow Super-LumiNova, while an open-worked small seconds is positioned below. The main area of the dial is the reverse of the mainplate, vertically brushed and suffused with orange PVD.

Maurice Lacroix Aikon Master Grand Date Only Watch 2021

Part of this model’s charm relates to the open-worked area of the dial, revealing the screwed balance, hairspring, pallet lever and escape wheel all in motion. This dynamic characteristic is consistent with the world of motorsport, where each component must collaborate successfully to deliver the desired performance. The curved balance bridge is presented in black DLC and features an open-worked, twin-beam design, affording views of the components below.

A large date display is positioned in the north-westerly region of the dial. Unlike a conventional date display, the ‘Grand Date’ features two discs, one for tens and the other for units. The date values are presented in yellow atop black discs and along with the large format display, confer a highly legible indication.

Maurice Lacroix Aikon Master Grand Date Only Watch 2021

At the heart of the Maurice Lacroix AIKON Master Grand Date Only Watch 2021 is the automatic ML331 calibre, a Manufacture movement endowed with refined finishing. The movement features 43 jewels and the watch has a power-reserve of 50 hours.

The watch is presented with two straps, one in black with matching stitching and a second strap, executed in vibrant orange with contrasting yellow stitching. Each strap is paired with a carbon fibre pin buckle.

Finally, the successful bidder will be invited to attend a 2022 round of the ABB FIA Formula E World Championship as a guest of Mahindra Racing, where they can look forward to a full VIP hospitality package.

Maurice Lacroix Masterpiece Gravity, New Version

Maurice Lacroix has launched a new version of the brand’s iconic Masterpiece Gravity watch. Housed in a 43mm stainless steel case, it looks very different from its ancestors despite sharing many design elements. Indeed, this latest model looks more contemporary and is best described as fresh-faced.

An off-centre hour and minutes display is positioned in the top right cor ner of the dial. Unlike earlier examples of the Gravity, this display eschews a chapter ring, conferring a neater, tidier appearance. Each hour is denoted with elongated Roman numerals, save for noon where the brand’s ‘M’ logo sits on high. The hour and minute hands are yellow gold plated, infusing the display with a soupçon of colour and heightening the sense of luxury.

Maurice Lacroix Masterpiece Gravity (New Version) 2021

The silver sun-brushed off-centre hour and minutes display sits above the exposed main plate which is adorned with concentric Vagues du Jura motif. A dark grey small seconds display is positioned at 4 o’clock, sitting above the main plate, but beneath the hour and minutes display, charmingly playing with depths to glorious affect. The remaining bridges are enriched with sandblasted and brushed finishing.

The left side of the dial area reveals the escapement and regulating organ. The oscillating motion of the balance wheel provides a visual spectacle that is difficult to ignore. Beyond its striking appearance, the Gravity was an early adopter of silicium technology. This glass-like material provides a virtually friction-free surface, aiding precision and obviating the need for lubrication. Moreover, silicium components have a low mass, mitigating energy consumption.

An exhibition caseback affords views of the automatic Manufacture Calibre ML 230, a rhodium plated movement featuring Grand colimaçon Côtes de Genève on its reverse. This latest version of the Masterpiece Gravity is supplied on a brown calf leather strap, featuring the ‘M’ logo, paired with a stainless steel butterfly buckle.

Maurice Lacroix Eliros 25th Anniversary Collection

Celebrating the 25th anniversary of its Eliros collection, Swiss watchmaker Maurice Lacroix has launched four new models.

Maurice Lacroix Eliros Date 25th Anniversary

To mark the anniversary of the Eliros, Maurice Lacroix has created the new Eliros Date 25 th. This timepiece is available with a choice of blue or white lacquered dials. Moreover, the wearer can choose from a blue calf-leather strap or a 9-rows steel bracelet.

Maurice Lacroix Eliros Date 25th Anniversary

For the first time the dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial colour, and contribute to the model’s impressive legibility. As its name suggests, this timepiece is endowed with a date indication which is positioned at 3 o’clock.

Maurice Lacroix Eliros Date 25th Anniversary

The 40mm stainless steel case is slender, measuring just 8mm in height, enhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delive – ring a high degree of precision.

Maurice Lacroix Eliros Date 25th Anniversary

The new model also features the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.

Maurice Lacroix Eliros Date 25th Anniversary

To commemorate this milestone in Maurice Lacroix’s history, the case back is engraved with the inscription ‘25th anniversary edition’.

Maurice Lacroix Eliros Date Adeline Ziliox Special Edition

Keen to mark this milestone in Eliros history, Maurice Lacroix approached Adeline Ziliox, a member of the ML Crew, famed for her Haute Couture creations. Adeline has worked with Maurice Lacroix’s design, conceiving two limited-edition watches.

One of the models created by Adeline sports a black dial. Once again, it employs Arabic numerals to denote the hours. However, the designer chose to depict the odd-numbered hours with a series of pyramid-like structures, often termed Clous de Paris. A circlet, again encompassing the pyramid-like structures, frames the dial. At the centre of the dial, Adeline sought to replicate the appearance of fabric, a medium close to her heart.

Maurice Lacroix Eliros Date Adeline Ziliox Special Edition

Consistent with other Eliros models, both limited editions include the Swiss brand’s ‘Easy Strap Exchange’ system. Where the Eliros x Adeline Ziliox creations differ is with the composition of the straps and packaging. Adeline is a proud vegetarian and cares passionately about animal rights. When she worked with the Maurice Lacroix team, she expressed a desire to use alternatives to leather straps. This resonated with the Maurice Lacroix and its vision for a greener future.

Maurice Lacroix Eliros Date Adeline Ziliox Special Edition

The pink strap is executed in synthetic leather while the black strap is made from Piñatex, a material containing pineapple leaf fibre. Although this latter, highly innovative, textile still contains some man-made ingredients, it represents significant progress and clearly signals Maurice Lacroix’s desire to play its part in creating a sustainable future. Furthermore, the packaging is made mainly from recycled materials, reinforcing the model’s green credentials.

The case back is engraved with the inscription ‘designed by Adeline Ziliox’.

Technical details

Model: Eliros Date 25th Anniversary
Reference: EL1118-SS00E-120-C

Case
Diameter: 40 mm
Height: 8 mm
Material: Stainless steel
Water resistance: 5 ATM

Dial
White lacquered dial
Indexes: Green hour-markers and blue Arabic numbers
Hands: Blue plated

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Bracelet
Milanese stainless steel bracelet with easychange & blue calf leather strap with green stitching and rhodium M-logo
Buckle: Butterfly in stainless steel & stainless steel pin buckle

Special Edition
25th Anniversary

Model: Eliros Date 25th Anniversary
Reference: EL1118-SS00E-420-C

Case
Diameter: 40 mm
Case Height: 8 mm
Material: Stainless steel
Water resistance: 5 ATM

Dial
Blue lacquered dial
Indexes: Rhodium hour-markers and green Arabic numbers
Hands: Rhodium-plated

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Special Edition
25th Anniversary

Strap
Milanese stainless steel bracelet with easychange & blue calf leather strap with green stitching and rhodium M-logo
Buckle: Butterfly in stainless steel & stainless steel pin buckle

Model: Eliros Date Adeline Ziliox Special Edition
Reference: EL1118-PVB01-320-2

Case
Diameter: 40 mm
Height: 8 mm
Material: Black PVD Stainless steel
Water resistance: 5 ATM

Dial
Black embossed centre and sun-brushed external part
Indexes: Rhodium Clous de Paris hour-marker and Arabic number
Hands: Rhodium-plated

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Strap
Black pineapple leather strap with rhodium M-logo
Buckle: Black PVD Stainless Steel Pin Buckle

Special Edition
Adeline Ziliox Limited Edition 500 pieces

Model: Eliros Date Adeline Ziliox Special Edition
Reference: EL1118-SS001-520-6

Case
Diameter: 40 mm
Height: 8 mm
Material: Stainless steel
Water resistance: 5 ATM

Dial
Pink embossed centre and sun-brushed external part
Indexes: Dark pink hour-marker and white Arabic number
Hands: Rhodium-plated with dark pink central second hand

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Strap
Pink embossed vegan leather strap with rhodium M-logo
Buckle: Stainless Steel Pin Buckle

Special Edition
Adeline Ziliox – Limited Edition 500 pieces

Maurice Lacroix Aikon Venturer 38mm (with white dial)

Swiss luxury watch brand Maurice Lacroix expands its AIKON Venturer series with its 38 mm version in white. The strap, dial and bezel all feature a new shade and details that undeniably make it per fect for women. The design and strong AIKON Venturer is a watch made for urban adventurers.

Fully equipped for all adventurous women in everyday life, the original AIKON design evolves towards a feminine vision. As proof of its ability to adapt and push boundaries, the AIKON Venturer is designed in white. The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019.

Maurice Lacroix Aikon Venturer 38mm (with white dial) automatic watch

Still crafted entirely from steel, the surfaces of the 38 mm diameter case are satin-finished, while its edges are polished. The bezel’s six arms – a powerful, characteristic AIKON feature – have been given a functional role. They extend beyond the white ceramic bezel so that it can be easily grasped and rotated in one direction.

Maurice Lacroix Aikon Venturer 38mm (with white dial) diving watch for women

The AIKON Venturer 38 mm is water-resistant to 300 meters, a feature which makes it a genuine tool watch. Its screwed case back features a “Vagues du Jura” motif surrounding the engraved “M” logo in the centre, demonstrating the high standard of finishes given to the Venturer.

Maurice Lacroix Aikon Venturer 38mm (with white dial) automatic ladies diving watch

For the first time, the AIKON Venturer features white. The lacquered dial is punctuated by 8 rhodium-finished hour-markers and set with diamonds to further enhance its radiance and purity. These feminine codes can also be found in the white rubber strap.

Thanks to the EasyChange system, the steel attachment of the AIKON collection with 5 satin-finished links can be easily fitted on the AIKON Venturer 38 mm.

Once again Maurice Lacroix’s style vocabulary shows its full range and versatility. Just as the AIKON Automatic 42 mm evolved into the 35 mm versions, the AIKON Venturer follows a similar trajectory, adapting to specific wearing possibilities and feminine taste. But the original spirit of this family of sporty and chic watches, based on a strong aesthetic statement remains intact.

As further evidence of this commitment to AIKON codes, the AIKON Venturer 38 mm is equipped with a self-winding movement that displays hours, minutes, seconds and date.

Maurice Lacroix Aikon Automatic Titanium Chronograph

Maurice Lacroix expands the AIKON Automatic collection with a new titanium version of the AIKON Automatic Chronograph with a grey and blue dial.

Maurice Lacroix Aikon Automatic Titanium Chronograph

The new AIKON Automatic Chronograph features a 44mm diameter case. Titanium is 50% lighter than steel, a fact which is reflected in the weightlessness of this new version. Titanium also has a darker grey colour, with a more intense matte finish, which enhance its masculine feel even more.

Maurice Lacroix Aikon Automatic Titanium Chronograph

Extremely resistant to abrasion, the watch features a satin finish on the case and bracelet. Finally, with a water resistance up to 200 m, this timepiece is also rustproof, the perfect invitation to dive in.

Maurice Lacroix Aikon Automatic Titanium Chronograph

Its dark grey colour undoubtedly inspired the choice of a dial in the same chromatic style. The surface is embossed with the iconic squared pattern, typical of the AIKON Automatic Chronograph. It features the emblematic Gunmetal grey colour, sunray-brushed to provide infinite reflections.

Maurice Lacroix Aikon Automatic Titanium Chronograph

In contrast, the minute and chronograph hour counters, together with the small-seconds hand, are blue, and enhanced by a polished thread and snailing. Also polished, and in keeping with the AIKON design codes, the six bezel’s arms that punctuate the AIKON dial are a direct reference to the Calypso collection, of which the AIKON represents the contemporary heir.

Maurice Lacroix Aikon Venturer Bronze 43mm Limited Edition

Building on the success of last year’s AIKON Venturer Bronze, Swiss luxury watch brand Maurice Lacroix unveils a new version of the model, endowed with anthracite hues coupled with the honey tones of bronze.

Maurice Lacroix Aikon Venturer Bronze 43mm Limited Edition watch with anthracite dial

Maurice Lacroix’s romance with bronze began in 2017 with the release of the AIKON Bronze which was equipped with a quartz movement. The following year, the AIKON Automatic Bronze burst onto the scene. Both versions were limited-editions, now somewhat of a tradition for the company’s bronze-cased models.

The appeal of bronze is that it exhibits a stylish patina. The AIKON Venturer Bronze embraces some of the AIKON’s design language but is also imbued with boldness and robustness, making it the perfect companion for urban adventures.

Maurice Lacroix Aikon Venturer Bronze 43mm Limited Edition watch with leather strap

The anthracite dial is enriched with a sunray-brushed decoration. The plump golden hands and indexes are lined with white Super-LumiNova. Measuring 43mm in diameter, the AIKON Venturer Bronze delivers superb wrist presence. The AIKON’s six-arm bezel design features on this new model, however, the arms serve a functional role aiding manipulation when rotating the bezel.

The bronze bezel features a black ceramic inlay, a scratch-proof material that helps ensure the model retains its factory-fresh appearance. Unlike some bronze watches, the case of the AIKON Venturer Bronze is made from a special alloy that can be given a patina or browned without oxidising.

Maurice Lacroix Aikon Venturer Bronze 43mm Limited Edition watch with rubber strap

To the rear of the watch, the case back is engraved with the brand’s M-logo, surrounded by ‘Vagues du Jura’ motif. The AIKON Venturer Bronze is supplied with two straps, a black rubber strap and a second strap, presented in anthracite leather.

Both straps are embellished with a golden M-logo and each is supplied on a bronze pin buckle. The Maurice Lacroix Easychange system allows the wearer to swiftly switch straps without the need for tools. The watch is fitted with the ML 115 automatic movement.

Availability is limited to just 500 pieces.

Maurice Lacroix Aikon Master Grand Date

Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.

With its open-worked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellence of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.

Maurice Lacroix Aikon Master Grand Date automatic watch, watches and wonders 2021

The AIKON Master Grand Date represents a breakthrough in watchmaking. The 45 mm steel case perfectly fuses the spirit of mechanical watchmaking of the Masterpiece collection and the iconic AIKON style.

The dynamic lines, the case/bracelet integration, the bezel’ s arms and the polished, matte AIKON steel case welcome the ML331 calibre, a newcomer in Maurice Lacroix’ s collection of manufacture movements. It offers a clear view of its balance wheel, visible through a large skeleton opening, and features a large date display with double window.

Maurice Lacroix Aikon Master Grand Date automatic watch dial view

This calibre represents a complete watchmaking development based on Maurice Lacroix’s self-winding manufacture movement. By creating an offset display, a skeleton opening on the balance wheel and adding a large date display, the ML331 takes on a new identity.

Designed with great attention to detail while staying true to its unique watchmaking expertise, the timepiece marks a new level of sophistication, providing a new dimension to AIKON. It is in line with the innovation represented by the AIKON Mercury.

Maurice Lacroix Aikon Master Grand Date watch steel case with cordura strap

The large, rounded, skeletonised balance bridge at 8 o’clock floats between the glass and sapphire crystal case back, revealing the AIKON Master Grand Date’ s regulating system. Its background will be intermittently obscured by the passage of the open-worked, brushed and snailed rotor. Just above it, at 10 o’clock, Maurice Lacroix has placed a unique double-window large date module.

Maurice Lacroix Aikon Master Grand Date stainless steel automatic watch case back view

Not by creating a functional layer, which would have added thickness, but by integrating it into the existing height of the calibre. Finally, the small off-centre seconds hand is also open at 4 o’clock, and it is suspended above a well that reveals the ML331calibre.

Maurice Lacroix Aikon Master Grand Date automatic watch blue dial steel case

By playing with the finishes the AIKON Master Grand Date acquires a new level of contrast and legibility. The off-centred Clous de Paris hours and minutes dial, the grained dial plate and the Cordura® bracelet feature a deep, matte and elegant shade of blue.

The dials’ bezels, the large applied date window and the small seconds are satin-finished, matching the polished chamfers of the 45 mm steel case, as well as the links of the integrated metal bracelet unique to AIKON. Maurice Lacroix has also revisited one of AIKON’s distinctive features by giving the date window the same shape as the bezel’s arms.

Those who have seen the Masterpiece Gravity will surely observe a resemblance. In actual fact, this isn’t the case.

While the Gravity may have had an off-centre dial and a balance wheel visible at 8 o’clock, the AIKON Master Grand Date is actually quite different: its case, sapphire glass, movement, finishes, colours and complication are unique and specific to this new AIKON. This is thanks to the EasyChange system, which allows to easily switch from the AIKON steel bracelet to the Cordura® bracelet, which come with the watch.

Maurice Lacroix Aikon Master Grand Date automatic watch with stainless steel bracelet

By redefining the design, dimensions and functionalities of the ML331 calibre, the AIKON Master Grand Date is pushing the boundaries of the AIKON’s architectural construction. It is governed by a subtle symmetry that brings a clear visual harmony. The width of the watch is divided into three, and each function is anchored on a vertical line of force. The hours and minutes dial is located on the same axis as the small seconds.

The balance wheel and the large date are displayed opposite it. This homogeneous placement reflects that of the six bezel’s arms, whose slot is aligned with the centre of the dial. These complex and harmonious anchors reveal AIKON’s aesthetic balance, which is based on the architectural codes of watchmaking.

Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings

Swiss watch brand Maurice Lacroix presents the AIKON Quartz Chronograph, a limited-edition Vikings watch designed in collaboration with ML Crew members and professional beach volleyball players Anders Mol and Christian Sørum.

Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings

Two years ago, Anders Mol and Christian Sørum joined the ML Crew. Throughout their careers they have won numerous gold medals and are currently ranked number 1 in their chosen sport. Building on its relationship with Anders and Christian, Maurice Lacroix has created a limited-edition timepiece encompassing the ideas of the ambitious duo. Indeed, both athletes played an active role in the design process.

Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings

Anders and Christian wanted a watch they could wear while competing on the court. This meant the watch had to be light, comfortable to wear and precise. Moreover, the watch needed to be shock resistant.

Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings

The AIKON Quartz Chronograph – Limited Edition Vikings, a limited-edition of 250 pieces, is suffused with Beach volley Vikings’ team colours. This chronograph stylishly combines blue, red and white tones, conferring a young, vibrant appearance. The watch is housed in a 44mm stainless steel case.

Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings

Dressed in red, the dial features a sun-brushed effect and incorporates three snailed counters presented in a contrasting shade of blue. The hour and minute hands are rhodium-plated and treated with White Super -LumiNova, aiding legibility in dim light conditions. A date display is located within the counter at 6 o’clock, completing the inventory of functions.

Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings

Reinforcing the association with the Beachvolley Vikings, the AIKON Quartz Chronograph – Limited Edition Vikings is fitted with a rubber strap enlivened with the team’s colours. The case back is engraved with Beach volley Vikings branding, recognising the team’s success on the world stage.

Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings

This watch perpetuates the story of the AIKON, a timepiece launched in 2016 that was inspired by the Calypso, a popular watch produced in the 90s. The design codes of the AIKON include a bezel, adorned with six prominent arms, and a case that juxtaposes polished and satin-brushed finishes throughout.

Technical details

Model: Aikon Quartz Chronograph
Reference AI1018-SS001-530-6

Case
Diameter: 44 mm
Thickness: 11 mm
Case material: Stainless steel
Water resistance: 10 ATM

Dial
Red sun-brushed dial
Blue snailed counters and white circular brushed rings
Indexes: Rhodium-plated
Hands: Rhodium-plated, white SLN

Strap
Red, white and blue lined rubber strap with rhodium M-logo
Stainless steel pin buckle

Movement
Quartz

Edition
Limited edition of 250 pieces

Maurice Lacroix welcomes hurdler Ditaji Kambundji to the ML Crew

Swiss luxury watch brand Maurice Lacroix has added hurdler Ditaji Kambundji to the ML Crew. Born in 2002, she is the fastest athlete in the world in the 100 m hurdles.

With such an impressive stride, this young athlete has made her debut appearance as one of the greatest talents in the 100 metre hurdles. In 2020, and at the young age of 18, she became the fastest hurdler in the world for her age group, stopping the clock at 13.07 seconds.

Ditaji Kambundji

And one year on, the athlete’s fighting spirit is still flying high: «My ultimate goal is to take part in the Olympic Games», explains Ditaji, who is well on track as she has just claimed both the Swiss 60 metre hurdles title and Under-20 Swiss record with a time of 8.10 seconds.

Ditaji Kambundji

The youngest of four sisters, she was introduced to running by watching them, who are all runners, including the sprinter and multiple medallist, Mujinga Kambundji.

Ditaji Kambundji

Ditaji has already embraced several of the brand’s watches: «I love the AIKON. I think it’s young, stylish and sporty. But even more so than the watch’s aesthetics, I especially appreciate how affordable the brand is — the prices are very reasonable for luxury watches — and the relationships I’ve been able to forge with the team members. I am not just an ambassador for the brand, they want to join me on my journey, which is something that I really value».

Ditaji Kambundji

Ditaji Kambundji’s Achievements

  • 2021: Swiss 60 metre hurdles champion and Under-20 Swiss record holder
  • 2020: Current 100 m hurdles Swiss champion
  • 2019: Bronze medallist in the European Youth Olympic Festival in the 100 m hurdles

Maurice Lacroix AIKON Venturer GMT

Maurice Lacroix expands its AIKON range by unveiling the AIKON Venturer GMT, a new automatic watch dedicated to urban explorers and globetrotters.

Maurice Lacroix AIKON Venturer GMT

This modern watch with radical design features a 43mm diameter stainless steel case with satin-finished surfaces and polished edges.

Maurice Lacroix AIKON Venturer GMT watch case back view

The Venturer GMT’s case back is engraved with a world map, surrounded by the 24 main time zones, a useful and practical information base for use.

Maurice Lacroix AIKON Venturer GMT automatic watch

Framed by a 24-hour rotating ceramic bezel, its dial boasts luminescent hour, minute and centre-seconds hands. Available with a white or black dial, the AIKON Venturer GMT also features a fourth 24-hour GMT hand for second time zone indication. It also indicates date at 3 o’ clock.

Maurice Lacroix AIKON Venturer GMT

The AIKON Venturer GMT is available in two versions. The first is sunray-brushed black, punctuated by round hour-markers, circled and coated with SuperLumiNova. On this model, the GMT hand is red with a luminescent head. The second is sunray-brushed white, distinguished by its orange GMT hand and black hour-markers, embellished with SLN.

Maurice Lacroix AIKON Venturer GMT watch with black dial

The ML 165 automatic calibre drives date, hours, 24-hour second time zone, minutes and seconds in the centre. It provides a power reserve of 42 hours. Certifying its adventurous spirit, this robust timepiece has a water resistance of 300 meters.

Maurice Lacroix AIKON Venturer GMT watch with white dial

Its integrated five-link steel strap is fitted with the Easychange system, which makes it easy to remove and replace. The AIKON Venturer GMT also offers another style thanks to the second strap in a grooved rubber version.

Technical details

Model: AIKON VENTURER GMT

Case
Diameter: 43 mm
Height: 12 mm
Material: Stainless steel with 24-hour rotating ceramic bezel
Water resistance: 30 ATM

Movement
Automatic ML 165
Vibrations: 28’800 vph / 4 Hz
Power Reserve: 42 hours
Number of jewels: 25

Functions
Hours, minutes, seconds and dual time zone
Date at 3 o’clock

Strap
5-Row steel, EasyChange system, steel butterfly buckle
Second Strap: Black rubber, EasyChange system
Buckle: Folding clasp in steel

Versions

Reference AI6158-SS00F-130-A

Dial
White sun-brushed
Indexes: Black plated, white SLN

Hands
Hours minutes and second: rhodium plated, white SLN
GMT: orange, white SLN

Reference AI6158-SS00F-330-A

Dial
Black sun-brushed
Indexes: Rhodium plated, white SLN

Hands
Hours minutes and second: rhodium plated, white SLN
GMT: red white SLN

Maurice Lacroix adds Korean-American violinist Danny Koo to the ML Crew

Swiss luxury watch brand Maurice Lacroix has added the talented Korean-American violinist, Danny Koo to the ML Crew, a talented and passionate group of people from all around the world.

The Korean-American violinist has always been disciplined throughout his career, practising musical scores over and over again. He knows the meaning of hard work and realises that it is a prerequisite for success.

As an accomplished violinist, Danny Koo has made a career by understanding the importance of timing. However, he has also grown to view time at a macro level. «Time is routine and routine is a key component to my life. »

Maurice Lacroix adds Korean-American violinist Danny Koo to the ML Crew

However, Danny also appreciates the value of time from a philosophical perspective. The quote ‘Success is a journey, not a destination’, is clearly something that resonates with Danny. «It is so important to realise the beauty of the present. A few years back, I found myself always focussing on the next destination, next piece of music, next concert and I realised I wasn’t truly enjoying the ‘now’.» Often with age and experience comes maturity and Danny has realised that to remain ambitious and motivated, he has to enjoy the present.

Similar to Danny, Maurice Lacroix employs much creativity in order to produce new watches. It is this shared vision that appealed to Stéphane Waser, Managing Director: «We support talented individuals who have a strong desire to realise their ambitions. Danny shares our values. Like Maurice Lacroix, he appreciates the importance of precision timing. For Maurice Lacroix this may mean skilfully regulating a movement while for Danny it means hitting the right notes at the right time.»

Danny has enjoyed the sweet taste of success on several occasions, but he continues to push himself, seeking fresh challenges and new journeys. Recently, he released a new album called ‘Connected’ and he hopes with its release, more people around the globe will discover his music.

The Achievements of Danny Koo

Recent Performances

• 12-city South Korea tour with Yuhki Kuramoto
• «Ongheya» concerto with the Korean National Orchestra (Lotte Concert Hall)
• «Danny’s Talk Concert» with OLYMPUS Korea (Sejong Hall)
• Daegu E-World Drive-In Concert
• Seoul Spring Festival
• Piazzolla and Vivaldi Four Seasons (Lotte Concert Hall) with Maestro Gum Nanse

Important Collaborations

• Kim Kashkashian, Philippe Graffin, Jaime Laredo, Andres Diaz, Roberto Diaz, Clive Greensmith, Soovin Kim, Lluis Claret, Joseph Kalichstein, Barry Shiffman, Vivian and Donald Weilerstein

Television Work On Korean Television

• MBC’s ‘TV Art Show’
• EBS ‘Music Box’ & ‘Let’s Play with Art’
• JTBC ‘Classic Today’
• Mnet ‘Classic Dominant’
• Pinkfong (Baby Shark) Classic Guide
• Arirang ‘Heart to Heart’
• PoPoPo Friends

Other Key Facts

• Regular participant in Kim Kashkashian’s ‘Music for Food’
• Partnered with ‘Pinkfong’ (creators of Baby Shark) to educate and engage with the young about the world of classical music
• Taught at New England Conservatory’s Preparatory School
• Taught at Toronto’s Academy Chamber Orchestra

Academic Achievements

• Rebanks Fellowship at the Royal Conservatory of Music, Toronto, Canada
• Master of Music – New England Conservatory, Boston, USA
• Bachelor of Music – New England Conservatory, Boston, USA

Maurice Lacroix welcomes the beach volleyball duo, Joana Heidrich and Anouk Vergé-Dépré to the ML Crew

Swiss luxury watch brand Maurice Lacroix has added the beach volleyball duo, Joana Heidrich and Anouk Vergé-Dépré to the ML Crew, a group of talented individuals from around the world.

In 2020, they won several medals, culminating in Gold at the European Championships in Jurmala. Moreover, they are ranked No 12 in the world, albeit the Swiss pairing continue to strive for even more success.

Joana’s journey began when she watched her compatriots, Patrick Heuscher and Stefan Kobel win bronze at the Olympic Games in Athens. She immediately knew that she wanted to compete in the sport.

Anouk’s romance with beach volleyball followed a different route. Her father was an elite indoor volleyball player who represented the French National Team, while her mother played in Switzerland’s women’s volleyball first league. It was her parents who attracted Anouk to indoor volleyball before she went on to compete in beach volleyball.

Joana Heidrich and Anouk Vergé-Dépré

As beach volleyball duo, Joana cites two particular reasons for choosing Maurice Lacroix, “We like the idea of being associated with a brand that is known for making accessible and quality watches that are perfectly suited for daily wear. They encompass traditional Swiss craftsmanship and incorporate numerous refinements and details. They look incredibly elegant. In addition, we feel an affinity to the brand as it joins ML Crew members on their journey, sharing experiences together, both good and bad.”

Anouk adds, “On the way to your goal, you experience great successes, encounter challenges and overcome obstacles. In the end, it is not merely the goal, but the story that is written along the way.”

The two athletes, who make up the Heidrich/Vergé-Dépré team, see precision as a characteristic common to both beach volleyball and watchmaking. As Joana explains: “To succeed on the field we must employ a winning blend of technique, performance and high precision. Clearly, these are prerequisites essential in the making of luxury watches.”

The two athletes have worked together 300 days per annum since 4 years. They are ambitious and their resolve remains undiminished: they want to win as many medals as possible, competing at major events such as the World Championships, the World Cup and the Olympic Games.

JOINT ACHIEVEMENTS

  • FIVB WORLD RANKING: N° 12 (ranking “frozen” due to Covid-19)

2020

• Gold medal, European Championships Jurmala, Latvia
• 4th place King of the Court Utrecht, the Netherlands
• Silver medal, Beach Cup, Reichenburg, Switzerland
• Silver medal 1 * Open Baden, Germany Austria
• Gold medal, German Tour Düsseldorf, Germany

2019

• 9th place, 4 * FIVB World Tour The Hague, the Netherlands
• 9th place, 4 * FIVB World Tour Ostrava, Czech Republic
• 9th place, 4 * FIVB World Tour Warsaw, Poland
• 9th place, World Championships Hamburg, Germany
• 4th place, European Championships Moscow, Russia
• Gold medal, 4 * FIVB World Tour Moscow, Russia
• 4th place, World Tour Finals Rom

2018

• Gold medal, Coop Beachtour Zürich, Switzerland
• 9th place, 4 * FIVB World Tour Xiamen, China
• Silver medal, 4 * FIVB World Tour Itapema, Brazil

2017

• Silver medal, 4 * FIVB World Tour The Hague, the Netherlands
• 4th place, 5 * Swatch Major Series Gstaad, Switzerland
• 5th place, 5 * Swatch Major Series Porec, Croatia
• 5th place, 5 * Swatch Major World Finals
• Swiss Champions

Maurice Lacroix adds Russian figure skater Alexandra Trusova to the ML Crew

Swiss luxury watch brand Maurice Lacroix has added Alexandra Trusova to the ML Crew, a group of talented individuals from around the world. The Russian figure skater may be young, but she has already achieved so much. Joining the ML Crew is yet another landmark in her impressive career.

Despite being only 16 years of age, Alexandra has achieved much in a comparatively short time. At just 13 years old, Alexandra was the first skater to perform two quadruple jumps, a salchow and a toe loop while competing in the World Junior Championships 2018. Indeed, her free skate programme was a remarkable performance that was noticed around the world.

Alexandra Trusova

More recently, the Russian figure skater has competed in senior competitions, representing her home nation and winning bronze medals at the Grand Prix Final, Torino 2019-2020 and the European Championships 2020.

Alexandra was just four years of age when she took to the ice for the first time and her potential soon became apparent. Her chosen discipline requires technical precision, speed, flexibility, timing and absolute concentration. Alexandra has repeatedly climbed the rankings and she is currently placed 4th in the world.

Alexandra Trusova

Alexandra Trusova’s favourite watch is the AIKON Automatic 35mm with white mother -of-pearl dial and diamond indices.

The Achievements of Alexandra Trusova

ISU personal best scores:
Combined total – 241.02 (2019 Skate Canada)
Short program – 74.95 (2020 Europeans)
Free skate – 166.62 (World Record – 2019 Skate Canada)

Representing Russia:
European Championships – Bronze medal (2020, Graz)
Grand Prix Final – Bronze medal (2019-2020, Torino)
World Junior Championships – Gold medal (2019, Zagreb) & Gold medal (2018, Sofia)
Junior Grand Prix Final – Silver medal (2018-2019, Vancouver) and Gold medal (2017-2018, Nagoya)

Maurice Lacroix Masterpiece Triple Rétrograde

This year, Swiss luxury watch brand Maurice Lacroix displays its watchmaking know-how of retrograde pieces once more with the release of the first Triple Rétrograde watch in the Masterpiece collection.

After launching the Masterpiece Double Rétrograde in 2003, Maurice Lacroix’s innovation continues this year with the release of a Triple Rétrograde model.

Maurice Lacroix Masterpiece Triple Rétrograde

This new watch is available in two dial versions. The first features a classic and timeless look with a silvered “Clous de Paris” guilloché dial, bead-blasted surface, black transfers and blued hands.

Maurice Lacroix Masterpiece Triple Rétrograde

The second has a bold, modern look and features an anthracite dial with snailed “Côtes de Genève” finishes, powdered silver transfers and 4N gold hands. The dial displaying the hours and minutes also shows the calendar at 6 o’clock, the time in a second time zone at 12 o’clock and the days of the week at 3 o’clock.

Maurice Lacroix Masterpiece Triple Rétrograde

Both timepieces feature a generously proportioned 43 mm stainless steel case to ensure that the display is legible and easy to read. Beneath these functions, the ML291 calibre ensures the smooth operation of the Triple Rétrograde Masterpiece.

Highly efficient, it perfectly combines a SW200 automatic-winding movement with a manufacturing module developed and assembled in Maurice Lacroix’s workshops. This meticulously finished calibre is visible through the sapphire case back.

The two versions of this bold and audacious watch are available with a black alligator -style leather strap for the version with an anthracite dial, and midnight blue for the version with a silvered dial.

Technical details

Model: Masterpiece Triple Retrograde

Case
Diameter: 43 mm
Height: 14 mm
Material: Stainless steel
Water resistance: 10 ATM

Movement
SW200 + oscillating weight SW400 with Complication ML291
Vibrations: 28’800 vph / 4 Hz
Power Reserve: 38 hours
Number of jewels: 47

Functions
Hours and minutes
Retrograde calendar at 6 o’clock
2nd 24-hours timezone at 12 o’clock
Day of the week indicator at 3 o’clock
Small second at 9 o’clock

Decorations
Rhodium plated movement bridges: Chemical tapestry with M logo on upper edge & “Colimaçon”
Rhodium plated rotor: Special cut of the rotor (angle polished) + openwork M logo
Straight “Côtes de Genève” / “Colimaçon” finishing on bevel
Complicated rhodium bridges: Fine sandblasting finishing

Versions

Reference MP6538-SS001-110-1

Maurice Lacroix Masterpiece Triple Rétrograde

Dial
Silver with Clous de Paris, sandblasted
Black printings
Indexes: Blue
Hands: Blue

Strap
Blue calf leather
Buckle: Folding clasp in stainless steel

Reference MP6538-SS001-310-1

Maurice Lacroix Masterpiece Triple Rétrograde

Dial
Anthracite with snailed and Côtes de Genève finishing
Silver powder printings
Indexes: Gold plated 4N
Hands: Gold plated 4N

Strap
Black calf leather
Buckle Folding clasp in stainless steel

Maurice Lacroix AIKON Automatic Limited Edition Label Noir

With a refined and subtle design from every angle, the new Maurice Lacroix AIKON Automatic watch, created in partnership with Geneva-based watchmaker Label Noir, exudes that same addictive, aesthetic energy.

Maurice Lacroix AIKON Automatic Limited Edition Label Noir

While the clous de Paris texture traditionally found on the AIKON Automatic dial has been replaced, for the first time, by a lacquered matte grey finish, the bezel remains the same black colour, playing with matte and shiny finishes. The watch’s case middle bears a grey DLC coating with a sand-blasted finish, offering a subtle contrast to the case as a whole.

Maurice Lacroix AIKON Automatic Limited Edition Label Noir

The AIKON Automatic Limited Edition Label Noir is available exclusively in Europe and the US on the Maurice Lacroix website.

Maurice Lacroix AIKON Automatic Limited Edition Label Noir

This limited edition model, of which only 50 will be produced, showcases all the traditional AIKON features with a 42 mm diameter case, screw-down crown and bezel, with the six arms characteristic of AIKON. Its water resistance to 200 metres has of course been maintained.

Maurice Lacroix AIKON Automatic Limited Edition Label Noir

This model sports a black calfskin strap that has been worked over to give it a textile look, featuring the embossed M logo. The strap closes by means of a triple folding buckle which has also been coated in black PVD.

Maurice Lacroix AIKON Automatic Limited Edition Label Noir

Technical details

Model: Aikon Automatic Limited Edition Label Noir
Reference: AI6008-DLBO1-230-2

Edition
Limited edition of 50 pieces

Case
Material: Anthracite DLC Stainless steel
Diameter: 42 MM
Height: 11 MM
Water resistance: 20ATM

Dial
Matt grey lacquered dial
Indexes: Black indexes with black SLN X1
Hands: Black faceted hour and minute hands with black SLN X1Black faceted second hand

Movement
Automatic ML115
Vibrations: 28’800 vph / 4 Hz
Power reserve: 38 hours
Number of jewels: 26

Functions
Hours, minutes and seconds
Date at 3 o’ clock

Movement decorations
Circular-graining and snailing
Vertical Côtes de Genève and sun-brushed on rotor
Rhodium plated

Strap
Black embossed leather strap with black polished M-logo, 25/20 mm
Black PVD butterfly buckle 20 mm

Maurice Lacroix Becomes the Official Timekeeper of Mahindra Racing

Swiss luxury watch brand Maurice Lacroix has been appointed as the Official Timekeeper of Mahindra Racing, a founding team competing in the ABB FIA Formula E World Championship, the all-electric street racing championship.

The first race of the season, a double-header, will take place on the 16th and 17th of January 2021 in Santiago, Chile’s capital city. While both companies hope for podium glory, they also share a passion for mechanics, an eye for design and a concern for the planet. It is this commonality which provides a strong basis for a new, exciting partnership.

Maurice Lacroix Becomes the Official Timekeeper of Mahindra Racing

As part of Mahindra & Mahindra, a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities, headquartered in India with staff in 100 countries, Mahindra Racing competes in the ABB FIA Formula E World Championship. Moreover, the team has competed in every season since the series was inaugurated in 2014 and is a multi-race winning outfit.

Both companies are driven by performance and the pursuit of mechanical perfection. Mechanical precision and optimal design are essential for success.

The ABB FIA Formula E World Championship is the closest and most competitive category in motorsport, with unpredictable and exciting electric racing in the centre of the world’s most iconic cities. It features 14 races across 12 cities. The racing takes place on city street circuits, the very urban landscapes that are close to the heart of Maurice Lacroix.

Mahindra Racing was the first Formula E team to be accredited to the FIA’s Sustainability Programme and holds the highest level of accreditation; it was only the second motorsport team in the world to achieve this. This responsible face of business is yet another virtue that resonates with Maurice Lacroix.

As Stéphane Waser, Managing Director of Maurice Lacroix explained, «It is important to us that we work with companies which share our passions and values. As you can see, Maurice Lacroix and Mahindra Racing are closely aligned. We both share a passion for success and a concern for the planet. We are both dynamic companies with much in-house expertise. We also choose to spend much time in the cities around the globe, engaging with our customers and responding to their desires. I look forward to both companies working together, embarking on this exciting adventure and sharing much success.”

Dilbagh Gill, Team Principal & CEO of Mahindra Racing added, “We are thrilled to announce this new partnership with Maurice Lacroix, a brand that is complementary to our team in terms of values and vision. Innovation, sustainability and passion in what we do is what underpins our drive at Mahindra Racing and we look forward to a partner that shares that ethos. We have some very exciting innovations to present to the world in 2021, so watch this space!”

Maurice Lacroix Pontos 20th Anniversary Collection: Pontos Chronograph Monopusher, Pontos Chronograph and Pontos Day-Date

Maurice Lacroix celebrates the 20th anniversary of its popular Pontos collection by unveiling new timepieces including a vintage-looking PONTOS Chronograph Monopusher limited edition, followed by two new versions of automatic chronograph and of the Day-Date model. These new pieces, all imbued with an elegant contemporary spirit, bear the hallmark of Maurice Lacroix design. The characteristically PONTOS details, finishes, contrasts and taut lines celebrate a vision of watchmaking where understated refinement reigns supreme.

The PONTOS collection is a meeting point of contemporary styling and the codes of traditional watchmaking. PONTOS watches offer a distinctive style that is dressy without being formal, refined without relying on design gimmicks. The highly detailed round case features a shoulder either side of the crown, which serves to protect it and to create slight asymmetry. This protection takes the form of pushers in the PONTOS Chronograph models.

The smooth bezel is slightly angled, polished on the surface and satin-finished on the thin edge. Finally, the crown itself is shaped and fnished with spiral notches, one last touch that makes PONTOS thoroughly contemporary, which remains the signature of Maurice Lacroix design.

The double lugs have a pronounced hooked shape with a satin-finished first level and a polished and sunken outer second level. This alternating set of matte and shiny finishes highlights the profile of a case shared by the three models of the PONTOS collection.

The first is the PONTOS Chronograph Monopusher, launched as a limited edition to celebrate the collection’s 20th anniversary.The second is a new version of the steel automatic chronograph, the PONTOS Chronograph. The third is a new extension of the Day-Date model, available as an exceptional bronze version with a green dial, or in steel with a silvered dial.

PONTOS Chronograph Monopusher (PONTOS 20th Anniversary Collection)

The PONTOS Chronograph Monopusher is a limited edition of 500 pieces.

The PONTOS Chronograph Monopusher features a 41mm diameter case in steel. Maurice Lacroix has coated it using PVD technology to make it totally black and durable, ensuring resistance to abrasion and scratches, but above all uncompromising aesthetics.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Chronograph monopusher limited edition

A gradient stretches across the dial, with black at the edges that gradually grows lighter towards the centre, which is a mid-grey. Halfway across, the telemeter and tachymeter come into view – one red and the other blue – and these two scales cross paths with the chronograph’s minute counter and the small seconds, creating a complex design.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Chronograph monopusher limited edition

To power this timepiece, the ML166 automatic mono-pusher chronograph caliber is used. Its single pusher creates asymmetry and breaks with common expectations of chronographs. This self winding mechanical movement features circular-graining and Côtes de Genève finishes. Its sunray-brushed oscillating weight is decorated with Côtes de Genève, visible through a transparent sapphire case back.

PONTOS Chronograph (PONTOS 20th Anniversary Collection)

The anniversary collection also offers two new versions of the PONTOS Chronograph. Inside the PONTOS steel case with a larger diameter of 43 mm, the ML112 automatic chronograph caliber gives PONTOS a whole new dimension. The dial is available as a lacquered white or sunray-brushed grey version, where the hour markers take the form of applied Arabic numerals for the first time.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Chronograph

The PONTOS Chronograph pieces draw on an unusual colour balance that is actually a common Maurice Lacroix stylistic feature. The white dial therefore contrasts with a bright blue tint, while yellow gold appliqués stand out against the grey dial.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Chronograph

These shades, textures and the soft, rounded font of the Arabic numerals create a powerful design dynamic and exude a contemporary, sport-chic style that lies at the heart of the PONTOS Chronograph identity.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Chronograph

These same shades are adopted by the partially skeletonised hands and the counters at 6 and 12 o’clock, which are used to read the chronograph indications. The PONTOS Chronograph pieces are available on a blue calfskin strap with Maurice Lacroix’s M logo, complemented by a three-link steel bracelet.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Chronograph

This bracelet adopts the same alternating satin-finished and polished finishes of the case that accentuate its edges. The PONTOS Chronograph anniversary watch case backs bear an engraving marking the 20th anniversary of the collection.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Chronograph

PONTOS Day-Date (PONTOS 20th Anniversary Collection)

The PONTOS Day-Date – the first model from the PONTOS range to have been redesigned in 2017 – is joined by two new versions. Yet the design details of this 41 mm model remain unchanged, with triangular hour-markers, a sunken minute circle, cut-outs in the dial at 6 o’clock and 12 o’clock that highlight the date and the day respectively, and slightly trapezoidal hands with a rigorous design.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Day-Date

The effect produced by these geometric elements and their clever positioning on flatteringly finished dials is the result of pertinent modernity. It makes the PONTOS Day-Date pieces truly timeless and capable of standing the test of time.

Maurice Lacroix has built on these foundations with an unlimited edition that presents a bronze case and a green dial.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Day-Date bronze version

The tones of the rose gold PVD-treated hands and the bronze case are reflected in the rhodium-plated hour-markers, their facets changing colour with each movement. This mirror effect is further amplified by the bottle green shade of the dial, which bestows a vintage yet contemporary look on the model.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Day-Date bronze version

Alongside this, the PONTOS Day-Date welcomes an incredibly understated silvered sunray-brushed dial, warmed up by an appliqué logo, hands and hour-markers that are rose-gold in colour. These PONTOS Day-Date watches are available with a three-link steel bracelet or a matte black calfskin strap.

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Day-Date with stainless steel bracelet

Technical details

Collection: PONTOS 20th anniversary collection
Introduced in: 2020

Model: PONTOS Chronograph Monopusher Limited Edition
Reference: PT6428-SS001-320-1

Maurice Lacroix Pontos 20th Anniversary Collection Pontos Chronograph monopusher limited edition

Edition
Limited Edition of 500 pieces, 20th anniversary

Case
Diameter: 41 mm
Height: 14 mm
Material: Stainless steel black PVD
Water resistance: 10 ATM

Dial
Black sun brushed
Snailed and sandblasted counters
Indexes: Rhodium plated, white SLN
Hands : Rhodium plated, white SLN; Second hand in rhodium, painted red and blue

Movement
Automatic ML166
Vibrations: 28’800 vph / 4 Hz
Power reserve: 58 hours
Number of jewels: 23
Decorations: Perlage and Côtes de Genève. Vertical Côtes de Genève and sun brushed on rotor. Rhodium plated.

Functions
Hours and minutes
Small seconds at 9 o’clock
Date at 6 o’clock
Chronograph: seconds by central hand, 30 minutes counter at 3 o’clock

Strap
Black calf leather
Buckle: Butterfly in black PDV steel

Model: Pontos Chronograph (with Glossy lacquered white dial)

Maurice Lacroix Pontos 20th Anniversary Collection Pontos chronograph