Swiss luxury watch brand Maurice Lacroix presents a new AIKON Master Grand Date watch model with a Black DLC case.

In 2021, Saignelégier-based Swiss watch brand launched the AIKON Master Grand Date, a watch uniting the mechanical virtuosity of the Masterpiece collection with the AIKON’s urban design language. Released this year, the AIKON Master Grand Date Black stylishly juxtaposes black and white tones.

The AIKON Master Grand Date Black is presented in a 45mm diameter black DLC stainless steel case. The vertically brushed black DLC dial plate reinforces the stealthy nature of the watch. The hours and minutes are shown on an off-centre dial enriched with Clous de Paris, while an open-worked small seconds display is positioned adjacent. The white tone on the hands, indexes and numerals counterbalances the all-black theme.

The Maurice Lacroix AIKON Master Grand Date Black watch houses the self-winding ML331 Manufacture calibre. Located at 10 o’clock, a window with two date discs deliver a highly legible large-format date indication. The movement balance is visible through a large opening on the dial.

Like other members of the AIKON collection, the case eschews conventional lugs and integrates the strap within the housing. This ensures impressive wearer comfort. The sapphire crystal case-back offers the view of the automatic mechanical movement.

Maurice Lacroix has chosen to equip the model with a new style of rubber strap that features the brand’s name presented in relief as well as a second strap made from synthetic leather with textile effect, incorporating the brand logo.

Endowed with the Maison’s Easy Strap Exchange system, it is easy to switch from one strap to another without the need for tools.

Technical details

Model: Maurice Lacroix Aikon Master Grand Date Black

Case
Diameter: 45 mm
Case height: 15 mm
Case material: Black DLC Stainless steel
Water resistance: 10 ATM

Dial
Embossed sun-brushed black perimeter with white printing

Movement
Automatic ML331

Functions
Hours and minutes, small second at 4 o’clock, big date at 10 o’clock

Strap 
Black rubber with Maurice Lacroix in relief or synthetic leather with textile effect, incorporating the  ‘M’ logo and easychange system

Buckle
Black DLC stainless steel pin buckle + black DLC stainless steel butterfly clasp

Maurice Lacroix has released its best-selling Aikon watch in a new 38mm case. This latest model is unisex, fits most wrist sizes and proves highly versatile.

The AIKON Venturer 38mm, offered in a choice of two dial colours, black or green, is equipped with silver-toned hour and minute hands, lined with white Super-LumiNova®. Each hour is denoted with luminescent triangular indexes.

A minute track, marked with crisp white lines, frames the dial and proves invaluable when reading off the time. The central sweep seconds hand is equipped with a luminescent ‘lollipop’, enhancing legibility.

Positioned at 3 o’clock, the date display clearly stands out from the sunray dial. Everything has been optimised to ensure the dial is simple to read, day or night, on dry land or in the sea.

Every surface is wonderfully refined. For example, the black or green rotating bezel is executed in scratch-resistant ceramic and features a count-up scale, much loved by divers. The crown nestles between the broad shoulders of a protective guard, shielding it from harm.

With an impressive water resistance of 300m (30ATM), the AIKON Venturer 38mm is also suitable for various aquatic sports.

The automatic ML115 calibre sits at the heart of this new model, located behind a caseback adorned with ‘Vagues du Jura’ motif and the brand’s ‘M’ logo.

The model can be selected with a black or green rubber strap, embellished with a gleaming ‘M’ logo, or a 5-rows stainless steel bracelet.

The watch is also available with both the strap and bracelet. The appearance of the watch can be modified, courtesy of the Easy Strap Exchange system, allowing the wearer to easily swap the strap or bracelet for an alternative, without the need for tools.

Maurice Lacroix unveils a unique watch that will be auctioned in support of Swiss Institute and TimeForArt, the first-ever benefit auction to support contemporary art and artists. Based on the watch brand’s popular AIKON model, this one-off creation unites watchmaking with a daring exemplar of avant-garde design.

The brand from the Swiss Jura has created a unique piece, employing a skeleton movement as an artistic canvas, enriched with a myriad of hues. Luminescent hour and minute hands, along with a slim central sweep seconds hand, float above a sapphire dial and collaborate with indexes, once again luminescent, to indicate the prevailing time.

Maurice Lacroix has worked closely with movement specialist Sellita to conceive the exclusive Automatic ML115 (base SW200) featured within this watch. For the first time, the watch brand has also suffused the movement plate and bridges with a special rainbow treatment, imbuing the model with a very distinctive appearance.

Courtesy of its open-worked design, the wearer is able to see a plethora of moving components ordinarily hidden from view.

The movement plays with transparency, allowing light to pass through its various openings, thereby illuminating a myriad of parts. The oscillating weight is customised, incorporating sandblasted and sun-brushed decoration. Furthermore, the movement is adorned with colimaçon.

The rainbow-theme also extends to the oscillating weight, a feature that obviates the need for manual winding. It can be viewed in all its glory, courtesy of a sapphire caseback. Housed in a modestly sized 39mm stainless steel case, the timepiece is presented on a matching bracelet and supplied with an additional black rubber strap.

The Maison’s ingenious Easy Strap Exchange System provides a simple means of swapping between the bracelet and strap without the need for tools.

The Maurice Lacroix TimeForArt will be auctioned at the Phillips ‘New York Watch Auction: SEVEN’ which will take place on Saturday and Sunday, December 10 and 11.

New York non-profit Swiss Institute introduces TimeForArt, the first-ever benefit watch auction to support contemporary art. The inaugural edition of TimeForArt gathers exceptional timepieces from the world’s foremost watchmakers, with 100% of the proceeds going directly to supporting today’s most visionary artists through Swiss Institute’s innovative exhibitions, public programs, education & community engagement workshops in New York City and beyond.

Swiss luxury watch brand Maurice Lacroix has released a new limited edition PONTOS DAY DATE watch featuring an urban-landscape inspired khaki and black color theme.

The dial of the new PONTOS Day Date is dressed in khaki and suffused with sunray brush, while its 41mm stainless steel case is coated in a stealthy shade of black DLC.

The black hour and minute hands are treated with Super-LumiNova®. The applied trapezoidal indexes exhibit a comparatively covert character. A sandblasted inner minute track, executed in black, is positioned on a lower plane. It plays host to a series of crisp lines and plump squares, both treated with SLN, optimally designed to convey the minutes and seconds in a simple to read format.

Positioned at the top of the dial, the Maurice Lacroix ‘M’ logo in black is understated and cool. Throughout the composition, the dial plays with different textures, finishes, hues and depths.

Displayed via an arcing aperture just below the Maurice Lacroix name, the day is presented in white text atop a black disc, recessed but eminently clear. This treatment is repeated in the lower part of the dial, where the date is shown via a recessed square aperture, legible and sophisticated. The central sweep seconds hand features a prominent tip which floats above the minute track, thereby augmenting readability.

The ergonomically optimised Black DLC stainless steel case delivers an incredible degree of wearer comfort. The crown sports a fluted grip for ensuring ease of operation and granting amazing tactility.

This timepiece houses the automatic ML143 calibre with day and date functions. This movement is adorned with vertical Côtes de Genève, circular-graining and colimaçon, while the rotor is embellished with sun brushing.

The new Maurice Lacroix PONTOS DAY DATE limited edition watch is supplied on a dark green M-branded nylon strap with tone-on-tone stitching. Owners can modify the appearance of the watch courtesy of the Easy Strap Exchange system, swapping the strap for an alternative, without the need for tools.

Suitable for male and female wearers, this urban chic timekeeper is limited to just 1000 pieces.

Technical details

Model: Maurice Lacroix PONTOS DAY DATE

Case
Black DLC stainless steel case
Diameter: 41 mm
Case height: 11 mm
Water resistance: 10 ATM

Dial
Dark green sunray with black sandblasted ring and white printing
Date at 6 o’clock
Day at 12 o’clock

Movement
Automatic ML143

Functions
Hours, minutes and seconds
Date at 6 o’clock
Day at 12 o’clock

Strap
Dark green nylon, black M logo; easychange system
Butterfly buckle in black DLC stainless steel

Maurice Lacroix has expanded its AIKON #tide range by releasing a new variant created in partnership with Thai artist and ML Crew member, Benzilla.

This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The AIKON #tide Benzilla was unveiled at the opening of the new Maurice Lacroix boutique in Bangkok on the 1st of July.

The recently launched AIKON #tide represents a new, responsible approach to luxury watchmaking. Made from ocean-bound upcycled plastic, it takes 17 bottles to make one watch and its user –friendly packaging, which means 17 fewer bottles polluting the ocean. The AIKON #tide shares the same attributes as other members of the AIKON family, namely Swiss quality, precision timekeeping, urban styling and high perceived value.

Now, the watch brand from the Swiss Jura has collaborated with ML Crew member, Benzilla, the Thai artist, to create the aptly named AIKON #tide Benzilla. A graduate of Bangkok University, Benzilla studied fine and applied art, however, he is now best known for his colourful street art.

His work often juxtaposes swathes of concrete with his distinctive, playful use of colour. He adores using numerous hues in his compositions which is quite surprising for a man who is colour blind.

Benzilla feels a personal connection with the AIKON #tide initiative. The watch brand, in conjunction with #tide, are collecting plastic bottles from the seas surrounding the various islands around Thailand as well as Indonesia and the Philippines.

The new AIKON #tide Benzilla exploits the use of colour to the max. Enlivened with a plethora of eye-popping shades, the 40mm model features a flat sapphire crystal, augmenting readability, and a quartz movement.

The dial is adorned with the Thai artist’s 3-eyed character, ‘LOOOK’, an alien who came from nowhere to live among us. The bezel and crown are dressed in black, while the case body is executed in a vibrant shade of orange. Finally, a funky light blue rubber strap completes the ensemble. Owners of the watch can modify its appearance courtesy of the Easy Strap Exchange system, swapping the strap for an alternative, without the need for tools.

Meanwhile, consistent with the brand’s environmentally conscious mindset, the AIKON #tide Benzilla isn’t presented in excessive packaging but instead comes with a colour-coordinated mug.

Technical details

Model: Maurice Lacroix Aikon Quartz #TIDE Benzilla Special Edition
Reference: AI2008-50YZA-000-0

Case
Case material: Made from ocean-bound upcycled plastic
Orange case body with a black bezel and crown; black caseback with grey special edition engravment
Diameter: 40 mm
Height: 11 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Dial
Benzilla graphic dial with date at 3’OC
No Indexes
Hands: Black with white SLN C1

Strap
Light blue rubber strap with orange M-logo; easychange system
Pin buckle made from orange ocean-bound upcycled plastic

Maurice Lacroix unveils three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3×3, the global basketball format beloved by millions.

A few weeks ago, Maurice Lacroix unveiled a ground-breaking new watch, the AIKON #tide. Sharing the same attributes as other members of the AIKON family, these new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre.

The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle are all made from this composite material. It takes 17 bottles to make one watch and its tailor made packaging which means 17 fewer bottles polluting the ocean.

Hot on the heels of the recent launch of the AIKON #tide, Maurice Lacroix now unites its innovative model with the fast-paced sport discipline of 3×3 basketball.

It is the ‘Official Timekeeper of the FIBA 3×3 World Tour’, an action-packed game, played in some of the world’s most exciting, urban settings. Born on the streets, 3×3 is now part of the Olympic program. Played worldwide, the game is broadcast in over 100 countries and watched by millions of fans around the globe.

With a huge social media audience, connected fans are never far from the action. It’s an exciting domain where players cover the court with incredible alacrity. Pass or shoot, the court is an energy-packed arena where concentration is absolute and fatigue spells defeat.

The new special edition AIKON #tide FIBA3x3, brims with energy. Housed in a 40mm case, this basketball- themed watch features a flat sapphire crystal, augmenting readability, while the quartz movement delivers precision in a world where seconds count.

These two models, ideally suited to court-dwellers, are available with black or white dials and come supplied on coordinating straps. The dials incorporate the ‘3×3’ logo arranged in an elaborate motif, while the case back is also embossed with the ‘3×3’ logo.

When the inaugural versions of the AIKON #tide were unveiled, they sported vibrant dial shades and funky coloured straps. Now, Maurice Lacroix returns with a further eye-popping creation, this time inspired by the official Wilson ball of the FIBA 3×3 World Tour.

This new model encompasses blue, orange and yellow hues and fizzes with vitality. Again, the dial is adorned with the FIBA 3×3 logo which is also repeated on the case back.

Technical details

Collection: Maurice Lacroix Aikon Quartz #tide FIBA3X3 Special Edition

Case
Case material: Made from ocean-bound upcycled plastic
Diameter: 40 mm
Case height: 11 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Models

Reference AI2008-00YZ1-000-0

Black case body with black bezel and crown, black 3X3 engraved caseback
Dial: White dial with 3X3 engraved pattern and date at 3 o’clock
Indexes: Black with white SLN X1
Hands: Black with white SLN X1
Strap / Bracelet: White rubber strap; black M-logo; and Easychange system
Buckle: Made from grey ocean-bound upcycled plastic pin buckle
Special Edition: FIBA 3×3
Launch year: 2022

Reference AI2008-20YZ0-200-0

Grey case body with black bezel and crown, black 3X3 engraved caseback
Dial: Black dial with 3X3 engraved pattern and date at 3 o’clock
Indexes: Light grey with white SLN C1
Hands: Black with white SLN C1
Strap / Bracelet: Black rubber strap; light grey M-logo; and Easychange system
Buckle: Made from grey ocean-bound upcycled plastic pin buckle
Special Edition: FIBA 3×3
Launch year: 2022

Reference AI2008-68YZ8-800-0

Yellow case body with blue bezel and crown, blue 3X3 engraved caseback
Dial: Yellow with a orange ring, 3X3 engraved pattern and date at 3 o’clock
Indexes: Blue with white SLN C1
Hands: Blue with white SLN C1
Strap / Bracelet: Blue rubber strap, yellow M-logo, Easychange system
Buckle: Made from yellow ocean-bound upcycled plastic pin buckle
Movement Quartz
Launch year: 2022

Since it was launched in 2016, the Maurice Lacroix AIKON Quartz has enjoyed much success. Inspired by the brand’s Calypso model of the 90s, the AIKON Quartz gave rise to the AIKON Automatic and, thereafter, a plethora of additional variants encompassing different complications and materials.

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.

Back in 2016, Maurice Lacroix revisited a former design of the 1990s, the Calypso. This latter model proved a fabulous source of inspiration for the brand’s design team, culminating in the release of the AIKON Quartz.

The styling of the model encompassed numerous rounded surfaces along with a modern interpretation of the Calypso’s six claws positioned atop the bezel. Since its launch, the AIKON Quartz has proved a resounding success for the Jura-based firm.

Encouraged by its favourable reception, just two years later, the Maison launched the AIKON Automatic.

Although there was still a family likeness, the self-winding model embraced straight lines, sharper angles and appeared more refined with its Clous de Paris dial. Furthermore, when the AIKON Automatic was unveiled it had a more contemporary feel than the AIKON Quartz.

In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance.

Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

The AIKON Quartz is offered in two sizes 35mm or 40mm. All models are housed in a stainless steel case, save for a pair of two-tone models, both of which employ a combination of stainless steel and 4N PVD steel.

Potential owners are indulged with a choice of rhodium or diamond-set indexes. The notion of elegance extends to the dial options available. These include elegant sun brushed opaline dials in various hues or circular engraved mother-of-pearl dials.

Another useful feature found on the latest AIKON Quar tz models is the brand’s Easy Strap Exchange system, allowing the wearer to remove the bracelet from their watch without the need for tools and swap it for an alternative in leather, metal or rubber.

Technical details

Collection: Maurice Lacroix Aikon Quartz

Case
Diameter: 35 mm or 40mm
Case height: 9 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Models

Reference AI1106-PVP02-170-1

 

Case: Stainless steel & 4N PVD, 35mm diameter
Dial: White MOP dial with sunray engraving
Indexes: 4N plated indexes set with 56 diamonds Ø0.70 mm (0.13 cts)
Hands: 4N plated faceted with white SLN C1
Bracelet: Two-toned brushed and polished 4N PVD stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1106-PVPD2-170-1

 

Case: Two-toned 4N PVD stainless steel, 35mm diameter
Case setting: 36 diamonds Ø1.20 mm (0.29 cts)
Dial: White MOP dial with sunray engraving
Indexes: 4N plated indexes set with 56 diamonds Ø0.70 mm (0.13 cts)
Hands: 4N plated faceted with white SLN C1
Bracelet: Two-toned brushed and polished 4N PVD stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1106-SS002-350-1

Case: Stainless steel, 35mm diameter
Dial: Dark black sun-brushed dial
Indexes: Rhodium indexes set with 56 diamonds Ø0.70 mm (0.13 cts)
Hands: Rhodium faceted with white SLN C1
Bracelet: Two-toned brushed and polished 4N PVD stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1106-SS002-430-1

Case: Stainless steel, 35mm diameter
Dial: Dark blue sun-brushed dial
Indexes: Rhodium indexes
Hands: Rhodium faceted with white SLN C1
Bracelet: Brushed and polished stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1108-SS002-330-1

Case: Stainless steel, 40mm diameter
Dial: Black sun-brushed dial
Indexes: Rhodium indexes
Hands: Rhodium faceted with white SLN C1
Bracelet: Brushed and polished stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1108-SS002-430-1

Case: Stainless steel, 40mm diameter
Dial: Dark blue sun-brushed dial
Indexes: Rhodium indexes
Hands: Rhodium faceted with white SLN C1
Bracelet: Brushed and polished stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Reference AI1108-SS002-630-1

Case: Stainless steel, 40mm diameter
Dial: Dark green sun-brushed dial
Indexes: Rhodium indexes
Hands: Rhodium faceted with white SLN C1
Bracelet: Brushed and polished stainless steel bracelet with 5 rows; Easychange system
Buckle: Stainless steel butterfly clasp

Maurice Lacroix unveils its latest timepiece, the AIKON Skeleton, a model inspired by urban architecture.

Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.

Maurice Lacroix has a long history of making skeleton watches and over the years it has amassed much know-how. The company now applies its expertise to the creation of a new, contemporary model with smaller case dimensions.

The company has worked closely with movement specialist, Sellita to conceive the exclusive Automatic ML115 (base SW200) featured in this latest model. Similar to some of the most interesting buildings, this movement plays with transparency, allowing light to pass through various openings, thereby illuminating a myriad of parts.

The oscillating weight is customised and sports sandblasted and sun-brushed decoration. Furthermore, the movement is endowed with circular graining and colimaçon.

Consistent with other members of the AIKON collection, this latest creation shares the same case and bracelet, delivering exalted levels of wearer comfort.

Moreover, with its Easy Strap Exchange system, the wearer can swap the bracelet for one of the leather or rubber strap options, quickly and without the need for tools.

Technical details

Model: Maurice Lacroix AIKON Skeleton Automatic
Reference: AI6007-SS002-030-1

Case
Stainless steel
Case diameter: 39 mm
Case height: 11 mm
Water resistance: 20 ATM

Movement
Automatic skeleton ML115
Vibrations: 28,800 vph / 4 Hz
Power Reserve: 38 hours
Number of jewels: 26
Decorations: Soleillage, sandblasting and colimaçon on the mainplate and oscillating weight. Ruthenium anthracite plating

Functions
Hours, minutes and seconds

Dial
Sapphire with dark grey flange
Indexes: Rhodium plated, white SLN X1
Hands: Rhodium plated, white SLN X1

Bracelet
5-row stainless steel bracelet with easychange system
Stainless steel pin buckle

 

Maurice Lacroix’s new AIKON #tide series utilizes a revolutionary technology that converts discarded plastic waste into Swiss quality watches.

The AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET.

The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide ocean material®.

Beyond its vibrant hues and its case, the dial is adorned with a ‘Vague du Jura’ motif, a stylish reference to the ocean. The case measures 40mm in diameter and features a flat sapphire crystal, augmenting readability.

For an additional quotient of glamour, several references are also available with diamond-set indexes. The AIKON #tide is endowed with a screwed crown together with a screwed caseback, details that contribute to the model’ s impressive water resistance of 100m.

The model is also endowed with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools.

At the heart of the AIKON #tide is a quartz movement, delivering convenience and precision. The AIKON #tide is backed by a 5-year warranty.

Maurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines.

Maurice Lacroix has made a commitment to saving 10 million plastic bottles from polluting the oceans. This involves providing significant financial support. Indeed, the Maison will sponsor plastic collection activities, pay for longtail boats and warehouses, fund educational programmes and finance various types of equipment.

These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed for mula, culminating in the creation of upcycled plastic which is eventually used for making lots of lovely , brightly coloured AIKON #tide watches.

Technical details

Collection: Maurice Lacroix Aikon Quartz TIDE

Models

Ref. AI2008-00000-300-0

Black case body with black bezel and crown, black caseback
Black dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; black M-logo; and Easychange system
Buckle: Made from black ocean-bound upcycled plastic pin buckle

Ref. AI2008-50050-300-0

Orange case body with black bezel and crown, orange caseback
Orange dial with “vagues du Jura” finish and date at 3 o’clock
Black Indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; orange M-logo; and Easychange system
Buckle: Made from orange ocean-bound upcycled plastic pin buckle

Ref. AI2008-60060-300-0

Yellow case body with black bezel and crown, yellow caseback
Yellow dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; yellow M-logo; and Easychange system
Buckle: Made from yellow ocean-bound upcycled plastic pin buckle

Ref. AI2008-70070-300-0

Green case body with black bezel and crown, green caseback
Green dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; green M-logo; and Easychange system
Buckle: Made from green ocean-bound upcycled plastic pin buckle

Ref. AI2008-80080-300-0

Blue case body with black bezel and crown, blue caseback
Blue dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; blue M-logo; and Easychange system
Buckle: Made from blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-AAAA1-3A0-0

Light blue case
Light blue dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; light blue M-logo; and Easychange system
Buckle: Made from light blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-BBB11-300-0

Dark blue case
White dial with “vagues du Jura” finish and date at 3 o’clock
Dark blue indexes with white SLN X1
Dark blue hands with white SLN X1
Strap: White rubber strap; dark blue M-logo; and Easychange system
Buckle: Made from dark blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-CCCC1-3A0-0

Light green case
Light green dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; light green M-logo; and Easychange system
Buckle: Made from light green ocean-bound upcycled plastic pin buckle

Ref. AI2008-EEEE1-3A0-0

Pink case
Pink dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; pink M-logo; and Easychange system
Buckle: Made from pink ocean-bound upcycled plastic pin buckle

Ref. AI2008-FFFF1-3A0-0

Dark pink case
Dark pink dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; dark pink M-logo; and Easychange system
Buckle: Made from dark pink ocean-bound upcycled plastic pin buckle

Common features

Case
Made from ocean-bound upcycled plastic
Diameter: 40 mm
Case height: 11 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

The Maurice Lacroix Eliros Sunshine watch unites a pyramidal motif with sumptuous sunny shades.

For the new Eliros Sunshine watch, Maurice Lacroix has opted for warm golden hues and fabulously rich textures. The surface of the dial and the accompanying strap are endowed with a pyramidal texture. While the sapphire crystal, positioned front of house, protects inquisitive fingers from probing the dial surface, the strap invites the wearer to caress its tactile form.

The dial and strap are coloured using an immersion technique, ensuring both components perfectly match. The packaging for the watch can also be used as a handy bag. The M logo features on the dial, strap and bag, affirming this watch is a Maurice Lacroix, a brand synonymous with Swiss quality.

Measuring 40mm in diameter, the generous scale of the dial augments readability while delivering unisex appeal. Leaf-shaped hour and minute hands, along with a slender centre seconds hand, convey the essentials of time. Yellow golden shades, often associated with opulence, are widely employed throughout.

Maurice Lacroix Eliros Sunshine watch is equipped with a quartz movement.

Swiss luxury watch brand Maurice Lacroix expands its popular Aikon Automatic collection by unveiling new models.

The 39mm model is now also available with a green dial, first seen on the 42mm version. Likewise, the model with rosé dial is now available on the larger 42mm case.

AIKON’s Easy Strap Exchange system allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear -resistance and the colour is less susceptible to fading.

The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case.

The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

A dark grey dial features for the first time on the AIKON and is available on the 39mm or 42mm cases.

This dial is also available with the new rubber strap option. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility.

The Maurice Lacroix AIKON Urban Tribe watch is a perfect companion for new generation adventurers like Simon Noguiera, who has been recently selected as the ML Crew member.

This limited-edition watch features a laser engraved case and bracelet. The various motifs adorning the watch are inspired by the architecture populating the world’s urban landscapes, an arena where Simon feels most at home.

Many lines and curves adorn the steel surfaces of the watch, engaging with light and delivering sublime tactility. The engraved motifs also resemble tattoos, a popular means of self-expression.

The AIKON Urban Tribe measures 42mm in diameter. Its engraved steel case upholds the AIKON’s reputation for ergonomic design, delivering impressive levels of wearer comfort. The sun-brushed Clous de Paris dial is equipped with luminescent hour and minute hands, a central sweep seconds hand and a date indication.

Its sapphire crystal caseback affords sight of the automatic ML115 calibre, which is embellished with circular graining, snailing and Côtes de Genève motif. The rotor is engraved with the same patterns adorning the model’s watch head and bracelet.

This watch is limited to just 500 pieces.

Technical details

Model: Aikon Automatic Urban Tribe
Reference: AI6008-SS009-330-1

Case
Material: Stainless steel with urban tribe engravement
Diameter: 42 mm
Height: 11 mm
Water resistance: 20 ATM

Dial
Black sun-brushed Clous de Paris
Indexes: Rhodium-plated, white SLN
Hands: Rhodium-plated, white SLN

Movement
Automatic ML115
Vibrations: 28,800 vph / 4 Hz
Power Reserve: 38 hours
Number of jewels: 26

Decorations
Circular-graining and snailing
Vertical Côtes de Genève and sun-brushed on rotor with maori engravement
Rhodium-plated

Functions
Hours, minutes and seconds
Date at 3 o’clock

Strap / Bracelet
5-rows stainless steel bracelet with urban tribe engravement and easychange
Buckle Butterfly in steel

Maurice Lacroix has launched a new version of the brand’s iconic Masterpiece Gravity watch. Housed in a 43mm stainless steel case, it looks very different from its ancestors despite sharing many design elements. Indeed, this latest model looks more contemporary and is best described as fresh-faced.

An off-centre hour and minutes display is positioned in the top right cor ner of the dial. Unlike earlier examples of the Gravity, this display eschews a chapter ring, conferring a neater, tidier appearance. Each hour is denoted with elongated Roman numerals, save for noon where the brand’s ‘M’ logo sits on high. The hour and minute hands are yellow gold plated, infusing the display with a soupçon of colour and heightening the sense of luxury.

The silver sun-brushed off-centre hour and minutes display sits above the exposed main plate which is adorned with concentric Vagues du Jura motif. A dark grey small seconds display is positioned at 4 o’clock, sitting above the main plate, but beneath the hour and minutes display, charmingly playing with depths to glorious affect. The remaining bridges are enriched with sandblasted and brushed finishing.

The left side of the dial area reveals the escapement and regulating organ. The oscillating motion of the balance wheel provides a visual spectacle that is difficult to ignore. Beyond its striking appearance, the Gravity was an early adopter of silicium technology. This glass-like material provides a virtually friction-free surface, aiding precision and obviating the need for lubrication. Moreover, silicium components have a low mass, mitigating energy consumption.

An exhibition caseback affords views of the automatic Manufacture Calibre ML 230, a rhodium plated movement featuring Grand colimaçon Côtes de Genève on its reverse. This latest version of the Masterpiece Gravity is supplied on a brown calf leather strap, featuring the ‘M’ logo, paired with a stainless steel butterfly buckle.

Building on the success of last year’s AIKON Venturer Bronze, Swiss luxury watch brand Maurice Lacroix unveils a new version of the model, endowed with anthracite hues coupled with the honey tones of bronze.

Maurice Lacroix’s romance with bronze began in 2017 with the release of the AIKON Bronze which was equipped with a quartz movement. The following year, the AIKON Automatic Bronze burst onto the scene. Both versions were limited-editions, now somewhat of a tradition for the company’s bronze-cased models.

The appeal of bronze is that it exhibits a stylish patina. The AIKON Venturer Bronze embraces some of the AIKON’s design language but is also imbued with boldness and robustness, making it the perfect companion for urban adventures.

The anthracite dial is enriched with a sunray-brushed decoration. The plump golden hands and indexes are lined with white Super-LumiNova. Measuring 43mm in diameter, the AIKON Venturer Bronze delivers superb wrist presence. The AIKON’s six-arm bezel design features on this new model, however, the arms serve a functional role aiding manipulation when rotating the bezel.

The bronze bezel features a black ceramic inlay, a scratch-proof material that helps ensure the model retains its factory-fresh appearance. Unlike some bronze watches, the case of the AIKON Venturer Bronze is made from a special alloy that can be given a patina or browned without oxidising.

To the rear of the watch, the case back is engraved with the brand’s M-logo, surrounded by ‘Vagues du Jura’ motif. The AIKON Venturer Bronze is supplied with two straps, a black rubber strap and a second strap, presented in anthracite leather.

Both straps are embellished with a golden M-logo and each is supplied on a bronze pin buckle. The Maurice Lacroix Easychange system allows the wearer to swiftly switch straps without the need for tools. The watch is fitted with the ML 115 automatic movement.

Availability is limited to just 500 pieces.

Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.

With its open-worked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellence of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.

The AIKON Master Grand Date represents a breakthrough in watchmaking. The 45 mm steel case perfectly fuses the spirit of mechanical watchmaking of the Masterpiece collection and the iconic AIKON style.

The dynamic lines, the case/bracelet integration, the bezel’ s arms and the polished, matte AIKON steel case welcome the ML331 calibre, a newcomer in Maurice Lacroix’ s collection of manufacture movements. It offers a clear view of its balance wheel, visible through a large skeleton opening, and features a large date display with double window.

This calibre represents a complete watchmaking development based on Maurice Lacroix’s self-winding manufacture movement. By creating an offset display, a skeleton opening on the balance wheel and adding a large date display, the ML331 takes on a new identity.

Designed with great attention to detail while staying true to its unique watchmaking expertise, the timepiece marks a new level of sophistication, providing a new dimension to AIKON. It is in line with the innovation represented by the AIKON Mercury.

The large, rounded, skeletonised balance bridge at 8 o’clock floats between the glass and sapphire crystal case back, revealing the AIKON Master Grand Date’ s regulating system. Its background will be intermittently obscured by the passage of the open-worked, brushed and snailed rotor. Just above it, at 10 o’clock, Maurice Lacroix has placed a unique double-window large date module.

Not by creating a functional layer, which would have added thickness, but by integrating it into the existing height of the calibre. Finally, the small off-centre seconds hand is also open at 4 o’clock, and it is suspended above a well that reveals the ML331calibre.

By playing with the finishes the AIKON Master Grand Date acquires a new level of contrast and legibility. The off-centred Clous de Paris hours and minutes dial, the grained dial plate and the Cordura® bracelet feature a deep, matte and elegant shade of blue.

The dials’ bezels, the large applied date window and the small seconds are satin-finished, matching the polished chamfers of the 45 mm steel case, as well as the links of the integrated metal bracelet unique to AIKON. Maurice Lacroix has also revisited one of AIKON’s distinctive features by giving the date window the same shape as the bezel’s arms.

Those who have seen the Masterpiece Gravity will surely observe a resemblance. In actual fact, this isn’t the case.

While the Gravity may have had an off-centre dial and a balance wheel visible at 8 o’clock, the AIKON Master Grand Date is actually quite different: its case, sapphire glass, movement, finishes, colours and complication are unique and specific to this new AIKON. This is thanks to the EasyChange system, which allows to easily switch from the AIKON steel bracelet to the Cordura® bracelet, which come with the watch.

By redefining the design, dimensions and functionalities of the ML331 calibre, the AIKON Master Grand Date is pushing the boundaries of the AIKON’s architectural construction. It is governed by a subtle symmetry that brings a clear visual harmony. The width of the watch is divided into three, and each function is anchored on a vertical line of force. The hours and minutes dial is located on the same axis as the small seconds.

The balance wheel and the large date are displayed opposite it. This homogeneous placement reflects that of the six bezel’s arms, whose slot is aligned with the centre of the dial. These complex and harmonious anchors reveal AIKON’s aesthetic balance, which is based on the architectural codes of watchmaking.