The JM series is the most exclusive collection from Swiss watch brand March LA.B. The art deco-inspired JM1 resonates with its angular facets and architectural geometry. Its uniquely set crown lies hidden within the bold carossery. This is a vintage beauty with a penchant for modernity. Its rectangular case houses a Swiss ETA quartz movement that drives hour, minute and small seconds hands.

Technical details

25 mm rectangle 316 L stainless steel case
Gold PVD treatment
Swiss quartz analogic movement: Caliber ETA 980.163
Hour / minute / small second
Gold dial / gunmetal PVD indexes
Black lizard style genuine leather band with alcantara lining
Anti-reflective mineral crystal with sapphire coating
Screwed case back
Waterproof 5 ATM / 50M

Retail price
JM1 25 mm White / Black lizard: 740 €
JM1 25 mm Full Gold / Black lizard: 840 €
JM1 25 mm Cheetah / Leopard: 840 €
JM1 25 mm Emerald / Green lizard: 1 090 €
JM1 25 mm Yeti / Caramel Orylag cuff: 1 290 €
JM1 25 mm Bordeaux / Burgundy lizard cuff: 1 290 €

The Limited Edition “Legionnaire” finds inspiration in the legend of The Legion, which focuses on not only traditional military skills but also on strong “espirit de corps”. Established in 1831, this elite service wing has historically modified their field uniforms under the influence of climate and terrain extremes; adapting the tonal, olive drab, or “khaki” ensemble for close range battles during the mid twentieth century.

The Louisiana Alligator strap fitted onto this Limited Edition release uses the top-body, large scaled region of the reptilian hide, the most luxurious cut offered on the market. Long admired for its natural beauty and durability, alligator is one of the most valuable classic exotic leathers in the world, making it a uniquely American, quality product.

The word khaki, derived from the Hindustani meaning “dust or earth colored”, was first coined in British India when used to describe the British Army’s mid-19th century uniforms. As many Western militaries adopted an olive drab instead of the older, brownish khaki, the two color names became associated with each other. Today, in many languages, “khaki” now refers to a much darker olive drab style military green- as seen here on both the dial and strap of this exclusive colorway.

The custom ETA 2892-A movement is the heart of this March LA.B automatic watch. This perpetual engine is considered by specialists to be the most precise and reliable movement on the market.

Technical details

• 38 mm cushion 316 L stainless steel case with Black PVD treatment
• Swiss automatic movement Caliber ETA 2892-A
• Hour, minute, sweep second
• Self –winding mechanism with ball bearing
• Date corrector
• Stop second device
• Power reserve: 42 hours
• ETACHRON regulator system and regulator corrector
• 28 800 vibrations per hour / 4 HZ
• 21 jewels
• Oscilliating mass with « Los Angeles / Biarritz » customized guilloché
• MARCH customized date
• Olive green dial with gunmetal indexes
• Hands with luminescent treatment BGW9
• Perforated matte green genuine Alligator band with green leather lining
• Band manufactured in France
• Anti-reflective domed sapphire crystal
• Screwed down crown
• Screwed case back with green crystal with sapphire coating
• Waterproof 10 ATM / 100M
• Retail price 2 490€
• Limited edition of 5 pieces exclusively made for Colette.

March LA.B’s exclusive Shelby Limited Edition timepiece celebrates the heritage of pure performance and racing aesthetics. With only 200 timepieces being released, the Shelby Limited Edition timepiece is encased in a black chassis, and set against a wood dial indicative of the dash of the automobile.

Technical details

Limited Edition 200 pieces Worldwide
40 mm Round 316 L stainless steel case
Black PVD treatment
Swiss quartz analogic movement Caliber RONDA 517 / 3 hands ( day / date )
Wood SHELBY dial with silver indexes
MARCH Customized day/ date
Genuine leather buffle perforated style with green leather lining
Anti-reflective domed glass with sapphire logo
Screwed case back with glass encrusted Shelby logo
Waterproof 10 ATM / 10 0 M

Retail Price
AM1 40 mm Shelby Quartz: 990 €
AM1 40 mm Shelby Automatic: 1 690 €

The AM series, the purest collection from Swiss watch brand March LA.B consists of classic and timeless watches at ease in every situation.

AM1 Series

The AM1 stands as the firstborn of the AM series. Its curves are a tribute to the eponymous style of the Sixties: simple, elegant with nuances of attitude and swagger. The AM1 subtly and successfully twists the past and present aesthetic codes of watch making.

Technical details

AM1 37 mm Series

37 mm round 316 L stainless steel case
Swiss quartz analogic movement
Caliber RONDA 517 / 3 hands (day/date)
Engraved white dial with silver indexes
MARCH customized date
Hands with luminescent treatment
Black Lizard style genuine leather band with green Alcantara lining
Anti-reflective domed mineral crystal with sapphire coating
Screwed case back
Waterproof 10 ATM / 100M

AM1 40mm Series
40 mm round 316 L stainless steel case
Swiss Automatic movement
Caliber ETA 2892-A / 3 hands (day/date)
Oscillating mass with « Los Angeles / Biarritz » customized guilloché
Engraved black dial / silver indexes
MARCH customized date
Hands with luminescent treatment
Genuine black Lizard leather band with green leather lining
Anti-reflective domed mineral crystal with sapphire coating
Screwed case back with green crystal with sapphire coating
Waterproof 10 ATM / 100M

AM2 Series

The AM2 speaks directly to the quintessential allure of March LA.B and appealing to men with bravado and style. Its sharp, definitive angles distinguish these timepieces as a true standout. The AM2 is charismatic, aggressive and radically Seventies. Inspired by the Ford Mustang seat interior, the quilted band is the final retro-modern touch.

Technical details

38 mm square 316 L stainless steel case
Swiss automatic movement
Caliber ETA 2892-A
Hours, minutes, sweep second
Self –winding mechanism with ball bearing
Date corrector
Stop second device
ETACHRON regulator system and regulator corrector
28 800 vibrations per hour / 4 HZ
21 jewels
Oscillating mass with « Los Angeles / Biarritz » customized guilloche
MARCH customized date
Burgundy dial with silver indexes
Hands with luminescent treatment
Burgundy bombed genuine Buffle band with green leather lining
Band manufactured in France
Anti-reflective domed sapphire crystal
Screwed down crown
Screwed case back with green crystal with sapphire coating
Waterproof 10 ATM / 100M

AM3 Series

March LA.B introduces its boldest timepiece to date through the AM3. Inspired by muscle-car culture, the AM3 maintains a vintage quality without neglecting the sophistication that is synonymous with March LA.B. The masculine proportions and perforated leather strap pre-destine this particular timepiece as a staple for the fast and fashion-minded man.

Technical details

38 mm cushion 316 L stainless steel case
Swiss Automatic movement
Caliber ETA 2892-A / Hour, minute, sweep second
Self –winding mechanism with ball bearing
Date corrector
Stop second device
ETACHRON regulator system and regulator corrector
28 800 vibrations per hour / 4 HZ
21 jewels
Oscillating mass with « Los Angeles / Biarritz » customized guilloche
MARCH customized date
Gunmetal dial with silver indexes
Hands with luminescent treatment
Perforated matt brown genuine Alligator band with green leather lining
Band manufactured in France
Anti-reflective domed sapphire crystal
Screwed down crown
Screwed case back with green crystal with sapphire coating
Waterproof 10 ATM / 100M

The JC series is the most classic collection from Swiss watch brand March LA.B. The JC1 aesthetic is a modern rendition of the ‘banker watch’, which exudes an early 1960’s, Madison Avenue sensibility. March LA.B’s taste for details and sophistication lends the JC its Mad Men appeal, celebrating beautiful women, luxury and a crazy lifestyle.

The steel case silhouette is perfectly oval shaped, with the curve of the case back elegantly mirroring the crystal dome. The pusher, located at 2 o’clock, sets the analog alarm, responding to the needs of the worldwide traveler.

Technical details

• 40 mm round 316 L stainless steel case
• Swiss quartz analogic movement with alarm ETA 804.192
• Date / Hour / minute / alarm
• Black dial / silver indexes
• Lizard style genuine leather band with green alcantara lining
• Anti-reflective domed mineral crystal with sapphire coating
• Clasped case back
• Waterproof 5 ATM / 50M

Retail price
JC1 40 mm Banker / Black lizard (Quartz): 990 €
JC1 40 mm Shadowplay / Grey stingray (Quartz): 1 090 €
JC1 40 mm 4 th Hussard / Black alligator (Quartz): 1 090 €
JC1 40 mm GMT Banker / Black alligator (Automatic): 2 190 €
JC1 40 mm GMT Gris / Burgundy alligator (Automatic): 2 190 €

Swiss watch brand March LA.B introduces a limited edition timepiece from their JC 1 series to honour the legendary 4th Hussard regiment of French Army. The 4th Hussard regiment took part in several legendary battles of the Napoleonic era such as Austerlitz and Friedland.

The Hussards were light cavalrymen – the eyes, ears and egos of Napoleon’s army. Tactically, they were used as scouts armed with pistols and swords. They had their own code of honor – one of reckless courage that bordered on a death wish.

The Hussards liked to consider themselves superior horsemen and swordsmen above everyone else. The timepiece model that pays tribute to the 4th Hussard regiment comes in a limited edition of 100 pieces worldwide. The dial of JC1 4th Hussard model is inspired by the original 4th Hussard uniform adorned with their regiment insignia.

Technical details

• Limited Edition 100 pieces worldwide
• 40 mm round 316 L stainless steel case
• Black / gold PVD treatment
• Swiss quartz analogic movement with alarm ETA 804.192
• Date / hour / minute / alarm
• Dial inspired by the original 4th Hussard uniform adorned with their regiment insignia
• Crocodile style genuine leather band with burgundy leather lining
• Anti-reflective domed mineral crystal with sapphire coating
• Clapsed case back with custom Hussard decorative engraving
• Waterproof 5 ATM / 50M
• Custom 4th Hussard packaging covered in burgundy velvet
• Custom 4th Hussard brochure with historical inspiration

Retail Price
JC1 40 mm 4 th Hussard / Black alligator: 1 090 €