What the luxury watch industry needs to do to survive – and the opportunities this presents for both heritage brands and newcomers : By Matthew Cule, Founder of CuleM Watches

Ever since the 1800s, the Swiss watch industry has dominated, and today Swiss watches are synonymous with luxury and prestige. But can the Swiss watchmaking industry survive? Artificial intelligence (AI) can help the luxury watch industry remain relevant. The power of artificial intelligence (AI) to drive intelligent marketing has begun to evolve the watch industry …

Pompeak Watches – Far from just a pretty face

Hi everyone, my name is Noah and my business partner, and brother, is Dave. Below is a brief overview of our product, vision and campaign. Inspiration behind the project Going back to late 2017, I was on the market for a new watch and discovered that there were basically two options:- • Pay an extortionate …

Vintage Submariner

Rolex is the most recognized luxury watch brand in the world, boasting an impressive collection of dress and sports references to suit any lifestyle or profession. One of the most iconic timepieces in the brand’s catalog is the Submariner diver’s watch, which debuted at Basel World 1954. At the time of its release, the Submariner …

100 Things You Didn’t Know About Luxury Watches

For centuries, luxury watches have enticed us with their masterly craftsmanship and undeniably hefty price tag. And yet many of us wouldn’t know their historical origins or the high level of technical expertise that producing every luxury timepiece requires. You can, however, head over to ROX Diamonds & Thrills to read an exhaustive list of …

Watch In Focus – IWC Pilot’s Watches

It’s easy to forget that heavier than air flight has only been possible for just over a century — not that much less than the advent of the motorised car — and that technology has improved a vast amount since. In the early years of aviation, pilots did not have the convenience of modern navigational …

TIMELESS – THE DEEP BLUE : History of Diving Watches

So dangerous is the quest to explore the depths that more is known about the surface of Mars than of the blue liquid that covers two-thirds of our planet’ surface. Not that danger has ever stopped mankind from exploring anything; records show that people have been deep-sea diving since ancient Roman times, often for combat, …

Watch in Focus – Omega Seamaster

The Seamaster name covers a whole host of sporty, dressy, quirky and techy watches from over nearly three quarters of a century. Although many of these watches don’t look anything alike, they are all developments of the same thing — a water resistant watch. It started in 1932, when Omega patented an innovative design for …

Watch In Focus – IWC Portuguese

The Portuguese have always been known for their sea fairing ability and expert knowledge of the ocean. In the late 1930s, two Portuguese businessmen — who frequently sailed around the world — requested a special kind of watch be made for them by IWC. Wrist watches of the time were small and not particularly accurate, …

Watch in Focus – Panerai Luminor

OfficinePanerai, started by Giovanni Panerai in 1860s Florence, was formed to create precision mechanical instruments specifically for diving. By the 1930s, under Giovanni’s grandson Guido Panerai, the company was producing a range that included compasses and depth gauges, all of which could be worn on the wrist. Panerai’s reputation forquality earned the company a contract …