FENDI Selleria Strap You watch

Inspired by the renowned FENDI Strap You collection of shoulder straps, the new Selleria Strap You watch gives a cool touch to the wrist.

Thanks to the watch’s interchangeable double tour straps, the Selleria Strap You has a new feminine allure, lit-up also by the new Astuccio dial designed by Karl Lagerfeld.

Model 1: Adorned with multi-colored studs for a playful look, the interchangeable double tour strap of this Selleria Strap You watch perfectly matches with the Astuccio dial design in white and gold.

Feminine and sublimely elegant, the Selleria Strap You comes in a various mix of materials and surprising color combinations. The double tour straps in calfskin leather are skilfully crafted in the FENDI ateliers in Italy and embellished with flowers or multi-colored studs.

The watch dial in mother-of-pearl is enhanced by the Astuccio design in anthracite or yellow gold tones. This iconic pattern is inspired by a Karl Lagerfeld sketch realized in 1971 for the iconic Astuccio fur. The dial features hand-stitched Roman numerals as indexes to celebrate the FENDI craftsmanship.

Model 2: Feminine yet sophisticated, this Selleria Strap You timepiece features an interchangeable double tour strap embellished with leather flowers and conical studs.

There are seven different strap versions in various colors, each giving a very new look, while the patented interchangeable strap system allows to easily change the strap by turning the case back.

Technical details

Model 1

Case
36 mm
Stainless steel
Caseback opening to easily change the strap
Sapphire crystal
White mother-of-pearl cabochon on the crown
Water resistance 50 meters (165 feet/5 ATM)

Movement
Swiss-made quartz movement (hours, minutes, seconds)

Dial
White mother-of-pearl with geometric dial design in gold and white inspired by a Karl Lagerfeld sketch realized in 1971 for the iconic FENDI fur, the Astuccio
Silver-colored stitched Roman numerals and indexes
Hands: Silver-colored

Strap
Interchangeable double tour FENDI Dolce T. calfskin leather with multi-colored lucite studs
Stainless steel pin buckle

Model 2

Case
36 mm
Stainless steel with 18 Kt gold-plated bezel (10 microns)
Caseback opening to easily change the strap
Sapphire crystal
White mother-of-pearl cabochon on the crown
Water resistance 50 meters (165 feet/5 ATM)

Movement
Swiss-made quartz movement (hours, minutes, seconds)

Dial
White mother-of-pearl with geometric dial design in anthracite and white inspired by a Karl Lagerfeld sketch realized in 1971 for the iconic FENDI fur, the Astuccio
Yellow gold-colored stitched Roman numerals and indexes
Hands Yellow gold-colored

Strap
Interchangeable double tour calfskin leather with silver and gold leather flowers with conical studs in the center
Stainless steel pin buckle

Fendi Momento Fendi Bugs Limited Editions

Inspired by the FENDI Bugs, the mischievous fur creatures with angry faces that have invaded the fashion world, the new diamond-rich limited editions of the Momento Fendi Bug watches are as delightfully whimsical as the much-coveted original timepiece editions, but even more dynamic, dazzling, and feminine.

The new Momento Fendi Bugs Limited Editions are sparkling diamond reinterpretations of the lucky charms created by the renowned fur ateliers of FENDI. The two new models are in exclusive editions of 50, each accompanied by a personal note from Silvia Venturini Fendi.

Momento Fendi Bugs Special Editions

In the alluringly slender version, the dial is fully set with 286 diamonds, with angry eyes in white and black pupils set with two shimmering black diamonds. This is matched with a sophisticated new stainless steel bracelet with white ceramic central links. The overall look is mischievous and fun, and very feminine.

The stylishly expanded version has a white hand-stitched FENDI Cuoio Romano calfskin leather strap and a stunning black mother-of-pearl dial, with white eyes underlined with 28 diamonds, a date window and a further 108 diamonds on the bezel.

Urban and glamorous, these exclusive new editions uphold the playfully discreet design details that make the Momento Collection such an elegant and contemporary benchmark. The iconic FENDI signature pattern forms the dial’s minute track, and every minute is a FENDI minute: when the minute and seconds or chronograph hands meet on the dial, the cutouts on the two hands come together to form the FENDI logo.

Technical details

Reference F216034004P4

Limited Edition 50 pieces (limited and numbered)
Case engraving: xx/50
Coming with a personal note from Silvia Venturini Fendi
Setting 382 diamonds, approx. 2.05 carats

Case
34 mm
Polished and satin-brushed stainless steel
Bezel and horns set with 96 diamonds, approx. 0.38 carat
Flat sapphire crystal with anti-reflection coating
Water resistance 100 meters (330 feet, 10 ATM)

Movement
Swiss-made quartz (hours, minutes, seconds)

Dial
Set with 286 diamonds, approx. 1.67 carats
White eyes and black pupils set with two black diamonds

Hands
Black colored with white luminous tips and specific white printings on the minute and the seconds hands which form the Fendi signature buckle when they meet

Strap
Polished and satin-brushed stainless steel with white ceramic central links
Folding buckle

Reference F214011441E1

Limited Edition 50 pieces (limited and numbered)
Case engraving: xx/50
Coming with a personal note from Silvia Venturini Fendi
Setting 136 diamonds, approx. 0.55 carat

Case
40 mm
Polished and satin-brushed stainless steel
Bezel and push-buttons set with 108 diamonds, approx. 0.46 carat
Flat sapphire crystal with anti-reflection coating
Water resistance 100 meters (330 feet, 10 ATM)

Movement
Swiss-made quartz (hours, minutes, seconds)

Dial
Black mother-of-pearl with white eyes underlined by 28 diamonds, approx. 0.09 carat

Hands
Black colored with white luminous tips and specific white printings on the minute and the central chronograph seconds hands which form the Fendi signature when they meet

Strap
White hand-stitched Fendi’s Cuoio Romano calfskin leather
Stainless steel pin buckle

Fendi My Way Limited Editions

Colourful, joyful and above all incredibly glamorous, the Fendi My Way collection comes in two new 50-piece limited series. The watch flaunts its ultra-feminine curves, accentuated by a cambered diamond-set case and a removable little fur collar called “Glamy”.

Today’s sophisticated woman can indeed choose to wear the watch in tune with her mood, fur-free for daytime or complete with the Glamy in the evening for an authentic style statement. Wildly chic and imbued with the expertise of the Fendi fur ateliers, these four limited series  ( Arctic fox or silvery blue, green, orange or yellow) are fitted with an Elaphe snakeskin strap in a colour to match the Glamy.

The small-size version of the watch is studded with 421 diamonds (approx. 1.87 cts), while the larger variation sparkles with 667 diamonds (approx. 3.06 cts).

Technical details

Movement
Quartz

Functions
Hours, minutes

Case
Steel, 28 or 36 mm
Entirely set with diamonds
Glamy in Arctic fox or silvery blue, green, orange or yellow
Sapphire crystal with anti-reflective coating
Water-resistant to 50 metres (5 bar / 165 ft)

Dial
Entirely paved with diamonds

Strap
Blue, green, orange or yellow Elaphe snakeskin
Steel pin buckle

FENDI Crazy Carats Watch in Precious Colorful Mink, Fall-Winter 2014-15 Special Edition

FENDI Timepieces unveils the blinding Crazy Carats watch with luxurious mink straps, crafted by the Maison’s fur atelier. With a twist of the crown on the Crazy Carats watch, three shimmering precious stone choices are offered as dial markers – a unique beautiful expression of time and moods.

The fur atelier is the essence of luxury, a celebration of an enduring tradition, creative passion and excellence of Italian craftsmanship. FENDI has elevated fur to new heights, renewing the style and focusing on the quality. For the next Fall-Winter Collection, FENDI Timepieces dresses the iconic Crazy Carats watch with enchanting fur straps. The dual-color of the mink offers chic yet provocative appeal to this elegant and sophisticated timepiece.

F106031015B0P02 – This elegant Crazy Carats Fall-Winter 2014-15 watch – bedecked in a diamond-adorned case and with three shimmering precious stone choices as markers – is offered with a luxurious dual-color mink strap on leather in the bold hues of dark grey and yellow.

The Crazy Carats is presented with a new dramatic dial in either off-white or black, highlighting the precious stone markers. A twist of the crown uniquely reveals three shimmering precious stone choices – either white diamonds, pink or blue sapphires – to fit the woman’s mood in the blink of an eye.

Each of the four FENDI Crazy Carats Fall-Winter 2014-15 watches is bedecked in precious stones up to almost seven carats depending on the model. Because women love choice, the dual-color mink fur band, coming on a crocodile leather strap, is offered in different colorful options: classic black and white, alluring burgundy and white, bold dark grey and yellow or daring dark blue and red. FENDI creates each watch in a limited edition of 50 pieces.

Elegant and chic, the new Crazy Carats has been expressly created for the FENDI woman, who loves accessories with a hint of mystery and surprise.

Technical details

Crazy Carats Fall-Winter 2014-15 Special Edition, F106034014P4P02

Limited Edition
50 pieces

Carats
Approx. 6.97

Precious stones
Top Wesselton VVS white diamonds, AAA quality pink and blue sapphires

Case
38mm
Diamond-set stainless steel with anti-reflective sapphire crystal: approx. 2.93 carats
Diamond cabochon crowns: approx. 0.29 carat
Water resistance: 100 feet (30 meters/3 atm)

Dial
Diamond-set off-white, enhanced with 12 polished bevels to highlight the precious stone hour markers: approx. 0.56 carat
3 precious stone choices, according to the customer’s selection: 11 diamonds, 11 pink sapphires and 11 blue sapphires, and 1 stationary diamond at 12 o’clock: approx. 3 carats (diamonds: approx. 0.912 carat, sapphires: approx. 2.149 carats)
Hands: Silver-colored

Bracelet/Strap
Black and white mink fur band strap, crafted by the FENDI Fur Atelier, coming on a black crocodile leather strap
Stainless steel pin buckle

Movement
Swiss-made quartz movement (hours, minutes)

Warranty
FENDI’s two-year international warranty

Crazy Carats Fall-Winter 2014-15 Special Edition, F106034017B4P02

Limited Edition
50 pieces

Carats
Approx. 4.65

Precious stones
Top Wesselton VVS white diamonds, AAA quality pink and blue sapphires

Case
38mm
Stainless steel with anti-reflective sapphire crystal
Diamond-set bezel: approx. 0.726 carat
Diamond cabochon crowns: approx. 0.29 carat
Water resistance: 100 feet (30 meters/3 atm)

Dial
Diamond-set off-white, enhanced with 12 polished bevels to highlight the precious stone hour markers: approx. 0.56 carat
3 precious stone choices, according to the customer’s selection: 11 diamonds, 11 pink sapphires and 11 blue sapphires, and 1 stationary diamond at 12 o’clock: approx. 3 carats (diamonds: approx. 0.912 carat, sapphires: approx. 2.149 carats)
Hands Silver-colored

Bracelet/Strap
White and burgundy mink fur band strap, crafted by the FENDI Fur Atelier, coming on a white crocodile leather strap
Stainless steel pin buckle

Movement
Swiss-made quartz movement (hours, minutes)

Warranty
FENDI’s two-year international warranty

Crazy Carats Fall-Winter 2014-15 Special Edition, F106031015B0P02

Limited Edition
50 pieces

Carats
Approx. 4.09

Precious stones
Top Wesselton VVS white diamonds, AAA quality pink and blue sapphires

Case
38mm
Stainless steel with anti-reflective sapphire crystal
Diamond-set bezel: approx. 0.726 carat
Diamond cabochon crowns: approx. 0.29 carat
Water resistance: 100 feet (30 meters/3 atm)

Dial
Black, enhanced with 12 polished bevels to highlight the precious stone hour markers: approx. 0.56 carat
3 precious stone choices, according to the customer’s selection: 11 diamonds, 11 pink sapphires and 11 blue sapphires, and 1 stationary diamond at 12 o’clock: approx. 3 carats (diamonds: approx. 0.912 carat, sapphires: approx. 2.149 carats)
Hands Silver-colored

Bracelet/Strap
Dark grey and yellow mink fur band strap, crafted by the FENDI Fur Atelier, coming on a black crocodile leather strap
Stainless steel pin buckle

Movement
Swiss-made quartz movement (hours, minutes)

Warranty
FENDI’s two-year international warranty

Crazy Carats Fall-Winter 2014-15 Special Edition, F106034037B0P02

Limited Edition
50 pieces

Carats
Approx. 4.09

Precious stones
Top Wesselton VVS white diamonds, AAA quality pink and blue sapphires

Case
38mm
Stainless steel with anti-reflective sapphire crystal
Diamond-set bezel: approx. 0.726 carat
Diamond cabochon crowns: approx. 0.29 carat
Water resistance: 100 feet (30 meters/3 atm)

Dial
Off-white, enhanced with 12 polished bevels to highlight the precious stone hour markers: approx. 0.56 carat
3 precious stone choices, according to the customer’s selection: 11 diamonds, 11 pink sapphires and 11 blue sapphires, and 1 stationary diamond at 12 o’clock: approx. 3 carats (diamonds: approx. 0.912 carat, sapphires: approx. 2.149 carats)
Hands Silver-colored

Bracelet/Strap
Dark blue and red mink fur band strap, crafted by the FENDI Fur Atelier, coming on a black crocodile leather strap
Stainless steel pin buckle

Movement
Swiss-made quartz movement (hours, minutes)

Warranty
FENDI’s two-year international warranty

Fendi B.Fendi Glossy

The luxury house of Fendi is internationally renowned for its couture styling and superb accessories. Easily one of the most iconic looks from the Italian brand is the unique B.Fendi buckle-shaped design – the most loved and most-used element – incorporated for a decade into Fendi accessories ranging from handbags to shoes, eyewear, belts and more. It was just six years ago that Silvia Venturini Fendi integrated the immediately identifiable belt buckle concept into the Fendi timepiece collection, creating one of the most distinct watches on the market.

The Swiss Made B.Fendi watch, with its alluring buckle-shaped case, has become a coveted fashion statement piece. It is the must-have watch for the true Fendi lover and for today’s stylish couture woman. The B.Fendi exudes its fine Italian heritage in the resolute and distinguished design. Every year, Fendi infuses the B.Fendi timepiece family with new colors or themes to keep it always fresh and on the cutting edge of style and design, and this year is no exception.

This year, the B.Fendi Glossy makes a sparkling appearance on the scene, and is destined to become this season’s It piece. B.Fendi Glossy features mother of pearl dials with diamond indexes and straps in glossy finishes to dazzle the eye and the heart. These captivating watches come in an array of versions to offer a truly luxurious couture statement of choice.

Most B.Fendi Glossy watches are available in two sizes, small and large, and are offered with lustrous buckle-shaped cases crafted of high-polished stainless steel, yellow, or rose gold IP. Each is a color-coordinated beauty, with glossying dials and superb leather straps.

The polished stainless steel buckle-shaped case with mother of pearl dial comes with corail, reef and savoia colored straps. The two-tone polished case with mother of pearl dial comes with blonde, nougat, reef and savoia colored straps. In the yellow gold IP polished case with mother of pearl dial or black dial the riccio, blonde and corail colored strap are offered. In the rose gold plated polished case with mother of pear dial comes the riccio colored strap.

Each watch is available with three diamond markers (at 3:00, 6:00 and 9:00) and features the FF Fendi logo on the buckle case at 12:00. Each watch houses a Swiss Made two-hand quartz movement and is water resistant to 30 meters (100 feet). Naturally the B.Fendi Glossy line is backed by the brand’s two-year warranty.

Fendi Crazy Carats Pave New Colours

The unique patented Fendi crazy carats watch is one of the most revolutionary timepiece collections on the market today.

Crazy carats watches feature a remarkable patented rolling gemstone mechanism that enables the wearer to change the colors of the gemstone markers at will – quickly and easily with the turn of the crown at 3:30 – to match her mood. Every crazy carats timepiece is built with a choice of three different gemstone colors to offer three very distinctive looks. Because the diamond at 12:00 is a single stationary diamond, there are 33 top-quality gemstones inside every watch – three for each of the other 11 hour markers. Each gem is individually cut with 57 facets and highly polished to embrace the most amazing light reflection.

For the woman who wants the ultimate shimmering delight in her timepiece, Fendi offers the exclusive precious pavé crazy carats line. These watches are set with 33 precious gemstone markers: 11 each of full-cut top wesselton vvs quality white diamonds, AAA quality pink sapphires and AAA quality blue sapphires –for a sublimely beautiful tonal concept. Each of these scintillating pieces also boasts a white lacquered dial with a center circle paved with diamonds, and each sparkles with an inner chapter ring, bezel and case meticulously set with precious gems. Choices include white diamonds, ultra-mysterious black diamonds, bright pink sapphires, alluring blue sapphires or coveted red rubies.

New for spring 2013, Fendi offers stunning genuine alligator straps for this exclusive collection in colors that meet the desires of the fashion-forward woman. Among the newest color stories:

• Aqua green – this genuine alligator strap magnificently emulates the light green hues of nature and is a key color in this year’s fashions. This watch is set with 571 diamonds weighing 7.47 carats. White diamond cabochons adorn the two crowns (situated at 3:30 and 9:30). This diamond model is also offered with an elegant midnight black alligator strap.

• Dune – neutral is the hottest color on a suntanned wrist. Fendi’s new dune alligator strap recalls the sands of time and deftly accents a precious pavé crazy carats case paved with 578 gemstones black diamond’s weighing 7.56 carats. Black onyx cabochons adorn the two crowns.

• Blue – deep and seductive as the ocean, the genuine blue alligator strap is the enchanting accent for a precious pavé crazy carats case paved with 578 blue sapphires weighing 7.69 carats. Blue sapphire cabochons adorn the two crowns.

• Plum – sexy and ultra feminine, the luscious plum colored alligator strap exudes evocative appeal, especially when paired with 578 pink sapphires weighing 7.69 carats. Pink sapphire cabochons adorn the two crowns.

• Ruby Red – long the color of love, the red of the new Fendi alligator strap – when paired with a case paved with 578 rubies weighing 7.69 carats – exudes the ultimate in feminine beguile. Ruby cabochons adorn the two crowns.

Every Swiss-made precious pavé crazy carats watch is created in a high-polished 316l stainless steel 38mm case, with sapphire crystal caseback for viewing the patented rotating gemstone mechanism. The back also is engraved with an individual serial number. Each of the two crowns (at 3:30 and 9:30) is adorned with a coordinated gemstone.

The quartz watches are water resistant to 30 meters (100 feet) and are backed by Fendi’s two-year international warranty. The outstanding crazy carats pavé watches are available by special order only.

FENDI CHAMELEON ENAMEL

Having made its debut as a new Fendi watch collection in 2012, the captivating chameleon line (fashioned after the handbag that carries this name) has deftly, and quickly, stolen hearts around the world with its ultra-feminine design.

Magnificently flaunting its Italian styling and Swiss-made savoir faire, the chameleon is a work of art and timeless elegance. Chameleon watches feature an elongated rectangular case shape, curved at the top and bottom for added elegance.

The case is ergonomically curved, as well, to fit the wrist with sleek appeal that looks as good as it feels. The bottom of the seductive case features the iconic FF Fendi logo cutout, allowing the strap color beneath to show through – adding depth, dimension and character.

This year, to celebrate the sultry beauty of this timepiece and to bring color to the forefront, Fendi has created lustrous enamel inserts into the case that add shimmering and fashion appeal to the design.

Among the enticing colors Fendi embraces this season to introduce the enamel inserts: classic black, sable brown, stylish beige, boldly inviting bright red, and royal blue. These enamel inserts imbue the watch with a sense of confidence and personality that today’s discerning women love to flaunt.

Additionally, for each of the new enamel insert colors, Fendi has created color straps – made of the same alluring leather as the chameleon bags – in both complementary and contrasting hues.

In some instances, such as the blue and brown enamel inserts, the leather straps match the enamel, while other watches – such as the black or red enamel insert pieces – are offered with either the complementary tonal color strap or with a contrasting white strap for a daring twist. This bold black-and-white or red-and-white look is particularly outstanding and adds sophisticated drama. A signature chameleon buckle finishes the look.

The luxurious couture timepiece is created in either a high-polished yellow gold IP case, or a high-polished stainless steel case –both offered in two sizes: a delicate 18x31mm size; a modern 29×49.2mm size. Dial choices include white or black lacquered or champagne sunray, and in true Fendi style, each dial is meticulously set with two diamonds: one at 12:00 and one at 6:00. the chic leaf hands of this Swiss-made quartz watch offer added femininity.

Every watch features a sapphire crystal and is water resistant to 30 meters (100 feet). Chameleon is backed by Fendi’s two-year warranty.

Fendi Precious Pave Crazy Carats/ Crazy Carats New Edition

One of the most unique luxury timepieces in the world, Fendi Precious Pave Crazy Carats incorporates the revolutionary patented mechanical watch technology found in all crazy carats timepieces with white diamond or black diamond pave cases and genuine crocodile leather straps.

Four years in the making, the Swiss made Fendi Crazy Carats and Pave Crazy Carats watches are the brand’s sophisticated inventive translation of a mechanical masterpiece for women. First unveiled to the world two years ago and garnering global acclaim, the crazy carats line features a patented technical gear and satellite system (similar to gear systems used within mechanical watch movements) that enables the wearer to quickly and easily change the colors of the gemstone markers beneath the dial – making this the first truly day-to-evening changeable watch in the world: new mood, new color.

Following the success of the crazy carats collection, precious pave crazy carats timepieces were revealed to the discerning luxury minded woman last year. With a clear understanding and anticipation of color styles and trends, Fendi has added to the collection by combining the diamond pave timepieces with magnificent crocodile straps for a truly opulent timepiece.

Each of the alluring diamond Fendi pave crazy carats timepieces features a pave diamond center dial and has three different gemstone color choices for three different luxurious and contemporary looks. A single stationary diamond is set at 12:00, however for the other 11 hour markers; the rolling stone satellite system comes into play. The system consists of 11 three – sided precious gemstone settings that represent the hour markers from 1 through 11.

On each setting, three different precious gemstones are set in place. With a simple turn of the crown at 4:00, the precious gemstones change. For instance, one position reveals all blue sapphires, while another reveals pink sapphires, and yet another turn of the crown reveals a third position in diamonds.

Pave crazy carats timepieces are made to order with every one of the 33 rotatable gemstones individually cut and polished with 57 facets for scintillating light reflection and ultimate glimmer before being set in the specially created complex 18 – karat white gold rolling stone setting. This fantastic state-of-the-art technology could really only be the result of Fendi’s 25-plus years of watch development and the intuitive insight of Silvia Venturini Fendi, who created the three-piece watch wardrobe in one glamorous timepiece. The color selections offered in the different crazy carats watches are many – giving women a sultry, sexy new look without ever taking the watch off the wrist.

A true work of mechanical prowess and creative visionary style, each watch offers harmonious balance in design, with a crown at 4:00 for changing the gemstone color story, and a crown between 9:00 and 10:00 for setting the time. The Italian-designed, Swiss made timepieces, feature high-polished dials and transparent sapphire crystals and case-backs for viewing the changing of the gemstones in all their glory.

The classic 38mm round case features full cut top wesselton vvs white diamonds or full cut excellent quality black diamonds. Each watch is water resistant to 30 meters (100 feet). Naturally, each Fendi crazy carats watch is backed by the brand’s two-year warranty. Each watch is a registered model, with its own individual serial number engraved on the back.

The Crazy Carats line is also welcoming new versions. Until now, the crazy carats rolling stone watch was offered only with a supple link bracelet. New this year are wonderfully alluring genuine crocodile straps in pure white, midnight black and rich purple.

FENDI CHAMELEON

Named chameleon after a recently unveiled Fendi handbag collection, the new watch line offers Italian styling with Swiss made flair at its best. The chameleon hand bag is characterized by the multiple leather colors comprising each bag and by the FF Fendi cut-out logo on the metal hardware. The bag is immediately identifiable and distinguished – as is the alluring new watch that bears its name.

A luxurious couture statement, each sultry chameleon watch features an elongated rectangular case with curved top and bottom for truly feminine appeal. The lower portion of the elegant case is longer than the top to accommodate an entrancing FF Fendi logo cutout. This stunning logo adds depth and dimension, revealing the lizard grain leather strap beneath it in a decorative surprise element. Chameleon is at once both entrancing and visionary thanks to its remarkable case design.

This Swiss made ladies quartz timepiece is ergonomically curved to fit the wrist with charm and comfort. Each watch features a superbly lacquered or sunray dial, and in true Fendi style, each dial is set with two diamonds: one each at 12:00 and 6:00. Indeed, in the making of this watch, Fendi is all about the small details.

Fine leaf-shaped hands grace the dial of this fashion-forward timepiece. Chameleon is offered in either a highly polished stainless steel case or it is crafted in high polished yellow gold tone – both offered in classic white, black lacquered dial or champagne sunray dial.

Additionally, to provide the discerning woman with choice, chameleon is created in two distinct sizes: a bold, large 29x 49.2mm size or a petite, feminine 18 x 31mm version.

Bringing the most versatile finishing touches to the watches, Fendi completes them with lizard grain leather straps in an array of stunning colors, with a top quality chameleon clasp to match the case metal.

Strap color options include pure white, mysterious black, chocolate brown or lipstick red and bright pink for both the yellow gold tone and steel versions. Additionally, all of the chameleon smaller sized models are offered with a stylish double wrap strap in the same pallet of colors.

Each watch is water resistant to 30 meters (100 feet). The yellow gold tone models are rich and enticing and easily go from business to ballroom with grace and style. Similarly the shimmering stainless steel models make a statement of casual luxe that moves seamlessly from day to night.

With all of its top-quality design attributes, its Swiss made status and its superior craftsmanship, the unique, fashionable chameleon series is destined for iconic stature. Chameleon is backed by Fendi’s full two-year warranty. Additionally, each watch is a registered model, with its own individual serial number engraved on the back.

FENDI FENDIMATICA

This year Fendi pays close attention to discerning men, unveiling the all-new classically elegant FENDIMATICA collection of automatic watches. While Fendi has men’s timepieces in its collections, this new series is designed to capture the attention of stylish urban men who want a strong combination of artistic design and mechanical function. This sophisticated watch, complete with transparent sapphire caseback for viewing the Swiss made automatic movement, offers men a distinctive way to express themselves.

The FENDIMATICA draws its design inspiration from nostalgic Italian films of the 50’s and 60’s. The Italian influences of these films and the rich heritage of Fendi deftly blend and come to life in these new immediately identifiable timepieces. The alluring curved sapphire crystal underscores the timelessness of this series and is designed to appeal to the modern man.

Each FENDIMATICA watch is round and is created in a polished and brushed matt-finished 42mm stainless steel case with ergonomically curved sides and horns for the case-to-strap attachment.

This neoclassic design not only creates depth and dimension, but also offers a truly architectural appeal. The movement, visible through the transparent sapphire crystal case back, is a Swiss made automatic movement, meticulously finished to Fendi’s strict standards. One of the most striking details of the automatic mechanical movement is the engraved ff pattern and Fendi logo on the oscillating self winding weight. The ultra classic, 25-jewel timepiece features 48 hours of power reserve and beats at 28,800 vibrations per hour.

Featuring hours, minutes, seconds and date indication via an aperture at 4:00, the Swiss made timepieces are rendered with dials in either an attractively patterned silver sunray, midnight black or rich deep blue sunray. All feature applied indexes, with a yellow index at 4:00 to highlight the date feature.

Because Fendi creates every timepiece in its collections with the utmost attention to quality and detail, each timepiece is equipped with a curved sapphire crystal, a genuine alligator strap with Fendi buckle, and is water resistant to 50 meters (165 feet).

With this distinctive new collection for men, Fendi once again brings to the forefront its fine Italian styling and high-quality Swiss craftsmanship for the traditional trendsetter who wants a modern twist. These distinguished timepieces are comfortable to wear and classically influential with a modern edge that has always defined Fendi and its clientele.

Naturally, the FENDIMATICA series is backed by Fendi’s full two-year warranty. Additionally, each watch is a registered model, with its own individual serial number engraved on the back.

Fendi Selleria Chronograph 40mm

Fendi unveils a striking 40mm Selleria Chronograph version that exudes sporty chic appeal. Offered in a polished stainless steel case with a Swiss made quartz chronograph movement, the newest renditions feature brown, white or black dials.

In true Fendi style, Selleria Chrono watches, like all Selleria watches, enable a woman to make her own personal haute couture statement at will. The Selleria’s ingenious interchangeable strap design is created with the utmost attention to detail. thus, the wearer needs only to press a small button below the crown using a tool provided with the watch,(or with a pin, pen or other small tipped object) to release the bezel of the watch. The selected strap of choice is then slipped onto the top and bottom case attachments and – voila – an all new look appears to suit any mood or outfit.

Each Selleria watch features unsurpassed quality that only Fendi can deliver. Strap color choices are vast, leading the fashion and seasonal trends, as well as offering classic hues – all in genuine skins: teju lizard, polished or natural calf and fendi’s signature Cuoio Romano leather. The iconic and expressive saddle stitching of the hand-made straps carries through to the watch design. Cases feature detailed bezels with a stitching pattern on them reminiscent of Fendi’s rich saddlery history and its equestrian and leather-goods heritage.

Even the case back of the Selleria watches, including the new Selleria Chrono, features a horse medallion to recall the Italian craftsmanship and inherent style of the Fendi brand.

Every watch dial is the epitome of sophistication and elegance, with roman numerals on them, or, in the case of the new Selleria Chrono, with fine markers. A bracelet is also available for Selleria, with a supple link design, featuring the Selleria logo medallion butterfly push-button deployant buckle. All straps and bracelets are interchangeable on all models.

The new Swiss made Selleria chronographs are equipped, like all Selleria watches, with a sapphire crystal and are water resistant to 50 meters (165 feet). Each offers chronograph functions, date at 4:00, hours, minutes and seconds timing.

Selleria is backed by Fendi’s full two-year warranty. Each watch is a registered model, with its own individual serial number engraved on the back.

Fendi Selleria Collection 2011 – Summer Hues, New Dials

One of the most versatile and creative luxury Swiss made watch lines on the market, Fendi Selleria is a veritable stroke of genius that allows every woman to make her own personal haute couture statement any minute of the day.

Selleria features an unparalleled, ingenious interchangeable strap system that is so simple for the wearer to use that Fendi doesn’t even sell the timepiece as a complete watch, but instead, sells the straps and the watch heads separately so the discerning woman can mix and match to customize her own timepiece.

The interchangeable strap system features straps and bracelets with the stainless steel lugs already affixed to them. Thus, the wearer needs only to press a small button above the crown using a tool provided with the watch (or with a pin, pen or other small-tipped object) to release the bezel of the watch. Once released, the bezel swings open and the attachment to the strap can be removed and another put into place.

Approximately 30 different strap colors, along with stainless steel bracelets, are offered any given season – as Fendi updates the colors seasonally. For summer 2011, Fendi unveils four exciting new strap colors. Among them are the vibrant hues of emerald, erica pink, ochre and violet.

For those who enjoy the luxurious look of gold, this year Selleria makes its debut with alluring two-tone dials that feature color-coordinated rose or yellow gold numerals against a silver or mother of pearl dial.

Fendi Selleria straps are of hand-made quality, and include genuine teju lizard, high polished calf, or supreme Fendi signature “cuoio romano” Selleria leather with the unique Fendi Selleria hand saddle stitching that can be found on other key collections including handbags, leather goods, shoes and sunglasses.

Every strap has a removable Selleria logo medallion, giving wearers the option of displaying the Fendi name or portraying understated attitude. The Selleria high-polished bracelets, just as easily interchangeable, are made of stunning interwoven stainless steel links that are supple and ergonomically designed to fit like silk against the wrist.

The caseback of each Selleria watch features a sapphire crystal with a silk screened image of the Selleria horse logo in all its equestrian beauty, further demonstrating the Fendi Selleria codes that form the tie between this legendary design house and the fine Italian leather saddlery world.

As with all Fendi fine timepieces, the Selleria line features only full-cut top wesselton vvs diamonds on the case and bezel.

The Swiss made watches house quartz movements, some with off-center sweep second subdials. All are water resistant to 50 meters and feature sapphire crystals. Fendi Selleria watches come with a two year warranty, and are sold only by select fine retailers around the world.

Fendi Round Ceramic Chronograph

The Fendi ceramic collection has been one of the brand’s best-selling lines to date thanks to the sleek look, chic case and metropolitan styling. The ceramic line’s high-polished, highly scratch resistant three-row ceramic bracelet has the double distinction of being extremely comfortable and easy to wear.

The harmony of Italian design and Swiss craftsmanship are exemplary in this series, emphasized by the fact that the Round Ceramic Chrono collection is being offered in five alluring hues. This is Fendi’s answer to a much-clamored-for call from discerning customers for an infusion of color statements.

The Round Ceramic Chrono is launched in exciting colors, including black, white, chocolate brown, rich midnight blue and charcoal grey – with accents in rose gold pvd or in stainless steel. Like the white and black ceramic watches already in the round ceramic line, the chocolate brown and midnight blue ceramic chrono pieces are enticing high-polished renditions. The charcoal grey model is a unique representation of metallic matte grey ceramic with a shiny dial that offers great contrast and extreme depth and allure.

These new Round Ceramic Chrono color combinations offer urban chic appeal, and are both sporty and sleek at the same time. In each timepiece, the cases are either rose gold pvd or steel, with coordinated pushers, and metal insets inside the ceramic bracelet links. Dial markers and accents such as the date windows are also metal-color coordinated for an extremely cohesive and inviting look.

The Ceramic Chronos are Swiss made with Swiss chronograph movements and big date windows at 6:00. Each case is 38mm in diameter, features a sapphire crystal, and is water resistant to 50 meters. The ceramic bracelet is fitted with a top-quality deployant buckle.

Because ceramic in color was so important to Fendi customers, the brand also unveils the state-of-the-art round ceramic two-hand watch with date (previously available only in black or white ceramic) in each of the three new ceramic colors, as well.

Like all Fendi timepieces, the Ceramic Chrono watches are accompanied by a two year warranty. The Fendi ceramic collection is available exclusively at select retail jewelers around the world and brings reliability, quality and craftsmanship to the forefront in typical Fendi style.

Fendi Crazy Carats New Edition

Fendi unveils the newest generation of crazy carats Swiss made watches at Baselworld 2011 just are year after the launch of the one innovative, patented crazy carats collection. These intriguing watches feature gemstone indexes that, via a revolutionary patented system, can be rotated to reveal a different gemstone at will. The ingenious technical feat was four years in the development stages and has fast become a coveted piece for celebrities and consumers globally as it turns the glamorous, ultra feminine timepiece into a masterpiece of art and technology for the wrist.

These newest pieces include a line of limited edition crazy carats in Fendi colors inspired by the Spring/Summer 2011 Runway Collection. This series features models with genuine crocodile straps in Fendi colors with coordinated colored dials and a solid 18-karat yellow gold bezel. Built in a limited, numbered edition of just 50 pieces per color combination, this luxurious line is available only in the 38mm size, with the watch’s limited edition and serial number engraved on the caseback.

The color combinations are blue strap with turquoise dial, green strap with honey dial, yellow strap with chocolate dial, and black strap with blue dial. The gemstones used in the rolling stone mechanism are topaz red, green and glacier blue.

As is typical of the crazy carats line, there is a single stationary diamond at 12:00. By turning the crown at 4:00, the wearer turns the gemstones in the indexes, thereby choosing the color story to be displayed at any given time.

Also new for Baselworld 2011 are several precious versions of crazy carats – all with pave’ diamond center dials. each of the alluring crazy carats precious watches features a precious gemstone inner chapter ring, bezel and case set with either white diamonds, mysterious black diamonds, pink sapphires, blue sapphires, or rich red rubies in an exclusive Fendi design. Each of these pieces will also be produced on order. All diamonds on the case and bezel are top wesselton vvs quality.

Every Fendi crazy carats watch is water resistant to 30 meters, is fitted with a Swiss-made quartz movement and comes with a two-year warranty. Every watch is equipped with a sapphire crystal and sapphire caseback with apertures for viewing the changing of the gemstones – a mesmerizing account of 33 gems as they waltz through time.

Each of the marker gemstones is individually cut and polished with 57 facets for scintillating color and light display before it is set in the specially created 18-karat white gold rolling stone setting. Crazy carats watch is available exclusively at select retail jewelers around the world. The crazy carats limited editions are only sold exclusively in Fendi boutiques.

Fendi Timepieces Collection 2010 – Crazy Carats, Selleria, B.led, New Quadro and Round Ceramic

Crazy Carats

Fendi presents crazy carats, an elegant yet whimsical timepiece; a masterpiece of innovation, design and Swiss made® craftsmanship with a fanciful touch.

The first of its kind, the polished stainless steel case has two crowns; one for adjusting the time, the other for rotating the index gemstones. Crazy carats watch has a patented, truly unique mechanism which allows a woman to change the gemstones on her watch simply by turning the crown.

Three different settings for three distinctive gemstone color stories using diamonds, rubies, sapphires and multi-colored topaz. The gemstones total approximately 3 carats for the oversized piece and over 11/2 carats for the small.

Bezels adorned with top Wesselton VVS quality diamonds is also an option. Accompanied by a supple polished stainless steel bracelet and ff logo butterfly deployant buckle, crazy carats by Fendi establishes an unprecedented integration of jewelry and timepiece technology.

Fendi Selleria

The Swiss made ® Fendi Selleria timepiece collection has expanded with a new case design. The tonneau Selleria case shape integrates signature Fendi Selleria details such as hand stitching, fine craftsmanship and a compelling selection of leathers.

The innovative bezel system features the ability to change the timepiece strap or bracelet. The Selleria bezel technology matched with the exquisite case, neoclassical dial design, Fendi Selleria signature design elements and Swiss made ® quality combine to become the must have fashion accessory of today’s modern woman.

Fendi B.led

Combining a spectacular jewel encrusted B.Fendi case with digital led technology Fendi presents the Swiss made® B.led. Designed with an oversized stainless steel case and covered with over 1,205 black and white full cut top wesselton vvs diamond stones totaling over 9 carats (~3.5 carats black diamond and ~5.5 carats white diamond).

Wear it as a bracelet or push the crown to illuminate the digital time. Complimented with a genuine alligator strap, the B.led is one-of-a-kind timepiece for the 21st century.

Fendi New Quadro

Classic and stylish, the updated Swiss made ® Fendi Quadro combines signature features and modern design. No detail was overlooked in the new 2010 enhancement. Black and white dials are complimented with texture, mother of pearl and other quality finishes.

The streamlined stainless steel case is accentuated by the polished FF logo open link bracelet with butterfly deployant buckle. Available in three sizes: for men, for women and a new fashionable petite size. A must have timepiece for men and women, the new Fendi Quadro features quality Swiss made ® craftsmanship and identifiable Fendi design.

Fendi Round Ceramic

The Fendi ceramic collection has expanded to include the Swiss made ® round ceramic. integrating quality and design cues from the best selling ceramic Quadro, the Fendi round ceramic is a 38mm oversized stainless steel case with a highly polished and scratch resistant ceramic bezel and bracelet in black or white.

The brand also offers a version with 60 white diamonds surrounding the dial. The simple yet eye catching Fendi designed timepiece is made to exacting Swiss made ® standards.

Fendi Timepieces Collection 2009 – Fendi Spy, Fendi Pave XL and Fendi Selleria

Fendi Spy

Continuing the tradition of Swiss made ® quality, the Spy Bangle is one of the newest timepieces in the Fendi collection. Inspired by the iconic spy Handbag, the spy bangle watch incorporates luxurious braided leather and Hidden secrets; the case opens to reveal a watch face and small mirror.

When closed, the timepiece appears to be an elegant bangle bracelet. The flexible braided leather bangle is beautifully finished with black spinnel cabochons, adding an unexpected touch of grandeur.

Worn stacked with other bracelets or alone to make a statement, the Fendi spy bangle is available in polished stainless steel or two tone with 18kt solid gold cover. Both case versions are available with VVS quality full cut top Wesselton diamonds.

Fendi Pave XL

Derived from the old French word “paver” meaning to cover with stone, the B.Fendi pave series is true to the original meaning.

The uniquely designed Buckle shaped case is encrusted with full cut VVS quality top Wesselton Diamonds and AAA grade precious stones ranging from 1058 to 1331 pieces per Watch.

Choose between diamond & sapphire, diamond & ruby or all diamond Stone versions a piece in a unique wave or numerical design which flows from the case on to the dial. Sure to catch everyone’s eye, this exquisite timepiece is the perfect fusion of Italian design and Swiss made ® craftsmanship.

The oversized B.Fendi Pave is complimented by a genuine alligator strap to match.

Fendi Selleria

Fendi introduces the newest member of the Selleria family: the Swiss made ® Selleria timepiece. The signature details of hand stitching, Fine craftsmanship and selection of leather skin straps elegantly match that of the well established Fendi Selleria leather accessories line.

The tradition of top-stitching used for the Selleria bag is echoed not only on the genuine leather straps but on the uniquely designed bezel as well.

This innovative bezel – offered with stainless steel, solid 18k gold and full cut Top Wesselton VVS quality diamond accents – opens to allow one to change the timepiece strap to match her mood, clothes or the current fashion trend.

This new bezel technology matched with the exquisite case, eye-catching dial design, multitude of straps and Swiss made ® quality combine to become the must have fashion accessory of today’s modern woman.