BULER

The Buler Company was founded, in 1945, by the SSIH group. (Societe Suisse de l’Industrie Horlogere).

1954
In 1954 the founders, Charles and Albert Buhler, withdrew from the company and Walter Rufli took over the management of the firm. At that time 15 workers were occupied in a rather small atelier at the Oelestrasse. However, after only a short time under the new management, the premises used no longer responded to the needs for expansion and the new management took a bold step forward in the search for a solution.

1956
In 1956 Buler moved into a new and modern factory situated at the foot of the Jura-mountains at the Solothurnstrasse in the nice village of Lengnau. There, many new opportunities came into reach, which, thanks to an excellent organization, could be completely seized. From this new factory no less than one million Swiss watches would be delivered yearly to 65 countries spread out all over the world.

1957
Further Milestones in the development of the firm were the foundation of an extensive pension fund for the staff and the increase of the share-capital in 1957.

At that time watch-manufacturers produced mechanical watches. Buler watches offered a real alternative to those of its competitors in the same price range, and the company soon became one of the leading mass producers of pin-lever-watches.

1960
Due to growing demand for Buler-watches, the production capacity became insufficient, so that, again, a new important step had to be undertaken, namely, a second enlargement of the Buler-factory, by adding a new big wing turning to the Jura-mountains. This new building, divided in working-halls, offices and a storeroom also contained special technical ateliers and leisure-rooms for the staff and was completed in the summer of 1960 and production begun after the Watchmakers’ holiday.

To celebrate this further development of the Buler factory, a nicely arranged inauguration was held on 29th October 1960 and the doors opened to the population in the area who took an extensive view into all departments of the new factory.

The new construction fell into a period of new technical inventions for the watch-industry and Buler invested into new manufacturing equipment matching the latest developments. By applying entirely new methods of fabrication, Buler was able to keep offering a really up-to-date service.

Indeed, at the avent of quartz watches which replaced the mechanical watches, Buler started to build up their image as a streamlined brand in the middle and upper price range. This was an essential step on which Buler built its present worldwide reputation.

Buler was also a leader in some other aspects. Owing to remarkable social accommodations and thanks to a special choice in skilled labor an excellent working atmosphere was prevailing in the company. The entire staff was working under the motto: “Teamwork above all!” Under the capable management of Mr. Walter Rufli, it became possible to attain a high working standard within an amazingly short period of time. This was the cornerstone that ensured the prosperity and constant growth of this young and dynamic company.

1971
In 1971, Buler launched the CENTURY automatic watch, an original design with hours and minutes, displayed by disks.

1990
Changes in the top management affect, otherwise, smooth business policy of Buler which was finally taken over by a private entrepreneur in 1990.

A new and dynamic management immediately started to re-establish the balance between the well-defined concept, the company had, and the brand’s worldwide reputation, launching some new and very successful models such as the Ocean Conqueror, Sea Legend… etc.

A renewed determination of the new management combined with attractive new Buler collections caught the interest of emerging new markets such as the Far East.

2001
Buler starts sponsoring the Hong Kong Ranger Football Club as both of them share the same passion for sport and achievement.

2003
Buler becomes the official sponsor of an international sport event: Buler Squash Challenge.

Buler designers and technical team, in a quest for perfection, develop several new models with special fascinating elements, such as the Buccaneer collection, which features a Day Date function with a fabulous rectangular shaped case.

2004
The Alpha Performance collection was designed with a mix of sporty and elegant elements and integrates a rubber strap into the design of the timepieces.

2005
In 2005, Buler sponsored one of the cars taking part in the “4η ANABAΣH KYMHΣ” car race competition in Greece.

2006
In 2006, S-Elite collection, with a TV screen-shaped case, was launched in order to promote a modern sport watch with a masculine feel.

2008
Buler launches a new chronograph watch collection design, the Adventurer, featuring IP Black Plating on the Stainless Steel case and bracelet.

2009
A remarkable chronograph watch named Sky Hero is launched to extend “the black is elegant” concept with a distinctive rubber strap and IP Black-Plated Stainless Steel case.

2010
In view of the passion for alpine adventure, Buler develops a reliable sport timepiece, the Mountain Quest.

2011
Buler launches a new elegant lady collection, Twinkle, featuring a bling bling concept with Swarovski crystals.

2013
Sea Hunter collection was designed with a fly-back day and a big date function.

2014
Buler is the title sponsor for the 17th Asian Squash Team Championship 2014.

2015
For over 70 years, Buler has kept its vision of striving for achievements and innovations in the making of its timekeeping instruments. Every Buler collection is a combination of imagination and exploration that reflect the corporation’s unchanged commitment to making functional, yet special, watches.

Official website: http://www.buler.ch/en/

Buler “Ocean Hero” Black Edition

For the “Ocean Hero” collection, Swiss watch brand Buler launched a new version with a modern black look for 2015. Compared to the other existing models in this collection, the “Black” edition not only retains the aesthetic and pragmatic design of the collection, but also combines it with the sense of modernism.

With the popularity of the seven existing models of “Ocean Hero” collection, Buler launched a mysterious “Black” edition to present an other side of the “Ocean Hero”. The “Black” edition is presented with IP Black-Plated & IP Rose Gold-Plated case, featuring Black dial with an inner 24-hour ring which allows for an alternative time reading.

A date display is featured at the 3 o’clock position and the watch is water-resistant to 200 meters (660 ft.). The sporty nature of this collection is emphasized by the one-way rose gold-plated rotating bezel.

Technical details
Case: IP Black-Plated & IP Rose Gold-Plated Case
Crystal: Sapphire Crystal
Crown : Screw-lock
Bezel : Unidirectional Rotating Bezel
Dial: Black
Bracelet : IP Black-Plated with Push Button Diver Buckle
Functions: Hours, Minutes, Seconds and Date
Water-resistance: 200 Meters
Movement: Swiss Made Quartz Movement

Buler “Ocean Hero” (Chronograph) Collection

With a long history in designing sports watches, Buler has managed to combine, in “Ocean Hero” (Chronograph) collection, simplicity, activeness and elegance all in one.

The Buler “Ocean Hero” (Chronograph) watches are made of stainless steel, featuring Silver / Blue / Black / Brown dial with an inner 24-hour ring allowing an alternative time reading. The calendar is set at 4 o’clock position. The chronograph functions include 12-hour, 30-minute and center second counters.

The sporty nature of this collection is emphasized by the unidirectional rotating bezel. “Ocean Hero” comprises 7 models with stainless steel bracelet and black leather strap for your choices.

Technical details
Case: Stainless Steel / Stainless Steel & IP Gold Plated
Crystal: Sapphire Crystal
Crown : Screw-lock
Bezel: Unidirectional Rotating Bezel
Dial: Silver / Blue / Black / Brown
Bracelet: Stainless Steel / Stainless Steel & IP Gold Plated with Push Button
Diver Buckle (Model 032C)
Strap: Black Leather Strap with Butterfly Buckle (Model 033C)
Functions: Hours, Minutes, Small Second Hand and Date
Chronograph: 12-hour Counter, 30-minute Counter and Center Second Counter
Water-resistance: 200 Meters
Movement: Swiss Made Chronograph Movement

Buler “Sea Hunter” Collection

The Buler “Sea Hunter” collection is a reference to navigators who devote themselves to explore new areas in sea journeys. They not only rely on advanced technology and equipment, but, even more critical, they have to be ingenious and brave in order to overcome the unexpected conditions weather presents while sailing.

With masculine design and multi-function features, the “Sea Hunter” collection offers a feel of modern style. The watch case is made of stainless steel and is fitted with attractive silver / black dials, featuring small second counter, a legible big date display and retrograde day indicator.

The chronograph movement is equipped with center second, 1/10 second & 10 hours and 30 minutes counters. There are 16 models matched with different case colors, bracelet or rubber strap to fit different personality and taste.

Technical details

Case
Stainless Steel
Sapphire Crystal glass
Crown : Screw-lock
Bezel: Unidirectional Rotating Bezel
Water-resistance: 100 Meters

Dial
Silver / Black

Functions
Hours, minutes, seconds & date (Model 045 & 046)
Hours, minutes, small seconds, big date & retrograde day (Model 047 & 048)
Chronograph functions: Center second counter, 1/10 second & 10 hours counter, 30 minutes counter (Model 047 & 048)

Movement
Swiss Made Quartz (Model 045 & 046) / Chronograph (Model 047 & 048)

Bracelet / Strap
Stainless steel with push button lock diver buckle
Black rubber strap with butterfly buckle

Buler “Adventurer” Collection

Buler is a professional sports watch producer. The brand is renowned for its good quality, innovative design and practical functions.

The new collection is named “Adventurer” as it is rugged and practical. Both the watch case and bracelet are made of stainless steel. The chronograph functions include 10-hour counter, 30-minute counter and 1/10 seconds counter. The watch dial features a black carbon fiber pattern. The “Adventurer” is water resistant is up to 200 meters.

Buler “Adventurer” Chronograph is available in 7 versions with different colour combinations including silver, black or two-tone.

Technical details
Case: Stainless Steel
Crystal: Sapphire Crystal
Crown: Screw-lock
Bezel: Unidirectional Rotating Bezel
Dial: Silvery White / Black / Rose Gold
Bracelet: Stainless Steel with Push Button Diver Buckle
Functions: Hours, Minutes, Small Seconds, Date; Chronograph 10-hour counter, 30-minute counter, 1/10 second
Water-resistance: 200 Meters
Movement: Swiss Made Chronograph Movement

Buler “Sea Quest” Chronograph

The Buler “Sea Quest” collection is made of stainless steel with a unidirectional rotating bezel with ratchet and is equipped with a sapphire crystal. The dial is available in black or silvery white colour, hour indication by a mix of Arabic numerals and stick indexes.

The chronograph functions include center second counter, 30-minute counter and 12-hour counter.

The calendar is set at 4 o’clock position. Water resistant up to 200 meters. This collection offers a choice of 5 models.

Technical details
Case: Stainless Steel
Crystal: Sapphire Crystal
Crown : Screw-lock
Bezel: Unidirectional Rotating Bezel
Dial: Silvery White / Black
Bracelet: Stainless Steel with Push Button Diver Buckle
Functions: Minutes with Small Second, Hours and Date Chronograph Center second counter, 30-minute counter, 12-hour counter
Water-resistance: 200 Meters
Movement: Swiss Made Chronograph Movement

Buler “Sky Hero” Collection

The “Sky Hero” Chronograph collection combines elegant design with practical functions. This collection is designed for those watch lovers who appreciate a sporty yet stylish watch.

The “Sky Hero” case and bracelet are made of top grade stainless steel. The dial is available in silvery white, black or brown colour and features 3 small counters, which perform the functions of a 12-hour counter, 30-minute counter and 60-second counter.

The calendar is set at the 4 o’clock position and the watch is water resistant up to 200 meters. This model is available in 6 versions.

Technical details
Case: Stainless Steel
Crystal: Sapphire Crystal
Crown : Screw-lock
Dial: Silvery White / Black / Brown
Bracelet: Stainless Steel with Push Button Diver Buckle
Functions: Hours, Minutes with Small Second and Date; Chronograph 30-minute counter, 12-hour counter, center second counter
Water-resistance: 200 Meters
Movement: Swiss Made Chronograph Movement

Buler Challenger Collection

Carved out of solid steel, with its unidirectional ratchet bezel, its scratch-proof sapphire crystal and water resistance to 10ATM, “Challenger” is a perfect water-sport watch. The dials (in white or black with carbon fiber pattern; or in metallic blue) all have sharp colors to enhance the chronograph features and luminous dial markers and hands enable an immediate read-out.

“Challenger” offers comprehensive chronograph functions by using a Swiss made quartz precision movement that measures time to the 1/10 of a second.

Technical details
Case: Stainless Steel
Crystal: Sapphire Crystal
Crown : Screw-lock
Bezel: Unidirectional Rotating Bezel
Dial: Metallic Blue / White & Black with Carbon Fiber Pattern
Bracelet/Strap: Stainless Steel with Diver Type Buckle with Push Button or Rubber Strap
Functions: Hours, Minutes, Small 60 Seconds Dial, Chronograph (1/10 Second and 30 Minutes Counter; Direct Drive Center Second Hand), Calendar
Water-resistance: 100 Meters
Movement: Swiss Made Chronograph Movement

Buler Explorer Collection

With its sporty look, over-sized steel case and Swiss made precision quartz chronograph movement. “Explorer” will accompany all the sport enthusiasts to the limit of their exploits and beyond. This watch is available in silver dial of silver white or black dial with carbon fiber pattern.

Technical details
Case: Stainless Steel
Crystal: Sapphire Crystal
Crown : Screw-lock
Dial: Silver White with Carbon Fiber Pattern / Black with Carbon Fiber Pattern or Silver
Bracelet/Strap: Stainless Steel with Diver Type Buckle with Push Button or Rubber Strap
Functions: Hours, Minutes, Small 60 Seconds Dial, Chronograph (1/10 Second and 30 Minutes Counter; Direct Drive Center Second Hand), Calendar
Water-resistant: 100 Meters
Movement: Swiss Made Chronograph Movement

Buler Ocean Hero Collection

Swiss watch brand Buler is launching a new collection called “Ocean Hero”. With a long history in designing sports watches, Buler has managed to combine, in this new collection, simplicity, activeness and elegance all in one.

The dial features Arabic numerals for the even numbers and indexes for the odd numbers. An inner 24-hour ring allows for an alternative time reading. A date display is featured at the 3 o’clock position.

The sporty nature of this collection is emphasized by the one-way ratchet bezel. The “Ocean Hero” comprises 5 models with stainless steel bracelet and two models with leather strap.

Technical details
Case: Solid Stainless Steel
Crystal: Sapphire Crystal
Crown: Screw-lock Crown
Bezel: Unidirectional Rotating Bezel
Dial: Silver / Black / Blue / Brown
Functions: Hours, Minutes, Seconds and Date
Water resistance: 200 Meters
Movement: Swiss Made Quartz Movement
Bracelet / Strap: Stainless Steel with Push Button Diver Buckle / Black Leather for Strap Version