BRAND STORIES

GENUS WATCHES

June 26, 2021 MasterHorologer

GENUS is an independent luxury watch brand based in Geneva. Co-founded by Sébastien Billières and Catherine Henry, the brand made its debut in 2019 with

ZENITH WATCHES

June 25, 2021 MasterHorologer

Founded in Le Locle in 1865 by a visionary watchmaker, Georges Favre-Jacot, the Manufacture Zenith earned swift recognition for the precision of its chronometers with

BOHEMATIC WATCHES: GRAPHIC SUTNAR & AERO MINOR

April 29, 2021 MasterHorologer

BOHEMATIC is a Czech watch brand created by a businessman named Josef Zajíček, in partnership with designers Michal Froňek and Jan Němeček of the renowned

Cédric Johner Watches

March 5, 2021 MasterHorologer

Cédric Johner is an independent master watchmaker based in Geneva. With an impressive experience of about three decades, this talented watchmaker creates unique hand-made mechanical

KUOE WATCHES

March 4, 2021 MasterHorologer

KUOE is a Japanese watch brand founded by designer Uchimura in 2020. The brand’s classic styled wristwatches take inspiration from the antique hand-wound watches from

MASAHIRO KIKUNO

December 18, 2020 MasterHorologer

Masahiro Kikuno is the first Japanese watch maker to join the prestigious Swiss institution AHCI (Académie Horlogère Des Créateurs Indépendants). He is specialized in the

MILUS

December 11, 2020 MasterHorologer

Milus is a Swiss watch brand based in Biel/Bienne. It was founded by Paul William Junod in 1919. History of Milus watch brand The history

Aittokoski Timecrafts Fractalis

November 25, 2020 MasterHorologer

Aittokoski Timecrafts is an independent watchmaker based in Jyväskylä in Central Finland. The brand was founded by Dr. Timo Aittokoski. Aittokoski Timecrafts creates exceptional, innovative,

DEPANCEL WATCHES

October 22, 2020 MasterHorologer

Depancel is a French watch brand founded in 2018 by Clément Meynier, a native of the Jura Mountains, near the Franco-Swiss border. Before setting up

RAJAMÄEN KELLOTEHDAS WATCHES

October 20, 2020 MasterHorologer

Rajamäen Kellotehdas is a Finland based watch brand established by Simo Ylitalo, a watchmaker with immense experience in traditional watch making sector. In their exclusive

AS (Alessandro Staffetta) Watches

October 12, 2020 MasterHorologer

Founded by Alessandro Staffetta, AS Watches is an Italian micro-brand specialized in the manufacturing of extremely rugged watches. These solid automatic watches can be customized

BOTTA DESIGN WATCHES

October 12, 2020 MasterHorologer

BOTTA design is a German company that operates in two business sectors. On the one hand, BOTTA design develops and sells high-quality wristwatches with high

Sangamon Watch Company

October 8, 2020 MasterHorologer

Based in Springfield, IL, Sangamon Watch Company was founded in 2019 by two international business travelers. Co-founders Tyler McKay and Brian Su wanted to combine

TRIBUS WATCHES

October 6, 2020 MasterHorologer

TRIBUS is an ambitious new Swiss watch brand operating out of Liverpool, UK and Lugano, Switzerland. Made its debut in 2020, the brand was founded

ELEGANTSIS WATCHES

September 26, 2020 MasterHorologer

ELEGANTSIS is a Taiwan (Republic of China) based watch brand founded by MK Cheng in 1999. Originally incorporated with the brand name ELEGANT for offering

NIVADA GRENCHEN WATCHES

August 31, 2020 MasterHorologer

Nivada Grenchen is a Swiss watch brand founded in the 1920s. Its origins trace back to 1926, when Jacob Schneider established the watch company Wüllimann

Yvan Monnet Genève

August 29, 2020 MasterHorologer

Yvan Monnet is an independent watch brand based in Geneva. It was founded by Yvan Monnet, an experienced watchmaker from the historic “Cabinotiers” district of

BA111OD WATCHES

August 26, 2020 MasterHorologer

BA111OD is a one-of-a-kind watch brand/marketing concept introduced by Thomas Baillod, a veteran of the watch industry. Officially launched on 10th November 2019, BA111OD follows

HEGID WATCHES

August 13, 2020 MasterHorologer

HEGID is a French brand specialized in the production of easy configurable mechanical watches that can instantly transform their visual identify according to the desires

BENZINGER WATCHES

August 8, 2020 MasterHorologer

Benzinger is a German luxury watch atelier specialized in hand-crafted one-of a-kind mechanical timepieces. The company was founded by Jochen Benzinger, a talented master-craftsman with

KURONO WATCHES

August 7, 2020 MasterHorologer

KURONO is a mechanical watch brand founded by master watchmaker Hajime Asaoka. An extremely talented independent watchmaker from Japan, Hajime manages the premium watch brand

NAOYA HIDA & Co. WATCHES

July 16, 2020 MasterHorologer

NAOYA HIDA & Co. is a Japanese premium watch brand based in Tokyo. The company NH WATCH Co. Ltd. was founded by Naoya HIDA in

DETROIT MINT WATCHES

July 6, 2020 MasterHorologer

Detroit Mint is a small watch brand based in the United States. Dave Diegel is the owner and lead designer of the brand. The watch

MW&Co. Watches

June 15, 2020 MasterHorologer

MW&Co. is an independent luxury watch atelier based in France. This modern, Made in France watch brand was founded by Romain Mussato. The brand made

OLLECH & WAJS WATCHES

June 7, 2020 MasterHorologer

Ollech & Wajs is a Swiss watch brand co-founded by Albert Wajs and Joseph Ollech in 1956. The brand creates rugged, precise mechanical tool wristwatches

KRAYON WATCHES

June 6, 2020 MasterHorologer

Based in Neuchâtel, KRAYON is a design engineering studio specialising in watch mechanisms. A talented design engineer, Rémi Maillat set up KRAYON in 2013, serving

CIRCULA WATCHES

May 31, 2020 MasterHorologer

CIRCULA is a German watch brand that produces mechanical timepieces inspired by the great horology traditions of Pforzheim. Located in the Black Forest region of

Fears Watch Company

May 23, 2020 MasterHorologer

The Fears Watch Company Limited, known as “Fears”, is one of Britain’s oldest family-run watch companies, first established in 1846 by Edwin Fear in Bristol.

EQVIS Varius

May 11, 2020 MasterHorologer

EQVIS is a Swiss watch brand founded by Simon Schmidt in 2011. The EQVIS watches are designed in Germany and manufactured in Switzerland assuring 100%

47Ronin: Bespoke Leather Watch Straps handcrafted from exotic Japanese materials

May 9, 2020 MasterHorologer

47Ronin is a Singapore based brand specialized in the production of handcrafted leather watchstraps from exotic Japanese materials, such as Kimono textile, Tatame-beri fabric, and

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