SINGER REIMAGINED WATCHES

Singer Reimagined is Swiss luxury watch brand based in Geneva. It is part of California based Singer Group, which has been globally renowned for its bespoke restorations of the Porsche 911.

The three creative geniuses behind Singer Reimagined are:

  • Rob Dickinson: Founder and creative director of Singer Vehicle Design.
  • Marco Borraccino: Independent watch designer.
  • Jean-Marc Wiederrecht: Founder of Agenhor SA.

Singer Reimagined creates remarkable mechanical timepieces that blend Californian car-culture and the Swiss watchmaking traditions. They are known for innovative horological designs that incorporate state-of-the-art engineering and modern materials.

The first watch from Singer was the Track1. Launched in 2017, this timepiece represents a thoughtful re-engineering of the chronograph. In 2018 Singer Track1 received the Chronograph Award at the prestigious Grand Prix de la Haute Horlogerie de Genève.

Featured Timepieces

2021

Singer Reimagined Singer Track 1 – DLS Edition Chronograph

2020

Singer Reimagined Flytrack Prime Edition

Singer Reimagined announces the auction of a Singer Track1 Prototype watch in collaboration with Phillips

2019

Singer Reimagined Track1 Emirates Edition

Singer Reimagined Track1 London Edition

Singer Reimagined Track1 Only Watch Edition

Singer Reimagined Flytrack Concept Watch

2018

Singer Reimagined Track1 Hong Kong Edition

Singer Reimagined Track1 Geneva Edition

2017

Singer Reimagined – Singer Track 1

Contact details

SINGER REIMAGINED SA
35 Route des Jeunes
1227 Carouge
Geneva
Switzerland
Website: https://singerreimagined.com/