Singer Reimagined is Swiss luxury watch brand based in Geneva. It is part of California based Singer Group, which has been globally renowned for its bespoke restorations of the Porsche 911.
The three creative geniuses behind Singer Reimagined are:
- Rob Dickinson: Founder and creative director of Singer Vehicle Design.
- Marco Borraccino: Independent watch designer.
- Jean-Marc Wiederrecht: Founder of Agenhor SA.
Singer Reimagined creates remarkable mechanical timepieces that blend Californian car-culture and the Swiss watchmaking traditions. They are known for innovative horological designs that incorporate state-of-the-art engineering and modern materials.
The first watch from Singer was the Track1. Launched in 2017, this timepiece represents a thoughtful re-engineering of the chronograph. In 2018 Singer Track1 received the Chronograph Award at the prestigious Grand Prix de la Haute Horlogerie de Genève.
SINGER REIMAGINED SA
35 Route des Jeunes