Pierre DeRoche is a Swiss luxury watch brand established by Pierre Dubois and Carole Dubois. Founded in 2004 in the heart of the Vallée de Joux, the birthplace of high-end mechanical watches, the company has inherited a long watchmaking tradition. In 2009, it launched the first calibre incorporating six retrograde second mechanisms – Royal Retro. The brand’s flagship collections are: TNT, GRANDCLIFF and SPLITROCK. The retail price range is CHF 10,000 to CHF 100,000.