Minase is a boutique watch brand based in Akita Prefecture, Japan. It makes beautiful and highly qualitative hand-made wristwatches that embody the values, traditions and typical crafts of its home country. All Minase Timepieces are powered by high quality Swiss mechanical movements.
Minase’s parent company, Kyowa, is a renowned tool manufacturer that has worked for some of the most prestigious watch companies in the world. Since its creation in 1963, Kyowa has strongly established itself in the production of high-quality tools, such as step drills.
Minase was born in 2005, when Kyowa’s executives felt that both the tools and know-how were available to make their own dream watch brand.
Every Minase watch is hand-made and embodies Japanese traditional techniques. The brand uses state-of-the-art Swiss mechanical calibres as base to create exceptionally finished and decorated movements for its watches.
Minase watches are unique, not only in terms of design, but also by virtue of their quality and technical approach.
The brand makes use of superior craftsmanship techniques and benefits from highly skilled craftsmen and women. Minase watches bear the registered label « HiZ », an exclusive concept inspired by the Japanese words « Hizu » (exceptional) and « Hi izuru Kuni » (Land of the Rising Sun). Unique and innovative, all products bearing this label feature the « case in case structure », the extraordinary « Sallaz » polishing and the MORE (Minase Original Rebuild Equation) construction principle.
The Minase manufacture is nestled in the Yuzawa Mountains (Akita province) some 550 km north of Tokyo. With a yearly production of less than 500 watches, MINASE clearly stands at the opposite end of mass production.
The flagship collections from the brand are Divido, Horizon and Windows. The Minase watches price range is $3,600 to $30,000.
Kyowa CO. LTD.
1-1-2, Minamikashiwa, Kashiwa