LABEL NOIR
LABEL NOIR is a Swiss company specialized in exclusive watches created in collaboration with major watch brands, jewellery and tech accessories.
Label Noir was founded in Geneva in 2011 by watchmaker Emmanuel Curti with a vision that style knows no limits. Initially focused on customizing iconic timepieces, the brand sees luxury as a beginning, not an end, to creativity. Expanding beyond watches, Label Noir reimagines everyday objects with luxury and artistry, blending different influences to create emotional experiences.
Since 2020, the brand has embraced collaborations and diverse challenges to craft unique pieces—watches, jewelry, and tech accessories—that redefine unconventional luxury. At the core of Label Noir’s identity is black, a color both powerful and subtle, symbolizing creativity and bringing all other colors to life.
