ELLICOTT 1738 is a Swiss luxury watch brand. It pays tribute to the great ELLICOTT watchmaking family of England. They were one of the finest clockmakers in the 18th century. Among them, John Ellicott (London, 1706–1772) was the Clockmaker to George III. In 2002, ELLICOTT was revived as a Swiss made watch brand by Pierre-André Finazzi.
Pierre-André Finazzi was the co-founder of The British Masters SA (former name: Les Monts SA), which revived the great English watchmaking brands Arnold & Son and Graham. In 2002, he established Ellicott SA in La Chaux-de-Fonds.