DENNISON WATCHES
Founded by Aaron Lufkin Dennison in 1874, Dennison Watch Company has long been celebrated for its pioneering contributions to the world of horology.
Dennison crafted watch cases for prestigious brands like Rolex, Omega, IWC, and Jaeger-LeCoultre. These innovations—ranging from air and watertight designs to revolutionary sizing systems— cemented Dennison’s place in watchmaking history.
From his roots as a co-founder of Waltham U.S.A., to his time in Switzerland honing his skills in the watch trade, to Britain where he established the Dennison Watch Case Company, A.L. Dennison was a driving force, creating a company that ultimately became one of the largest case manufacturers in the world.
In 2024, a group of enthusiasts revived the Dennison brand and launched its own collection of luxury timepieces that seamlessly blend the precision of the past with the design aesthetics of the future.
Designed by Emmanuel Gueit, the A.L.D. Collection is a tribute to the craftsmanship that made Dennison a household name and the innovation that will define its future. Each watch is a testament to the enduring quality and timeless appeal that has always been the hallmark of the Dennison brand.
Dennison Watches History/Timeline
1850 Brunswick, Maine: Aaron Lufkin Dennison founds Waltham Watch Company with two other colleagues which grew to become the biggest watch manufacturer in the U.S.A.
1870s Birmingham, United Kingdom: Aaron Lufkin Dennison begins producing high-quality watch cases in large numbers and patented a slew of designs for air and watertight cases.
1880s London, United Kingdom: Aaron Lufkin Dennison becomes the first in Europe to introduce gold- plated watch cases.
1912: The Dennison Watch Co. develops and produces special water-resistant pocket watches designed to withstand the tough conditions of Sir Ernest Shackleton’s great expedition to Antarctica on the ship ‘Endurance’.
1914-1918: Dennison supplies the British Military with highly durable watches, compasses, and other logistical items during World War I.
1920s: Dennison becomes the largest manufacturer of high- grade watch cases in Europe, producing 250,000 per annum. Most of the production is for distinguished watchmakers like Rolex, Omega and Longines.
1953: During the Everest Expedition, Hillary, Tenzing Norgay, and their team were supplied with thirteen Smiths watches with Dennison Aquatite cases.
2024: Revival of Dennison with the new A.L.D. Collection designed by Emmanuel Gueit.
2025: Release of a special edition in collaboration with Collectibility.
