BAUSELE is a watch brand based in Sydney, Australia.
Founded by Christophe Hoppe in 2011, the company offers high quality, innovative Australian inspired timepieces. The brand name BAUSELE stands for Beyond AUStralian ELEments. It represents the company’s designer and founder Christophe Hoppe’s passion for watches and love of Australia.
BAUSELE is the first ever Swiss made Australian designed watch brand. It also utilizes premium Japanese mechanical movements in some of its timepieces.
Christophe Hoppe developed the BAUSELE brand after years spent working with some of the world leading watch brands.
BAUSELE is inherently Australian. Each timepiece holds actual unique elements of Australia in the signature crown, including red earth from the Australian outback, sand from one of Australia’s beautiful beaches and opal extracted from deep inside the earth.
Channeling the adventurous Australian lifestyle, the timepieces are made of the highest quality materials designed to take the wearer through anything life throws at them.
History of Bausele watches
Launched in 2011, the first Bausele watch collection was comprised of Surf, Yachting and Wine Bar models. Powered by Swiss quartz movements, all of them evoke various aspects of Australian lifestyle.
In 2014, the brand introduced the automatic pilot watch collection with Japanese and Swiss movements.
Innovation is at the core of the brand. For example, in collaboration with Flinders University, BAUSELE has invented a new featherweight and durable material, Bauselite. Unveiled at Baselworld 2015, the Bausele Terra Australis watch was made with this revolutionary material.
BAUSELE makes timepieces to suit every lifestyle. From the elegantly masculine Terra Australia to the innovative Pilot Automatic. Each BAUSELE watch is made with durability, strength and innovation.
All models come with a 5 years warranty. Most of the timepiece are provided with easy to use interchangeable steel and leather straps. As another nod to its Australian heartbeat, leather straps are made locally from kangaroo leather.
BAUSELE has been associated with various organizations and champions active in the ocean sports and sailing activities. For example, partnerships with Kite Boarding Australia and The Royal Geelong Yacht Club embody the seafaring spirit behind some of the BAUSELE timepieces.
Through their exclusive bespoke service, BAUSELE also creates customized timepieces for some civil and military organizations. The notable projects include the limited series watches made for Australian Army Intelligence Service and Royal Australian Air Force.
The brand also produced bespoke collections in partnership with sports persons like racing driver Christopher Anthony and basketball star Andrew Bogut.
In 2018, Bausele created a special wristwatch for Sydney Opera House. The crown of this timepiece contains ceramic tile particles from the iconic building. This Swiss made quartz watch with a 40mm steel case draws inspiration from architect Jorn Utzon’s original design sketches.
In 2019, the company unveiled the Vintage 2.0 Hybrid smartwatch. In 2021, the brand celebrated its 10th anniversary. In the same year, two limited edition Bausele automatic watches were created to mark the centenary of Royal Australian Air Force.
By launching the MIL-SPEC collection in 2022, Bausele became the first and only non-U.S. watch company to be granted a U.S. military IP license.
Bausele watch collections
Presently, the brand is offering flagship collections like Pilot Automatic, Oceanmoon IV, the Official US Army series and Vintage 2.0 Hybrid smartwatch.
Bausele watch price range is $450 to $1,200 (in US dollars).