Bell & Ross BR 03-94 BLACKTRACK Chronograph Limited Edition

Swiss luxury watch brand Bell & Ross presents BR 03-94 BLACKTRACK, a limited edition chronograph inspired by the new Blacktrack BT-06 motorcycle, co-imagined by designer Sacha Lakic and Bell & Ross.

Bell & Ross BR 03-94 BLACKTRACK Chronograph Limited Edition

Based in France, Sacha Lakic is a talented designer. He has been known worldwide for several automotive and industrial design works including interiors, architecture, furniture and even bicycles and scooters.

The man behind the style of the Venturi exceptional electric vehicles, Sacha Lakic has received several awards for his daring designs. His concepts are behind several extraordinary motorcycles, notably for the French brand Voxan, before branching out and creating his own brand in 2016: Blacktrack.

Although intrinsically linked to aeronautics, Bell & Ross has also ventured into the world of motorcycles over the past decade. In 2011, the company joined forces with Shaw Harley-Davidson to create a unique motorcycle: The Nascafe Racer Bell & Ross. Among its notable features are the special BR 01 Carbon watch inserted in the central console, like an on-board tool.

In 2014, Bell & Ross paid a creative tribute to the golden age of two-wheel speed records with the spectacular B-Rocket. Inspired by the first jet planes designed in the USA, the concept bike was created with engineers from Shaw Harley-Davidson.

The B-Rocket directly inspired Bell & Ross to create two instrument watches: the BR 01 chronograph and its little sister, the BR 03 B-Rocket. In 2023, the BR 03-94 BLACKTRACK opens a new chapter in this fascinating and daring saga.

BLACKTRACK is a high-end motor-cycle inspired by the faceting on stealth planes. This ultimate machine stands out with its flat, angular surfaces.

The Bell & Ross BR 03-94 BLACKTRACK chronograph features a 42mm case in matte black ceramic that is water-resistant to 100 metres. Its appearance is still inspired by the world of aeronautics. This creative source can also be found in some elements of the design of the Blacktrack BT-06 motorcycle, whose faceted angles are a direct reference to the technical design of stealth aircraft.

Bell & Ross BR 03-94 BLACKTRACK Chronograph Limited Edition

Each timepiece comes with a motor-inspired black calfskin strap, hemmed with a red edge and lined with high-resistance technical material. The strap closes with a steel pin buckle with black PVD coating, while the quilting on the strap itself is a nod to the motorbike saddle covers and rider’s suits.

The new BR 03-94 BLACKTRACK features a motor cycle dashboard inspired dial. Bell & Ross is known for transferring the precision of cockpit instruments to the wrist; now, for the first time, the counters on this chronograph adopt the very specific design of the dials on motorcycle handlebars.

Bell & Ross BR 03-94 BLACKTRACK Chronograph Limited Edition

In the red tone of a gauge, the 30-minute chronograph totaliser is immediately readable. The dial features a subtle detail: the superposition of the off-centre chronograph second hand over the minute hand creates the Blacktrack “B”.

This faceting work is also found on the bezel, which has an octagonal shape when viewed from above. With a subtle contrasting mix of grey and black, feature notable exquisitely on the numbers, all the information is present and readable on a dial that leans into dark tones, complete with an openwork cooling grid. At the flange and indices, the typography of the numbers is carefully crafted.

Bell & Ross BR 03-94 BLACKTRACK Chronograph Limited Edition

The indices are treated with Super-LumiNova®, and same applies to the skeletonized hands. To mark the ever-existing connection between Bell & Ross and Motorcycles, the BR 03-94 BLACKTRACK chronograph can be inserted in the centre of the motorcycle console, allowing the instrument watch to be moved from wrist to dashboard.

at the heart of the sporty contemporary timepiece is the BR-CAL.301 self-winding mechanical movement. A calibre with sophisticated finishes and a 42-hour power reserve, it allows the display of the hours, minutes, seconds and date, as well as chronograph functions.

Technical details

Model: Bell & Ross BR 03-94 BLACKTRACK Chronograph Limited Edition

Calibre BR-CAL.301
Automatic mechanical
42-hour power reserve

Hours, minutes, small seconds at 3 o’clock
Elapsed time chronograph: 30-min timer at 9 o’clock, central chronograph seconds Minute track on the flange

42 mm in width
Matte black ceramic
Crystal: sapphire with anti-reflective coating
Water-resistance: 100 metres

Black dial
Indices coated in Super-LumiNova®
Metal skeletonised Super-LumiNova®-filled hour and minute hands
Black flange with grey coated numeral and indices

Black and red calfskin leather and ultra-resilient black synthetic fabric
Buckle: Pin buckle in steel with black PVD finish

Limited edition of 500 pieces