Celebrating the 50th anniversary this year, the Baume & Mercier Riviera collection welcomes the new Azur 300m diving watch that encapsulates the spirit of the French Riviera.
Introduced in 1973, Riviera is a sport chic collection of Baume & Mercier. It remains recognizable with its pure, taut lines, a twelve-sided bezel, and a perennially fashionable sport-chic look designed by the watch stylist Jean-Claude Gueit.
In 1981, Baume & Mercier unveiled the first Riviera specially designed for divers. It encapsulated the aesthetic of the times without sacrificing an ounce of its personality. Its dial and bezel are both black. It also displays the date at 3 o’clock, and its luminescent hands are extremely easy to read.
Reinterpreted in 2021 with a versatile fifth generation, Riviera continues to express the distinctive Baume & Mercier savoir-faire in its design and choice of materials.
Emblematic of the lifestyle spirit of Baume & Mercier, the Riviera watch celebrates a half-century of existence this year.
This year, for its 50th anniversary, the Riviera collection welcomes two new diving watch models (M0A10716 and M0A10717) in stainless steel.
Dressed in a 42mm case, the new Riviera Azur 300m is water-resistant to 30 ATM – 300 meters, or 984 ft. In order to calculate diving times, the watch comes with a unidirectional rotating bezel in polished and sun-satin stainless steel.
The bezel features a design like none other with a (blue or black) lacquered treatment that marks the gradation of the first fifteen minutes.
Another detail that makes all the difference is that the bezel is equipped with a blue or black anodized aluminum ring to guarantee optimal use and precise handling. Its luminescent indexes are coated in SuperLuminova to increase their visibility underwater.
The appearance of each blue or black dial – in smoked blue or gray sapphire with a transparent wave decoration – immediately brings to mind the Mediterranean seafloor.
Offering a glimpse of the movement’s mechanism, these smoked sapphire dials are a characteristic feature of all the Riviera models equipped with the Baumatic calibers that Baume & Mercier manufactures in-house.
The athletic allure and unprecedented shape of the new hour and minute hands evoke the brand’s love of design. The exceedingly easy-to-read hands on the blue model are partially coated with beige-colored SuperLuminova – and those on the black model with gray-colored SuperLuminova – to provide a very balanced contrast of light.
Each model is powered by the manufactured Baumatic movement, offering a five-day (120-hour) power reserve, a daily precision of -4 s / +6 s, and a magnetic resistance up to 1500 Gauss.
Suitable for all water sports, new Riviera Azur 300m watches feature a wider screwed crown and a crown cover that perfectly fits into the body in a visual extension of the case to provide shock-resistance.
These multi-purpose models may be mounted on a steel or rubber strap for a variety of looks and purposes. They feature Baume & Mercier’s own very strong, reliable “Fast Strap” interchangeable system that makes it possible to change straps without the need for tools.
To demonstrate the extreme reliability of its manufacture movements, Baume & Mercier now offers a comprehensive eight-year warranty for any model equipped with a Baumatic caliber: Two regulatory years and a six-year extension are made available to watch owners simply by registering on the Baume & Mercier website when activating the warranty.
Technical details
Movement
Manufacture self-winding Baumatic (BM13-1975A)
Power reserve: 5 days (120 hours)
Jewels: 21
Frequency: 4 Hz (28’800 vph)
Size: 12 ½ ’’’ / Thickness: 4,25 mm
Functions
H/M/S, enlarged date
Model: Baume & Mercier Riviera Azur 300m Reference M0A10716
Case
Dodecagonal
Diameter: 42 mm
Thickness: 11.97mm
Polished and satin-finished stainless steel case with crown’s protection
Antiglare (2 faces) scratch-resistant sapphire crystal
Sun satin-finished and polished stainless steel unidirectional rotating bezel, blue anodized aluminum ring with notches
White lacquered numerals, triangle and dots coated with beige Superluminova(blue emission) and enhanced with white lacquered
Sun satin-finished blue lacquered on diving scale
Sapphire dodecagonal case back secured with 4 screws
Octogonal screw-down crown with Phi logo embossedand blueline
Water-resistance: 30 ATM (approx. 300m)
Possibility to engrave the case back
Dial
Smoked blue sapphire crystal and transparent waves decor
Riveted Roman numerals and indexes coated with white Superluminova (blue emission)
Special shaped rhodium-plated H/M hands with beige Superluminova (blue emission) and blue seconds hand with Phi logo on counterweight
Enlarged date aperture at 4 ½ o’clock
Strap
Integrated grained and satin-finished blue rubber strap
Fast strap interchangeable system
Triple folding stainless steel buckle with security push- pieces
Adjustment system for added comfort
Model: Baume & Mercier Riviera Azur 300m Reference M0A10717
Case
Dodecagonal
Diameter: 42 mm
Thickness: 11.97mm
Polished and satin-finished stainless steel case with crown’s protection
Antiglare (2 faces) scratch-resistant sapphire crystal
Sun satin-finished and polished stainless steel unidirectional rotating bezel, black anodized aluminum ring with notches
White lacquered numerals, triangle and dots coated with grey Superluminova(blue emission) and enhanced with white lacquered
Sun satin-finished black lacquered on diving scale
Sapphire dodecagonal case back secured with 4 screws
Octogonal screw-down crown with Phi logo embossed and black line
Water-resistance: 30 ATM (approx. 300m)
Possibility to engrave the case back
Dial
Smoked grey sapphire crystal and transparent waves decor
Riveted Roman numerals and indexes coated with white Superluminova (blue emission)
Special shaped black oxydised H/M hands with grey Superluminova (blue emission) and black seconds hand with Phi logo on counterweight
Enlarged date aperture at 4 ½ o’clock
Bracelet
Integrated 3-row polished and satin-finished stainless steel
Interchangeable system
Triple folding stainless steel clasp with security push- pieces
