Swiss luxury watch brand Baume & Mercier presents Riviera 10749, a variation of the Baumatic 10616 to celebrate the 50th anniversary of the iconic Riviera collection.
Limited to 273 pieces, the Riviera 50th Anniversary Special Edition pays tribute to the style and history of the collection.
This special edition features discreet yet exceptional elements such as the secret “1973” signature on the transparent blue sapphire dial, the Maison’s emblematic “Phi” logo on the counterweight of the seconds hand, and a blue ring in the case middle that adds even more sophistication to the piece.
About the Baume & Mercier Riviera Collection
Launched in 1973, the Riviera immediately made a splash with its dodecagonal case and its slimline metal strap. It was already avant-gardist, though the Riviera name had yet to appear on the dial.
In 1975, the concept was updated and made available with both self-winding and quartz movements: small, medium and large models were produced in steel, gold/steel, and solid gold.
A new generation was unveiled in the 1980s. The newly bicolor Riviera pursued its technical and aesthetic maturation, with its unmistakable name now appearing at 6 o’clock.
For the first time in 1981, it was made available as a diving watch in a style-pioneering sport-chic spirit. Its success was immediate.
Four years later, in 1985, the third generation of the collection was released. The bezel was reworked for a softer, less angular approach.
The case and strap were also overhauled, and their polished and brushed surfaces helped create a more rounded look. The Riviera thus marked a turning point in terms of sophistication and reliability, including – among other features – a miniaturized screwed crown designed to improve its water-resistance.
For its 20th anniversary in 1993, it introduced a one-of-a-kind chronograph model. At the time, Baume & Mercier even created an unprecedented full-calendar Riviera in bicolor and solid gold versions, demonstrating its exceptional watchmaking savoir-faire. The Brand also introduced a version of the bicolor edition in a smaller diameter for ladies.
In 2004, the Riviera collection took on a twofold approach for its fourth generation with two variations, one classic and the other more athletic.
For the “Classic” line, Baume & Mercier maintained the dodecagonal shape of the case, interpreting the dial with a variety of materials and configurations. As for the “Sport” range, the Riviera featured four screws on its bezel for the first time, asserting an athletic look that would stand the test of time.
The Riviera fifth generation, launched in 2021, carried forward its perennially fashionable sport-chic personality with a number of variations that only added to its character.
Technical details
Model: Baume & Mercier Riviera 50th Anniversary Special Edition, Reference M0A10749
Movement
Automatic (Baumatic BM13-1975A)
Power reserve: 5 days (120 hours)
Jewels: 21
Frequency: 4Hz (28,800 vph)
Size: 12 ½ ’’’ / Thickness: 4,25 mm
Functions
H/M/S, enlarged date
Case
Polished and satin-finished stainless steel case
Dodecagonal shape
Diameter: 42 mm
Thickness: 10.7 mm
Antiglare (2 faces) scratch-resistant sapphire crystal
Sun satin-finished and polished stainless steel bezel equipped with 4 sandblasted screws
Blue ring in the middle of the case
Sapphire dodecagonal case back secured with 4 screws
Special engraving on case back «1973- 2023 Special Edition One out of 273»
Octagonal free crown with Phi logo embossed and blue line
Possibility to engrave the case back
Water-resistance: 10 ATM (approx. 100m)
Dial
Smoked blue sapphire crystal and transparent waves décor with 1973 date engraved at 8 o’clock
Riveted Roman numerals and indexes coated with white Superluminova (blue emission)
Faceted rhodium-plated H/M hands coated with white Superluminova (blue emission)
Rhodium-plated seconds hand with Phi logo on counterweight
Enlarged date aperture at 3 o’clock
Bracelet
Integrated 3-row polished and satin-finished stainless steel
Interchangeable system
Triple folding clasp with security push-pieces
Edition
Limited to 273 pieces
Suggested retail price
3’800 CHF
