Watches Of Italy Exhibition Announces its Fourth Edition

The fourth edition of “W.O.I. – Watches Of Italy”, the national exhibition dedicated to Italian Watchmaking, will be held on Saturday 14th and Sunday 15th of October 2023 at the “Orsi” Agricultural Machinery Museum in Tortona (AL), Italy.

The fair/expo is FREE ENTRANCE and will observe the hours continued from 10:00 to 19:00.

The official Media Partners of the event are the “La Clessidra 1945”, the oldest Italian watch trade magazine and the coffee table book TheUnique that was born from the desire to give visibility to the image of a country, Italy, that has always been imitated, but is inimitable, precisely because of that tradition and territory that are the DNA of all of us Italians.

The event is organized by the “Watches Of Italy Group”, with the patronage of the Municipality of Tortona. The exhibition will be attended by well-established brands, microbrands, startups, artisans, designers and watchmakers.

It’s going to be possible to look and touch products and get to know the manufacturer directly. It will be also possible to buy watches and spare parts directly at the exhibit as there will be manufacturers of both watches and accessories.

The entrance remains deliberately free in order to reach the widest possible audience and also to promote small artisanal productions which, normally, do not find any space in large-scale distribution.

Watches Of Italy provides the ideal setting in which to launch premieres that demonstrate the creativity of Italian designers. It’s to underline that the main target of the W.O.I. Group is to enhance and promote Italian brands but the watch fair will host even non-Italian companies that are currently run by Italian entrepreneurs in order to celebrate Italian creativity all over the world of watchmaking.

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