Swiss watch brand Tissot presents PRX Digital, a daring fusion between the timeless PRX design and the Digital Quartz watch launched in 1977.
The PRX Digital is a quartz-powered wristwatch with an LCD display instead of traditional analogue hands. Dedicated to modern trendsetters, it blends retro aesthetics with a contemporary twist.
It boasts the emblematic PRX attributes like the polished bezel and pushers, high-quality case, and satin-finish bracelet. This versatile LCD Watch offers a plethora of features such as dual time zones, day-date, chronograph, timer, and alarm.
The PRX Digital presents three diverse variations, including an all-gold PVD and a stainless-steel option with either a black or silver dial. All models are available in 35mm and 40mm diameter sizes.
Each Tissot PRX Digital watch features a Swiss made DGT-2040 Quartz digital movement and mirror sapphire glass, lending it a unique retro-futuristic appeal.
Technical details
Model: Tissot PRX Digital
Case
Diameter: 35mm & 40mm
Polished steel or gold PVD with satin finishes and tapered case
Sapphire top crystal
Polished steel bezel or gold bezel
Water-resistant to 100 m (10 ATM)
Polished pushers
Movement
Swiss Made Quartz Digital
Calibre DGT-2040
4 years power reserve (standard usage)
Dial
Dual time zones, day-date, chronograph, timer, and alarm
Strong backlighting
Deep black, mirror silver or shiny gold glass
Bracelet
Integrated steel bracelet, single link with interchangeable system
Triple-blade folding steel clasp
History of Tissot Digital Watches
In 1969, the watchmaking industry witnessed a major technological revolution began. In Japan, an all-new quartz watch that revolutionised the world was released. Powered by a quartz oscillator, it was more precise than a mechanical watch. Moreover, a quartz watch requires less maintenance and is therefore cheaper.
What’s more, the beginning of this process coincided with the development of digital technologies, which were starting to take off. Replacing analogue displays with LED (light-emitting diode) or LCD (liquid-crystal display) inscriptions on the dials made new features possible. Combined with the quartz movement, these paved the way for the design of a new type of utility watch. A similar development was proposed by Tissot, which rapidly identified new solutions.
In 1972, the first Tissot quartz watch featuring a digital display was shown during the Basel Fair. This model was set on a black leather strap with a streamlined metal dial that displayed the time through a narrow aperture.
This watch, which was never sold and remained a prototype, nevertheless set the standard for this particular type in the house. Various other pieces followed, innovating in mechanical and digital technology, as well as in the design of the strap and dial.
Throughout the 1970s, the factory released mechanical, quartz and digital watches to suit every taste.
The sensational Tissot Stratos by Bertone, designed for Tissot in 1976 by the automobile designer Nuccio Bertone (1914–1997), already offered – as well as the remarkably accurate time (hours, minutes and seconds – max. +/-5 seconds per month) – the full date (month, day and year), the programming of two different time zones and timekeeping to 1/100th of a second from start to finish, with a possible intermediate time, as well as a night-light device, in several different versions.
In 1979, when Tissot became official timekeeper of the Lotus Formula 1 team, the house created new sports models with multiple displays: the Tissot Quartz F1 and Tissot TS-X series, which formed the basis of subsequent reissues, such as the TwoTimer in 1986, the Viatech in the 1990s and the T-Touch in 1999.
