Swatch has released BIOCERAMIC WHAT IF, a brand new collection of wristwatches inspired by the square watch prototype from 1982. This new series also represents a significant breakthrough made possible by Swatch’s innovative BIOCERAMIC material.
Reflecting the design aesthetics of the 1980s, the square watch features BIOCERAMIC case, crown, and buckle. By combining ceramic powder with biosourced materials, the innovative BIOCERAMIC achieves remarkable strength and durability to conquer the challenges associated with the unique side of this square design.
Dressed in a 33mm × 33mm case, the Swatch BIOCERAMIC WHAT IF watch is available in four versions: gray, green, beige, and black.
The biosourced edge-to-edge glass provides a striking side view of the dial, a first for Swatch. The hands are glow-in-the-dark, and there is a day-date calendar window at 3 o’clock. The new integrated biosourced strap is also another first for Swatch.
Water-resistant to 20 meters, each timepiece houses a quartz movement. Each new battery cover features a dial from one of the four first 1983 Swatch watches created, paying tribute to the 40th anniversary of the GENT watch.
The suggested retail price of Swatch BIOCERAMIC WHAT IF is $110/ in USA £91 in UK.
Technical details
Swatch WHAT IF BLACK? Reference SO34B700
Case: 33 mm x 33 mm solid matte black bioceramic material, with solid matte black bioceramic crown
Glass: Biosourced edge to edge
Dial: White with black printing, day-date function at 3 o’clock
Hands: Black with glow-in-the-dark
Strap: Integrated strap from solid matte black biosourced material, solid matte black biosourced loop, solid matte black bioceramic buckle
Swatch WHAT IF GRAY? Reference SO34M700
Case: 33 mm x 33 mm solid matte gray bioceramic material, with solid matte gray bioceramic crown
Glass: Biosourced edge to edge
Dial: White with gray printing, daydate function at 3 o’clock
Hands: Black with glow-in-the-dark
Strap: Integrated strap from solid matte gray biosourced material, solid matte gray biosourced loop, solid matte gray bioceramic buckle
Swatch WHAT IF GREEN? Reference SO34G700
Case: 33 mm x 33 mm solid matte green bioceramic material, with solid matte green bioceramic crown
Glass: Biosourced edge to edge
Dial: White with green printing, day-date function at 3 o’clock
Hands: Black with glow-in-the-dark
Strap: Integrated strap from solid matte green biosourced material, solid matte green biosourced loop, solid matte green bioceramic buckle
Swatch WHAT IF BEIGE? Reference SO34T700
Case: 33 mm x 33 mm solid matte beige bioceramic material, with solid matte beige bioceramic crown
Glass: Biosourced edge to edge
Dial: Blue with white printing, daydate function at 3 o’clock
Hands: Nickel with glow-in-the-dark
Strap: Integrated strap from solid matte beige biosourced material, solid matte beige biosourced loop, solid matte beige bioceramic buckle
