Bulova partners with SHR Jewelry Group to unveil its 2023 collection of men’s fine jewelry. This product range proudly reflects the bold spirit and iconic style inherent to the company and its founder, Joseph Bulova.

After launching its first-ever men’s jewelry designs in 2019, Bulova is expanding its range into fine jewelry, introducing an exciting new men’s jewelry collection.

The offering includes select pieces inspired by the heritage of the brand and its immigrant founder who began his career as a skilled jeweler at Tiffany & Co. before opening his own jewelry store in NYC in 1875.

Bulova’s latest men’s jewelry collection includes the debut of its proprietary patent-pending signature Bulova Link™ chain, inspired by the historic tuning fork symbol that has long been an integral part of Bulova’s branding. It is featured across all categories – necklaces, rings and bracelets.

Additional pieces honor the watchmaking history of the company and feature Chronos, the Greek “God of Time,” while others celebrate the homeland of Joseph Bulova in a Crest of Bohemia sub-collection, featuring a prominent image of a majestic lion—a symbol of strength, courage and adventure.

In addition to a broad selection of new designs and updated classics that blend the innovative and the iconic, the new Bulova fine jewelry styles include a range of upgraded materials including sterling silver with accents of 14 karat gold, black diamonds, Damascus steel, ceramic, and a variety of precious and semi-precious gemstones such as mother of pearl, malachite, and onyx.

The collection includes rings, bracelets, necklaces, amulets, and earrings. All pieces incorporate Bulova’s distinct branding elements in each design and have been crafted with the same unwavering commitment to quality and detail for which both Bulova and SHR are known.

Retail price points for the updated Bulova jewelry collection range from $120 to $1,250. The new edition will be a displayed at The Epernay Ballroom at Couture June 1-4, 2023—Wynn Las Vegas.