Swiss diving watch brand DOXA enters into Scandinavia

Swiss watchmaker DOXA has now expanded its global presence by entering into the Scandinavian region. Known worldwide for its extremely reliable diving watches, the brand will be distributed in the region – in Denmark, Sweden and Norway – by the Danish family-owned group Henning Stæhr A/S.

DOXA’s presence and distribution worldwide are experiencing an unprecedented acceleration. From the first points of sale opened in 2019 – first in the UK then in Europe, followed by the United States and Australia – for the DOXA SUB watches, the brand has expanded to more than 120 points of sale throughout the world.

Today, DOXA is opening markets in the Nordic Countries in partnership with family-owned Henning Stæhr A/S group founded in 1949 and based in Denmark, and now run by the third generation.

DOXA SUB 200 C-GRAPH II Turquoise Aquamarine
Based in Biel in the canton of Bern, Switzerland, DOXA Watches has been in the ownership of the Swiss Jenny family for over 25 years. The general management of DOXA Watches is under the responsibility of Jan Edöcs, CEO of DOXA Watches.

With more than 70 years of uninterrupted business activity, the Henning Stæhr A/S Group is a family-owned watch retailer based in Denmark. Founded in 1949 by Henning Stæhr, it is today owned and managed by the third generation, Jacob Stæhr (CEO) and Elisabeth Inex Stæhr, with the support of Bjarne Stæhr (second generation) as chairman of the board.

The group employs more than 35 of the industry’s best people in Denmark, Sweden and Norway, and is headquartered just outside Copenhagen, Denmark. With a strong heritage in the region, the company relies on close, personal relationships with its partners to ensure a good balance between the interests of the brand and the retail distribution network.