Celebrating the 50th Anniversary of the Riviera watch, Baume & Mercier presents three new interpretations of this iconic model in a new 39mm diameter case.

Launched in 1973, Riviera is a casual elegant timepiece inspired by the carefree lifestyle of the French Riviera. Designed by Jean-Claude Gueit, a contemporary of Gérald Genta, it stands out with the immediately recognizable twelve-sided bezel.
Reinterpreted in 2021 with a versatile fifth generation, Baume & Mercier’s signature collection continues to express its savoir-faire.

Baume & Mercier Riviera 50th Anniversary Collection

For its 50th anniversary, the Baume & Mercier Riviera collection welcomes three exceptional 39-mm versions. Each one features that distinctive dodecagonal shape with twelve sides and four screws.

The first version, Riviera M0A10714, is crafted in polished and satin-finished stainless steel, and it features a smoked blue sapphire dial with a transparent wave transfer decoration. This model comes with an integrated interchangeable blue rubber and alligator strap with tone-on-tone overstitching.

The second 39-mm model, the Riviera M0A10715, asserts a smoked gray sapphire dial with a transparent wave transfer decoration and an integrated strap with three rows of polished and sati-finished links.

The third variation, the Riviera M0A10720, is characterized by a sand-blasted titanium bezel with a central bezel ring in 5N gold-plated PVD steel, a smoked gray sapphire dial with a transparent wave transfer decoration, and an integrated gray rubber strap with a canvas texture.

Each of the three models is water-resistant to 10 ATM, and house the Baumatic BM13-1975A manufacture movement. Introduced in 2017, this automatic calibre has a five-day power reserve, a daily precision of -4 s/+6, and up to 1500 Gauss of solid resistance against everyday magnetic fields.

The three models feature a reliable interchangeability system which makes it possible to change styles in a single click without the need for tools.

Moreover, the new 39-mm Riviera Baumatic models feature a dodecagonal case back featuring a sapphire crystal fastened with four screws to reveal the captivating mechanics of the self-winding movement.

The Riviera Collection: Five Generations

Launched in 1973, the Riviera immediately made a splash with its dodecagonal case and its slimline metal strap. It was already avant-gardist, though the Riviera name had yet to appear on the dial. In 1975, the concept was updated and made available with both self-winding and quartz movements: small, medium and large models were produced in steel, gold/steel, and solid gold.

A new generation was unveiled in the 1980s. The new bicolor Riviera pursued its technical and aesthetic maturation, with its unmistakable name now appearing at 6 o’clock.

For the first time in 1981, it was made available as a diving watch in a style-pioneering sport-chic spirit. Its success was immediate.

Four years later, in 1985, the third generation of the collection was released. The bezel was reworked for a softer, less angular approach.

The case and strap were also overhauled, and their polished and brushed surfaces helped create a more rounded look. The Riviera thus marked a turning point in terms of sophistication and reliability, including – among other features – a miniaturized screwed crown designed to improve its water-resistance.

For its 20th anniversary in 1993, the brand came with a one-of-a-kind chronograph model. At the time, Baume & Mercier even created an unprecedented full-calendar Riviera in bicolor and solid gold versions, demonstrating its exceptional watchmaking savoir-faire. The Brand also introduced a version of the bicolor edition in a smaller diameter for ladies.

In 2004, the Riviera collection took on a twofold approach for its fourth generation with two variations, one classic and the other more athletic.

For the “Classic” line, Baume & Mercier maintained the dodecagonal shape of the case, interpreting the dial with a variety of materials and configurations. As for the “Sport” range, the Riviera featured four screws on its bezel for the first time, asserting an athletic look that would stand the test of time.

The fifth generation, launched in 2021, carried forward its perennially fashionable sport-chic personality with a number of variations that only added to its character.

Technical details

Movement
Manufacture self-winding Baumatic (BM13-1975A)
Jewels: 21
Frequency: 4 Hz (28’800 vph)
Size: 12 ½ ’’’
Thickness: 4.25 mm
Power reserve: 5 days (120 hours)

Functions
Hours, minutes, seconds and date

Model: Baume & Mercier RIVIERA 39mm Reference M0A10714 (M0A10723)

Case
Dodecagonal
Diameter: 39 mm
Thickness: 10.21 mm
Polished and satin-finished stainless steel case
Antiglare (2 faces) scratch-resistant sapphire crystal
Sun satin-finished and polished stainless steel bezel equipped with 4 polished screws
Octagonal free crown with Phi logo embossed and blue line
Sapphire dodecagonal case back secured with 4 screws
Possibility to engrave the case back
Water-resistance: 10 ATM (approx. 100m)

Dial
Smoked blue sapphire crystal and transparent waves décor
Riveted rhodium-plated Roman numerals and indexes coated with white Super-LumiNova (blue emission)
Faceted rhodium-plated hands, H/M coated with white Super-LumiNova (blue emission)
Enlarged date aperture at 3 o’clock

Strap
Integrated blue rubber and alligator with tone on tone stitches
Fast strap interchangeability system that allows to change the strap without any need for tools

Exotic band
Integrated blue/blue rubber with canvas decor
Fast strap interchangeability system that allows to change the strap without any need for tools

Buckle
Triple folding stainless steel buckle with security push-pieces
Adjustment system for added comfort

Model: Baume & Mercier RIVIERA 39mm, Reference M0A10715

Case
Dodecagonal
Diameter: 39 mm
Thickness: 10.21 mm
Polished and satin-finished stainless steel case
Antiglare (2 faces) scratch-resistant sapphire crystal
Sun satin-finished and polished stainless steel bezel equipped with 4 polished screws
Octagonal free crown with Phi logo embossed and black line
Sapphire dodecagonal case back secured with 4 screws
Possibility to engrave the case back
Water-resistance: 10 ATM (approx. 100m)

Dial
Smoked grey sapphire crystal and transparent waves décor Riveted rhodium-plated
Roman numerals and indexes coated with white Super-LumiNova (blue mission)
Faceted rhodium-plated hands, H/M coated with white Super-LumiNova (blue emission)
Enlarged date aperture at 3 o’clock

Bracelet
Integrated 3-row polished and satin-finished stainless steel
Interchangeable system that allows to change the bracelet without any need for tools
Triple folding stainless steel clasp with security push-pieces

Model: Baume & Mercier RIVIERA 39mm, Reference M0A10720

Case
Dodecagonal
Diameter: 39 mm
Thickness: 10.31 mm
Polished and satin-finished stainless steel case
Antiglare (2 faces) scratch-resistant sapphire crystal
Sandblasted titanium bezel equipped with 4 sandblasted steel screws
5N gilded PVD steel ring in the middle of the case
Sapphire dodecagonal case back secured with 4 screws
Octagonal free crown with Phi logo embossed and black line
Possibility to engrave the case back
Water-resistance: 10 ATM (approx. 100m)

Dial
Smoked grey sapphire crystal and transparent waves décor
Riveted 5N gilded Roman numerals and indexes coated with white Super-LumiNova (blue emission)
Faceted 5N gilded hands, H/M coated with white Super-LumiNova(blue emission)
Enlarged date aperture at 3 o’clock

Strap
Integrated grey/grey rubber with canvas décor Fast strap interchangeability system that allows to change the strap without any need for tools

Buckle
Triple folding stainless steel buckle with security push-pieces
Adjustment system for added comfort