Swiss luxury watch brand Rolex has announced a new program that allows the customers to purchase genuine pre-owned watches from its Official retailers.
Certified as Authentic and guaranteed by the brand, these timepieces benefit from the exacting quality criteria inherent to all Rolex products and from a two-year international guarantee, valid from their date of resale in the Rolex Network.
The Rolex Certified Pre-Owned programme enables retailers in the brand’s official distribution network to sell second-hand models that are certified as authentic and which come with a new two-year international guarantee.
Rolex Certified Pre-Owned watches will initially be available at Bucherer boutiques insix countries (Switzerland, Austria, Germany, France, Denmark and the UK) from the start of December 2022. Other Official Rolex Retailers who choose to be part of this programme will be able to do so from spring 2023.
The Rolex Certified Pre-Owned programme attests the authenticity of second-hand Rolex watches – that are least three years old – at their time of resale by an Official Retailer displaying the special Rolex Certified Pre-Owned plaque. It guarantees that these watches benefit from the quality criteria inherent to all Rolex products and from the full know-how and professionalism of the brand’s worldwide network of experts.
The Rolex Certified Pre-Owned seal that accompanies the watches concerned symbolizes their status as certified second-hand Rolex watches.
The Rolex Certified Pre-Owned guarantee card, delivered at the time of the sale, officially confirms that the watch is genuine and guarantees its proper functioning. This card bears the words “Certified Pre-Owned” and serves as an official certificate of authenticity.