Moritz Grossmann Atom Moore 37 silver-plated by friction Limited Edition

Moritz Grossmann presents the new ATOM MOORE 37 silver-plated by friction watch created in partnership with artist and photographer Atom Moore.

The dial of this new timepiece plays with contrasts, graphic contours and the effects of different surfaces. It has been designed by Atom Moore and executed in accordance with the best tradition of craftsmanship as cultivated in the Glashütte workshops.

In 2019, Atom Moore visited the Moritz Grossmann manufactory in Glashütte and was fascinated by the skill of its watchmakers and artisans. This led to the idea of creating this special watch.

The internationally renowned photographer Atom Moore is known for his photos of watches and images that reveal their own unique microcosm. This also explains his artist name ‘Atom’, which he used to sign his works right at the start of his career and later retained, as it defines his artistic personality.

His trademark became the atom symbol with superimposed ellipses that represent electrons orbiting the atomic nucleus, similar to how planets orbit the sun. For Atom Moore, this symbol is also a sign of strength and calmness, features that he now places at the heart of the Moritz Grossmann watch he designed.

The modernity of the dial design contrasts with the way it has been crafted: the lines filled in with black lacquer are spread across a background that is painstakingly created by hand. This finish, called grain or silver plating by friction, is a historical technique originating from the 19th century and has been revived by Moritz Grossmann. It gives rise to a fine-grained, velvety surface that subtly reflects the light.

The effect is produced by hand using a brush to rub a special paste on until a fine-grained structure is created. The surface is then carefully sanded and a protective coating applied. The hands are manufactured by hand at Moritz Grossmann and carefully blued.

The watch featured a classic and well-proportioned case in brushed stainless steel and measuring 37 mm diameter. It is worn on a black kudu leather strap.

The flat, traditionally built manufactory calibre 102.1 with 3/5 plate can be seen through the glass case back. This also reveals the High Artistic Finish of all the components with the finest cuts, polishes and engravings typical of Schönstes deutsches Handwerk.

The ATOM MOORE 37 silver-plated by friction is available in a limited edition of seven; Atom Moore himself wears the 0/7 model.

The watch will be available exclusively at a net retail price of 26.900 EURO through Grossmann Uhren’ concessionaire in New York, Cellini Jewelers, 430 Park Avenue at 56th Street.

Technical details

Model: Moritz Grossmann ATOM MOORE 37 silver-plated by friction
Reference: MG-002723

Manufactory calibre 102.1, manual winding, regulated in five positions
Diameter: 26.0 mm
Height: 4 mm
No. of parts: 188
Jewels: 22, of which 3 in screwed gold chatons
Escapement: Lever escapement
Oscillator: Shock-resistant Grossmann balance with 4 inertia screws and 2 poising screws, Nivarox 1 balance spring
Balance diameter: 10.0 mm
Frequency: 21,600 semi-oscillations/hour
Power reserve: 48 hours when fully wound

Hour, minute

Three-part, stainless steel
Diameter: 37.0 mm
Height: 9.2 mm
Crystal/display back: Sapphire crystal, antireflective coating on one side
Operating elements: Crown in stainless steel, for winding the watch and setting the time

Engraved, set in black and hand silver-plated by friction
Hands: Manually crafted, steel, annealed to a blue hue

Hand-stitched kudu leather with prong buckle in stainless steel

Special features
Shock-resistant balance with inertia and poising screws, impulse pin integrated in rim; flat balance spring; balance staff with integrated safety roller; index adjuster with Grossmann micrometer screw; plate movement with 3/5 plate, frame pillars and separately removable clutch winding mechanism; frame parts in untreated German silver; raised gold chatons with pan-head screws; remodified Glashütte stopwork with backlash; mainspring barrel with bilateral jewel bearings for optimised power management in the low-torque range; ARCAP train wheels; proprietary escapement with 18-tooth escape wheel