W.O.I. (Watches Of Italy) Announces its Third Edition – 15 and 16 October 2022, Museo Orsi, Tortona (AL) Italy

“W.O.I. – Watches Of Italy” is the national exhibition dedicated to Italian Watchmaking. After the success of exhibitions in 2020 and 2021,  this premium watch show is returning this year with more enthusiasm.

The third edition will be held on Saturday 15th and Sunday 16th of October 2022 at the “Orsi” Agricultural Machinery Museum in Tortona (AL), Italy.

The fair/expo is FREE ENTRANCE and will observe the hours continued from 10:00 to 19:00. The official partner of the event is the “La Clessidra 1945”, the oldest Italian watch trade magazine.

W.O.I. (Watches Of Italy) Third Edition

The event is organized by the “Watches Of Italy Group”, with the patronage of the Municipality of Tortona. The exhibition will be attended by well-established brands, microbrands, startups, artisans, designers and watchmakers. It’s going to be possible to look and touch products and get to know the manufacturer directly.

It will be also possible to buy watches and spare parts directly at the exhibit as there will be manufacturers of both watches and accessories. The entrance remains deliberately free in order to reach the widest possible audience and also to promote small artisanal productions which, normally, do not find any space in large-scale distribution.

Fabrizio Dellachà, creator and coordinator of the Watches Of Italy collective, said: “Ten exhibitors more than last year, and +50% in number of visitors, are statistics that show that we are going in the right direction. Watches Of Italy provides the ideal setting in which to launch premieres that demonstrate the creativity of Italian designers”.

Silvia Bonfanti, communications director and press officer for Watches Of Italy, said: “For the first time, this year we have organized the W.O.I. Talk featuring personalities in the sector in order to review the situation in Italy, examine market trends and explore the future possibilities in the watchmaking sector”.

It’s to underline that the main target of the W.O.I. Group is to enhance and promote Italian brands but the watch fair will host even non-Italian companies that are currently run by Italian entrepreneurs in order to celebrate Italian creativity all over the world of watchmaking.