Tag Heuer Announces World Skateboarding Champion Sky Brown as its New Brand Ambassador

TAG Heuer is adding new talent to its portfolio of outstanding athlete Brand Ambassadors with the signing of skateboarding and surfing’s youngest prodigy, Sky Brown.

Sky is a record-breaking skateboarder and a true inspiration for the next generation in and out of the skatepark. At the Tokyo 2020 Summer Olympics, Brown competed as part of the Great Britain team at only 13 years old.

Sky Brown TAG Heuer

A pioneer, not only did she make history as the youngest ever Olympian participating in the Summer Olympics, but she also won the bronze medal – and did so the first year skateboarding had been added to the Olympic program – which all promises great future success at the 2024 Summer Olympics in Paris.

Sky is an unstoppable athlete, having even announced that she was also considering competing in surfing at the 2024 Summer Olympics.

Sky Brown TAG Heuer

Breaking new ground, she is also the first female to land a front side 540 figure. In July 2022, Sky won gold in Women’s Skateboard Park at the X Games, known as the biggest worldwide skate competition.

Inspiring, fresh, and talented, Sky already has an important community on social media including Instagram and TikTok. Connected with the new generation, she interacts every day with over a million followers posting new videos of her feats but also sharing her lifestyle with her fans.

To celebrate her arrival in the TAG Heuer family, Sky Brown was photographed wearing the three latest colorful chronographs from the TAG Heuer Formula 1 collection.

Sky Brown TAG Heuer

Assertive and fun, these timepieces delight enthusiasts and lovers of cool statement sports. The new TAG Heuer Formula 1 pieces are available in green, yellow and red, a trio that boldly expresses the brand’s love for speed, adrenaline, and audacious design.

In her daily life, Sky also loves to wear her 42-mm TAG Heuer Connected Calibre E4 smartwatch, especially for her training sessions.