Swiss luxury watch brand ZENITH is supporting the initiatives of Susan G. Komen® with a special edition Chronomaster Original Pink. This timepiece will be available only during Breast Cancer Awareness Month in October and with a portion of sales proceeds directly benefitting the organization.
Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Susan’s life, Komen is committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Considered the world’s leading non-profit breast cancer organization, Susan G. Komen’s mission is to rid the world of the disease forever.
Komen’s holistic approach has brought it to the forefront of the fight against the disease, supporting millions of people in the U.S. and across the world. The foundation advocates for patients, drives research breakthroughs, improves access to high-quality care, offers direct patient support and empowers people with trustworthy information. ZENITH is committed to supporting Susan G. Komen over the coming years and looks forward to sharing the progress of this partnership built on hope.
The ZENITH Chronomaster Original Pink is a special edition based on the seminal retro-inspired chronograph collection launched last year. Crafted in a unisex 38mm steel case and equipped with the latest generation of the El Primero automatic high-frequency chronograph calibre with 1/10th of a second measurement, the Chronomaster Original Pink Edition stands out with its striking metallic pink dial, honouring the colour globally associated with breast cancer awareness.
The special edition Chronomaster Original Pink is not a limited edition in the traditional numbered sense but will be limited in time. It will be available only during the annual international Breast Cancer Awareness Month campaign from October 1 to October 31, and exclusively from ZENITH’s physical and online boutiques around the world.
20% of the proceeds from the sale of the Chronomaster Original Pink will directly be donated to Susan G. Komen, supporting its efforts to make a positive impact on their community by allowing patients everywhere to live better, longer lives.
Model: Zenith Chronomaster Original Pink
El Primero 3600
Automatic El Primero column-wheel chronograph able to measure and display 1/10th of a second
Power-reserve: min. 60 hours
Finishes: New star-shaped oscillating weight with satined finishings
Hours and minutes in the centre
Small seconds at 9 o’clock
1/10th of a second Chronograph
Central chronograph hand that makes one turn in 10 seconds
60-minute counter at 6 o’clock
60-second counter at 3 o’clock
Date indication at 4:30
Diameter: 38 mm
Material: Stainless steel
Water-resistance: 5 ATM
Hour-markers: Rhodium-plated, faceted and coated with SuperLuminova SLN C1
Hands: Rhodium-plated, faceted and coated with SuperLuminova SLN C1
Stainless steel bracelet& double folding clasp