Bell & Ross BR 05 Artline Limited Edition

The new limited edition BR 05 Artline is a new variation of the Bell & Ross BR 05 watch.

This new BR 05 model is inspired by a trend in industrial design from the 1930s, with very fluid lines inspired by speed and aerodynamics. It features a decorated case instead of the characteristic stripped-down design Bell & Ross watches.

Bell & Ross BR 05 Artline Limited Edition

The relief engraving or gadroon subtly adorns the bezel of the BR 05 Artline. The bezel with rounded corners, made in one single piece, is fixed to the case by means of four screws. Its gadroon decoration also adorns the central links of the bracelet so bringing a rare elegance to these elements.

Bell & Ross BR 05 Artline Limited Edition

The folded metal casing of the Bell & Ross BR 05 Artline recalls two inspirations:

  • Aero style: The first transport planes of the 1940s were indeed known for their corrugated aluminium fuselage.
  • Urban style: Aluminium is widely used in architecture. This alloy covers the facades of state-of-the-art buildings. Many towers in La Défense have a metal facing. Interior decoration also takes advantage of this material, which adorns avant-garde lighting and furnishings.

The BR 05 Artline features certain character traits typical of Bell & Ross watches. The dial is adorned with a sunburst ruthenium grey. This elegant shade, never before used on a BR 05 contrasts with the steel of the 40 mm case.

Bell & Ross BR 05 Artline Limited Edition

The hands and indexes are coated with photo-luminescent Super-Luminova. This material ensures maximum readability day and night. The display numerals give way to baton indexes, just doubled at 12 o’clock. This sleek and modern exterior brings great distinction to the dial. The date window is positioned at 3 o’clock.

Bell & Ross BR 05 Artline Limited Edition

This 40 mm Bell & Ross watch is powered by the in-house self-winding BR-CAL 321 calibre. The sapphire caseback offers the view of the oscillating weight, the design of which is reminiscent of a sports car rim.

The new BR 05 Artline is a limited edition of 250 pieces and is exclusively on sale in Bell & Ross boutiques.

Technical details

Model: Bell & Ross BR 05 ARTLINE

Automatic mechanical

Hours, minutes, seconds and date

40 mm in width
10.50 mm thick
Crystal: sapphire with anti-reflective coating
Satin-finished and polished steel with striated bezel
Screw-down crown
Crown Guard
Sapphire case-back
Water-resistance: 100 metres

Anthracite grey sunray
Applique indices filled with Super-LumiNova®
Skeletonised Super-LumiNova®-filled hour and minute hands

Satin-finished and polished steel with striated links
Buckle: folding buckle in satin-finished and polished steel

Limited edition of 250 pieces