Hublot Becomes the Sponsor of UEFA Women’s EURO

Hublot has been supporting women’s football since 2015 through all the UEFA competitions and its brand ambassadors Ada Hegerberg and Alexia Putellas. This year, Hublot will be sponsoring its first UEFA Women’s EURO.

For Hublot, being a UEFA partner and sponsoring an event like UEFA Women’s EURO 2022, also means supporting the objectives of the Union of European Football Associations in its desire to increase the visibility and awareness of women’s football and double the number of registered women players by 2024.

After the final of the UEFA Women’s Champions’ League, Hublot is once again preparing to experience and share magical football moments. For the first time, UEFA and Hublot are joining forces for women’s football.

The first match, England v Austria, will be played at Old Trafford on 6 July. The programme includes 25 days of football, 16 teams, 10 stadiums and a much-anticipated final at Wembley.

Hublot Friend of the Brand Ada Hegerberg 3
Ada Hegerberg

For the first time in 22 years, Germany will not be starting the tournament as title-holder, as the Netherlands have held it since 2017. In a sign that women’s football is becoming increasingly visible, UEFA has already announced that the 2022 event will set new records in spectators and television audiences.

Following the example of its role as sponsor for UEFA’s men’s competitions, Hublot has worn the colours of women’s football since 2015 by supporting the FIFA™ Women’s World Cup in Canada and since 2020, the UEFA Women’s Champions League, UEFA’s Women’s Under-19TM, UEFA’s Women’s Under-17TM and UEFA’s Futsal EUROTM Women’s champions League, the indoor hard-court football tournament.

These sponsorship deals confirm Hublot’s commitment to the sport’s values and the inclusive spirit of football. Through its commitments, Hublot also champions the values of the Together #WePlayStrong campaign, which fittingly aims to develop women’s football in Europe.

The watchmaker carries this commitment onto the pitches, with its two friends of the brand– Ada Hegerberg & Alexia Putellas.

Ada Hegerberg, will play the competition on the Norwegian team (Group A) and will defend her country’s colours on the pitch.

Ada Hegerberg has been a friend of the brand since 2019. She is the star of the Norwegian women’s national team, the winner of the 2018 Ballon d’Or, and holds the record for the most goals in 2019.

Recently recovered from an injury that has kept her away from competition, she is making her return to the Norwegian national team for the UEFA Women’s EURO 2022TM. Football is a family affair for Ada: she was inspired by her sister Andrine Stolsmo Hegerberg. Now in turn, she is inspiring the new generation to play football.

Alexia Putellas, Hublot friend of the brand
Alexia Putellas

Alexia Putellas has been a friend of the brand since 2021. She is the player with the greatest number of caps in the Spanish team. Already a Barça legend, in 2021 she pulled off the double achievement: the Women’s Ballon d’Or and UEFA’s Women’s Player of the Year award. She started playing football at school where she already showed her leadership qualities.