Launched to mark the 100th anniversary of Hawaiian Lifeguard Association, this watch collection serves the requirements of daring lifeguards on the job.

All the Hawaiian Lifeguard Association watches can withstand enormous power of the ocean. They are also excellent knock-around watches, suitable for most any water environment. Plus, they’re just cool looking casual lifestyle timepieces, perfect for everyday wear.

The HLA watches come with 316L stainless steel cases and bezels, 120 click unidirectional ratcheting bezels for diving, screw in case backs and crown to ensure 200 meters water resistance.

In addition, the watches have extremely reliable Japanese quartz movements, highly scratch resistant K1 glass crystals, and comfortable genuine NBR rubber straps with patterned back for ventilation.

A percentage of the proceeds of every watch sale will be given back to the Hawaiian Lifeguard Association to support the great work done daily in the “spirit of aloha” by this outstanding organization to help ensure public safety.

The Hawaiian Lifeguard theme colors of yellow and red (the same colors of Hawaiian royalty) symbolize the line between caution and danger, and can be seen as accents on the watches.

The Hawaiian Lifeguard Association Watches are now available for purchase on Watches.com. Suggested retail price is $250.

Technical details

316L Stainless Steel Case, Unplated or IP Plated in Black or Gun Metal
Case diameter: 42mm
Unidirectional 120 click rotating timing bezel
Screw-down locking crown
Water resistance: 200 meters
Screw case-back
Thick Swiss Superluminova lume on hands and dial indices
Japan Quartz 3 Hand + Date Movement
K1 Hardened mineral crystal
22mm Genuine NBR Rubber Strap with Signature Buckle and Easy Change Spring Pin