MAURICE LACROIX AIKON #TIDE

Maurice Lacroix’s new AIKON #tide series utilizes a revolutionary technology that converts discarded plastic waste into Swiss quality watches.

The AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET.

Maurice Lacroix Aikon Quartz TIDE watch collection

The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide ocean material®.

Beyond its vibrant hues and its case, the dial is adorned with a ‘Vague du Jura’ motif, a stylish reference to the ocean. The case measures 40mm in diameter and features a flat sapphire crystal, augmenting readability.

Maurice Lacroix Aikon Quartz TIDE watch collection

For an additional quotient of glamour, several references are also available with diamond-set indexes. The AIKON #tide is endowed with a screwed crown together with a screwed caseback, details that contribute to the model’ s impressive water resistance of 100m.

The model is also endowed with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools.

At the heart of the AIKON #tide is a quartz movement, delivering convenience and precision. The AIKON #tide is backed by a 5-year warranty.

Maurice Lacroix Aikon Quartz TIDE watch collection

Maurice Lacroix, in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’, is playing a key role in contributing to cleaner oceans. The Swiss watch brand has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines.

Maurice Lacroix has made a commitment to saving 10 million plastic bottles from polluting the oceans. This involves providing significant financial support. Indeed, the Maison will sponsor plastic collection activities, pay for longtail boats and warehouses, fund educational programmes and finance various types of equipment.

Maurice Lacroix Aikon Quartz TIDE watch collection

These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection and then transported to #tide’s upcycling facilities where the flakes are compounded into smaller granules and then combined with an undisclosed for mula, culminating in the creation of upcycled plastic which is eventually used for making lots of lovely , brightly coloured AIKON #tide watches.

Technical details

Collection: Maurice Lacroix Aikon Quartz TIDE

Models

Ref. AI2008-00000-300-0

MAURICE LACROIX AIKON #TIDE Full Black watch

Black case body with black bezel and crown, black caseback
Black dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; black M-logo; and Easychange system
Buckle: Made from black ocean-bound upcycled plastic pin buckle

Ref. AI2008-50050-300-0

MAURICE LACROIX AIKON #TIDE Orange and Black watch

Orange case body with black bezel and crown, orange caseback
Orange dial with “vagues du Jura” finish and date at 3 o’clock
Black Indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; orange M-logo; and Easychange system
Buckle: Made from orange ocean-bound upcycled plastic pin buckle

Ref. AI2008-60060-300-0

MAURICE LACROIX AIKON #TIDE yellow and black watch

Yellow case body with black bezel and crown, yellow caseback
Yellow dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; yellow M-logo; and Easychange system
Buckle: Made from yellow ocean-bound upcycled plastic pin buckle

Ref. AI2008-70070-300-0

MAURICE LACROIX AIKON #TIDE green and black watch

Green case body with black bezel and crown, green caseback
Green dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; green M-logo; and Easychange system
Buckle: Made from green ocean-bound upcycled plastic pin buckle

Ref. AI2008-80080-300-0

MAURICE LACROIX AIKON #TIDE blue and black watch

Blue case body with black bezel and crown, blue caseback
Blue dial with “vagues du Jura” finish and date at 3 o’clock
Black indexes with white SLN X1
Black hands with white SLN X1
Strap: Black rubber strap; blue M-logo; and Easychange system
Buckle: Made from blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-AAAA1-3A0-0

MAURICE LACROIX AIKON #TIDE light blue and white watch

Light blue case
Light blue dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; light blue M-logo; and Easychange system
Buckle: Made from light blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-BBB11-300-0

MAURICE LACROIX AIKON #TIDE dark blue and white watch

Dark blue case
White dial with “vagues du Jura” finish and date at 3 o’clock
Dark blue indexes with white SLN X1
Dark blue hands with white SLN X1
Strap: White rubber strap; dark blue M-logo; and Easychange system
Buckle: Made from dark blue ocean-bound upcycled plastic pin buckle

Ref. AI2008-CCCC1-3A0-0

MAURICE LACROIX AIKON #TIDE light green and white watch

Light green case
Light green dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; light green M-logo; and Easychange system
Buckle: Made from light green ocean-bound upcycled plastic pin buckle

Ref. AI2008-EEEE1-3A0-0

MAURICE LACROIX AIKON #TIDE pink and white watch

Pink case
Pink dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; pink M-logo; and Easychange system
Buckle: Made from pink ocean-bound upcycled plastic pin buckle

Ref. AI2008-FFFF1-3A0-0

MAURICE LACROIX AIKON #TIDE dark pink and white watch

Dark pink case
Dark pink dial with “vagues du Jura” finish and date at 3 o’clock
Rhodium indexes set with 44 diamonds Ø0.70 mm; 0.1 carat
White hands with white SLN X1
Strap: White rubber strap; dark pink M-logo; and Easychange system
Buckle: Made from dark pink ocean-bound upcycled plastic pin buckle

Common features

Case
Made from ocean-bound upcycled plastic
Diameter: 40 mm
Case height: 11 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock