Maurice Lacroix Aikon #tide FIBA3X3 Special Edition

Maurice Lacroix unveils three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3×3, the global basketball format beloved by millions.

A few weeks ago, Maurice Lacroix unveiled a ground-breaking new watch, the AIKON #tide. Sharing the same attributes as other members of the AIKON family, these new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre.

The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle are all made from this composite material. It takes 17 bottles to make one watch and its tailor made packaging which means 17 fewer bottles polluting the ocean.

Hot on the heels of the recent launch of the AIKON #tide, Maurice Lacroix now unites its innovative model with the fast-paced sport discipline of 3×3 basketball.

It is the ‘Official Timekeeper of the FIBA 3×3 World Tour’, an action-packed game, played in some of the world’s most exciting, urban settings. Born on the streets, 3×3 is now part of the Olympic program. Played worldwide, the game is broadcast in over 100 countries and watched by millions of fans around the globe.

With a huge social media audience, connected fans are never far from the action. It’s an exciting domain where players cover the court with incredible alacrity. Pass or shoot, the court is an energy-packed arena where concentration is absolute and fatigue spells defeat.

The new special edition AIKON #tide FIBA3x3, brims with energy. Housed in a 40mm case, this basketball- themed watch features a flat sapphire crystal, augmenting readability, while the quartz movement delivers precision in a world where seconds count.

These two models, ideally suited to court-dwellers, are available with black or white dials and come supplied on coordinating straps. The dials incorporate the ‘3×3’ logo arranged in an elaborate motif, while the case back is also embossed with the ‘3×3’ logo.

When the inaugural versions of the AIKON #tide were unveiled, they sported vibrant dial shades and funky coloured straps. Now, Maurice Lacroix returns with a further eye-popping creation, this time inspired by the official Wilson ball of the FIBA 3×3 World Tour.

This new model encompasses blue, orange and yellow hues and fizzes with vitality. Again, the dial is adorned with the FIBA 3×3 logo which is also repeated on the case back.

Technical details

Collection: Maurice Lacroix Aikon Quartz #tide FIBA3X3 Special Edition

Case
Case material: Made from ocean-bound upcycled plastic
Diameter: 40 mm
Case height: 11 mm
Water resistance: 10 ATM

Movement
Quartz

Functions
Hours, minutes and seconds
Date at 3 o’clock

Models

Reference AI2008-00YZ1-000-0

Black case body with black bezel and crown, black 3X3 engraved caseback
Dial: White dial with 3X3 engraved pattern and date at 3 o’clock
Indexes: Black with white SLN X1
Hands: Black with white SLN X1
Strap / Bracelet: White rubber strap; black M-logo; and Easychange system
Buckle: Made from grey ocean-bound upcycled plastic pin buckle
Special Edition: FIBA 3×3
Launch year: 2022

Reference AI2008-20YZ0-200-0

Grey case body with black bezel and crown, black 3X3 engraved caseback
Dial: Black dial with 3X3 engraved pattern and date at 3 o’clock
Indexes: Light grey with white SLN C1
Hands: Black with white SLN C1
Strap / Bracelet: Black rubber strap; light grey M-logo; and Easychange system
Buckle: Made from grey ocean-bound upcycled plastic pin buckle
Special Edition: FIBA 3×3
Launch year: 2022

Reference AI2008-68YZ8-800-0

Yellow case body with blue bezel and crown, blue 3X3 engraved caseback
Dial: Yellow with a orange ring, 3X3 engraved pattern and date at 3 o’clock
Indexes: Blue with white SLN C1
Hands: Blue with white SLN C1
Strap / Bracelet: Blue rubber strap, yellow M-logo, Easychange system
Buckle: Made from yellow ocean-bound upcycled plastic pin buckle
Movement Quartz
Launch year: 2022