Swiss Haute Horlogerie manufacturer Audemars Piguet has opened its first AP House in the United States, located in New York City’s Meatpacking District.
The AP House New York joins existing international locations in Bangkok, Barcelona, Hong Kong, London, Madrid, Milan, Munich, Shanghai, St. Barths, Tel Aviv, Tokyo and Zurich. The brand’s AP House concept represents the forward-thinking makeup of Audemars Piguet through its conceptually innovative, intimate and experiential approach to retail.
Officially opened on 23 May 2022, the AP House New York’s location is rich in historical context and underscores the brand’s blend of heritage and tradition. Designed as an authentic home away from home for lovers of the brand, the AP House concept was created in collaboration with some of the Manufacturer’s most valued clients
AP House New York’s location on the second floor of the original, 19th century building above Pastis in the Meatpacking District, illuminates Audemars Piguet as embracing modernity while honouring the brand’s legacy.
Eponymous with its origins, the Meatpacking District, positioned between Chelsea and Greenwich Village, is a storied neighbourhood in lower Manhattan that once hosted 250 butchers and packing plants. Historical, societal and industrial changes over time resulted in the districts reimagining.
The eventual opening of Keith McNally’s Pastis on Gansevoort Street in 1999 represented a true renaissance for the neighbourhood that is now home to world-renowned brands, galleries and hospitality.
The AP House’s space, with 5,100 square feet on the interior and 2,800 square feet of terrace, features comfort and a curated experience as the ultimate luxury amenities, as clients are invited to privately relax, reflect, connect or disconnect.
Audemars Piguet partnered with Bonetti/Kozerski Architecture to execute the interior design. One key hallmark of the AP House is an oak panelled gallery space displaying Audemars Piguet’s novelty and current collection timepieces, including a selection of Royal Oak 50th Anniversary references. Additionally, a heritage room allows clients and visitors to experience historical timepieces representing milestones of the brand’s history.
Other features include the terrace, an outdoor reprieve for guests’, a baby grand piano and a lounge area with windows facing the historic Gansevoort Street. Design elements such as wideplank oak floors, brick walls and plastered surfaces curate the ambiance of Audemars Piguet at AP House New York. Sixty custom-designed, mirrored vitrines anchor the space around its otherwise unspoken focal point: an enchantment with the world of Haute Horlogerie.
Conceived as a space of encounter, the AP House New York will also provide a platform to foster deeper relationships with clients and friends of the brand through exclusive experiences that showcase the Manufacture’s creations and its savoir-faire.
AP House New York
52-58 Gansevoort Street, New York, NY 10014 between Washington St & Greenwich St, 2nd-floor
Operating Hours: Monday – Saturday 11:00 AM – 6:00 PM; Sunday 12:00 – 5:00