German fine watch manufacture NOMOS Glashütte was the winner in the competitive comparisons conducted by IMWF Institute for Management and Economic Research and F.A.Z.-Institute.
Product and Service, Availability, Customer Satisfaction, Innovation and Quality: In nearly all categories of the “Highest Quality 2021” study, “NOMOS Glashütte emerges as the industry winner and clearly occupies 1st place,” according to the study.
NOMOS Glashütte received 100 points, Omega 77.6 points, and Rolex 74.6. The researchers did not find any information concerning NOMOS Glashütte’s environmental sustainability efforts on the internet, which the manufacturer will have to communicate more effectively in the future.
The “Highest Quality 2021” study, which analyzes every conceivable aspect of quality, is probably one of the largest and most extensive of its kind. Over the course of twelve months, 438 million online sources—including 154 million blogs, four million news sites, a million press releases, and several million social media posts—are collated and analyzed using artificial intelligence and social listening tools.
After all, quality has long been one of the crucial factors when making a purchasing decision. Comprehensive quality assurance and quality certificates, along with more quality information, builds trust in products and brands.
In addition to the online analysis on the work of over 22,000 companies, as described above, extensive questionnaires were also evaluated as part of the “Highest Quality 2021” study.
The IMWF Institute for Management and Economic Research, commissioned by the F.A.Z.-Institute to conduct the study, has the task of bridging the gap between science and business. In the wake of digitalization, the Hamburg-based institute has established itself as a laboratory for big data and artificial intelligence projects. The F.A.Z.-Institute has stood for relevant information and professional recognition for 30 years.