Artisans de Genève The “Amstrong” Project

Artisans de Genève unveils The “Amstrong” project, the bespoke watch created by its talented craftsmen for Lance Armstrong.

Artisans de Genève The “Amstrong” Project

The base model chosen for this custom project was Rolex ® 116520 Oyster Perpetual Cosmograph Daytona. The mission was to return to the origins of watchmaking by blending forgotten codes— a pulsation dial and manual winding — with a modern design.

Artisans de Genève The “Amstrong” Project

Inspired by Lance Armstrong’s open-book style life, Artisans de Genève skeletonised the 4130 caliber, before being sandblasted and beveled by hand.

Artisans de Genève The “Amstrong” Project

The craftsmen also developed a manual winding mechanism that allows each element of the movement to be seen. The power reserve is identical to the original 72-hour caliber.

Artisans de Genève The “Amstrong” Project

The balance bridge, an essential detail of the movement, is handcrafted with a black matt finish. The front of the personalization reveals a pulse dial, with dual counters at 3h and 6h, recalling the first velocipede.

Artisans de Genève The “Amstrong” Project

Technical details

Base: Rolex ® 116520
Dial: Openwork, dual counters 3h-6h, pulse graduation
Hours & minute hands: Sandblasted & polished
Seconds hands: Yellow thunder tip
Bezel: Black ceramic, polished, yellow tachymeter inscription
Movement: 4130 skeletonized, beveled and polished by hand, manual winding mechanism. Black Matte finish
Balance bridge: Hand mirror-polished
Strap: Rubber by Rubber B, yellow line.
Waterproof: 100m

Disclaimer: Artisans de Genève is an independent company specialized in the personalization of timepieces. It is not affiliated with ROLEX SA nor authorized by them to intervene on their products for any reason whatsoever. This personalization was ordered by a customer, who owns a Rolex® timepiece, for his private use.